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100 Years of Maybelline,  1915 - 2015.....
The Maybelline Story Embraces Vintage Fashion, Make up, Hair, Maybelline Ads, Classic Cars, as well as drama, intrigue History and Americana. 

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Purchase an autographed copy of The Maybelline Story and the Spirited Family Behind it directly from Sharrie Williams.




By Kate Farrell of Kates Reads
www.katesreads.com
@KatesReads


“The Maybelline Story and the Spirited Dynasty Behind It”, by Sharrie Williams is a gripping memoir of the cosmetics company and her own family.  It is vintage Hollywood, with all of the glamour, greed, passion and intrigue you would expect.



Tom Lyle, the company’s founder and patriarch of the family, discovers the idea for mascara from an incident with his sister, Mabel.  He turns the idea into a business venture and begins a successful mail-order marketing campaign.  He names the company Maybelline in honor of his sister.  Over the years the business will grow and then reach the brink only to be brought back to success by Lyle’s business and marketing savvy.  He was truly an entrepreneur.

The extended family is filled with interesting and colorful personalities.  Most of them are involved in the company in some shape or form; or at least dependent on their share of the family fortune. How they interact with each other and get tangled up in drama makes for titillating reading.  The author does not seem to have left any skeletons in the closet or stones unturned.


This is a very engaging memoir.  Williams’ writing brings all the players to life and makes the reader anxious to know what happens to them next.  It has all the ingredients for a great piece of fiction but is even better when you realize it all really happened.  A great read!





Vintage Hat Designers Lilly Dache' and Marion Valle' agree - EYE MAKE-UP IS AS NECESSARY TO CHIC AS THE SMARTEST HAT.

1936 Cocktail hats would not have been quite as exciting... without Maybelline Eyes lighting up a woman's face.


According to Marion Valle'..... Modern Eye Make-up is as Necessary to CHARM as the SMARTEST HAT.


Children's Fashion from the 1920's

 Vintage Fashion for Children....My father, Bill Williams, in 1925



Bill Williams with his cousin, Arvis in 1928, check out the incredible clothes kid's wore in those days.



Two future little cousin, car-guy's, Bill Stroh and Bill Williams, 1927 in Chicago.



Bill Williams with his first set of wheel's 1927, on Christmas day.



Bill Williams, with cousin,  Arvis and her brother Bill Stroh, 1927.



My dad, "THE KID," Bill Williams dressed meticulously everyday by his doting mother Evelyn Williams.



Bill Williams in short pants and knee socks, a double breasted coat and cap - right out of a silent film, from 1928.


Bill and Arvis Stroh, roller Skating in Chicago, dressed for a fashion layout, in 1929.



Bill and Arvis Stroh, looking like part of the cast from Our Gang, in 1929.


Look how amazingly well dressed, Arvis and Bill Stroh are in this picture and the way they light up in front of the camera, in 1929.



Doesn't get much cuter than this.  Bill and Arvis Stroh, in 1927.


               Is this the most adorable picture ever.....

My dad's cousin's and Mabel and Chet Hewes daughter, Shirley and her little brother Tommy, in about 1932 - 33.  Look at the gold bracelet and ring on little Shirley's hand. These children look like child Stars or Royalty by today's standards.  Parents took such pride in their children's fashion during the first half of the 20Th Century.  

I hope we see more Silent Films made, because they are not only classic, they allow you to have your own thoughts and not be so caught up in the special effects, we are so inundated with today. 




Vintage Maybelline Marcel Wave,

My grandmother, Evelyn, and her two sisters, Verona and Bunny, spent their whole lives decked-out from head to toe and learned the art of finger waving a Marcel Wave, in 1927.





Having the right tools, a lot of gel and strong fingers were the secret to having the perfect, Marcel Wave.


My great aunt Verona and Bunny were experts at finger waving each other's hair, into ideal Marcel Waves. 



Bunny, the youngest of the sisters, was a spitfire, with a personality that jumped right off the page, and was always head of the curve, when it came to the latest fashion craze

Here are the three girls in 1929, all Maybellined up, with Marcel waves, and chic little hats, going to lunch at The Italian Village, a new restaurant that just opened in Chicago, in 1927.
Keeping up a fashionable appearance took a great deal of time and energy, not to mention expense, but for City Girls, it was second nature.  I grew up with my grandmother, Evelyn, (Nana,) teaching me to pin curl my hair when I was 6 years old.  I remember her scolding me when I complained, about how hard it was.  She'd say "It hurts to be beautiful darling."  I suppose she was right.  It was worth it to be beautiful, as I look back now. 

