Monday, July 26, 2021

Sharrie Williams, author of The Maybelline Story and a blogger for over 10 years, gives advice on the blogging world


Sharrie Williams
I am so very excited and honored to have my second guest blogger (the first was my daughter Krysten)! Sharrie Williams is the author of The Maybelline Story. She is the heir to the Maybelline legacy, is Tom Lyle William's great-niece and the granddaughter of Evelyn Boecher Williams. I am so excited to have the beautiful and wonderful Sharrie on my blog this week and I know you will enjoy every word below - I surely did! 

As a blogger yourself, what advice can you give others and myself about the blogging world?

I find it incredible how a blog grows organically just by showing up at the computer everyday and posting good material.  Three years ago I was excited to receive 66 hits my first month.  Now I can't believe I have over 35,000 hits a month.   Of course adding Twitter followers has been a big boost and Facebook expanded my online presence as well.   

Like Mabel in the book that burnt off her eyelashes on a hot stove, can you share some of your makeup secrets?

After I finish putting on my eye shadow I dab the tiniest bit of eye cream on my lids. This is an old Hollywood Movie Star secret I learned from my grandmother.  Another favorite trick of mine is, once I have my face make up and powder on, I buff it with a terrycloth washrag so it doesn't look thick and dull.  I also blot the oil during the day with rice paper or sometimes even a piece of a toilet seat cover in a public restroom.  Try it you'll be amazed. 

What is your must have Maybelline product?

I still use Great Lash mascara. The number one mascara in the world and I like Maybelline mineral Power make-up. (It looks great after being buffed.)

What inspired you to write this book?

It's been a long process.  My grandmother began telling me the Maybelline story when I was a young girl and the seed was planted.  After her untimely death I was determined to finish it.  I knew that if I didn’t tell the story it would be lost forever and that would be a shame.  The Maybelline Story is a thread in the fabric of American history and a big part of vintage Hollywood glamor.  I also wanted my great uncle, Tom Lyle Williams, the founder of the Maybelline Company to be remembered for his tremendous contribution to the Cosmetic industry as well.  

What is the best benefit to you being the heir of the Maybelline dynasty?

Growing up with a great uncle who made my life so magical.  It wasn't about the money; the money only complicated matters and destroyed us in the end.  It was about being so close with my cousins and the fun of sharing our excitement as the Maybelline grew into a global giant.  Now as an older woman I hope to give back some of the wisdom and strength I gained ridding this roller coaster experience.

Growing up did you understand your family dynamics and who your great uncle was and how he contributed to the world of beauty?

My grandmother, Evelyn Williams was married to Tom Lyle's brother Preston, my grandfather.  After Preston's death, at only 37 years of age, she and my 12-year-old father followed Tom Lyle from Chicago to California.  The three of them remained extremely close and loved to talk about the good old days when Maybelline was a little mail order business sold through the classifieds in Movie magazines.  I was so fascinated by their stories as a little girl that all I wanted to do was hear more, as often as possible.  Soon I became my grandmother’s little protégé and eventually her little clone.  So yes I was indoctrinated at an early age with the rules of the game, the family dynamics and I did know and appreciate the tremendous contribution Tom Lyle bestowed on women and the world of beauty. 

Original Maybelline 1916
What advice can you give others who want to follow in your uncle’s shoes? For the underdogs.

Tom Lyle Williams was the biggest underdog of all, of course.  That's what the Maybelline Story is all about.  He started out with nothing more than a good idea, lots of determination and a $500 loan from his brother and turned it into a worldwide brand.  It's all about building your brand and your reputation.  Brands come and go if it's not built on integrity.  Like doing a blog...It takes about three years before you really see results and during that time, you develop discipline and determination, or you give up and never see the results of your labor.  As my great uncle would say... It's easy to be excited and happy when it's new and easy... the true test of success, is keeping the momentum going during the down cycles.  If you believe in your project, you have to keep going even though it might take years.  It took me 20 years to get published and I wanted to give up and burn my manuscript all the time.  When I least expected it, the miracle happened and now the energy I put forth building that momentum is expanding the blog and my voice into the world - Because I never gave up.

What is this book about? Is there anything in this book that you did not publish? Care to share?

