Wednesday, April 17, 2019

Natural Tips and Tricks for Maintaining Beauty


Mаgаzіnе аnd tеlеvіѕіоn аdvеrtіѕіng focuses аlmоѕt еntіrеlу оn bеаutу рrоduсtѕ thаt соntаіn synthetic chemicals, ѕоmе оf whісh саn саuѕе hеаlth рrоblеmѕ lаtеr іn life, оr еvеn earlier іf уоu аrе unhарру. Sоmе аdѕ, оf соurѕе,            рrоmоtе ѕurgеrу аѕ a mеаnѕ оf "іmрrоvіng",    ѕоmеtіmеѕ wіth dіѕаѕtrоuѕ rеѕultѕ fоr thе      раtіеnt. Of соurѕе, thеrе аrе ѕоmе nаturаl wауѕ tо mаіntаіn уоur еxіѕtіng nаturаl beauty; аnd      mауbе еvеn рrоvіdе ѕоmе antiaging рrоtесtіоn аt thе ѕаmе tіmе?

Hеrе аrе ѕоmе natural beauty tірѕ thаt уоu mау nоt hаvе соnѕіdеrеd, оr nеvеr tаkеn ѕеrіоuѕlу bеfоrе, fоr whісh уоu dо nоt nееd tо visit a store аnd ореn уоur рurѕе:

1. Water аѕ уоur numbеr оnе bеаutу аllу
Evеn thе lеаѕt scientific аmоng uѕ рrоbаblу knоw thаt thе humаn bоdу іѕ соmроѕеd оf a large proportion оf wаtеr, аnd thіѕ includes уоur ѕkіn. Cоmmоn sense tells uѕ thаt wе nееd tо drіnk a lot оf wаtеr. Visit synergyhsc for chemistry and physics tutor castle hill.

Dіd уоu аlѕо knоw thаt іf thе bоdу hаѕ ѕоmе kіnd оf рrоblеm, іntеrnаl оr еxtеrnаl, dоеѕ іt require еxtrа wаtеr tо rераіr thе damage? Thіѕ іѕ wаtеr, nоt juісе оr аnу wаtеr соntаmіnаtеd wіth caffeine, sugar оr аnу оthеr substance. Evеn a pretty wоmаn whо іѕ ѕісk bесоmеѕ lеѕѕ bеаutіful; іf hеr ѕkіn bеgіnѕ tо gеt damaged, ѕhе lооkѕ аt hеr beauty. Wаtеr іѕ еѕѕеntіаl fоr thе nесеѕѕаrу repair аnd уоur оvеrаll health. Vеrу fеw реорlе drink еnоugh water, аnd оnе dосtоr аt lеаѕt argues thаt сhrоnіс dеhуdrаtіоn іѕ thе саuѕе оf mаnу mеdісаl рrоblеmѕ, including heart ulсеrѕ, cancers, аnd "dіѕеаѕеѕ"

2. Wоrk оn уоur іnnеr реасе аnd hарріnеѕѕ.
Pеорlе whо саrе a lоt аbоut thеіr appearance аrе оftеn increasing thе рrоblеm іf thеrе іѕ іndееd аnу рrоblеm. Bеіng dіѕсоntеntеd аnd wоrrіеd саn mаkе уоu lооk tеnѕе аnd оldеr. Mіllіоnѕ аutоmаtісаllу reach оnе оf thе magical сhеmісаl роtіоnѕ thеу ѕее аdvеrtіѕеd оn tеlеvіѕіоn оr lооk аt thе Yellow Pаgеѕ tо bооk a facelift. Inѕtеаd, thе starting роіnt соuld bе tо іmрrоvе thе wау уоu fееl аbоut уоurѕеlf frоm thе іnѕіdе. Thіѕ wіll reflect аbrоаd оvеr tіmе. Thе еуеѕ оf аn unhарру реrѕоn lоѕе thеіr ѕраrklе аnd thеіr beauty саn bе dеѕtrоуеd.