Here's Verona and Bunny walking State Street in Chicago, shopping for more, more, more Fashion.... shoes, hats, coats, dresses and of course Maybelline, as they head into the 1930's.





VINTAGE FASHIONISTAS CREATED THROUGH ADVERTISING.

The horrors of the Great War lead people to want to ''let loose'' in the 1920's and advertisers capitalized on it.



The 1920's were the beginning, of liberation for women, from being thought of as child-bearers and homemakers. to co-equals with men in society.




It was the first decade to emphasize youth culture over the older generations.




Young people began testing their new boundaries with more and more outrageous forms of behavior, as fast cars, short skirts and free thinking changed the rules of the game. 



Bathing suits in 1929, were made for board-thin, young figured women, who wanted total liberation, for their body as well as their mind.



Here is a photo, of my great aunt Bunny at 25, showing off, the art of looking feminine yet liberated, in 1929.  All these wonderful, vintage photos are from her, 83 year old album. I was lucky enough to get copies, before she died at 90 years of age.  



The Jazz Age represented, restlessness, idolization of youth, and dissatisfaction with the status quo.



My great aunt Bunny, on the right, (Nana's younger sister,) was 25 in this photo, and was beginning to develop a more womanly figure.  Fashion in the 1920's, was especially designed for girls with no breasts, hips or body fat.  Girls began to look like boys and boys like girls. 



"The flapper" symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future." (from Jacques Chastenet, "Europe in the Twenties" in Purnell's History of the Twentieth Century)


Young women in the 1920s, didn't want the drudgery of social conventions and routine of daily life.  Of Course, the Film industry and Maybelline helped shape this idea.




Fashion and Maybelline, in the late 1920's appealed to the modern woman who wanted liberation from a repressive Victorian  past.




Single and married women in the cities and the country came to enjoy the comfort and ease, of the new relaxed style in fashion and eye make-up, that were once considered, for Flappers only. 

     

Advertising helped shape a new identity for the Jazz Age, generation - making it sexy, for both men and women to smoke, drink out of a flask and have the power to spend on anything they wanted, even if they didn't need it


1924 and 1925 fashion, from The Maybelline Story.

Vintage Maybelline Fashion Week, from Chicago, in 1924 and 1925, from The Maybelline Story and the Spirited Family Dynasty Behind It. 


1925 and 1925 fashion, featured a dropped waist, longer skirt lengths, straight tunic bodice, with a Grecian or Oriental influence.  Clothes were less structured than before and moved fashion firmly into the twentieth century.


My grandmother, Evelyn's, Sister, Verona (Boecher,) Stroh, seen here with her new baby, Billy Stroh, wears a chic, fashionable ensemble, ideal for a new mother married to a young successful businessman in 1924.


Verona (Boecher) Stroh with her husband, Charlie, and baby Billy, pose, as a stunningly well dressed couple in Chicago, outside their new home, being built in 1924.  Verona, never even went to the mailbox, without her Maybelline, earrings and...fashionable attire... her entire life.

My grandmother, Evelyn's sister Bunny (Boecher,) Cotter, was the sporty dresser among the three girls, and loved being seen in the latest Vogue fashion for every season.


1925 fashion for the average woman, (meaning - not a Flapper,) still appeared modest in length, but was usually accessorized and wrapped in fur.


Here are my grandparents, Preston and Evelyn (Boecher,) Williams in 1925.  Nana is wrapped in a fur coat, while Grandpa Preston, dressed to the teeth, looks like a High-Fashion, model.  Can you imagine young people in today's world taking the time and effort to look this stunning in their daily lives.  Nana was always a fashion plate, even in her late 70's, and Grampa Preston, modeled for Lord and Taylor after WW1. 


Bunny (Boecher,) Cotter, with her new husband Harold, in 1925, looks elegant, in a fur coat, with a fur collar.   Stay tuned this week for Bunny in a bathing suit, riding attire and dressed for driving in fast cars.


Verona (Boecher,) Stroh and Bunny (Boecher,) Cotter, always ahead of the fashion curve, inch their skirt's up, as 1926, approaches. 


Want to know what was going on in Chicago, as the Boecher Sister's, pose for the camera?  It all unfolds beautifully in my book, The Maybelline Story.  The blog is a nice complement to the book, for those who want to see more of my family, as they live their lives throughout the pages of my book. Get your copy today.


