Saturday, June 22, 2019

How Often Should You Get a Facial? We'll go to great lengths to have glowing skin and facials offer a vast amount of benefits but how often should you get a facial?

The U.S. has more than 50,000 professionally trained skin care specialists.
A large number of these professionals specialize in taking care of the face given that it’s the part of the body with the most sensitive skin. It’s also the most visible part of the body.  As such, you would want yours to glow with youthfulness and clarity with facials and other routines used to attain these results.  We'll go to great lengths to have glowing skin, and facials offer a vast amount of benefits. But how often should you get a facial?  Read on to find out.

The Frequency of Getting a Facial
Skin care professionals recommend a facial every three to four weeks. That’s an average of between 21 to 28 days for a normal skin type.  The choice for this period has a basis on the life cycle of skin cells. From the first to the 21st day, the cells would have undergone a full life cycle and will be in need of clearing to make way for newer cells. This period sees to the cells formed, moving from the inner layers to the outer layers of the skin, staying for a while then dying off.

Factors Determining How Often You Should Get a Facial
The 21-day period is however not fixed since there are determinants to how often your skin will need a facial. These factors include the following:

1. Condition of Your Skin
Two people with the same type of skin may require facials on a different frequency depending on this factor. If your skin has redness, dullness, blackheads, is dry and with other conditions besides the norm, you may need facials on a more frequent basis.  Having whiteheads, blackheads or acne may also require more frequent facials to clean the skin.

2. Type of Your Skin
Your skin can be of any type ranging from dry to normal to oily and many other variations in-between these classifications. Each of these skin types requires a different schedule for having facials.
Other than that, the frequency will also result from whether the skin is clear or has clogged pores, blackheads, breakouts and other blemishes. Most importantly, the sensitivity of your skin will require having fewer facials than skin with normal sensitivity. The aim is to avoid inflaming the skin and causing more problems.

3. The Targets You Have for Your Skin
It's advisable to have specific goals for your skin care plan before starting one. While the skincare expert will tell you what you need to do to overcome any blemishes, it is all up to you when it comes to making the actual decision. The frequency of the facial sessions will depend on the decision the two of you reach.

4. How Much You’re Willing to Spend on the Facial
Facials can be quite expensive especially when they entail using exotic products. Thus, you'll need to make a decision between having the right number of sessions and spending within your budget.
Some experts may allow you to tweak the products used to match your budget and frequency of facials.

5. Your Age
For most young people, the need for facials is less urgent as their skins naturally regenerate fast and consistently. Given the right products, their skins can even do without a facial and still remain clean and lively. This young age only requires facials to clear blackheads and other blemishes and on a less frequent basis.  With age, your skin needs more care to keep it in good condition. You, therefore, need more frequent facials coupled with other procedures aimed at rejuvenating the skin.

6. Environmental Factors
Your environment determines the number of pollutants in the air with urban and industrial areas having more pollutants than rural areas. The high level of pollutants leads to skin problems if they’re not cleaned off the skin fast enough.  Living in an urban region may thus require more frequent facial sessions than in rural areas.  A combination of these factors will give you the exact frequency of your facials.

But What Exactly is a Facial?
While the primary question is the frequency of getting a facial, some confuse it with other procedures done on the face.  A facial is a general term given to skin care treatments of the face among them exfoliation, creams, facial masks, massage, steam, extraction, lotions, and peels. The choice of facial procedure depends on your specific need as a customer.

Are Facials Worth It?
Facials are worth it given their many benefits which go beyond a beautiful face to include the reduction of stress. The full list of benefits is as follows:

Stress Reduction
A properly done facial helps calm the nerves on the face and the head in general thus doing away with stress. Obtaining the full stress reduction benefits from a facial requires expert hands to locate and manipulate the pressure points on the face.

Prevention of Aging
Facials stimulate your face leading to the faster regeneration of cells and production of collagen. The boosted circulation resulting from a facial massage makes it easy to remove the toxins from the face and into the bloodstream for elimination. The result is a younger-looking face.

Skin Tightening
Facials help prevent the skin from sagging by stimulating the production of collagen. The collagen helps the skin retain its elasticity even in old age.

Treatment of Acne
Facials help calm inflamed skin while keeping the toxins that worsen acne at bay. Facial products containing salicylic acid help reduce the acne and any scars it may cause to the skin.
It’s recommended to go to a wellness spa that offers a range of facials for best results. You can explore services here for a better understanding.

