Friday, April 30, 2021

Sharrie's eating disorder couldn't be fixed with the "Perfect Life"

https://youtu.be/E0gJtOE_bok

Watch Sharrie Williams on the "Bulimia Sucks Podcast". With Physiologist and Host, Kate Hudson Hall. 



When Sharrie married Gene Dorney in 1973, the groom had  Evelyn, Bill and Tom Lyle's approval and the young couple was expected to go on and have a perfect life.  Gene after all was a handsome, young attorney with with a bright future and Sharrie imagined her life would be one of perpetual entertaining in her beautifully decorated home, buying designer clothes from her father's designer dress store in Newport Beach's famous Fashion Island and playing the part of the young “Maybelline Queen” in waiting. 

Then her grandmother, Evelyn, squandered her fortune, was murdered, and Sharrie's marriage ended.




Broken by the chain of frightening events, she sat in her art- deco living room holding her five-month-old baby, not knowing where to begin.  Her addictive lifestyle had overshadowed loving relationships, shopping had replaced spiritual growth and drugs helped free her hungry heart.


After separating from her husband, she realized, with the help of a therapist, that money, glamour, food, alcohol, drugs, and superficial attention couldn’t replace what she was secretly yearning for.  She was unable to look past her own reflection - until the mirror shattered and her life was in shreds.  Her therapist told her It would take hard work to change the course she was on and reprogram old patterns of isolation, depression, addictions and loneliness.  She could no longer live her life waiting to show up at the next event looking smashing, yet unapproachable.


Months of therapy turned into years, but eventually maturity forged a real person with meaningful values. Sharrie worked with a nutritionist who helped her clean up her bloodstream and taught her how to adhere to a healthy diet. She joined a woman’s support group where she was shocked to find out that people were inspired by her story.  She joined a church and learned to participate in life and give back to the community.  Journaling every day opened the door to something wonderful she didn’t know she had: intuition.


For the first time in her life, she wanted to go back to college. A Psychology major appealed to her, and after many hard years of study and believing in herself, she earned a Bachelors degree in Psychology in 2001.  A single parent, she raised her daughter and was proud to be the mother of the bride in 2002.  Finally after 30 years of journaling, researching and gathering pictures and documents from her family she finished her book The Maybelline Story - a tribute to her family and the company behind it.

Monday, April 26, 2021

Maybelline added Sex Appeal during the 1920's

The horrors of the Great War lead to sex appeal in the 1920's and advertisers capitalized on it.


The 1920's were the beginning, of liberation for women, from being thought of as child-bearers and homemakers. to co-equals with men in society.


It was the first decade to emphasize youth culture over the older generations Civil War mentality.


Young people began testing their new boundaries with more and more outrageous forms of behavior, as fast cars, short skirts and free thinking changed the rules of the game. 


Bathing suits in 1929, were made for board-thin, young figured women, who wanted total liberation, for their body as well as their mind.



Here is a photo, of my great aunt Bunny at 25, at Lake Zurich, Chicago, showing off, the art of looking feminine yet liberated, in 1929.  All these wonderful, vintage photos are from her, 83 year old album. I was lucky enough to get copies, before she died at 90 years of age.  


The Jazz Age represented, restlessness, idolization of youth, and dissatisfaction with the status quo.



My great aunt Bunny, on the right, (Nana's younger sister,) was 25 in this photo, and was beginning to develop a more womanly figure.  Fashion in the 1920's, was especially designed for girls with no breasts, hips or body fat.  Girls began to look like boys and boys like girls. 


"[The flapper] symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future." (from Jacques Chastenet, "Europe in the Twenties" in Purnell's History of the Twentieth Century)



Young women in the 1920s, didn't want the drudgery of social conventions and routine of daily life.  Of Course, the Film industry and Maybelline helped shape this idea.

Fashion and Maybelline, in the late 1920's appealed to the modern woman who wanted liberation from a repressive Victorian  past.



Single and married women in the cities and the country came to enjoy the comfort and ease, of the new relaxed style in fashion and eye make-up, that were once considered, for Flappers only. 

