Friday, September 21, 2018

Maybelline featured Hollywood Star Loretta Young in glamorous 1950 glossy ads

Loretta Young, Maybelline's Hollywood Madonna, a symbol of beauty, serenity, and grace. But behind the glamour and stardom was a woman of substance.

Nobody loves old Hollywood movies and Movie Stars more than I do.  Not just because so many of them endorsed Maybelline ad's between 1915-1967, but because my mother's father Andrew Mac Donald was a Motion Picture Pioneer in Hollywood from 1915 to 1967.  I grew up surrounded by Maybelline history from my great uncle Tom Lyle Williams, founder of the Maybelline Company and stories from my grandfather Andy who worked at MGM and knew most every Star at the studio.

 My grandfather's story is lightly glazed over in my book, The Maybelline Story, because it's so extensive it needs to be a book itself, but you do get a brief picture of what his life was like during the Golden Age of MGM.  That being said, you can understand why I was so fixated on wanting to be a Star myself, or at least a Maybelline Model.

I asked my grandfather about Clark Gable, who I adored as Rhett Butler in Gone with the Wind.  I was shocked when he said  "Gable was a very bad man," but wouldn't elaborate on the subject.  I never knew what he meant until this book about Loretta Young, came.  My grandfather disapproved of  Gable for abandoning Loretta Young when she was pregnant with their child, during the making of Call of the Wild in 1935.  He rejected their daughter all his life.

This story is clearly spelled out in Loretta Young's book, Hollywood Madonna, and though it makes me sad, I also realize how the Hollywood Star System worked at MGM and how any scandal could destroy a Stars career.  Gable and Young put their careers over their daughter and ruined her childhood.

Loretta Young's Daughter talks about her mother and father during the making of Call of the Wild.

Maybelline and Loretta Young represent classic beauty in the 1950s. 

Maybelline as well represented fashion and glamour with serenity and grace, always ahead of it's time.

Click below to view Lorretta Young as televisions best dressed most elegant woman in the industry. 

Like Loretta Young, Tom Lyle Williams was blessed with classic features and demended perfection in himself and his Maybelline Company.

  Want to meet Tom Lyle Williams and the Williams Family, be sure to purchase The Maybelline Story and brace yourself for quite a ride. 


Loretta Young hosted and starred in the well-received half hour anthology series The Loretta Young Show. It ran from 1953 to 1961. Her trademark was to appear dramatically at the beginning in various high fashion evening gowns. Her program ran in prime time on NBC for eight years, the longest-running prime-time network program hosted by a woman up to that time
The Loretta Young Show, put women front stage and center, and created a vehicle for Maybelline to reach a larger target market in the 1950's.

The Loretta Young Show ran from 1953 to 1961. Her trademark was to come through a door dramatically at the beginning in various high fashion evening gowns.

The Lorette Young, TV series, worked through the image of the glamorous Hollywood star, and would forever remain a phenomenon of 1950s television, the period in which the Hollywood studio system that had created larger-than-life stars came to a close.

Her program ran in prime time on NBC for eight years, the longest-running prime-time network program hosted by a woman up to that time.

In 1988, she was awarded the Women in Film Crystal Award. for outstanding women who, through their endurance and the excellence of their work, have helped to expand the role of women within the
entertainment industry.

Maybelline capitalized on Loretta Young's fashionable image. with a series of ads that illustrated her persona.. and affirmed postwar ideas, that true happiness, was possible, within the domestic/heterosexual sphere of the middle-class home.

Tuesday, September 18, 2018

Vintage Beauty trick taken to a New level. Sensory Deprivation the ultimate in relaxation

Evelyn relaxing at her new home in West Los Angles, California, 1938.

Relaxation is a Beauty Secrets.

After Evelyn and Bill followed Tom Lyle to California he bought them a little bungalow in West Los Angeles, a few miles from the Villa Valentino in the Hollywood Hills where he and Emery lived. Tom Lyle gave Evelyn a nice allowance and told her to rest and enjoy the California sunshine. She took his advice about relaxing but never ever allowed the sun to touch her perfect alabaster skin for more than 10 minutes, just enough to soak in a little vitamin D. 

Speaking of soaking, I remember one of Nana's most famous beauty secrets, was soaking in a hot tub with three cups of Epsom salt and sometimes even a cup of baking soda to soften her skin. She told me there was nothing in the world better for relaxing tense muscles after a game of badminton than a half hour in the tub with Epsom Salt. She believed that a good soak erased a multitude of sins and kept her looking young all her life.

When I became a teenager I soaked in an Epsom Salt bath before getting dressed for a Saturday night date. I believed it slimmed me down so I could fit in my "skinny pants" in 1964, and it was so relaxing that I felt like a million bucks and looked fabulous. Try it yourself and see if it doesn't make you feel relaxed and look beautiful too. 

