Maybelline made it's leap into the public eye in 1917 when silent film star Mary Pickford ruled the industry. American women praised Pickford for being a virtuous childlike Bride with no identity of her own.
Click below to see what Tom Lyle was up against trying to convince women to buy Maybelline, make up their eyes and flaunt beauty on the street.
Read more about the silent film industry and Maybelline as it broke into the female psyche pre WW1, in The Maybelline Story. Available in large print and for your Kindle click.