Maybelline founder Tom Lyle Williams with Emery Shaver at the Villa Valentino 1938

Beach Boy Al Jardine and Chuck Williams sing "Surfin USA".

Beach Boy Al Jardine invites BB1, Chuck Williams up on the stage to sing along with the band last week at Santa Barbara's Music in the Park.  Long time friend of Mike Love and the rest of the Beach Boys since the early 1970's, Chuck has endearingly been called  "The Beach Boys Number 1 fan!"




Al Jardine says he looks forward to holding Dennis Wilson 's drum sticks given to Chuck by Dennis in 1983 before his untimely death, drowning, after falling off his yacht in Marina Del Rey, California.





Al Jardine singing "Surfin USA." 



Al Jardine.



Al Jardine calls chuck up to the stage to sing along with the band.



Friends for over 40 years, Chuck Williams greets
 Al Jardine with a handshake.



Chuck singing "Surfin USA" along with the band.


BB1, Chuck Williams singing with the Band.  I really 

think Chuck has a fascinating memoir about his life in the Maybelline family and his longtime relationship with Mike Love and the Beach Boys.

                     

Click on video to see and hear the Beach Boys singing Surfin USA, at the Live Aid Concert, 1985.


Click here to go to Al Jardine official Website





           THE BEACH BOYS 2010 - " New " Recording  
                          DON`T FIGHT THE SEA

An unfinished Beach Boys recording from 1978 completed in 2010 by Al Jardine . It features the vocals of Brian Wilson , Carl Wilson , Mike Love ...



Side note: Germany is one of the Maybelline Blogs most loyal followers and this could be why - Maybe Germans love The Beach Boys too!


Surfing is one of the premier adventure and recreational activities in Germany. People usually not only from Germany but also all around the globe love to visit Germany for surfing in its exotic locations.



If you think that is interesting, check out

 The Beach Boys on the Mike Douglas Show, July 8th 1969. Part 1: 2 and 3.














Al Jardine and the Surf City All Stars, Santa Barbara, 2011, singing Runaway.

A DAY AT THE VILLA VALENTINO.....Tom Lyle with his nephew's living the California Dream, 1946.

Tom Lyle with his nephew's Noel Allen and Dick Williams at the Villa Valentino on the 4th of July, 1946.


Tom Lyle, Noel Allen, Sparky and Dick Williams living the California Dream on the 4th of July, 1946.


Dick Williams, (Noel A. and Dick are Noel and Frances' son,) with Sparky on the diving board with Unk Ile looking on in 1946.





Tomorrow I will be posting Noel Allen's son Chuck Williams BB1, with Al Jardine of the Beach Boys for the 4th of July, so stay tuned for some great shots on the stage in Santa Barbara California.  Also hold on, Tama Bags and skirts with Maybelline books on the way!!!

No Star on the Walk of Fame for Tom Lyle Williams.

HOLLYWOOD CHAMBER Of COMMERCE

  WALK OF FAME COMMITTEE ANNOUNCES NEW WALK OF FAME..HONOREES FOR 2012 


HOLLYWOOD, CA. June 21, 2011 —A new group of entertainment professionals in Motion Pictures, Television, Radio and Recording have been selected to receive stars on the Hollywood Walk of Fame, it was announced today by the Walk of Fame Committee of the Hollywood Chamber of Commerce. These individuals were chosen from among hundreds of nominations to the committee at a meeting held on June 17, 2011 and ratified by the Chamber's Board of Directors.

The Walk of Fame recipients for the year 2012 are:

MOTION PICTURES:
Jennifer Aniston, Vin Diesel, Scarlett Johansson, John Lasseter, Malcolm McDowell, Sumner Redstone, Kate Winslet and Richard Burton (posthumous)


Tom Lyle Williams wasn't chosen unfortunately, because only one posthumous nominee is chosen in each category once a year.  Tom Lyle Williams was nominated under Television for his groundbreaking commercials.  The Chamber of Commerce didn't feel Tom Lyle Williams body of work was worthy, as far as being part of Hollywood itself.  Maybe they are right, his body of work encompassed Advertising and Marketing.  Even though, he was a pioneer in the Hollywood Star System, as well as being The King of Advertising!  Read The Maybelline Story yourself and let me know your opinion!!


