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100 Years of Maybelline,  1915 - 2015.....


The Maybelline Story Embraces Vintage Fashion, Make up, Hair, Maybelline Ads, Classic Cars, as well as drama, intrigue History and Americana. 





Purchase an autographed copy of The Maybelline Story and the Spirited Family Behind it directly from Sharrie Williams.




By Kate Farrell of Kates Reads
www.katesreads.com
@KatesReads


“The Maybelline Story and the Spirited Dynasty Behind It”, by Sharrie Williams is a gripping memoir of the cosmetics company and her own family.  It is vintage Hollywood, with all of the glamour, greed, passion and intrigue you would expect.



Tom Lyle, the company’s founder and patriarch of the family, discovers the idea for mascara from an incident with his sister, Mabel.  He turns the idea into a business venture and begins a successful mail-order marketing campaign.  He names the company Maybelline in honor of his sister.  Over the years the business will grow and then reach the brink only to be brought back to success by Lyle’s business and marketing savvy.  He was truly an entrepreneur.

The extended family is filled with interesting and colorful personalities.  Most of them are involved in the company in some shape or form; or at least dependent on their share of the family fortune. How they interact with each other and get tangled up in drama makes for titillating reading.  The author does not seem to have left any skeletons in the closet or stones unturned.


This is a very engaging memoir.  Williams’ writing brings all the players to life and makes the reader anxious to know what happens to them next.  It has all the ingredients for a great piece of fiction but is even better when you realize it all really happened.  A great read!





Vintage Hat Designers Lilly Dache' and Marion Valle' agree - EYE MAKE-UP IS AS NECESSARY TO CHIC AS THE SMARTEST HAT.

1936 Cocktail hats would not have been quite as exciting... without Maybelline Eyes lighting up a woman's face.


According to Marion Valle'..... Modern Eye Make-up is as Necessary to CHARM as the SMARTEST HAT.




My great aunt Verona and Bunny were experts at finger waving each other's hair, into ideal Marcel Waves. 




Here are the three girls in 1929, all Maybellined up, with Marcel waves, and chic little hats, going to lunch at The Italian Village, a new restaurant that just opened in Chicago, in 1927.
Keeping up a fashionable appearance took a great deal of time and energy, not to mention expense, but for City Girls, it was second nature.  I grew up with my grandmother, Evelyn, (Nana,) teaching me to pin curl my hair when I was 6 years old.  I remember her scolding me when I complained, about how hard it was.  She'd say "It hurts to be beautiful darling."  I suppose she was right.  It was worth it to be beautiful, as I look back now. 

Here's Verona and Bunny walking State Street in Chicago, shopping for more, more, more Fashion.... shoes, hats, coats, dresses and of course Maybelline, as they head into the 1930's.



Verona (Boecher,) Stroh and Bunny (Boecher,) Cotter, always ahead of the fashion curve, inch their skirt's up, as 1926, approaches. 


F.Scott Fitzgerald' - Tales of the Jazz Age!

I've chosen, F. Scott Fitzgerald's Tales of the Jazz Age,  to evoke visions of Flappers and Jazz-Bo's during the 1920's.
Fitzgerald's fascination with wealth, creates a subtle social critique portrayed in his Fashion rich, 1922 classic.



Written before the Great Gatsby, Fitzgerald portrays the casual, elegant, lifestyle of the wealthy during the the 1920, Jazz Age.




When I found my great aunt Bunny's photo album, I was amazed at the Fishionably stylish Gatsby lifestyle, she and her husband Harold Cotter lived, during the Jazz Age, in Chicago.  They had no children, so were able to devote themselves to each other like no other couple in my family.




Elegant men's Fashion in the 1920's sparked, a dash of prestige and glamour often seen in my late aunt Bunny's pictures.







Nobody, carried off that distinguished silhouette better than my grandfather, William Preston Williams, seen here in a Lama-skin, coat, with his son, and my father, Bill Williams in, 1925.




 The 1920's opened the door for men and women to kick up their heals, call a spade a spade and strut their stuff.



When it came to jazzing it up, Bunny and Harold Cotter,  carried the torch, for fashion, style and elegance, in 1927, seen her, sitting on their sporty convertible.


My great aunt, 19 year old Bunny Boecher, bobbed her hair, shortened her skirt and kicked up her heals after women got the vote...Prohibition was in full swing, the Jazz age exploded and "The Vamp" was born.


Maybelline mascara was available for girls, ready to hop on the band wagon and flirt with boys.


 Girls rolled up their skirts, rolled down their stockings and made up their eyes in rebellion of the Victorian age.


Tight fitting clothes gave way to loose fitting chemise dresses inching higher by 1922. 


