Tuesday, September 11, 2012


Hi Sharrie, I was an avid devotee of the Utlra Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for YEARS until it was discontinued around 1999. Since then I have spent a small fortune on numerous mascaras only to be severely disappointed with the mascara AND the brush. While the next best substitute is Maybelline Great Lash mascara, it doesn't quite live up to the UBUL. Is there ANY, way to reintroduce or reformulate the original? Any information would be greatly appreciated. Many thanks!

Maybelline Ultra Big Ultra Lash Mascara Waterproof - Velvet Black


  • Features
    • Special waterproof formula provides long lasting wear without smearing or smudging.
    • Lash-building brush builds and seperates, thick lashes.
    • Contact Lense Safe
    • Hypoallergenic
  • Application Tips:
    • Sweep mascara through lashesfrom base to tip. Do not let dry between coats.
Price: $15.99
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I truly feel as if your email today was heaven sent! Unfortunately, they are out of stock at the moment and I am anxiously waiting their reply. Thank you so much for taking the time to refer their website to me. PS - just came home from shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel's recipe for peach cobbler. I saw a video link for you actually making it and it looked delish! You made my day twice today, thank you.

After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.  


  1. I,too,wish maybelline would reintroduce waterproof ultra lash mascara. I've spent thousands of dollars on every madcara imaginable only to toss them in disgust! Stupid move on someone's part to discontinue.

  2. I have also used ultra big ultra lash from maybelline for years the only one that worked for me. I have tried several that do not work even close to it wish you would bring it back maybe with a different look but the same brush that brush was key. Thanks

  3. Maybelline Waterproof Ultra Big Ultra Lash mascara would runs circles around any mascara out here today. It would put every other mascara out there to shame. I have read how so many have missed this mascara since they have discontinued it, and I have to say so do I. It never clumped or flaked. A person could build layer after layer without a clump. It was creamy, smooth, conditioning, thickening, lengthening and non irritating to the eyes. Why in the world would they ever stop making and selling the best mascara that there has ever been?

    1. To keep you buying and trying the other junk. I too love UBUL. It did not trigger my allergies.

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  5. Please bring back Ultra Big Ultra Lash!!!

  6. Does Maybelline realize that UBul was featured in O (Oprah) magazine a couple of years ago as one of the best mascaras ever? That should tell them something...why keep creating new and worse products when you have a formula for one that consumers loved?