Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
Maybelline during Prohibition and Hollywood's Heyday -1920's.
Women became aware of Lash-Brow-Ine, as Hollywood broke the Victorian code of sexual silence.
Risque photographs in the early 1900's revealed skin, as well as theatrical make-up - still not accepted on the street yet!
Hollywood introduced a new standard of beauty through the lens of a camera, and the public slowly replaced virtue - as a measure of beauty - for vanity.
Tom Lyle, through Hollywood Star endorsements, promoted Lash-Brow-Ine, as films were being pumped out and sent to theaters all over the country.
In 1920, Gloria Swanson, one of Hollywood's biggest Stars, endorsed Lash-Brow-Ine - raising the bar for courageous women to makeup their eyes - the same year women got the vote and Prohibition became the Law of the land. Read more about Hollywood Silent Film Stars, Lash-Brow-Ine and Maybelline in The Maybelline Story. Watch PBS PROHIBITION (click here)
Check out the trailer for Season 3, Boardwalk Empire, and get the feeling of Prohibition and the 1920's.
The Maybelline Story, also captures Prohibition in gangland Chicago and Hollywood. Be sure to purchase a copy at www.maybelliebook.com