Maybelline, Cosmetics,  Great Lash Mascara, beauty, Chicago, Hollywood, Morganfield KY, Tom Lyle Williams, L’Oreal, Great Depression, Bix Beiderbecke, Marketing Strategist, History, Family Dynasty, Mabel Williams, Noel J. Williams, Preston Williams, Evelyn Williams, Eva Williams, Chester Haines, Chet Hewes

Nickelodeon, Mary Pickford, Sears Roebuck and Co, Popular Mechanics Magazine, The Mayflower Families, Mercy Hospital, Mail Order Catalogues, The Household Guest, Weeghman Park, Balaban and Katz Theatre, Charlie Chaplin, The Little Tramp, World War 1, Cecil B. DeMille, Rudolph Valentino, Boston Opera Company, Jazz-Bo, Erte’, Art Nouveau, Harry Houdini,

 The Lusitania, Lillian Gish, Birth of a Nation, Photoplay magazine, Vaseline, Victorian Era, Marshall Fields and Co., Park-Davis, Mascaro, Police Gazette, Saturday Evening Post, Gibson Girl, Coco Chanel, Powder, Rouge, Wall Street Journal, Lost Generation, Lord and Taylor, The Jazz Age, Louis Armstrong, Al Capone, Flappers, Chicago Institute of Music, Theda Bara,

 Miss America Pageant, Lake Zurich, Scabs, Cleveland, Pinkerton Agents, Mildred Davis, Jack Dempsey, Gene Tunney, Cubs Park, Wrigley Field, Mayo Clinic, Charlie Chase, Viola Dana, Lefty Flynn, Beverly Hills Hotel, The Polo Lounge, Tom Mix, Miss Mixit, Will Rogers, Clara Bow, Mildred Davis, Gloria Swanson, Malibu Colony, Wings the film, 
The Jazz Singer, Argentina, gangsters, St Valentines Day Massacre, Herbert Hoover, Academy of Motion Picture Arts, Douglas Fairbanks, Roosevelt Hotel, The Circus (film), Marion Davies, Roaring Twenties, Art Deco, Ponds Cold Cream, Helena Rubenstein, Duke University, Actress Natalie Moorhead, Actress Norma Shearer,

Eastman-Kodak Camera, Tarzan of the Apes, Amos and Andy, “The Little Engine That Could,”  Jimmy Shield, William “Bill” Haines, MGM Studios, Baby Face Nelson, John Dillinger, Pretty Boy Floyd, Clyde Barrow, Bonnie Parker, The New Deal, The San Francisco Golden Gate Bridge,

 Adolf Hitler, Tower Hill Military School, Dundee Illinois, Jean Harlow, Bombshell, National Recovery Act, FDR, The Maybelline Hour, WFNT, Penthouse Serenade,

 Good Housekeeping Seal of Approval, Dust Bowl, Biograph Theatre, Biograph Studio, Lady In Red, Joan Crawford, Technicolor Film, 1934 Packard Automobile, The 1934 Worlds Fair, Jake the Barber, William Randolph Hearst,

 Marion Davies, Vogue Magazine, Ladies Home Journal, Max Factor, Charles Revlon, Merle Norman Cosmetics, Production Code Administration, (PCA), Hays Code, Cary Grant, Randolph Scott, California, Marlene Dietrich actress, Lilly Dache’, Carmen Miranda, Laguna Beach, The Great Ziegfeld, Deanna Durban actress, Judy Garland,

 Biltmore Hotel,  Musso and Franks restaurant, Hedy Lamaar actress, Carole Lombard actress, True Confession Magazine, World War 11, Eleanor Fisher actress, Santa Anita Racetrack,
 Clark Gable, Spencer Tracy, Bing Crosby, Seabiscuit,

 Benny Goodman band leader, Alice Faye actress, Alexander’s Ragtime Band, Fox Studio, The Fleishmann Hour, Times Square, Merle Oberon actress, Glenn Miller bandleader, The Wizard of Oz, Gone With The Wind, King Kong, Bill “Bojangles” Robinson, Eleanor Powell actress, Tommy Dorsey,

 Jimmy Dorsey bandleader, Tommy Dorsey bandleader, Frank Sinatra, Winston Churchhill, Tony Martin, Daryl Zanuck, Betty Grable, Phil Harris, Shirley Temple, Jane Withers, Busby Berkeley, Gene Krupa drummer,
 Cedric Gibbons, Douglas Aircraft, Louie B. Mayer, Mickey Rooney, Jeanette MacDonald, Glamour magazine, Ronald Reagan, Combat Camera, Bette Davis, Hollywood USO, Rita Hayworth , Mocambo restaurant, Xavier Cugat, Desi Arnaz, Greer Garson actress, Edgar Cayce, Jitterbugging, The Palladium, Romanoff’s restaurant, Humphrey Bogart, Lana Turner, The Coast Guard, Elyse Knox pinup girl, Linda Darnell, Maria Montez Susan Hayward, Virginia Mayo, Barbara Stanwyck, Fort Riley, Fort Ord, Philippines, General Douglas MacAuthur, Lois Collier actress, Ava Gardner,


 The American Dream, Norma Christopher, 1947 Tournament of Roses, Carlyle Blackwell Jr. Photography Studio, Hess Photography, Monoplies, McCarthyism, Bel Air Fire, Baldwin Hills Flood, Tungsten, Adlai Stevenson, President Eisenhower, Walkie Talkie Dolls, Dorian Gray, Chinatown in LA, Olvera St in LA, Frederick’s of Hollywood, Rosie the Riveter, James Dean, Bill Haley and the Comets, Elvis Presley, Chuck Berry Maybellene the song, Grace Kelly, Prince Rainier 111 of Monaco,

 Marilyn Monroe, Hanna-Barbera Productions, Ben Hur, Camarillo State Mental Hospital, Manic-Depressive disorder, F.W.Woolworth, Patricia Stevens Modeling School, Dream Girl, The Gong Show, The Dating Game, Plough Inc, Schering-Plough,  Martin Luther King Jr, Robert Kennedy, The Vietnam War, Neil Armstrong, Balboa Bay Club Newport Beach CA, Conway Twitty, Arson Fire In Hot Springs 

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