     

Advertising helped shape a new identity for the Jazz Age, generation - making it sexy, for both men and women to smoke, drink out of a flask and have the power to spend on anything they wanted, even if they didn't need it

Tom Lyle Williams shaped the new image, for a liberated woman in the 1920s, when he contracted Clara Bow and Louise Brooks, to infuse glamour into
Maybelline advertisements. 

Sharrie Williams on Good Morning Arizona

Monday, April 19, 2021

Stylish version of a 1934 Packard Convertible, redesigned and renamed "Clenet"


It's no wonder Maybelline founder Tom Lyle Williams nephew, Bill Williams, loved his 1977 Clenet Series 1, # 13 out of 250.



The nostalgic features reminded him of his childhood in the 1930's, growing up surrounded by his uncle's beautiful custom-designed, Packard's.




Tom Lyle's 1940 Packard Victoria, at the Villa Valentino, where Bill spent his youth.  All of Tom Lyle's Packard's were custom made. One was famous for having gold plated chrome. 



Bill with his uncle Tom Lyle Williams, 1934.

 The 1934 Packard offered a line of semi-custom cars that were usually built in numbers of at least five. The 11th series cars were distinguished from all other models by their raked back, “vee” windshields, extra long hoods, extra wide cowls, and their extra tall radiators.
These were unique to only this model year.




11 year old Bill Williams, was with his uncle, Tom Lyle, at the 1934 Chicago's World Fair, when this car was shown.  Tom Lyle ordered the car and had it delivered to the Maybelline Building, where the key's were handed to him.  A picture of the delivery is documented in Packard's private journals.



Imagine how this super long, super ornate automobile, must have looked to a young boy.  So it's no wonder, that when Alain Clenet, produced his series 1 convertible in 1977, Bill was one of the first to purchase it for, $80,000 - with custom etched windows and his initials etched in the door. 


Clenet preservati​on discussion​. Steve Kouracos and Sharrie Williams discuss the preservati​on restoratio​n of her father Bill Williams Clenet.

Monday, April 12, 2021

Rudolph Valentino's Villa in the Hollywood Hills becomes "Maybelline West" headquarters

The Villa Valentino: a showplace in the Hollywood Hills.





The statue, Aspiration over looking the pool.


  Read more about Aspiration:  http://dispatches-from-hollywood.com/2011/12/the-sheik-of-de-longpre-park/

Valentino's sudden death at 31 from a ruptured ulcer caused worldwide hysteria, several suicides, and riots at his funeral. These same crowds of women haunted the Villa Valentino in Whitley Heights for many years.   Even after Tom Lyle bought the Villa Valentino, he had to keep grieving women at bay.

Read more about the Villa Valentino in The Maybelline Story and the Spirited Family Dynasty Behind It.

Monday, April 5, 2021

A fluke turned a simple idea into an international sensation by a 19 year old boy



The Maybelline Story centers on the life of Maybelline Cosmetics founder Tom Lyle Williams, and his family, during their time in Kentucky, Chicago and Hollywood.
  

Tom Lyle Williams wanted every woman to be able to afford Maybelline at a sensible price. The Maybelline Story captures the readers imagination while spinning through a century of history.



A fun look at the early days of Maybelline advertising and the people behind the name who either are softened by the years or are made more brittle by strife. The Maybelline story is an honest interpretation, a true story of how a brand has become so deeply integrated into society.


The Maybelline Story pulls off the difficult task of creating distinctive voices of Characters spread across the last century. A moving emotional memoir with a moral lesson to be learned at the end.




Monday, March 29, 2021

Sharrie Williams is an award-winning Celebrity Columnist, Commentator and author of The Maybelline Story.

 


She is none other than Tom Lyle Williams’ great niece, the founder of Maybelline, which is now one of the most popular makeup brands worldwide. Tom Lyle revolutionized the world of beauty with his innovation of the Maybelline Cake Mascara and changed an entire industry. In The Maybelline Story she describes Tom Lyle Williams’ humble beginnings when he started out with his first creations for a darker, fuller eyelash look, inspired by his sister Mabel. In her honor, he named the company Maybelline which became a huge success over the years thanks to his keen business acumen and his imaginative mind for beauty products.

