Cosmetics: The French company, already the industry's largest, would get a much bigger share of the U.S. market.
In 1967 Williams sold Maybelline to Plough, Inc. (merged withSchering-Plough) in Memphis, TN. As a result, the company moved from Chicago . In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York firm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s slogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, polish, and foundations.
Maybelline was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.
L’Oreal also owns Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent.