Hollywood Star's featured in original Maybelline Ads

Maybelline Beauties in the early 1910s.

Mabel Normand, in the early 1910's, was a forerunner for the great Hollywood Stars, who represented Maybelline, throughout the 20th Century.

By the time she first showed up at the Biograph studio in 1910, Normand was already a "Gibson Girl" (a model for illustrator Charles Dana Gibson) and she was not yet 18.

Most of the great beauties of the early 1910s were stage actresses who came to Hollywood looking for a career in Films.

 By 1915, when Lash-Brow-Ine

 was introduced to the public, Stars like Mabel Normand, had already set the standard for beauty.                                

Tom Lyle Williams saw an opening in the market that had been ignored - Eyes - the one feature on the face that had been overlooked.  He wrote a little book, called The Woman Beautiful, introducing Lash-Brow-Ine, how to use it, and what it can do to naturally enhance a woman's beauty.

Ethel Clayton, a beautiful stage and screen actresses, represented Lash-Brow-Ine.  Her pretty blond looks were reminiscent of the famous Gibson Girl drawings by Charles Dana Gibson.

One of the first Lash-Brow Ine ads, saying Actresses and Society Women endorse the new product.

Ethel Clayton endorsing Lash-Brow-Ine.

Find out more about Lash-Brow-Ine and Maybelline, as well as all the beautiful Hollywood Stars who endorsed them in The Maybelline Story.  Purchase a signed copy from http://www.maybellinestory.com/       

Silent Film Beauties become Maybelline models in 1920..

                          Mary Eaton

                               Mae Murrey

Ethel Clayton.

                             Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                        Gloria Swanson.

                       Gloria Swanson

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

                                        

                                           Mary Eaton

                                     

                                         Mae Murrey

       Ethel Clayton.

                                   Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                                         Gloria Swanson.

                                             Gloria Swanson.

Maybelline was very influential in the 1920's women's movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady's toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920's.

If you love Old Hollywood history, pick up a copy of 

The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Check out my Hilarious 1964, High School Blog...Saffrons Rule at saffronsrule.com

HEDY LAMARR in H.M. Pulham ESQ flaunts makeup in public after WW l..

After World War 1, nice girls didn't paint and powder themselves.  However a new breed of women emerged in 1920 and that's the target market Maybelline captured.  

After the end of World War I, Harry (Robert Young,) gets a job in a New York City advertising company, where he falls in love with a vivacious,independent coworker, Marvin Miles (Hedy Lamarr)... However, she cannot bring herself to fit into his traditional idea of a wife's role. 

Lash-Brow-Ine, became Maybelline in 1917 and Hollywood Stars like Ethel Clayton endorsed the new eye beauty product...helping launch the idea that nice girls did make up their eyes!!  

Nice girls before World War 1, aspired to make a good marriage and not have a career.

When Tom Lyle Williams founded Maybell-Laboratories and produced Lash-Brow-Ine and Maybelline he published a book called The Woman Beautiful, suggesting the virtues of beautifying your eyebrows and eyelashes .

By the 1920's Dime stores couldn't keep Maybelline stocked fast enough...Women were stepping out of the kitchen...into the workplace... painting and powdering their face's in public

and feeling quite comfortable pulling out their make up bag.

TCM was showing Hedy Lamarr and Robert Young in a classic 1941 film called, H.M.Pulham ESQ.  Check out this one minute scene and you'll see the point I've been trying to make.  Hedy Lamarr's character was a modern Maybelline girl in about 1918. 

My Vintage Maybelline Mini Make Up Bags have arrived and are ready for purchase.  Check them out at 
http://www.maybellinebook.com/p/make-up-bags.html
SOLD OUT

Silent Film Beauties become Maybelline models in 1920..

                            Mary Eaton

                                     Mae Murrey

Ethel Clayton.

                                   Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                                         Gloria Swanson.

                                             Gloria Swanson.

A Pretty Girl is like a Melody - The Great Ziegfeld (1936) - Written by Irving Berlin for Ziegfeld Follies of 1919.

So Vintage Maybelline - Silent Film and Concert Series week, comes to a close today.   My cousin, Linda Hughes and I had fun working together, bringing these wonderful memories back to life.  Now you know why The Artist, won the Oscar for Best Picture, It was a fabulous era in film history.  

If you love Old Hollywood history, pick up a copy of
The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Maybelline and the "New Woman" in 1920

Girls, I don't think we're in Kansas any more!

Vogue, Nov, 1920 reveals the new, modern woman.

Two major shifts, in culture and conscienceness, took place in 1920;  Prohibition and American women winning the right to vote.


Women's contempt for Prohibition was a factor in the rise of the flapper.  With newly bobbed hair and heavily made up eyes, the modern woman embraced Maybelline, endorsed by Hollywood Stars,  like Ethel Clayton in 1920.

Social mores in place for a century were obliterated among young women in 1920.  Liquor consumption sky rocketed, skirts shortened, music heated up and America's Sweetheart morphed into The Vamp.

Women, like my great aunt Bunny, discarded old, rigid ideas about roles and embraced consumerism and personal choice.  They were often described in terms of representing a "culture war" of old versus new.

"New Style" feminists, admitted that a full life,

called for marriage and children - 

but had an irresistible compulsion to be 

individuals in their own right."

Read more about Maybelline and it's effect on the modern woman during the 1920's in The Maybelline Story and the Spirited Family Dynasty Behind It.  Signed copy available.