So, How Often Should You Get a Facial?
The answer to "how often should you get a facial?" is highly subjective and the estimate of three to four weeks is only for normal skin types. Other types of skin will need either less or more facials within a given period of time. With only a few people having normal skin with balanced oil production, many people require talking to a skin specialist to have the right answer. Even with that, the frequency for a single individual is subject to change.
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Monday, June 17, 2019

GAME ON! Maybelline's tremendous success in the 1960s By Harris A. Neil Jr.

Thus, the Maybelline environment, both internal and external, became the stage of activity as I joined the company in early 1959.

Very quickly John Cole introduced me around and toured the entire facility with me, from stem to stern. One of the first things I recall in looking back is Dorothy Molander asking me how often I wanted to be paid. How often? Yes, she said, some of us like a weekly check, some twice monthly, whatever you’d like. I had never heard of anything like that before or since, and I quickly opted for a weekly check. After all, I was broke.

Right after I started our Assembly Supervisor, Hazel Peterson, retired. It was just a coincidence but it put that part of the operation in a new and untested direction. Even though I was new, John asked me to “be the eyes and ears” of what would become the Production Department.

All of this moved along while the brand-new “Magic Mascara” was giving all facets of the company plenty of challenges. The several suppliers of packaging and product components were on maximum output, and the private label contractor came on line very quickly after the aborted start on Maybelline premises. Juluis Wagman, Chief Chemist, had set this up across town, and a small private-label outfit called Munk Chemical Company. This arrangement not only worked for the moment, the relationship between Munk and Maybelline grew over the years to encompass many new products. You name it, if it was a liquid product Munk was in the picture. As Maybelline grew, so did Munk.

New products began to roll out in rapid succession. It seemed that we’d just about catch up to volume from one blockbuster and another one, even bigger, was coming down
 the pipeline.

 If we could single one over the others, it would have to be Ultra-Lash Mascara, with a newer applicator brush and formulation. We chased after that one for months before volume leveled out, at a very high volume that never went down. It had to be the prime money-maker for the company from roll-out to the Plough merger and beyond.

(NOTE: The “money-maker” reference above is speculation only. I was not privy to the company’s finances except to track direct labor production costs.)

As this volume grew and new products came along, Tom Lyle Williams Jr., John and Harold “Rags” Ragland, Sales Vice President, worked together in their respective roles to improve the appearance and form of product packaging into a new, uniform appearance. Simplified, the whole product line (except for most Introductory sizes) soon went to market blister-packed on bright-white product cards, either in direct shipments or shipments coupled with carousel display stands that Rags had developed.

 They were called “Eye Fashion Centers”and they included a full array of the Maybelline line, insuring that retailers had a complete, balanced line of products.

This growth also required changes in the internal operation. Where packages had been mostly hand-assembled in all history, now blister packaging quickly became the dominant method. The equipment available for this new packaging setup was quite new, because the concept itself was just moving into the marketplace. It applied to many, many product lines, not merely cosmetics. Such other lines as writing instruments, batteries, shaving products, electronics, on and on, it was the way to go on all retail fronts.

Eventually, in order to get maximum production out of our square footage, we ended up after several generations of machinery, with a small, one-man company who was starting with a new and interesting machine. The company became Alloyd, Incorporated, and the machine produced 60 packages a minute. When we worked into this new machine we found in some cases that we could make “two-up” dies, thus increasing production to over 100 packages per minute. This advancement bought time for the company in the limited and unchanging space that production occupied in the building.

Even with these changes and improvements, time and space were both running out for the company. By 1966 it became painfully obvious that we had come close to outgrowing the “cracker box.” In early 1967 as I recall, Tom located and purchased a plot of suitable land on Algonquin Road outside Chicago, beyond O’Hare Field. He also engaged an architectural firm, Rabig and Ramp, to begin design work and develop preliminary plans for a new facility. Also, John Cole made contact with selected commercial realty companies to scour the existing inventory of properties for a possible facility.

I remember going with John and a real estate agent to a building in Chicago that had beenvacated by Kitchens of Sara Lee when they moved to their own new facility in suburban Deerfield. It was obvious that Sara Lee had left that building in the same predicament that was facing Maybelline. It had been subdivided, repurposed, overworked, and just plain worn out. When John and I left that place we never talked about it again. There wasn't anything to talk about, really.