TELEVISION:
Valerie Bertinelli, Matt Groening, Mariska Hargitay, Patricia Heaton, Marg Helgenberger, Walter Koenig, and Adam West
RECORDING:
Pepe Aguilar, AMERICA, Boyz II Men, Hal David, David Foster, Vince Gill, Jennifer Lopez, Ann and Nancy Wilson (Heart) and Barry White (posthumous)

RADIO:

Ellen K.
“The committee has selected a fabulous slate of stars to add sparkle and luster to the Hollywood Walk of Fame over the next year, as well as to generate a once-in-a-lifetime Hollywood experience for many of the visitors who stop by when their favorite personalities are having their stars placed in the world-famous sidewalk of the stars,” said John Pavlik, chair of the Hollywood Walk of Fame Selection Committee.

I will be posting more exciting news about cousin Chuck Williams known as BB1 - "Beach Boy One."   Chuck is considered the # 1 Beach Boy Fan among the Beach Boys themselves.  BB1 sang with Al Jardine this week at Santa Barbara's Summer in the park series.  Want to know anything about the Beach Boys,  ASK CHUCK!! 







Maybelline Family grows as the next generation is born in the 1940's.

 Maybelline continued growing in the background, while the Williams Family took center stage in the 1940's.

Maybelline truck heading out to deliver cases of Maybelline in Chicago, during the 1940's
Tom Lyle bought a 1940 Packard while at The Villa Valentino in Hollywood in 1940.

Tom Lyle with is first little niece, Noel and Frances' first grandchild, Annette Huber.



Uncle Ches Haines, 1940,  (Tom Lyle's sister Eva's husband,) was in charge of shipping for the Maybelline Company.  He is seen here with his son Bobby Haines in the middle and Tony Williams. 

   Tom Lyle's sister Eva with her husband, Ches  Haines, at their 19 year old daughter Marilyn's wedding in 1948.  The Groom was Dick Westhouse. Their first      born son Richard Gerald was born the next year.     

Ches and Eva with their first grandchild,
 Robert Westhouse. 

Tom Lyle's brother Noel with his wife Frances visits  California in 1945.

Noel Allen and Jean Kilroy's wedding, 1949, left to right, George and Helen Williams Huber, with their little  boy, John Huber, Neppy Williams-Corbett, a bridesmaid holding her child, a friend, Kathleen Huber, Annette Huber, the groomsmen with Best Man Dick Williams, (Noel Allen's brother.)
 


Author of The Maybelline Story, Sharrie Williams
Sharrie's sister Donna Williams
Charles Allen Williams, aka, Chuck, BB1, 


Check back tomorrow and see Chuck with Beach Boy Al Jardine in Santa Barbara California, singing on stage last night, 6-30-11. 




Click Glen Miller's Stardust, Romance from the 1940's.

Maybelline launches it's brand on television in the 1950's.

Maybelline had it's Biggest year by the end of 1949 and profits continued to rise in the 1950's, when Tom Lyle launched Maybelline's  "Before and After" advertisements on television...  Baby Boomers would become the largest generation in history and ultimately  the most powerful spending machine in the world. 



Maybelline - 1949 - "Before and After."







Maybelline's California Girl, Norma Christopher, 1947.

  Maybelline's 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.




































Tournament of Roses Rose Queen History
A place of honor is reserved in each Rose Parade® for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.



Norma Christopher Queen of the 1947 Tournament of Roses.
When it's all over, a Rose Queen® and six Rose Princesses will reign over the Rose Parade and Rose Bowl Game®. They will attend nearly 150 public and media functions during their year in the spotlight, spreading the word about the Tournament and Pasadena wherever they go.

Post War America ushered in a new image for the girl next door and Maybelline as always, lead the parade! The All American face of California's sun kissed college co-ed was now in the spotlight, while the glitz and glamour of War-Time, Pin-Up Girls, tore away to a more natural, simple "life's getting back to normal" beauty.

Tom Lyle chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947.  A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star.  The 50's were right around the corner as the Boomer generation was being born. 

I wish they all could be California Girls, said best by the California Beach Boys, click below to view and get the feeling of the California lifestyle.

Also speaking of California Girls, the Beach Boys and having fun fun fun, check in next week when, The Maybelline Store, will have The Tama Bag and wrap skirt ready to be sold along with a copy of The Maybelline Story.  Have a great summer and tell your friends to check in and see what's coming up on The Maybelline Blog.


Maybelline and the teenage market, Post WW ll, USA.

Maybelline was readily available in drug stores after World War ll and the average teenager was able to purchase Maybelline mascara, shadow and pencil for one dollar.   
Maybelline ad, 1946

The movies pumped out teenage movies so fast that every talent scout from every Motion Picture Studio in Hollywood had their eye's open for the next big thing.

L
Schwab Drugstore, 1949


Lana Turner a 16 year old student at Hollywood High was discovered while having a soda at Schwab's drugstore and soon become Hollywood's most gorgeous "sweater girl," in the late 30's. 