Sharrie Williams has been very committed to spreading her great uncle’s legacy and reviving the history of the Maybelline empire by engaging in public speaking. 

Nevertheless, at some point, all went wrong. Her grandmother squandered all her money and was murdered. This incident was followed by a painful divorce and several hard years of struggling with personal troubles and recovering from addiction. She almost lost everything - but not her strength.

In the end, it turned out that these dramatic events were a blessing in disguise as her values changed into more meaningful ones since she worked hard to get rid of the image of the pampered princess. She turned the tragedy of her life to her advantage and became a self-assured, ambitious and capable woman with a fulfilled purpose in life.

Finally, she found the courage to attend the Vanguard University in California to take a degree in Psychology. In her later career, Sharrie Williams also completed studies in Screenwriting, Video Production and Public Speaking. The Maybelline Story became a huge success and won Hollywood’s Best New Author - Honorable Mention and a Pulitzer Prize entry memoir among others. Furthermore, she has been featured in many online and print magazines worldwide as well as on television programs such as Good Morning Arizona and CBS California. More than 3 million people have registered at Sharrie William’sblog www.maybellinebook.com.

Experiencing the rise and fall of a dynasty, Sharrie has lived a colorful life and learned how to press on despite several setbacks - this makes her an incredibly inspiring woman and expresses the true meaning of beauty and gives us an insight into the secret success of Maybelline.

Monday, March 22, 2021

Women gained Financial Freedom and chose to be noticed in the 1920s with MAYBELLINE..

 



In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.
Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leavesInterior of a "Piggly-Wiggly"  grocery store in Kentucky, 1920s?
The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over night.
No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.
The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

You can't be truly independent and free without being financially independent.....


Financial empowerment.....is about knowledge..... which comes with education! 


Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It....

Monday, March 15, 2021

A wild ride through 20th century America, and into the 21st as the worlds largest Cosmetic Brand

 




The Maybelline Story starts almost a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their lives and families lives for almost 80 years.        



The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today.  The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago.  However, the obsession at that time did not reach the rest of society as it has today.  Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes.  That’s where Maybelline got its start.  Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.





The Maybelline story captivates all audiences by its incredible survival through economic, social, and personal turmoil.  The Maybelline Story takes you on a journey through 20th century America, and into the 21st century where Maybelline New York, now owned my L'Oreal,  thrives as a billion-dollar Icon and still the world’s largest cosmetic brand.

Sunday, March 7, 2021

Made in Chicago Museum, Edgewater Historical Society, interviews Maybelline Family descendant, and author of The Maybelline Story, Sharrie Williams

 

2021 marks the 106th anniversary of the very first Maybelline cake mascara, which was introduced—rather remarkably—by a 21 year-old Chicago kid named Thomas Lyle Williams in 1917. Williams would go on to pilot the Maybelline empire for the next fifty years, playing as big a role as anyone in defining the entire cosmetics industry of the 20th century. By any measure, he ought to be one of the revered business figures of his time—be it as an innovator, a Chicago industrialist, or, in retrospect, a pioneer within the gay community. And yet, compared to the people who put their own names on their products—Coco Chanel, Estee Lauder, Max Factor, etc.—Williams’ legacy has languished a bit in obscurity.

Fortunately, the tale of Tom Lyle and the entire Williams family was finally given a proper examination and celebration in 2010, when Tom’s own great-niece, Sharrie Williams, published her comprehensive book The Maybelline Story and the Spirited Family Dynasty Behind It. Far more than a simple company history, Sharrie’s account of the family-owned business—particularly its 50 years of independence in Chicago—reads more like a Hollywood noir or a romance novel, rife with intrigue, in-fighting, dashing gents and fast-talking dames.

Ms. Williams was kind enough to share her expertise and unique insights with the Made-In-Chicago Museum, and we started by asking her about the role of Chicago itself as a character in this colorful drama.

“Maybelline would never have exploded as it did if Tom Lyle were in another city,” she says. “After World War I, women got the vote, motion pictures were the rage, and the Jazz Age began. All of this excitement was centered in the heart of Chicago.”

