Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
REAL MEN LOVE THE MAYBELLINE STORY, ASK MY COUSIN BB1. Magazine - 1934
Much given to hyperbole and superlative is the U. S. cosmetics industry. High priests of the beauty business seldom fail to inject into any serious discussion of their industry the magic phrase: "Two Billion Dollars." Last week at a divisional meeting of the American Cosmeticians' Association in Chicago, Thomas Lyle Williams, President of Maybelline Co., was happy to report that the beauty business was running 15% to 20% ahead of last year. That, said Beautician Williams, would mean a $500,000,000 increase in volume for 1934, a grand total for the Industry of "$2,000,000,000."