The Maybelline Story Blog: Gloria Swanson

Showing posts with label Gloria Swanson. Show all posts

Silent Film Beauties become Maybelline models in 1920..

Woman can't be truly independent and free without being financially independent.....

When Women gained the power of Financial Freedom they chose the right to be noticed with MAYBELLINE..

In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.

Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leaves.

The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit overnight.

No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.

The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

Irene Rich worked for Will Rogers, John Wayne, John Ford, Ward Bond, Gale Gordon, George M. Cohan.

She was a Maybelline Model in 1925 .

Financial empowerment.....is about knowledge..... which comes with education!

Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.....

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

Mary Eaton

Mae Murrey

Ethel Clayton.

Mildred Davis.

Viola Dana.

Gloria Swanson.

Maybelline was very influential in the 1920's women's movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady's toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920's.

If you love Old Hollywood history, pick up a copy of

The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Check out my Hilarious 1964, High School Blog...Saffrons Rule at saffronsrule.com

Mabel Williams, 'Secrets from the Harem,' from Photoplay Magazine...1915, inspired the birth of Maybelline

After accidently burning her brows and lashes in 1915, Mabel Williams found a trick in Photoplay magazine, called "Secret of the Harem." It allowed her to get the desired fuller darker lash look by using simple house hold products. Vaseline & soot or coal dust, was mixed into a black gel and then applied to the lashes with a fine brush. It was this simple trick that inspired her brother, Tom Lyle Williams, to formulate and name his new beauty product, Maybelline, in honor of his sister who gave him the idea.

Elsie Ferguson

Jean Harlow

Phyllis Haver

Gloria Swanson

Greta Garbo

Joan Crawford

Hedy Lamarr

Throughout the decades, Tom Lyle Williams, continued to contract these beautiful Hollywood Stars as the faces of Maybelline, while he kept his personal life and family, private from the public eye.

Being in the right place at the right time was partly the secret of Maybelline coming into the world. That and the fact the world of women were starving for something to allow them to enhance their natural beauty. I know that if I didn't have my Maybelline, I would have always been the plainest of Jane's for sure. My daughter once remarked that without makeup, my face looked like a blank slate. With make up I can transform into a completely different persona. So thank goodness my auntie Mabel, had the accident that caused her to need to invent something quick to save her face and to save all of our faces.

Read more these beautiful Photoplay Stars who represented Maybelline, in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.

Be sure to visit my Hilarious 1964 High School Blog called Saffrons Rule at http://saffronsrule.com/