Sharrie also notes that Chicago’s reputation as the heartbeat of American industry was the thing that had landed Tom Lyle Williams [pictured below] there in the first place.

“Tom left the family farm in Morganfield, Kentucky, and relocated to Chicago because there was opportunity,” she says, “industry, brilliant minds, exciting people, and jobs to be had. He patented his ‘Maybel Company’ and produced his first product, Lash-Brow-Ine, in 1915. Two years later he renamed his eye beautifier Maybelline in honor of his sister Mabel, who gave him the idea.”


There have been a few different origin stories over the years related to teenage Tom Lyle’s submersion into the world of women’s make-up. Like the vast majority of gay men during his era, he lived a closeted life, so any natural interest in such things (he enjoyed applying make-up to his own face in the style of silent film stars) was downplayed in corporate accounts. All versions of the story, though, do feature Tom getting a crash course in DIY cosmetics from his sister—watching her apply some strange formula of Vaseline, coal dust, and ash to her brows and eyelashes. According to Sharrie Williams, Mabel had actually singed her brows, and wowed her brother by using the hodge-podge of ingredients to essentially rebuild her best visage with a vanity mirror and a brush.

Impressed and inspired, Tom Lyle Williams found himself a chemistry set and adapted his sister’s concoction into a brand new type of cosmetic, the aforementioned Lash-Brow-Ine. It debuted as a mail-order product during the height of America’s mail-order fever, and proved a ridiculously successful one. Tom set up an office for “Maybell Laboratories” at 4008 Indiana Avenue and began buying ad space in various national magazines, immediately recognizing the promotional appeal of Lash-Brow-Ine as a "glamourizer" (incidentally, both Lash-Brow-Ine and Maybelline were plays on the brand name Vaseline). 

“You too can have luxuriant eyebrows and long sweeping lashes by applying Lash-Brow-Ine nightly,” read a 1915 ad in Motion Picture Classic. “Thousands of society women and actresses have used this harmless and guaranteed preparation to add charm to their eyes and beauty to the face.”

In those early days, Tom Lyle Williams relied on the help of his family to get his product off the ground, and that dynamic would carry forward for many years to come.

“The Williams were a tight knit clan,” Sharrie says, speaking from personal experience. “Family loyalty was what Tom Lyle stood for.”

During the Chicago era, which stretched all the way into the late 1960s, Tom Lyle would keep Maybelline a family business, operating for decades out a central office in the Edgewater neighborhood (briefly at 4750 N. Sheridan, then the permanent location at 5900 N. Ridge Avenue). He worked at different points over the years with his siblings Noel, Preston, Mabel and Eva, along with his sisters’ husbands (the similarly named Chester Hewes and Ches Haines) and eventually his own son Tom Lyle Williams Jr., who was born back in Kentucky when Tom Sr. was briefly married at the age of 16. By 19, Tom Sr. had already begun a lifelong partnership with a man named Emery Shaver, who would also become Maybelline’s advertising man. The company’s other marketing guru, Rags Ragland, was the only non-family member to become an executive.

“Everyone worked together,” says Sharrie Williams, “first out of their kitchen, where they poured the original Lash-Brow-Ine into little tins at the table and carried bags of mail in wheel barrels from the train station. Later, as the Maybelline Company expanded, employees were hired. Tom Lyle's partner, Emery Shaver, worked with him in Hollywood on Maybelline advertising, contracting the biggest Stars of the era. Tom Lyle and Emery became bi-coastal, traveling from California to Chicago, keeping an apartment on Sheridan Road. Noel J. Williams ran the Company as Vice President.”


Sharrie Williams has admitted that not every member of her family was pleased when her book was published. While some saw it as a long overdue profile on Tom Lyle Williams (1896-1976)—a truly admired and beloved person within the family—others questioned the decision to share details of his personal life. Up to that point, he’d somehow remained an absolute mystery man to the outside world, to the point where Maybelline’s own Wikipedia page used to identify its founder as a “New York chemist”—wrong on both counts.

Now, thanks to Sharrie, Tom Lyle Williams’ true business savvy—as well as his potentially inspiring place in the LGBT community’s often hidden history—are far better understood. During a time when being open about his sexuality would have spelled the undoing of his business, T.L. Williams found ways to survive and endure while staying true to himself.