As this period of growth moved along, all of our jobs moved with it. Even without formal guidelines, it was the natural position of the company to keep staffing “thin,” with no bureaucratic build-up. A good example was with Rags, who managed the national sales and marketing function with only one assistant, Carle Rollins, and an executive secretary, Gladys Johnson. John’s staff consisted of myself, and an excellent administrative and inventory person named Joan Lundell. In turn, Joan had one clerical helper.

In my case, my job began to “transition” to accommodate both the company’s growth and also new tasks that became necessary with that growth. I remember on day, back in 1961, when I got a carbon copy of a letter John had written to a supplier. In it he referred to me as our “Production Manager.” That was new to me but I liked it, and that became my title from then on.

Wednesday, June 12, 2019

Silent Film Beauties become Maybelline models in 1920..

                          Mary Eaton

                               Mae Murrey

Ethel Clayton.

                             Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                        Gloria Swanson.

                       Gloria Swanson

Wednesday, June 5, 2019

Mabel's Accident Births a Maybelline Mascara Fortune

Maybelline Mascara Super Model Joan Crawford taken in 1946.  Photograped by Paul Hesse, Hollywood.

"It all began with the "eyes." In the book, The Maybelline Story, by Sharrie Williams, she tells the fascinating account of the early beginnings of her family in rural Kentucky, from 1911, to their glory days in Hollywood with Joan Crawford appearing in Maybelline print ads in the late 1940's, to the 1970's as fortune affected the family.

By 1953, the cosmetics company was known throughout the world for their print ads of gorgeous flirty models catching everyone's attention with their Maybelline mascara eyes. Williams' great uncle is Tom Lyle Williams, a marketing genius who built a billion dollar cosmetics empire over many years from just $500. he borrowed from his older brother, Noel.

The Beginning of Maybelline Mascara

Tom Lyle loved movies. As a fifteen-year-old who ran the projector room at the local nickelodeon, he was mesmerized by starlet Mary Pickford's eyes, as she flirted with them in her movie, Sultan's GardenWhat made her so alluring? A very motivated, self-starter, Tom Lyle began finding out ways to make money by figuring out what people wanted.

He left the family farm in Morganfield, Kentucky, when he was still just a teenager, to join his brother, Noel, 23, who was working as a bookkeeper for Illinois Central Railroad in Chicago. The year was 1912. Chicago's population was 1.7 million. The brothers lived in Noel's boarding house near a slum of overcrowded tenement buildings.

It was in this environment that the brothers, driven by Tom Lyle's passionate courage, began a mail-order business. Tom Lyle sacrificed. He invested every penny he could scrape together. By 1914, at the age of 18, he was making serious money with his novelty-catalog business. In 1915, he had asked his sister, Mabel, to join them. He put her to work counting orders. The business was making $36,500. a year, which is the equivalent of over a half a million dollars today.

Mabel's Accident Births a Maybelline Mascara Fortune

Tom Lyle's sister insisted on cooking for her brothers. While Mabel was making cake frosting one morning by melting sugar in a pan, the liquid got too hot. Flames shot up and singed Mabel's eyebrows and eyelashes. She looked like a bare-faced mannequin. But, Mabel was not deterred, either. She had been secretly reading movie star magazines. She had read that these starlets, like Gloria Swanson, used a concoction called, "harem secret," to make their eyes beautiful.

Mabel mixed ash from cork she burned, with coal dust, and blended this mixture by using petroleum jelly. She dabbed this goo onto her eyebrows and the tips of her eyelashes. The transformation was amazing. Mabel's eyes were stunning. Then, an idea struck Tom Lyle like a bolt of lightening. Of course, it wasn't the clothes or smiles that made Hollywood goddesses glamorous. It was their "eyes." Mascara was born. The name Maybelline came from Mabel and the Vaseline mixture.

Miss Maybelline and Mascara's Destiny

By the time the 1920's came roaring into Chicago, women had claimed the right to vote, hold hands with men in public, smoke cigarettes, and a whole lot more. They took full advantage of their new-found freedom. Tom Lyle's entire family was in Chicago at this time, helping in the business of making Maybelline mascara. Tom Lyle's younger brother, Preston, incredibly handsome, a WWI hero, was watching a Memorial Day Parade when he and Evelyn Boecher spotted each other. Evelyn also spotted Tom Lyle.

