Sunday, March 10, 2013
Marketing guru saw expansion potential for Maybelline in 1930s
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Let me introduce myself. I am Alan 'Rags' Ragland the youngest and closest son to the 'Rags', who you undoubtedly will be coming to know in THE MAYBELLINE STORY. Rags was the marketing guru who saw the expansion potential of this lonely little company at the corner of Ridge and Clark in Chicago.
I am so delighted that Sharrie Williams and Bettie Youngs have brought this silent story to you. This has been a dream of Sharrie’s and I started talking to her about the inner workings of Maybelline an estimated eighteen years ago. I am probably the last inside person left, that is able to reflect this fascinating and unbelievable success story. Dad/Rags, was the only top executive outside of the Williams family. Most of the reflections are from him and my exposure to these remarkable people. Hence, hopefully, this will be another perspective of the scenario that is helpful in filling in the total picture of The Maybelline Story.