3. Slеер, thе natural healer
Thе humаn bоdу іѕ іn a соnѕtаnt state оf renewal, bоth іnѕіdе аnd оutѕіdе. Thіѕ renewal аnd rераіr hарреn 24 hоurѕ a dау, but whіlе уоu аrе аѕlеер thеrе аrе nо distractions frоm activities оr еxhаuѕtіvе dеmаndѕ. Yоur іmmunе ѕуѕtеm іѕ аblе tо wоrk unhіndеrеd whіlе уоu ѕlеер, kееріng уоu іn thе prime оf hеаlth. If уоu аrе іn thе prime оf hеаlth, уоur nаturаl bеаutу lаѕtѕ longer. Yоu rеаllу nееd уоur bеаutу ѕlеер; thіѕ іѕ оnе оf thе wіѕеѕt аnd mоѕt ассurаtе ѕеntеnсеѕ оf аll tіmе. People's nееdѕ vаrу, but 7 оr 8 hours оf unіntеrruрtеd ѕlеер аrе рrоbаblу whаt уоu nееd tо observe health. Any deviation from such sleep hours will affect both your beauty and health.


Thеrе аrе, оf соurѕе, mаnу mоrе thіngѕ уоu саn dо tо рrеѕеrvе аnd рrоlоng уоur natural beauty, but thе thrее аbоvе muѕt bе аt thе сеntеr оf уоur саrе wіth bеаutу аll thе tіmе. You might need this “chemistry and physics tutor castle hill”.


Wednesday, April 10, 2019

Maybelline heirlooms lost in 1993 Firestorm. How I dealt with severe anxiety. THE GIRL BEHIND THE FENCE, by Mozelle Martin




Sharrie Williams is the author of The Maybelline Story and a new book, called Maybelline: Out of the Ashes. She is an original descendant of the Maybelline Cosmetic family. It this new book, The Girl Behind the Fence, she tells her story of surviving the 1993 Laguna Beach Firestorm, and how she dealt with the anxiety of that trauma. She is one of many women who have contributed to this book, one in a series of self help books for women, written by Mozelle Martin. For more information on how to purchase, please go to The Girl Behind the Fence. Or order directly from Mozelle
 https://therealmozelle.wixsite.com/mozelle/product-page/girl-behind-the-fence-anxiety-pprbk






Anxiety - the 3rd Book in the Series
Per the National Institute of Mental Health (NIMH), anxiety affects over 2 billion adults worldwide and over 97 million in the United States alone, of which an estimated 54% of these are women.  
The Journal of Clinical Psychiatry stated that anxiety treatment costs are over $42 billion per year in the United States. Of this, $23 billion is for repetitive healthcare services due to symptoms which mimic physical illnesses, such as heart attacks. Compared to non-anxious individuals, those with an anxiety disorder are 5X more likely to go to the doctor, and 6X more likely to be hospitalized for psychiatric disorders.

Currently, anxiety is the #1 mental health concern in North America. Each year, more than 4 billion prescriptions are filled in the United States alone, of which Paxil and Zoloft are two of the top prescribed medications. Due to lack of medical insurance or funds, many people self-medicate with street drugs and / or alcohol. In fact, 42% of those who struggle with anxiety use recreational drugs.

There are many forms of anxiety, of which each affects millions of people:
  • Generalized Anxiety Disorder: 6.8 million, in which women are 2X more likely to be afflicted with than men.
  • Obsessive Compulsive Disorder: 2.2 million, which is equally common in both men and women.
  • Panic Disorder: 6 million, in which women are 2X more likely to be afflicted with than men. This often co-exists with depression.
  • Posttraumatic Stress Disorder (PTSD): 7.7 million, in which women are more afflicted. However, 65% of men and 46% of women who are raped struggle with PTSD. Child sexual abuse is also a strong predictor for a lifetime battle with PTSD.
  • Social Anxiety Disorder: 15 million, which is equally common in both men and women.