The Maybelline story is about a young 19-year-old entrepreneur who rides the ups and downs of life while building a little company called Maybelline. It’s also about his incredible sister-in-law, Evelyn Williams, (my grandmother) who is so deeply affected by vanity it leads to ultimate destruction.  In the midst of all the drama I grow up trying to sort out what's real and what has real value.  The book is a rags to riches story with an interesting morale in the end you won't forget.

Will there be a second part to your story?

There definitely should be, because everyone is asking me what happened to all the people they either loved or hated.  I do have a 350-page manuscript that is ready to go when the time comes.  But for now a movie or HBO series would be my next goal.

Who are your greatest influences and why?

My father Bill Williams was Tom Lyle's nephew and godson.   He grew up at the Villa Valentino in Hollywood where he learned the secrets to his uncle’s great success.  My father was an extremely talented interior designer and builder.  When my home burned down in the 1993 Laguna Beach, California Firestorm I lost everything because I wasn't home.  I wanted to give up and die, but it was my father who held me together and helped me get back on my feet.  I thrived because of his determination to see me overcome my doubts and succeed.  He designed and helped me rebuild my home, than helped me research and write my book.  I learned so much from him and now carry that spirit of “Yes I can!” with me to pass onto the next generation.  

What will readers take from this great read?

They will be inspired to make their dreams come true and believe anything is possible if they just keep going and never give up. 

What was the best advice your uncle or mother gave you about beauty?

My mother believed that beauty was an inside job.  That who you are n the inside is reflected on your face.  You see beautiful young girls turn into nasty middle-aged women and bitter old ladies.  All the Maybelline in the world can't cover up the truth of who you are inside.  If a woman doesn't grow, change and accept life she will remain a spoiled unattractive child in an aging body.  All women must work on their attitude and mature within, to keep their youthful effervescent beauty into old age.   Like the saying goes, Maybe She's born with it... Maybe it's Maybelline.

Describe your best achievement with your family name and without?

My best achievement with the Maybelline name so far, is writing my book and becoming a positive role model for women who want to achieve their goals.  It's not about make-up for me anymore; it's way beyond make-up.   Without the Maybelline name, my biggest achievement is being Mom and Nana and a positive role model for my family I grow into old age.  

Evelyn Williams (Nana), Bill Williams (my dad), Sharrie Williams (me)
& Tom Lyle Williams (my great uncle) 1965
What was your favorite childhood memory?

Going up to my great uncle's home in Bel Air California with my family and playing with him in the pool.  I remember he was such an unassuming man that he'd actually wear swim trunks pinned at the waist because the elastic had stretched out.  Here was a man who could afford the best and yet was so comfortable with himself around his family; he didn't need to show off.  On the other hand he was so generous hat he gave millions to them after the sale of the Maybelline Company in December of 1967.

How old were you when you learned about Permanent Makeup? Did your grandmother or anyone in the Maybelline family know about Permanent Makeup or have any?

I know permanent makeup has been around since the 1930's if not before, but I don't remember anyone in my family ever talking about it.  Probably because Maybelline was designed for women with light brows and lashes, so it never seemed necessary to have it done until now.

What are your current thoughts on cosmetic tattooing & permanent makeup?

I became aware of the process about 10 years ago, after a friend of mine had her brows, lips and eyeliner permanently applied.  She looked years younger and only needed Maybelline Mascara to complete her glamorous look.  My brows have faded to the point of being invisible and I'm seriously considering having permanent makeup done this year.  However, I would only trust the process to an artistic genius with years of experience and a talent for perfection.  Athena Karsant is the best in the business and would be my choice for sure.  Be sure to check out Athena Karsant's post on my Maybelline Book Blog. 

Follow her blog: The Maybelline Story

Thank you Sharrie for sharing some of your incredible story! To learn more about Sharrie and The Maybelline Story, visit her blog. To learn more about Athena Karsant visit her website.

Sunday, July 18, 2021

Happy "50" Birthday Great Lash Mascara

 Maybelline debuted its "Great Lash Mascara" in 1971. It is still recognized by it's Pink and Green Chartreuse packaging inspired by Lilly Pulitzer's vibrant hues and prints. It's been a staple on drugstores shelves and in cosmetic bags ever since. It has been reported that a "Great Lash Maybelline Mascara," is sold every 1.2 seconds. 

Called the protein Mascara "Great Lash" builds rich, full body onto lashes. Marketing people asked Maybelline Company researchers in 1970,  to come up with a Mascara to thicken and lengthen lashes better than anything on the market and would be easy to apply.  "Great Lash" was that product.     

