|Norma Christopher Queen of the 1947 Tournament of Roses.|
Tom Lyle Williams chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947. A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star. The 50's were right around the corner as the Boomer generation was being born.
A place of honor is reserved in each Rose Parade for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.