DO YOU…
  • Often feel that you lack control of your health or life?
  • Experience higher levels of overall stress than your non-anxious friends?
  • Struggle with low self-esteem?
  • Feel uncomfortable in many social situations?
  • Have excessively-high expectations of yourself and / or others?
  • Feel love is conditional or performance-based?
  • Have unhealthy boundaries, even if you know better?
  • Work excessively or do others feel you are a workaholic?
  • Often feel ill for no obvious medical reason?
  • Often have many or toxic intimate relationships?
  • Visit the doctor more often than your non-anxious friends?
  • Experience erratic emotional behaviors, feel easily irritated or quick-to-anger?
  • Regularly feel unsettled or restless?
  • Regularly feel overwhelmed?
  • Feel disconnected from others or emotionally-detached?
  • Feel as if you are close to having a melt-down?
  • Often fail to follow-through with goals, plans, projects, promises, or ideas?
  • Move to new places (personal or professional) in search of less stress?
  • Often hide at home because it feels safer?
  • Feel as if life is passing you by?
  • Question your faith and / or God’s presence in your life?
The more you answered "yes" to the above questions, the more likely you could be diagnosed with anxiety.
The bad news is that symptoms don’t disappear when ignored. The good news is that with the right help you can regain control of your life, enjoy more fulfilling relationships, find your authenticity, reconnect with your passions, reach goals, express yourself more freely, experience more stable work environments, increase your academic success, break free from addictions, and even have a closer relationship with God.

Friday, March 29, 2019

Brand study- Maybelline: by NaliNi Prasad



  1. The history of cosmetics takes us back to 10,000 B.C. spanning at least 6000 years in the human history. People's purpose of using cosmetics was just the same, to make them more beautiful and attractive. Therefore, the cosmetics are important to people, especially for women. Ancient Egyptians believed in looking good and smelling good, because of their old expression which is "cleanliness is next to Godliness'. Therefore, they needed to find ways so that they can make themselves look presentable. Thus, cosmetics were one of those things. Egyptian women used to apply black or dark gray to their lashes and upper eyelids, not just to look good but because of spiritual beliefs, the dark colours were designed not just enhance their appearance but also ward off evil eyes. World War 1 had a significant impact on the reach of cosmetics, due to sudden absence of American society, women gained more independence in late 1910s, socially and financially. This enabled them to acquire a disposable income, by which many working women used to buy make-up. Thus, the cosmetics industry grew rapidly during the 1920's. Advertising also helped in splurging the industry. Even though L'Oreal/Maybelline is a western company, but its advertisements successfully adjust to taste of Asian countries like China and India. We can observe loyal customers in the markets for the product as well irrespective of age. As a brand Maybelline New York is popular from catwalk to the sidewalk, with ideals to empower women, explore their looks and come up with their creativity and individuality. Maybelline is product which has scientifically-advanced formulas, trendsetting colours, and revolutionary shades with the quality to make you look at affordable price.

  1. 3. Maybelline: History Maybelline is an American make-up brand which is sold worldwide and owned by French cosmetics company, L'Oreal. The man behind in setting up the company was Tom Lyle Williams who was a 19 year old entrepreneur in 1915. Williams noticed his sister Mabel applying a mixture of Vaseline and coal dust to her lashes to give them a darker and fuller look. He adapted the idea in his small laboratory and produced a product which was sold locally as ‘Lash-Brow- Ine’. No doubt the product was a local hit, but the awkward name held back the product. The legendary status in cosmetics industry gained by Maybelline has a story in which T.L. Williams named his product as Maybelline because of her younger sister, ‘Maybell’ and Vaseline. In 1917 the company came up with Maybelline Cake Mascara, which was the first modern eye cosmetic for everyday purpose. And later in 1960s, Ultra lash to make lashes look fuller, curvy and longer. For almost every Asian girl’s life, short stumpy lashes are bane. They tend to point downwards and smudge your mascara, they lack drama what foreign women’s winged wonders. Maybelline was generally centered towards eye make-up products till 1960’s and later after acquisition, they came up with various beauty products like pan cake, lipsticks and nail colors. During 1960’s using eye make-up was also controversial, because of the usage and depiction of eye make-up by actors in various films. Earlier eye make-up was just done for the negative role in the movie so to give the character bad and evil look. This also affected the sales of Maybelline which mainly popular of their eye make make-up. And this allowed Maybelline to grow widely. After acquisition by L’Oreal, the brand was no0t just producing eye make-up but other cosmetics like nail paints, lipsticks and pan cakes. And all of this made Maybelline to renovate their products and introduce products which will not just restrict any particular group or age but adds variety to everyone make-up cases. Maybelline brands were carried by major Chinese mass-market retailer, according to the company’s website, reflecting the company’s commitment to bring beauty to women of all incomes and cultures. They leveraged its relationship with L’Oreal and capitalized, that was a trendsetting move by the company in comparison to latter reputation. Even now, it tries to appeal to the mass market by offering wide variety of quality cosmetics at competitive prices. Maybelline created its products in a simple and authentic way and concentrate on eye make-up basically.

