In the face of massive competition, Maybelline employed a national sales team, under Rags Ragland,
to cover independent drug, chain drug, and discount houses, to check on Maybelline's established Eye Fashion Center installations
and then send turnover orders to the indicated wholesale drug houses.
This was a major move, and it expanded Maybelline's budget, to over 6 million dollars, but it was worth it.
With this set-up, Maybelline successfully met the big competitive threat,
they stopped their biggest threat, Chesebrough Ponds. from developing and marketing their competitive eye cosmetic items...