F.Scott Fitzgerald' - Tales of the Jazz Age!

I've chosen, F. Scott Fitzgerald's Tales of the Jazz Age,  to evoke visions of Flappers and Jazz-Bo's during the 1920's.
Fitzgerald's fascination with wealth, creates a subtle social critique portrayed in his Fashion rich, 1922 classic.



Written before the Great Gatsby, Fitzgerald portrays the casual, elegant, lifestyle of the wealthy during the the 1920, Jazz Age.




When I found my great aunt Bunny's photo album, I was amazed at the Fishionably stylish Gatsby lifestyle, she and her husband Harold Cotter lived, during the Jazz Age, in Chicago.  They had no children, so were able to devote themselves to each other like no other couple in my family.




Elegant men's Fashion in the 1920's sparked, a dash of prestige and glamour often seen in my late aunt Bunny's pictures.



Harold, looks dashing, in his navy jacket, white slacks, and two toned shoes, hugging a couple of Fashionably attired Ladies.



Dressed, like a Fashion Icon, he's ready for his close up, Harold poses for the camera, on a trip to Florida.


Before World War 1, men had little variety in their choice of clothing, but after the Jazz age was in full swing, men's fashion exploded into High Fashion and big business.


Harold on the right, with a friend, look like their right out of the 2013,  film, The Great Gatsby.  Gatsby was famous for his closet full of beautiful shirts and ties - a trademark of an elegant gentleman.



Looking sporty with a wild colored knit sweater, and two toned shoes, Harold has the right look for 1927.




The mark of a fashionable gentleman in the 1920's, included the right hat and overcoat, especially in Chicago, where my family lived during that time.





Nobody, carried off that distinguished silhouette better than my grandfather, William Preston Williams, seen here in a Lama-skin, coat, with his son, and my father, Bill Williams in, 1925.




 The 1920's opened the door for men and women to kick up their heals, call a spade a spade and strut their stuff.



When it came to jazzing it up, Bunny and Harold Cotter,  carried the torch, for fashion, style and elegance, in 1927, seen her, sitting on their sporty convertible.




In full Flapper regalia, Bunny in the middle, with some friends, shows off her legs and short Flapper dress in a vampy pose around 1926.


In a moment of quiet repose, Harold and Bunny (Boecher,) Cotter, relax at the Boecher Summer home, on Lake Zurich in 1927.  Bunny, always the fashion plate, wears a shapeless, dropped waist cotton dress, while Harold, Don's sexy sunglasses, giving them the perfect storybook ending to today's post...




VINTAGE FASHION WEEK - on the Maybelline Blog

Fashion Week may be over, but I'm still reminded of how designers pulled some of their stunning creations, from the 1920s.  

Designer, Marc Jacobs added a splash of 1920s flavor to his collection at Fashion Week and this collection reminded me of my fashionable grandmother, Evelyn Boecher Williams, and her two sisters, Verona and Bunny.  


My great aunt, 19 year old Bunny Boecher, bobbed her hair, shortened her skirt and kicked up her heals after women got the vote...Prohibition was in full swing, the Jazz age exploded and "The Vamp" was born.


Maybelline mascara was available for girls, ready to hop on the band wagon and flirt with boys.


 Girls rolled up their skirts, rolled down their stockings and made up their eyes in rebellion of the Victorian age.


Tight fitting clothes gave way to loose fitting chemise dresses inching higher by 1922. 



By the Spring of 1922, aunt-Bunny wore eye make-up, lipstick, blush, earrings and a curled up Bob.



The Boucher Sister's, were never shy to say the least and caught onto the latest fad... including this new style bathing suit made for the brave fashionista.


All three sisters had beautiful legs and ready for any photo-op to show them off.


Fall of 1922 Fashion, meant fur, fur and more fur in Chicago and Bunny and her sisters had a closet full.









The Bocher sisters were known as spoiled rotten daddy's girls, clothes horse's and born with a silver spoon in their mouth, around Chicago.  Here is my grandmother Evelyn, on the left with Verona and Bunny, wearing basic black accessorized from top to bottom.


 
While most young ladies were still wearing their skirts mid-calf, the Boucher sisters turned heads with their early Flapper silhouettes.



Compare Bunny's short skirt with the pictures of  fashion in 1922, just click for images of ladies fashion.

My grandmother Evelyn and her sister's, Verona and Bunny, play a big part in my book, The Maybelline Story. I hope you'll buy a copy today.  I guarantee,  you won't be able to but it down.







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