“During the 1920s, in Chicago, Tom Lyle and Emery blended into the Chicago culture,” Sharrie Williams explains. “It was a flamboyant time for young people—music, theater, movie palaces, parties, and private clubs. They didn't stand out driving Tom Lyle's custom-made Packards, wearing full length llama skin coats, and enhancing their features with a little Maybelline eyebrow pencil and a touch of mascara on their lashes. However, once the Great Depression hit during the 1930s, they began to stand out. They blended in far better in Hollywood. So Tom Lyle bought Rudolph Valentino's home in the Hollywood Hills, where they cloistered themselves behind the gates to protect the Maybelline name and the family from unwanted scrutiny.”





Tom Lyle Williams with his partner of 50 years, Emery Shaver

“Gays in the 1930s were not allowed to have any influence on women,” Sharrie adds, noting that the government had actual programs in place to crackdown on homosexual elements in the cosmetics industry. “It was a witch burning. The Government tried to break up the Maybelline Company by calling it a monopoly. Tom Lyle never was allowed to use his face on his products, like Max Factor or Charles Revson. Instead, he used the biggest Stars in Hollywood to represent Maybelline. Tom Lyle never let anything stop him and he never gave up believing in himself and his company. A positive thinker, he would say. ‘It's easy to be happy when things are going your way, the true test of character is staying positive during the hard times.’”

Maybelline faced no shortage of bumps in the road during its first few decades, but they generally zigged successfully when other zagged, using innovative strategies in both product development and marketing. During the Depression, the company added eyeshadow, pencil, and an eyelash grower to its growing line of cosmetics, and also introduced the miniature style of mascara boxes like the one in our museum collection.


“It was a smaller version of the original 75-cent box of mascara,” Sharrie Williams says. “The new Depression size sold for 10 cents. Tom Lyle took Maybelline out of the classifieds and put it into dime stores so the average American girl could have easy access and it was affordable. He found that women would rather spend their dimes on his cosmetics than buy food for the table. It's still that way today. During economic downturns, cosmetic sales go up while other products go down. Women have to have their beautiful eyes no matter what.”


 [1934 Maybelline ad with the Before and After effect and Good Housekeeping Seal of Approval]

Among the other cosmetic industry standards that Maybelline helped launch:
  • Before & After advertisements showcasing glamorous transformations
  • First cosmetics company to do radio advertising
  • “Carded Merchandising,” developed by the marketing genius Rags Ragland, showcased the little red Maybelline boxes in an upright display rather than stacked in a pile on the counter
  • Film Star Faces - From the flappers of the silent film era to the likes of Joan Crawford and Betty Grable in the 1940s, Maybelline was all Hollywood from the get-go
  • Using the Good Housekeeping Seal of Approval to communicate “trust, purity and perfection”
“This might seem silly by today's standards,” Sharrie says, “but in 1917 trying to convince a young girl to darken her eyelashes and brows with Maybelline was near impossible. Only prostitutes and actresses would dare be seen in public with made up eyes! But by the late 1930s, with a generation of women now wearing Maybelline and with Good Housekeeping's Stamp of Approval, it was a different story.”

Maybelline was an international juggernaut by the mid-century, and Tom Lyle Williams, in semi-retirement, was way out in L.A. Nonetheless, the company headquarters remained in Chicago at 5900 N. Ridge Ave., still recognizable today for the stylish “M” above the doorway.

In most other respects, it’s a pretty nondescript building—although one that Sharrie Williams remembers vividly from her youth when she visited the family business.

“It was a handsome building, but nothing unusual,” she says. “Entering at the company entrance at 5900 North Ridge Avenue, there was a main-floor foyer with a terrazzo floor and paneled walls. A semi-circular stair with curved brass rail rose out of sight to a second-floor office and reception area. Behind the receptionist window was a general office area where about a dozen people worked. Opposite the receptionist was a door leading to a group of four executive offices.

