Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
Maybelline launches it's brand on television in the 1950's.
Maybelline had it's Biggest year by the end of 1949 and profits continued to rise in the 1950's, when Tom Lyle launched Maybelline's "Before and After" advertisements on television... Baby Boomers would become the largest generation in history and ultimately the most powerful spending machine in the world.