-- Lana Turner in They Won't Forget, the film that launched her career and labeled her "The Sweater Girl"



 Click on tribute to Lana Turner.



I don't think any young girl was more influenced by Maybelline ads in Hollywood glamour magazines than Norma Jean Baker, (Marilyn Monroe,) in Post WW ll


Marilyn Monroe on the cover of Yank Magazine, 1945.
1946 Maybelline ad appealing to the average girl
after WW ll.

In 1975 the film Goodbye Norma Jean was filmed at my father's home in Palm Springs.  Many of my friends and family were extras, wearing costumes from the 1940's.  See below for a few pictures of my sister Donna Jean Williams, during the filming with her friend, Gerry Marks.
Donna Jean Williams in our dad, Bill Williams, Model-T truck, taking a break from filming Goodbye Norma Jean.
Gerry Marks in the background, with the Model-T truck loaded with supplies for a shot in the film.
Inside my fathers living room where a party scene was being shot. Gerry Marks, with one of the cast, and my sister Donna Jean Williams dressed 40's style posing for background shots.


Marilyn Monroe - Photograph​s - At Tobey Beach by Andre DeDienes (1949)

How Norma Jean Baker became Marilyn Monroe
Monroe became one of Blue Book's most successful models; she appeared on dozens of magazine covers. Her successful modeling career brought her to the attention of Ben Lyon, a 20th Century Fox executive, who arranged a screen test for her. Lyon was impressed and commented, "It's Jean Harlow all over again."[22] She was offered a standard six-month contract with a starting salary of $125 per week. Lyon did not like the name Norma Jeane and chose "Carole Lind" as a stage name, after Carole Lombard and Jenny Lind, but he soon decided it was not an appropriate choice. Monroe was invited to spend the weekend with Lyon and his wife Bebe Daniels at their home. It was there that they decided to find her a new name. Following her idol Jean Harlow, she decided to choose her mother's maiden name of Monroe. Several variations such as Norma Jeane Monroe and Norma Monroe were tried and initially "Jeane Monroe" was chosen. Eventually, Lyon decided Jeane and variants were too common, and he decided on a more alliterative sounding name. He suggested "Marilyn", commenting that she reminded him of Marilyn Miller. Monroe was initially hesitant because Marilyn was the contraction of the name Mary Lynn, a name she did not like.[citation needed] Lyon, however, felt that the name "Marilyn Monroe" was sexy, had a "nice flow", and would be "lucky" due to the double "M"[23] and thus Norma Jeane Baker took the name Marilyn Monroe.

Miss Maybelline's secret from the foutain of youth.

Nana's Beauty secret for making hair grow faster be healthier and look fabulous!



One of my grandmother's favorite actresses in the 1930's was May West, famous for saying "Why don't you come up and see me some time."  In this article West gives a few beauty secrets on make-up and being beautiful.  Nana too had a big bag of beauty secrets which you can see on my website under Beauty Secrets, and here is another one of her favorites for beautiful hair.


Raw fertile egg yokes for making hair grow  faster, be stronger and have an unmistakable healthy shine. 


I know this sounds strange but no other egg found in the world will work quite as well as a raw fertile egg.  You must find the egg now day's in Health Food Stores that carry raw butter, milk and eggs.  Raw fertile eggs have the membrane of the Rooster in them and you absolutely only use the yoke.  You can beat the egg white and use it as a tightening face mask (one of Nana's famous tricks,) but only the yoke is used in this method. 


Just pop the fertile egg yoke in a blender with two cups of fresh squeezed orange juice and you have a frothy  "Orange Julius drink."  It tastes wonderful and get's the protein into the body lickity split so it can start laying down strong cells and build healthy bones, hair and nails.  Drink this twice a week and see if you don't notice difference in your hair, nails and how you generally feel. 


Raw fertile eggs are a "perfect food,"  Nana would say, "pure, nutritious and a miracle food for anyone needing strength and energy."  Raw fertile eggs are one of the best kept secrets in the world.  Leave it to Nana to own the secrets of the fountain of youth. 


Read more about my grandmother, in The Maybelline Story and stay tuned for Tama's African tote bag and my book sold at the maybellinestory.com store, any day now.  Happy Summer Beach Read. 



May West 1933, click to see what a dame she was.

The Maybelline Story and African print beach bag for $50.00

The Maybelline Story is runner up in this year's "Best Beach Book Festival" under autobiography/biography and to celebrate, The Maybelline Story Book Store, is offering this reversible African print beach bag shown below designed by Instruments 4 Africa founder Tama Walley.  The profits will go to help 12 malian girls get an education, stay connected to their culture and find their voice.