“Back to the lower-level foyer, another door led to the main-floor operating areas. First, the Traffic and Shipping Departments were in adjoining spaces, convenient to a “dumb-waiter” device that dropped orders from the general office above to the lower area. Further into the plant, the ‘Assembly Room’ came along, where maybe 50 ladies at individual work desks assembled thousands of packages of Maybelline products by hand daily. The room was set up with a supervisor’s desk in front, with assemblers in rows across the room, similar to a school classroom or study hall. Hazel Peterson, the supervisor, stopped any chit-chat if it got anywhere near disruptive."


Maybelline's former Ridge Avenue offices, circa 1934 (above) and 2017 (below)]

“In addition to the Assembly Room, machine packaging was beginning to emerge. There were two smaller rooms, former retail store spaces, that were set up to produce this new packaging. One room packaged the medium-sized cake and cream mascaras and pencils onto gold cards, putting them first into blisters or ‘bubbles,’ then stapling them to the card.

“The second store-front room contained a machine that sealed products in blisters to cards by a dielectric sealing process. Several newer products went to market from this room, including the ‘Brush ‘N Comb,’ automatic self-sharpening pencil and refill, and the brand new liquid ‘Magic Mascara’ and refill. The latter was proving to be a smash hit in the marketplace, and we were still running behind to keep pace with demand when I started.”

Sharrie also remembers just one docking station for all shipping and receiving by truck, and one freight elevator, which led to a warehouse and storage area.

“And that was the Maybelline footprint,” she says, “part of three levels of the building. Also, there was a line of active retail store space along the Clark Street frontage. A Rexall drug store occupied the point of the building, wrapping around to the Ridge Avenue frontage. Also, in no order, there was a barber shop, a short-order restaurant, an ice cream store, a hardware store, and finally a currency exchange.

“Elsewhere, there were several dozen apartments on the upper two floors of the building. Many of the residents were also Maybelline employees, so they only had to go downstairs to go to work!”

The company was still in Edgewater in the mid ‘60s and doing well, but the death of Tom Lyle’s partner Emery Shaver in 1964 set the wheels in motion for major changes.

“Tom Lyle was now 70, and was not well,” says Sharrie Williams. “The loss of his partner was devastating. He began looking for a buyer.”

In 1967, Plough Inc. dropped a $136 million bid in cash and stock (about a billion dollars in today’s money), and just like that, the Williams family surrendered its control of the company they’d built.

“Tom Lyle had incorporated Maybelline in 1954,” Sharrie says, “but the stock was only divided among the family and the employees who had been loyal to Maybelline since the beginning. Even the stock boy received one million dollars. A large portion was given to The Good Will and CARE.”

Initially, the bittersweet emotions around Maybelline’s sale were eased by promises from Abe Plough that the company would remain in Chicago. It was only when that promise went out the window (the company relocated to Little Rock, Arkansas, then later New York City) that the elderly Tom Lyle came to regret things.


“He regretted that he hadn't groomed the younger generation to take over the company,” Sharrie explains. “He was heartbroken. . . The employees that were promised that their jobs would remain in Chicago were given letters of dismissal. It was painful for Tom Lyle to see his baby now being run without him at he helm."

Today Maybelline is owned by L'Oreal and based in New York. Long since severed from any connection to the Williams family, the company doesn’t spend much time promoting its history. Every facet of its marketing and operation, however, still owes a debt to those slightly more humble beginnings.

“You can take the company out of Chicago, but you can't take Chicago out of its roots,” Sharrie Williams says. “You can't take the history out of the name.”

We certainly encourage you to check out Sharrie Williams’ book The Maybelline Story and her related, regularly updated website at http://www.maybellinebook.com/


[1959 Maybelline TV advertisements]





Every Artifact in Your Attic Tells a Tale, and the Ones that Say "MFG in Chicago, ILL" Tell Ours.  The Made-in-Chicago Museum, est. 2015, is a thoroughly unsolicited historical research project focused on collecting, documenting, and celebrating the “everyday objects” produced during Chicago’s 20th century industrial heyday. What started out as a small collection of rusty metal knick-knacks in my Uptown apartment has since evolved into this website (which I humbly dubbed a digital “museum") and now an honest-to-gosh, real-life exhibition at the Edgewater Historical Society on Chicago’s North Side.  Read More click link