|Noel Williams future wife second on left, Frances Allen Williams, 1910.|
|This was the audience Lash-Brow-Ine faced in 1915.|
|Lash-Brow-Ine became Maybelline in 1916|
|Tom Lyle Williams with his father TJ and his sister Mabel, name-sake for Maybelline, 1916.|
|First Lash-Brow-Ine ad in 1915.|
|First Maybelline ad in 1916.|
|First box of Maybelline 1916.|
|Lash-Brow-Ine and Maybelline advertised in Photoplay magazine here seen with Mary Pickford the ultimate childlike woman in 1915.|
It was advertising that made Maybelline the most popular eye beautifier in the world, and it was Tom Lyle Williams who was the King of Advertising from 1915 to 1968 when Maybelline sold to Plough Inc., and left the Williams family after 53 years. Today Maybelline New York is owned by the French company L'Oreal.
Read all about it in The Maybelline Story and the Spirited Family Dynasty Behind It.