Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her families photos, stories and vintage Maybelline ads.
Christian Dior and Maybelline High Fashion in the 1950's
the New Look of Maybelline, 1952.
Christian Dior was Responsible for dramatically changing the style of the 1950s. Dior created the” new look” which used lots of fabric and exaggerated the hourglass shape of the female figure. The new look was in direct contrast to the frugal and plain styles during the war, but women and the fashion industry embraced the move back to glamour.
New Look became revolutionary and strongly popular, influencing fashion and other designers for many years to come. Prominent Hollywood figures and the European upper-class became instant clients. Paris, which had fallen from its position as the capital of the fashion world after WWII, regained its esteemed position due in part to the attention it gained form Dior's New Look.
Maybelline represented high fashion since the 1930s, but when Dior became the mark of excellence, Tom Lyle introduced one of television's most beloved and fashionable stars of the 1950s.
Maybelline Eyes, late 1950's
Including Loretta Young who starred in The Loretta Show in the 1950's. He was a major influence on what the middle class housewife considered high fashion.
My Mother, Pauline Williams, in her Dior and Maybelline 1955