Today I've taken relaxing in an Epson Salt bath to a new level. Sensory-deprivation-tank, or floating, is the ultimate in relaxation and meditation.  My grandmother would probably have one in her home if she were alive today. Read about on this link and try it for yourself . It's worth it.

Wednesday, September 12, 2018

Vintage Maybelline Beauty trick, homemade mud pack for healthy skin

Nana in 1917 at 16 years old.
   All my young life, Nana preached about having beautiful skin.  "Sharrie," she'd say "the first thing people notice is your eyes and your skin, and you only get one chance at a first impression."  Nana believed that your skin was your "calling card," and either draws people to you or sends them away. 

      I can still see her mixing up a batch of  "mud" as she called it, while I sat in wonder as a little girl.  She'd mix a couple of tablespoons of rice flour, a capsule of vitamin E, a little rosewater and enough yogurt to make it the consistency of putty.  Next she'd smear it all over her face and neck, lay on the floor sometimes on her hydroculators and rest her legs on a chair so the blood would flow in reverse, and relax her tired muscles.

Now this wasn't a Kodak moment and few people ever had the pleasure of witnessing this "secret of the Harem," but I never forgot it. To this day I refuse to buy over the counter skin masques, because there is nothing better than Nana's Mud.  It brings the blood to the surface and feeds the skin with nutrients.  By the way it's funny that her son, my dad Bill, called his mother MUD!  Give it a try and let me know what you think.  If you want to know more about Nana, buy my Book right now onAmazon, kick back and enjoy the full spa treatment, while reading "The Maybelline Story."

Thursday, September 6, 2018

Tea Bags for puffy eyes a vintage Miss Maybelline beauty trick that still works

When Nana was a young girl, in 1915, she like most young ladies of her time, read a movie magazine called Photoplay, that revealedBeauty Secrets of the Harem, so to speak.  The secrets were homemade beauty tricks passed on from one generation to the next and were built upon as the ages unfolded. Nana and her sisters,Verona and Bunny learned the tricks, to make themselves as glamorous and alluring as the silent screen stars.

I was indoctrinated into the Harem when at 5 years old, when Nana  made my eyes up and paraded me around my great uncle Tom Lyle's living room for applause.  From that time on, Nana became my mentor and I her little protege. 

One of her delicious little secrets for depuffing your eyes "after a late night romp with Valentino"she'd wink, was TEA BAGS.  

Yes, just plain old black tea bags.  But there was more.  First you place two tea bags in a half cup of boiling water for about 30 seconds, just to get the tea moving.  Next, you  gently squeeze out the excess water and place them on a small plate.  Now stick them in the freezer until they are ice cold.  Lay down for half hour if possible but at least 15 minutes and meditate on how gorgeous you are going to look with your Maybelline eyes tonight.  Let me know what you think, I bet you will be begging for more of Nana's fabulous Secrets of the Harem.  

Read more about my life as Nana's little protege, click onto Amazon right now and buy The Maybelline Story and the Spirited Family Dynasty Behind It. 

Thursday, August 30, 2018

"Dream Wild Ride"...Maybelline Story reads like the best fiction but with real characters and plots that take us on an American Dream...wild ride


From the Midwest through Chicago and Hollywood, we follow a path strewn with scandals, jealousies, triangles and betrayals. Throw in arson, a still-unsolved murder and even the Feds and Mafia and you have an exciting and bumpy journey that leaves more than one casualty in its wake. And Maybelline was along for the ride. 

The characters seem larger-than-life yet somehow remain vulnerable and sympathetic This is a family that continually grasped at the shiny ring only to discover that it might be no more than their own reflections staring back, sometimes accusingly, in the mirror. 

The legacy is in good hands with Ms. Williams. She's a true storyteller and writes with passion and candor while bluntly sharing her own resolve to rise above her 

family's lifelong mantra of money, beauty and the search for perfection. It's a critical but tender tale of redemption that displays an understanding, compassion and love for her family. She never gave up on her dream to tell this story and literally braved fire and fury to share it with the world. It's a book that you really can't put down, a true page-turner and I couldn't wait to find out what happened next. 

You'll never look at a Maybelline ad again without feeling a tug of empathy for these characters and the struggles and determination of one man's effort to capture beauty on a brush and change forever the color palette of the world.

Friday, August 24, 2018

103 years of Maybelline Ads show how little has changed in beauty...The products may change, but their goals remain the same

while trends and looks superficially change, nothing has really changed fundamentally in beauty. Women still want lush lashes and brows and perfect skin 103 years later, though the way advertisers have marketed those products to women has changed.


 Maybelline got its start with a lash and brow product. In 1915, a young woman named Mabel Williams mixed coal dust with Vaseline and used it to beef up her lashes after singing them off in an accident. Her brother Tom Lyle Williams took the idea and ran with it, producing a product he called it Lash-Brow-Ine, that became popular via mail order. He called his new company Maybelline (Mabel + Vaseline) and a brand was born. 