Surveys taken by Maybelline's marketing team at the time indicated consumers didn't consider Maybelline products fashionable, still using the original "Eye" logo.  Updating product colors changed customer perceptions. Especially the teen market.

The Lilly Pulitzer Brand was popular with high society. Because Pulitzer was close friends with Jackie Kennedy, her designs crowned her "The Queen of Prep." And, "Flower Power."

From the inspiration and dedication of Tom Lyle Williams to the the Merchandiser of Maybelline's new owners,
 Schering Plough in 1971, Maybelline's "Great Lash" has remained an all time favorite Mascara for the last 50 years.

Thursday, July 15, 2021

The Maybelline Story captivates all audiences by its incredible survival through economic, social, and personal turmoil


The MaybellineStory...Fascinating, Stimulating, Gripping makes you wanting for more!,

The Maybelline Story starts a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their families lives for One Hundred years.        

The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today.  The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago.  However, the obsession at that time did not reach the rest of society as it has today.  Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes.  That’s where Maybelline got its start.  Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.

The story captivates all audiences by its incredible survival through economic, social, and personal turmoil.  The Maybelline Story takes you on a journey through 20th century America, and into the 21st centurywhere Maybelline thrives as a billion-dollar Icon, the world’s largest cosmetic brand.  For Tom Lyle, the journey was not easy, as the brand tears his family and their world apart, yet brings them together to re-discover what they had before they had millions.....each other. 

Wednesday, July 7, 2021

Maybelline Model, Paulette Goddard, starred alongside Hollywood Legends Henry Fonda, Bob Hope, Fred Astaire, James Stewart, John Wayne,

Erich Maria Remarque and Paulette Goddard...A TRUE HOLLYWOOD LOVE STORY...

long list of celebritiesVIP’s, artists, authors, intellectuals and scientists moved to the Alps in the past century to enjoy the majestic landscapes of Switzerland, in a place that would shield them from the rest of the   World’s turmoil.

During WWII many who fled Nazi Germany had no other choice than to seek refuge in this neutral country wedged between Hitler and Mussolini.

Among them, was the World’s most famous anti-war novelist Erich Maria Remarque, who fled his homeland in the early 1930′s to avoid certain persecution by the Nazi regime, who was after him because of “…literary Treason against the German Soldier” after penning his best-selling “All Quiet on the Western Front“.

Remarque found refuge in Porto Ronco on the shores of Lago Maggiore, in Switzerland’s southernmost “Three-Lakes Region” shared with Italy, until his death in 1970. He rests in peace at the Ronco sopra Ascona cemetery, alongside his famous wife Paulette, and mother-in law Alta-Mae Goddard.
English: Ernest Borgnine at the TCM Classic Fi...

“All Quiet on the Western Front (1930)” received the third-ever Academy Award for Best Film, and was re-made into a 1979 made for TV movie starring “The Waltons’” Richard Thomas and the recently deceased Ernest Borgnine who considered “All Quiet…” to be “..the greatest thing that was ever made!” (YouTube).

Film poster for Bobby Deerfield - Copyright 19...

Al Pacino‘s “Bobby Deerfield (Heaven has no Favorites)” is one of 20+ “Remarqueable” feature film productions based on Erich’s catalog of 13 novels, and is only one example of how Remarque’s influence in the American film scene went well beyond his death.

To this day, Remarque’s work is considered an important milepost in German-American Literary and Film History: his 1940′s novel “Spark of Life” is being developed into a feature by John Culton – and a 21st Century version of “All Quiet on the Western Front (2012)” is in pre-production, produced by Leslie Paterson and Ian Stokell, co-produced by Mary Richards (“Alice in Wonderland“) and directed by Mimi Leder (“Pay it Forward“).

Turner Classic Movies and Universal Studios recognized the importance of Remarque’s “All Quiet…” and presented the motion picture at the 2012 Hollywood Classic Film Festival, in a digitally remastered version released in Blue-Ray – to celebrate Universal’s 100th Anniversary.

Remarque, considered to be “The First Playboy” and the “Last Romantic” of the 20th Century, had many illustrious lovers – Natasha Paley-RomanovMarlene DietrichHedy LamarrDorothy LamourGreta Garbo – and more – but no woman made him happier than Hollywood Star of the 30′s and 40′s, the unimitable Paulette Goddard – known in film history for acting alongside then-husband Charlie Chaplin’s last silent movie “Modern Times” and his first “talkie” “The Great Dictator“.

