Maybelline first advertised in classified section, of movie magazines.

Tom Lyle Williams placed his first one and a half inch Lash-Brow-Ine ad, in the classified section of the Police Gazette,

 and decided to make advertising through mail order, a career, at 19 years of age.

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With the great success following the Lash-Brow-Ine ad, in 1915, Tom Lyle continued placing Maybelline ads in popular movie magazines for the next 50 years. 

Check in tomorrow for some of the beautiful vintage movie magazines Maybelline advertised in.

 Because like today, inquiring minds wanted to know, what was hot and what was not in Hollywood.

Purchase a signed copy of The Maybelline Story at http://www.maybellinebook.com/.

Maybelline Targets the Flapper in the 1920's with film star Phyllis Haver.

       Why did Tom Lyle choose Phyllis Haver as a
                            Maybelline Model?

Phyllis Haver was one of the magic names during the Silent Film era and an original Mack Sennett bathing beauty.

The Sennett Bathing Beauties were pin-up girls for the doughboys during the First World War...... Phyllis Haver, starred in a series of top films and was known as the Nation's blond-darling during the teens and twenties of the twentieth century.  

"Her hair is a curly mass of golden corn silk. Her eyes are cerulean blue. Her teeth are perfect pearls. Her coloring is a Fort Valley Peach Festival," described a magazine writer of Haver. Other descriptions were, "Phyllis Haver's smile is coquettish and charming," "5' 6", 125 Ibs.," "picture of health," "skin like satin," and "her smile like peaches and cream  in her heyday.

Haver appeared on the covers of  Photoplay, Screenland. Motion Picture. Pathe Sun. Picture Play. and The Police Gazette.   She graced the cover of the sheet music, Singapore Lil, theme song for the Pathe motion picture production. Sal of Singapore, in which she starred. She, also, adorned calendars, matchbook covers, and postcards.

 I think you can see why Tom Lyle wanted Phyllis Haver as a Maybelline Model!  He wanted to target the Flappers in the 1920's and Phyllis Haver was had sex appeal.  

The Balloonatic (1923)  Catch a glimpse of Phyllis Haver with Buster Keaton in The Ballonaic, Click below.

http://www.archive.org/details/TheBalloonatic

She stared in Chicago a 1927 comedy-drama silent film produced by Cecil B. DeMille and directed by Frank Urson.

Phyllis Haver was in the ranks of Greta Garbo, Clara Bow, Colleen Moore, Delores Del Rio, Norma Talmadge, Conrad Nagel, Gloria Swanson, Wallace Beery, Charlie Chaplin, Mary Pickford, Douglas Fairbanks, Norma Sheerer and Lon Chaney.

In 1924 She played on Broadway in Laurence Stallings and Maxwell Anderson's gritty WWI comedy-drama What Price Glory?  Haver played Shanghai Mabel.

She appeared in Up in Mabel's Room released in 1926, If there was ever a star with the kind of sex appeal Maybelline wanted to exude during the Roaring 20's Haver had it!

Stay tuned next week for more Maybelline Models, including "Sex Symbol" Jean Harlow and "It Girl" Clara Bow.