there was Lash-Brow-Ine.
|"Before and After" ad for Lash-Brow-Ine, 1915.|
Proper English ladies of the nineteenth century considered
make–up to be off-limits, the province of prostitutes whose penchant for cosmetics earned them the label “painted women.” Viewed as appropriate only for prostitutes and music-hall performers, make-up was so forbidden in
Victorian society a man could divorce his wife for wearing it.
|Directions inside a box of Lash-Brow-Ine, 1915.|
While the American colonies were under British rule, the use of white powder, rouge and lipstick was brisk. After the revolution, cosmetics became political. For example, an unpainted face was a sign of a good Republican.
Women were expected to pinch their cheeks and bite their lips if they hoped to brighten their faces. Men enjoyed greater leeway. They could and did, dye and condition their air, mustaches and sideburns, often with a touch-up dye for graying hair called Mascaro, from which Tom Later derived the word mascara.
|Theda Bara as Cleopatra, in 1917|
Read more about the birth of Lash-Brow-Ine and Maybelline in The Maybelline Story and the Spirited Family Dynasty Behind It. You can now purchase an autographed cope directly from me by clicking on maybellinestory.com under the picture of the book.
I will be posting my radio interview on Voice America next Monday, and will be doing the Dare to Dream radio show on May 11th. Stay tuned for more exciting tid bits and Maybelline trivia from those wonderful days gone by.