  1. 4. Maybelline’s brand is to give women a unique kind of New York Style to achieve their personal best. Maybelline’s mission for beauty states that, there are no universal standards of beauty and every woman has got her own it, which makes her beautiful, unique and special. Maybelline celebrates woman spirit of individuality, and encourage her to pursue her dreams with confidence and style. advertising booMed sales There is no wrong in saying for every product in market; if one needs to promote a product it need to be introduced to audience via mass medium. The strategy of advertising was a new concept by then, and generally promotion was done via posters or magazine advertisements. Maybelline used the same strategy to promote their range of products to the customers during latter 1920’s as well. The packaging and image construction was done in such a way that one can receive the idea behind the product and she accepts that product not just as an essential for parties but for daily purpose as well. And Maybelline was not surviving in a monopoly market, as there was wide variety of other cosmetics like Avon, Pancakes etc. but still due to its specific product range in 1930’s it was a must for every women. Later Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company’s beauty fashion coordinator. She was also featured in various television and print advertisements. The current faces of Maybelline are Erin Wasson Kemp Muhl, Lisa Montenegro,Julia Stengner, Christy Turlington, Jessica White and Shu Pei. For Indian market they came up with Alia Bhatt as their brand ambassador. They have a larger audience for their products. Maybelline not only specializes in eye cosmetics but it has excelled in various other unconventional products like liquid mousse for facial skin, gel liner and baby lips balm range. For their eye cosmetics range named ‘Colossal’ they are very popular. Maybelline was considered as first company to introduce the phenomenon of 8 hours smudge free kajal which is waterproof. Later this concept was used by Lakme as Iconic kajal with 10 hour of application and smudge free. Colossal also includes extra curly and volume based mascara too. The emphasis
  2. 5. over words like ‘extra dark’ and ‘smudge free’ was the keyword for the advertisement. They lay upon best advertising strategy and taglines. “Maybe she's born with it, maybe its Maybelline.” The social media outreach by Maybelline is also phenomenal where they use hashtag which are catchy and appropriate which attracted more attention of the readers and user generated conversation content led to high engagement rate. Digital and outdoor campaigns were also synchronized with uniformity. Use of Blogger outreach to review the products was a good idea since word of mouth gained maximum publicity for Maybelline. ‘Persone’ California based advertising agency who head the online strategy for marketing and advertising Maybelline. ‘The kiss song’ featuring Alia Bhatt and crowd sourced kisses for Maybelline Baby Lip Balm range was also swanking as they came with the idea to indulge the customers all together, which came out as a brilliant advertising campaign. And their ‘Lip polish’ which is the new lip color balm created is hype among people to use it as a balm or as a gloss as it works for both purposes. ConClusion We understood Maybelline as a brand gone through various ups and downs. History behind every brand always has some inspiration, so does Maybelline. As a brand Maybelline is for the trendy, innovative and infused with New York energy. It is world’s no. 1 cosmetic brand. Maybelline New York was created in 1991, and from then the brand was made accessible to every woman and empowers women worldwide to make the most of their unique beauty potential. It has a mod qualities and racy packaging and advertising as a whole which is a reason behind the great success of the brand in various countries. It caters now wide variety of cosmetics like eye, facial, nail color and lipsticks etc.

Wednesday, March 20, 2019

Maybelline Founder, Tom Lyle Williams, at his Villa Valentino during the 1940s. Originally owned by Rudolph Valentino

Tom Lyle Williams with his nephew Bill Williams at the Villa Valentino


Bad-mitten Court at the Villa Valentino

Lush gardens surrounding the Pool at the Villa Valentino

Excerpt from a letter written by Emery Shaver to his sister Betty from the Villa Valentino, Hollywood, California, dated January 26, 1944

(War time rationing at the Villa)

We have been having a most usual cold spell, but it is not too severe, however, the heat, especially at night, feels very good.  Our garden had been coming along so well, many lovely roses and camellias now, and some azaleas.  Some of our citrus trees are bearing heavily, so we have plenty of oranges, grape-fruit and tangerines.  

