|Vintage Drug Store Advertising Banner announcing Maybelline sold in it's original 75 cent box.|
|Today this original Maybellne box is almost|
100 years old.
|Maybelline was positioned at the front door of the drug store to encourage impulse buying.|
|Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store.|
|A vintage Maybelline sign found in early drug stores.|
|The original Maybelline brush fit perfectly in the|
little red box.
|During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version. Now every woman could afford a box of maybelline and have beautiful eyes.|
|The Maybelline Girl now on carded merchandise, was introduced in the early 1930's at the drug store.|
A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.
|It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932.|
|Maybellilne's Before and After Ad's were first seen in vertical advertising found in news papers and magazines in the early 1930s.|
|The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934.|
|Big Stars like Jean Harlow along with the Good Housekeeping seal of approval expanded Maybellines credibility in the 1930|
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