The shows popularity helped Dick Clark become an American media mogul and inspired similar long-running music programs, such as Soul Train and Top of the Pops. Clark eventually assumed ownership of the program through his Dick Clark Productions company.
While Black artists were permitted to perform, only white dancers were allowed. They feared the backlash that might happen if Black boys danced close to white girls. Black teenagers were banned. There was a protest in the early 60's, Eventually Black teens were allowed.
In 1959, Maybelline featured an African American model in their ad's. The Maybelline Company sold to Plough Inc. in December of 1967.
Read more about the 1950 and 60's and how Maybelline influenced American culture, in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.