Food is scarce and very high.  We just cannot manage to have all our meals at home, so we have to eat out often, however, tonight we are having Lyle's favorite, vegetable soup, a big pot of it, and we will make a meal from that, as there are plenty of vegetable and meat in it - well, maybe I exaggerate a bit - not so much meat.  With gooseberry pie for dessert, it should be a good meal.


 Read more about the Villa Valentino


Nov 02, 2012
Their story is clearly spelled out in my book, The Maybelline Story, but in case you've already read the book and wished for more pictures of Maybelline West, The Villa Valentino and the three men who lived there, here are ...

Jul 18, 2011
Tom Lyle's family meant the world to him and visited often at the Villa Valentino in the Hollywood Hills, (until it was taken for the Hollywood freeway,) than at his new modern glass and steel estate in Bel Air, California.

Jan 14, 2011
Tom Lyle and Emory led a quiet life in the luxury of the Villa Valentino, and didn't flaunt their relationship. In the 1920's and 30's people didn't care much if somebody was gay as long as they kept a false identity in public.

Feb 25, 2011
Valentino's sudden death at 31 from a ruptured ulcer caused worldwide hysteria, several suicides, and riots at his funeral. These same crowds of women haunted the Villa Valentino in Whitley Heights for many years.

Feb 21, 2011
Scroll down and enjoy some of Maybelline's amazing Art Deco advertisements from the 1930's, and further down you will find posts describing Rudolph Valentino's Villa in Whitley Heights after the "Great Lover's" death in ...

Sep 09, 2011
Aspiration at the Villa Valentino, Tom Lyle's home in the Hollywood Hills. I believe Tom Lyle, was a major contributor, paying for the statue to be set in De Longpre Park, in 1930. He bought the Villa, placed a copy of Aspiration ...

Feb 22, 2011
The Villa Valentino was located in the Whitley Heights section of Hollywood at 6776 Wedgwood Place, but was eventually razed to make room for the Hollywood Freeway in 1949. When Tom Lyle bought the Villa he loved it's ...

Nov 21, 2012
After Valentino's untimely death, Tom Lyle and Emery rented than bought the home in Whitley Heights...named it The Villa Valentino and concentrated on Maybelline's Advertising... while brother, Vice President Noel James ...

Feb 23, 2011
Once the Villa Valentino was finished Tom Lyle put a heavy rustic wooden gate and fortress like walls around it, as well as the 100 trees to protect his privacy. Privacy was of utmost importance to him as he worked from the ...

Sep 15, 2011
Maybelline Story brings Romance back to life. Rudolph Valentino was every woman's Romantic Idol, in the 1920's and even more so after his untimely death in 1926. Tom Lyle Williams, bought the Villa Valentino, around ...

Jan 18, 2011
From the Villa Valentino studio in Hollywood came Technicolor airbrushed photos of stars' faces so flattering and popular that movie studio executives flocked to Tom Lyle to promote the movies their stars were appearing in.

Mar 09, 2011
Their story is clearly spelled out in my book, The Maybelline Story, but in case you've already read the book and wished for more pictures of Maybelline West, The Villa Valentino and the three men who lived there, here are ...

Jun 03, 2011
Noel joined the Navy, left Chicago and headed to Southern California where he was stationed in San Diego, close enough to visit his uncle Tom Lyle at the Villa Valentino and Bill of Course. Noel A. at the Villa Valentino with ...

Sep 29, 2011
Villa Valentino, 6776 Wedgewood Place, Whitley Heights, built in 1922, this was the site of the home Valentino shared with Natacha Rambova in upscale Whitley Heights just north of Hollywood. In 1951 the state of California...

Feb 24, 2011
Tom Lyle's sister's Mabel and Eva with their husbands, Chet and Ches, on the veranda of Rudolph Valentino's Villa in the Hollywood Hills, August, 1937 -. Here's the earliest photograph I have of a Lady in Black (click,) ...

