Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je'Taun Taylor.
In 1964, Great Lash Mascara was
born and featured a beautiful young Black Model, who spoke to
the growing liberated female market. The genius in this Ad was
connecting Civil Rights with Women's Rights.
Martin Luther King Jr. was the driving force behind the the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.
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| Maybelline Designer Lash Collection 1968 |
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