The Internet and Social Media is the way to get the word out about a product today, but 90 years ago, advertising and marketing was done through classifieds.

In the 1920's Maybelline marketed  to the trade, who purchased the product and sold it to the consumer, in  drugstores.

At the same time, consumer advertising, brought customers, in the drug stores, where they purchased their (mascara) Maybelline.  Marketing to the trade, Advertising to the consumer, that was the kick started Maybellines Brand into the global market over 100 years ago.   

Lash-Brow-Ine, Maybelline and Liquid Maybelline, were sold in boxes of one dozen and placed next to the cash register where impulse buyers were willing to give it a try.

Today, Maybelline, is owned by L'Oreal of Paris and called Maybelline New York.  The Maybelline Brand is still, the biggest make-up Brand in the World.  It's roots, began with a $500. loan from Tom Lyle's brother, Noel James Williams, in 1915. Today, is a multi- billion dollar business. 

Read all about it in, The Maybelline Story and the Spirited Family Dynasty Behind It and learn all about the man and the family behind the original Maybelline Brand.

MAYBELLINE HEIR BILL WILLIAMS NEO CLASSIC 1977 CLENET .

Bill the Clenet, will be making his way to Santa Barbara, California, Oct 28, for another Concours D' Elegance.

Future Events, 

Come meet Sharrie Williams, author of The Maybelline Story and the Spirited Family Dynasty Behind it.

Bill Williams Classic Clenet, number 13, Series 1, will be shown at the Santa Barbara Concours D' Elegance, Oct 28 - 30.

AZTV, Morning Scramble, 9 -10:30, Oct 26th.  Sharrie will be making auntie Frances' Chocolate Icebox desert.

Association of University Women will be hosting a Presentation of The Maybelline Story, at Laguna Beach Books on Nov. 5th at 6:00 pm.

Pick up a copy of The Maybelline Story at Barnes and Noble, also available kindle and nook, as well as Amazon and www.maybellinestory.com.

Maybelline Story meets Zorba the Greek's daughter, in Glendale.

The Maybelline Story at Barnes and Noble, in the Americana Mall, Glendale California,

Is now available on ebooks for your Nook.  Here I am holding the new Nook with the Maybelline Story.

 

 While I was there I signed a few copies of my book and discussed scheduling a book signing for the near future.

My old friend, Tama Walley, was in town from Mali, West Africa, promoting her charity, Instruments 4 Africa and checking out the Maybelline Story with my new friend, Candace Savalas, who by the way is the daughter of actor Telly Savalas aka Kojak "Who Loves Ya Baby?"

Candace Savalas is in the process of writing her father's story in a memoir she hopes to publish soon.

Stay tuned for the update of my book signing at this fabulous oasis of books in the best kept secret in town,  Glendale, California.  Hope to see you there. 
Check out Telly Savalas on these websites.
http://www.tellysavalas.com/about/bio/index.html
 http://en.wikipedia.org/wiki/Telly_Savalas
http://savalas.tv/

Don't forget to pick up your copy of The Maybelline Story in book or ebook.