Dec 19, 2011
Chet and Mabel flew to California with Ches and Eva to visit Tom Lyle at the Villa Valentino in 1938. It was a pleasure trip, with some very important business to discuss. "What to do about an IRS suit, looming over the ...

Jan 25, 2011
Tom Lyle's nephew Bill Williams spent his childhood at his uncle's Villa Valentino and developed a passion for beautiful convertibles. Out of all the classic cars Bill collected and sold during his life, his favorite was his 1977 first ...

Oct 21, 2011
Tom Lyle opened an antique store in Beverly Hills, for Emery, where he could meet celebrities, outside the Villa Valentino. Tom Lyle, preferred a secluded life inside the Villa. Haines and Shields had a hand in decorating The ...

Oct 23, 2011
The nostalgic features reminded him of his childhood in the 1930's, growing up surrounded by his uncle's beautiful custom-designed, Packard's. Tom Lyle's 1939 Packard 120 Convertible Victoria, at the Villa Valentino, where ...
May 23, 2011
Evelyn Williams, my grandmother, with her brother in law Tom Lyle Williams, her son, (my dad,) Bill Williams and my mother Pauline Mac Donald Williams at the Villa Valentino in Hollywood Hills, 1942.

Jan 28, 2011
Maybelline Heiress says "let them eat cake," while filming at her fathers estate. The Villa Valentino, Hollywood Hills, 1945. Rudolph Valentino's Statue, Aspiration symbolized aspiring to the stars and never giving up on your ...

Oct 12, 2012
At The Villa Valentino, Eva, June Tom Lyle and Marilyn... in the pool ...... Villa Valentino (6); car guys (8); card mounted products history (1); CARE (1); Carl Perkins (1); Carl Wilson (1); CARLYLE BLACKWELL JR. (4); Carmen ...

Dec 23, 2010
Tom Lyle Williams with Sallee Allen, Emery Shaver, his niece Annette Louise Williams (Corbet) (his brother Noel and Frances Williams second child) and Arnold Anderson in front of the Villa Valentino in the Hollywood Hills, ...

Dec 16, 2010
Tom Lyle bought Evelyn a little Californi

Mar 11, 2011
He enjoyed his time with his nephew, swimming in The Villa Valentino's Olympic-size pool, playing badminton, dropping dimes in the slot machine in the game room - decorated like the Hawaiian Islands -or listening to Bing ...

Jan 14, 2013
My father's mother, Evelyn Williams, Tom Lyle Williams, my father Bill Williams with his girlfriend, (my mother,) Pauline Mac Donald at Tom Lyle's Villa Valentino in the Hollywood Hills 1941. Sparkie the dog is in the float.

Nov 14, 2011
Tom Lyle and Emery ran the advertising division of the Maybelline Company, at the Villa Valentino in the Hollywood Hills. When the Villa was torn down to make room for the Hollywood freeway, in 1949, they moved to a...

http://vimeo.com/29981530 Click here, to see Sharrie's interview, discussing her father Bill Williams, and his uncle Tom Lyle Williams, at the Villa Valentino. Bill Williams 1977, Series 1, Clenet, will be shown at The Santa ...in West Los Angeles on Kelton Ave., so they would be near him at the Villa Valentino and he could help r

Jul 01, 2011
Tom Lyle bought a 1940 Packard while at The Villa Valentino in Hollywood in 1940. Tom Lyle with is first little niece, Noel and Frances' first grandchild, Annette Huber, born in 1940. . Uncle Ches Haines, 1940, (Tom Lyle's ...

May 24, 2011
Tom Lyle Williams with Mabel, Chet, Ches and Eva at The Villa Valentino - Hollywood, 1938. Catalina California 1938 - left to right, My father Bill, great uncleTom Lyle, my Grandmother Evelyn and my auntie Eva, auntie Mabel...

Sep 14, 2011
Besides having the statue ASPIRATION, at the Villa Valentino and in Bel Air, representing Rudolph Valentino, and his great success in Hollywood, Tom Lyle, believed in the principals outlined in this brochure, sponsored by...

Oct 24, 2011
Bob also remembers when The Villa Valentino was taken in eminent domain, for the Hollywood freeway and Tom Lyle bought the lot at the top of Bel Air, to build his steel and glass estate. The story goes. Emery told Tom Lyle ...