Monday, August 17, 2015

Maybelline's namesake, Mabel Williams Hewes, Happy Birthday and Happy Anniversary

August 17, 1892 is Mabel Williams Hewes's Birthday.
On August 17, 1926, she married sweet Chet.  She's been gone 40+ years and she is still deeply missed by her devoted family. 
How many women in the world are aware that they owe a debt of gratitude to a young lady called Maybel Williams.

The resourceful girl had a flash of inspiration and burned a cork, mixed the ashes with some Vaseline and then applied it to what was left of her lashes. In an instant she resembled a Hollywood starlet! ‘Eureka!’ – mascara was born ! Not exactly of course. The art of dying lashes goes back to Cleopatra, but there was no removable cosmetic of this kind that a woman could buy over the counter.
Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara.In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !
Maybelline's namesake, Mabel Williams Vintage Wedding Album pictures


Mabel may have put  the "M" in Maybelline, but, she had no interest in being just another "It Girl," or "Vamp."  She was a traditional, 32 year old, Southern Lady, waiting for her man to come along.  




Unbeknownst to her, Chester Randolph Hewes, was living in Chicago and working at Montgomery Wards, in the automotive, advertising department.



Mabel's brother, Maybelline founder, Tom Lyle Williams with the Bride and Groom and Chet's sister Bonnie.

At the time Chester, was involved with an English girl he'd met in England, while in the Navy, during

WW l.  He had said goodbye to her and her family after his stint was over, headed back to the US, got a job and was busy working.  When all of a sudden, Connie, her mother and several grown brothers showed up on his doorstep.
Mabel with her father, Thomas Jefferson Williams

He told her he did not want to marry her, but being a gentleman, arranged for an apartment for the family and  jobs for her brothers.  After awhile she realized Chester, just wasn't that into her, so, packed up her family and sadly, headed back to England.



1928 Mabel and Chet with their first child, Shirley

Mabel met Chester, through his sister Bonnie when he came to pick up Bonnie at a bridal shower given at the home of Chester's then girlfriend.  Mabel was also a guest and after Chester met her, he told a friend, Mabel was the girl he was going to marry.




1934, Mabel and Chet with their three children, Shirley, Tommy and baby Joyce.

Mabel is the Bell in Maybelline and still rings clear today and always.

No comments:

Post a Comment