Maybelline Model, Paulette Goddard, starred alongside Hollywood Legends Henry FondaBob HopeFred Astaire (YouTubeJames StewartJohn Wayne,(, )          ex-husband #2 Burgess Meredith and many others, in a long list of 44 feature films including Hollywood classics like “The Women“, “Pot o’Gold” (YouTube) and “Second Chorus“.
Her best friend, writer Anita Loos, was inspired by Paulette when she wrote Marilyn Monroe’s role of the gold-digging blonde, Loreley Lee, in “Gentlemen Prefer Blondes“. Not only was Paulette the original, REAL LIFE “Diamonds are a Girl’s best Friend” Bombshell Girl – but she was also the original “Ghostbuster” along Bob Hope in “The Ghost Breakers (1940)” – a film made famous once again with the 1984 remake versions starring Bill Murray, Dan Aykroyd and Sigourney Weaver.
Paulette’s portrayal of a World War II nurse in So Proudly We Hail earned her the Best Supporting Actress nomination by the Academy of Motion Picture Arts and Sciences.
Paulette was a trendsetter in so many ways, influencing fashionjewelry design and the fine arts – from the 30′s until today.
She was George Cukor‘s #1 choice to become Scarlett O’Hara in “Gone with the Wind” – only to lose the role to Vivien Leigh, and given a consolation prize instead, being offered a leading role in “Reap the Wild Wind” starring alongside a young John Wayne – in a film where none other than a giant mechanical octopus outdid Paulette’s acting by getting an Oscar for special effects.

The love story of Paulette Goddard and Erich Maria Remarque begins in the early 50′s and has endured until her passing in 1990.

Paulette donated her Estate to New York University / Tisch School of the Arts, which to this day represents the ideals of Remarque and Paulette’s philantropic support benefiting Performing Arts Students. Scholarships in Paulette’s name are made available to NYU’s BFA/BA & MA students and faculty alike.
Professor Marion Nestle is one of a select group of faculty members who have been named “Paulette Goddard Professor”. The endowed professorship is also part of the Goddard Estate’s major bequest.
Notable NYU/Tisch graduates include Academy Award winners Marc Forster, Woody Allen, Whoopi Goldberg, Martin Scorsese & Angelina Jolie – Grammy Award winner Stefani Germanotta (aka Lady Gaga), and dozens more. Tisch freshmen have the option to reside at Paulette Goddard Hall and Residential College – a student’s daily reminder of Paulette’s generosity.

Paulette Goddard on the Argentinean Magazine c...

Paulette Goddard was one of Maybelline's most popular models in the 1940's and a personal favorite of Maybelline founder Tom Lyle Williams.  She is also the  # 1 all-time most popular post on the Maybelline Blog.  I'm delighted to feature Michael H. Gaedeke-Sartori and the EMRPG Foundation today as my guest Blogger and hope you enjoy this priceless piece of Hollywood history, few people know anything about. 

Paulette Goddard’s Enviable Accessories (

Thursday, July 1, 2021

Maybelline's, Yankee Doodle Dandy Girl, Joan Leslie, stars with James Cagney, in 1942 all time favorite 4th of July film


       Maybelline Joan Leslie, endorses Maybelline 

James Cagney and Joan Leslie, in 
Yankee Doodle Dandy.
Yankee Doodle Dandy (1942) is one of Hollywood's greatest, grandest and slickest musicals. The nostalgic, shamelessly-patriotic, entertaining film also supported the war effort as it paid tribute in its mostly fictional story to a popular Irish/American entertainer and the grand American gentleman of the theatre in the early 20th century.

click video to see a trailer of Yankee Doodle Dandy.

James Cagney, spent several weeks touring the US, entertaining troops with vaudeville routines and scenes from Yankee Doodle Dandy

James Cagney with Joan Leslie, Lobby Card. In September 1942, Cagney, was elected president of the Screen Actors Guild.

Joan Leslie has a star on the Hollywood
 Walk of Fame at 1560 Vine Street.

James Cagney sings Yankee Doodle Dandy

Buy a signed copy of the Maybelline Story,
 or get it on your  Kendle.