Erika at Bikram Yoga Dallas loves her bag and The Maybelline Story!

 Just click on www.maybellinestory.com next week, where for only $50, you can purchase your copy of The Maybelline Story and Tama's reversible African print beach bag made in Mali, West Africa, in a variety of African prints.  Tama designed these bags to be rolled up and easily carried in a purse for quick access while shopping, traveling,  carrying your yoga mat, or just heading to the beach with The Maybelline Story, a towel and sun screen this Summer. 

Check in next week for more pictures of Tama's handy, lightweight, attractive bags in other fun African prints and enjoy your book and bag all summer long. 

Maybelline and the Gibson Girl, 1915.

Queen Victoria set the standard for women at the turn of the Century. The Gibson Girl with hair piled high on her head, a squeaky clean face and a pinch of the cheek for color, was the image set in advertising.  Virtue replaced makeup - while remaining a long suffering childlike woman - was promoted in early silent films.  In other words it was a tough audience when Lash-Brow-Ine was introduced in 1915, and Maybelline in 1916.   How did it make it?

Noel Williams future wife second on left, Frances Allen Williams, 1910.
This was the audience Lash-Brow-Ine faced in 1915.

Lash-Brow-Ine became Maybelline in 1916

Tom Lyle Williams with his father TJ and his sister Mabel, name-sake for Maybelline, 1916.

First Lash-Brow-Ine ad in 1915.
First Maybelline ad in 1916.
First box of Maybelline 1916.

Lash-Brow-Ine and Maybelline advertised in Photoplay magazine here seen with Mary Pickford the ultimate childlike woman in 1915.                                  





It was advertising that made Maybelline the most popular eye beautifier in the world, and it was Tom Lyle Williams who was the King of Advertising from 1915 to 1968 when Maybelline sold to Plough Inc.,  and left the Williams family after 53 years.  Today Maybelline New York is owned by the French company L'Oreal.



Read all about it in The Maybelline Story and the Spirited Family Dynasty Behind It

LILLIAN GISH, Maybelline's long suffering heroine, 1912.

Not only was Lillian Gish born in the right era, but she was also born with the ethereal beauty and grace to make her a star in the silent film industry.  If Mary Pickford was the silent cinema's greatest personality, Lillian was its greatest actress. 


Lillian's film debut came in 1912, when she and her sister starred in An Unseen Enemy under the direction of D.W. Griffith.  This frail and hauntingly beautiful actress created the image of the suffering heroine. 

This was the image that influenced modest young ladies and wearing stage make-up as it was called was not a respectable thing to do.  How did Maybelline gain public acceptance?  To find out you will have to read my book, be sure to pick up a signed copy from this site or buy The Maybelline Story from Barnes and Noble, Amazon, Borders or of course get it on your Kindle or ebook for the Nook. 



 
A tribute to Lilian Gish.

Maybelline and the Child Bride, 1917

Maybelline made it's leap into the public eye in 1917 when silent film star Mary Pickford ruled the industry.  American women praised Pickford for being a virtuous childlike Bride with no identity of her own.  Click below to see what Tom Lyle was up against trying to convince women to buy Maybelline, make up their eyes and flaunt beauty on the street.


http://www.youtube.com/watch?v=8VPhcwg8k5Q&feature=fvst Mary Pickford, 1917, Poor Little Rich Girl.


Read more about the silent film industry and Maybelline as it broke into the female psyche pre WW1, in The Maybelline Story. Available in Kindle and ebook on the Nook.




Maybelline vintage ad model Ethel Clayton, 1915.

Mabel Williams was the inspiriation and face for Lash-Brow-Ine ads in 1915, followed by silent film star, Ethel Clayton.


Mabel Williams
Ethel Clayton

Ethel Clayton (November 8, 1882 — June 6, 1966) was an American actress of the silent film era. Clayton's screen debut came in 1909, in a short called Justified. She jockeyed her early film appearances with a burgeoning stage career. Her pretty blond looks were reminiscient of the famous Gibson Girl drawings by Charles Dana Gibson. On the stage she appeared mainly in musicals or musical reviews such as The Ziegfeld Follies of 1911. These musical appearances indicate a singing talent Clayton may have possessed but went unused in her many silent screen performances.




Read more about Mabel Williams and her tremendous contribution to brother, Tom Lyle Williams, Maybelline Company, in the Maybelline Story.


Pick up your copy of The Maybelline Story and the Spirited Family Dynasty Behind It at Barnes and Nobel, Amazon, or buy a signed copy from maybellinestory.com.  Also now available on Kindle and ebook for the Nook.