In the '30s, brow pencils and eye shadow also came into vogue. This was also the birth of the makeup tutorial's earliest ancestor. The brand produced ads of Betty Grable demonstrating a three-step application process, which ran in popular magazines. The company also notes that in the '30s, the time of the Great Depression, women couldn't afford a new dress, but they could certainly afford a new eye shadow.


In the 1940s and 1950s, Maybelline introduced iridescent eye shadow sticks and liquid liner.  In 1959, the company launched its first "automatic" mascara (after Helena Rubenstein got one to market first), featuring a spiral brush in the tube, called Magic Mascara. During this era, Maybelline began distributing overseas.

By this point, Tom Lyle Williams was the Cosmetic King and Maybelline was Number one Globally.  Then in 1971, the company cemented its hold on women's lashes for good by launching the now-iconic pink and green Great Lash Mascara. In the late '60s, the company was sold to Schering-Plough.


 In 1974, the company launched its first lip products, which included products like Kissing Sticks, Kissing Koolers, and Kissing Potion. Kissing: very big in the '70s.


The brand started offering a full complement of products, including lipstick and foundation. Lynda Carter featured prominently in many ads during this decade, ushering in the era of the actress as spokes model. 


In 1990, Maybelline changed hands again, this time to investment firm Wasserstein Perella and Co. One of the most famous ad slogans of all time was also introduced during this decade: "Maybe she's born with it. Maybe it's Maybelline." (Admit it. You just sang the jingle in your head.) Christy Turlington featured prominently in commercials during the '90s.  L'Oreal acquired the brand in 1996 and still owns it. Over the last 20 years, the brand has signed buzzy models like Jourdan Dunn, Gigi Hadid, Adriana Lima, Freja Beha Erichsen, Jessica White, Charlotte Free and Shu Pei Qin, and sponsored global fashion week.  
Maybelline changed its Logo from "Maybe it's Maybelline," to "Make it Happen." 

 Gigi Hadid became the new face of Maybelline promoting her own product line under the  Maybelline  collection.

And it all started with a 19 year old boy with a good idea from his sister Mabel and a $500. loan from his brother Noel.

Tuesday, August 14, 2018

Maybelline provided an inexpensive eye beautifier that mirrored a woman's favorite Glamour Queen

1933 Maybelline Ad.

Maybelline founder, (1915,) Tom Lyle Williams, believed a
woman’s greatest asset was her ability to capture a man’s imagination through her expressive eyes.

By the 1920's women were expressing their creativity through fashion, music, dance, modern 
art and writing. The film
industry was exploding with glamour and Super Stars.
Maybelline, contracted Hollywood Movie Queens to endorse
their products in full page ads in Glossy magazines. Modern
Women wanted to know what was happening in the glamour
industry..... fashion and beauty and Photography was the
ticket for showing off beautiful eyes.  And, photography meant makeup! Tom Lyle Williams, used photography mixed with art
to create the stunning Art Deco Ads in the early 1930's. 

Magazines were a powerful tool in  women's lives.  By
1929, Tom Lyle Williams had spent a million dollars on
advertising, but hat was just the tip of the iceberg. He'd
soon be spending that much a year, keeping Maybelline
number one in the Country. 

The Great Depression, made Maybelline a household word.
Women wanted beauty and glamour and Maybelline gave
them sex appeal socially while exuding confidence in the 
workplace. For first time since the Victorian era, Movie Stars
like Jean Harlow, or Joan Crawford, exuded sex on the screen
and young woman embraced it.  

Maybelline provided an inexpensive eye beautifier that
mirrored the glamour of a woman's favorite Glamour Queen,
and old world standards melted away.  With America's
changing values, Tom Lyle Williams placed his mascara in 
dime stores for the first time and Maybelline became the undisputed giant in its field

Read more about Tom Lyle Williams and his Maybelline company, in The Maybelline Story and the Spirited Family Dynasty Behind it. 

Thursday, August 9, 2018

Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their families lives for One Hundred years.

The Maybelline Story starts a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country, it will take you from Chicago to Hollywood, mingling with the who's who in each era and location.

The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today.  The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago.  However, the obsession at that time did not reach the rest of society as it has today.  Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes.  That’s where Maybelline got its start.  Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.

The story captivates all audiences by its incredible survival through economic, social, and personal turmoil.  The Maybelline Story takes you on a journey through 20th century America, and into the 21st century, where Maybelline thrives as a billion-dollar Icon, the world’s largest cosmetic brand.  For Tom Lyle, the journey was not easy, as the brand tears his family and their world apart, yet brings them together to re-discover what they had before they had millions.....each other.