"She fell in love with both brothers on the same day," says Sharrie Williams, of her grandmother, Evelyn Boucher. Evelyn was one of three daughters of John Boucher, a wealthy plumber, who spoiled his girls rotten. Always dressed in fine clothes, refined by music lessons, Evelyn, Bunny and Verona defined elegance. It was Evelyn, however, who became Tom Lyle's muse, and helped catapult Maybelline into the mascara cosmetics market. Sharrie relates in her book, The Maybelline Story: "Destiny arrived right on time, in the form of Evelyn Boucher."

Miss Maybelline Stops Traffic

Evelyn married Preston, but she continued to be the eyes and ears for Tom Lyle when it came to women and what they wanted. She contributed many ideas for the Maybelline mascara ads that put the company on the map around the world.

"Nana had very good insight, " says Sharrie. "She was an observer, a people-watcher. She loved to go to public places. She'd watch what women were wearing, what they talked about, laughed about. She would take it all in, then she would be able to condense this information and tell Tom Lyle. They would have dinner together and she would let him know - this is what women are looking for. This is what they want."

One day, Tom Lyle asked Evelyn to pick up some flyers from the printers, that he was going to mail to dime stores around the country. This was the time when Al Capone and other gangsters practically owned Chicago. Drive-by shootings and loud-mouthed gangsters were part of the city's fabric. Clutching an arm-load of flyers, Evelyn was almost to the Maybelline building when a car backfired. Everybody ducked, thinking it was gunshot. Evelyn jumped and threw her arms into the air, releasing the flyers, which were picked up by the wind.

An astute newspaper reporter snapped her photo. The next day, the newspaper printed Evelyn's photo with this title: "Miss Maybelline Stops Traffic." Orders for Maybelline mascara came pouring in. As Sharrie recalls, in her book, The Maybelline Story: "My uncle said to Nana: ' Evelyn, with that one photo you've accomplished more for marketing Maybelline than any flyer ever could."

Copyright Anne Mount. Contact the author to obtain permission for republication.

Saturday, June 1, 2019

Goodreads Reviews the Maybelline Story

Not only do we know Maybelline as a major American cosmetics company, but Maybelline was actually the name of the founder's sister. Tom Lyle Williams was the actual founder of Maybelline and through his business acumen and entrepreneurial talent, came up with a product women are still using 100 years later. It was through his family, especially his sister-in-law Evelyn, herself a glamorous and fashionable woman of her times, that Maybelline became a national presence in the cosmetics market.

Tom Williams saw his sister Maybel attempt to darken her eyelashes with a dangerous mixture of coal ash and water. Women throughout history have always tried to enhance their facial features and Tom saw an opportunity to help his sister and make a few dollars. As it turned out, he was correct. He did both. The story also included American history, women's suffrage, the beginnings of Hollywood and attitudes towards homosexuality. The story had all the elements of a blockbuster story.

The author Sharrie Williams, who is the founder's grandniece, gives us her impressions about her family members such as her grandmother Evelyn. While Evelyn plays an important role in the success of the company, she is a self-centered woman, lousy mother and ultimately pays a steep price for her "ambition". I highly recommend this novel.

I absolutely loved this non-fiction read. A fascinating family - sad and amazing at the same time. Very good writing - I felt like I was reading a novel.

Very interesting story about the Maybelline dynasty. Tom Lyle Williams was a self made entrepreneur at a young age. He was and remained always interested in making money for his extended family. Because family was so important to him, he provided for all in his family. He also warned family members to be careful of frivolous spending and investments. Unfortunately some family members were careless and trusted some very obvious deceitful and conniving characters. It was an amazing legacy.

I had never heard of the Maybelline story before, so I was excited to read this book. I'm so glad I did because I absolutely loved it! With the interesting lives of all the characters involved I found the book hard to put down. I was actually disappointed when it came to an end.

Wednesday, May 29, 2019

Ladies in Woodland Hills, CA, can't put the Maybelline Story down!

Lauri's first mistake was bringing a book for her hairdresser, now everything came to a stop.

She tried to pay for her hair, and the ladies at the desk couldn't but the book down to take her money.

Even at the Farmers Market, she had to know what happened next while trying to fill her bag with organic fruit.

Three hours in her cabana by the pool, she kept reading, barely able to take a phone call as they came in.

Finally she and a friend, late for the theatre  had to grab one last paragraph before running out the door.

It's not surprising that 105 countries have checked into the Maybelline Blog, the nostalgia, the vintage pictures and Maybelline ads bring back memories of the way it used to be in America when life was a little slower and the world was wide open for young entrepreneurs to make their dreams a reality.  

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