Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her family's photos, stories and vintage Maybelline ads.
Maybelline's TOTAL LOOK, not just eyes any longer in 1975
If you haven't read my book The Maybelline Story, you can't appreciate the impact this merger had on the stock that all the Maybelline stockholders received at the sale of the Maybelline Company in 1967. Everyone's money doubled overnight and of course with that windfall came good and bad consequences. But enough of the drama, let's get back to business. Schering Plough moves the factory to Little Rock Arkansas and Maybelline get's a new look, with the New FRESH AND LOVELY, line of products in 1975.