The history of cosmetics takes us back to 10,000 B.C. spanning at least 6000 years in the human history. People's purpose of using cosmetics was just the same, to make them more beautiful and attractive. Therefore, the cosmetics are important to people, especially for women. Ancient Egyptians believed in looking good and smelling good, because of their old expression which is "cleanliness is next to Godliness'. Therefore, they needed to find ways so that they can make themselves look presentable. Thus, cosmetics were one of those things. Egyptian women used to apply black or dark gray to their lashes and upper eyelids, not just to look good but because of spiritual beliefs, the dark colours were designed not just enhance their appearance but also ward off evil eyes. World War 1 had a significant impact on the reach of cosmetics, due to sudden absence of American society, women gained more independence in late 1910s, socially and financially. This enabled them to acquire a disposable income, by which many working women used to buy make-up. Thus, the cosmetics industry grew rapidly during the 1920's. Advertising also helped in splurging the industry. Even though L'Oreal/Maybelline is a western company, but its advertisements successfully adjust to taste of Asian countries like China and India. We can observe loyal customers in the markets for the product as well irrespective of age. As a brand Maybelline New York is popular from catwalk to the sidewalk, with ideals to empower women, explore their looks and come up with their creativity and individuality. Maybelline is product which has scientifically-advanced formulas, trendsetting colours, and revolutionary shades with the quality to make you look at affordable price.
3. Maybelline: History Maybelline is an American make-up brand which is sold worldwide and owned by French cosmetics company, L'Oreal. The man behind in setting up the company was Tom Lyle Williams who was a 19 year old entrepreneur in 1915. Williams noticed his sister Mabel applying a mixture of Vaseline and coal dust to her lashes to give them a darker and fuller look. He adapted the idea in his small laboratory and produced a product which was sold locally as ‘Lash-Brow- Ine’. No doubt the product was a local hit, but the awkward name held back the product. The legendary status in cosmetics industry gained by Maybelline has a story in which T.L. Williams named his product as Maybelline because of her younger sister, ‘Maybell’ and Vaseline. In 1917 the company came up with Maybelline Cake Mascara, which was the first modern eye cosmetic for everyday purpose. And later in 1960s, Ultra lash to make lashes look fuller, curvy and longer. For almost every Asian girl’s life, short stumpy lashes are bane. They tend to point downwards and smudge your mascara, they lack drama what foreign women’s winged wonders. Maybelline was generally centered towards eye make-up products till 1960’s and later after acquisition, they came up with various beauty products like pan cake, lipsticks and nail colors. During 1960’s using eye make-up was also controversial, because of the usage and depiction of eye make-up by actors in various films. Earlier eye make-up was just done for the negative role in the movie so to give the character bad and evil look. This also affected the sales of Maybelline which mainly popular of their eye make make-up. And this allowed Maybelline to grow widely. After acquisition by L’Oreal, the brand was no0t just producing eye make-up but other cosmetics like nail paints, lipsticks and pan cakes. And all of this made Maybelline to renovate their products and introduce products which will not just restrict any particular group or age but adds variety to everyone make-up cases. Maybelline brands were carried by major Chinese mass-market retailer, according to the company’s website, reflecting the company’s commitment to bring beauty to women of all incomes and cultures. They leveraged its relationship with L’Oreal and capitalized, that was a trendsetting move by the company in comparison to latter reputation. Even now, it tries to appeal to the mass market by offering wide variety of quality cosmetics at competitive prices. Maybelline created its products in a simple and authentic way and concentrate on eye make-up basically.
4. Maybelline’s brand is to give women a unique kind of New York Style to achieve their personal best. Maybelline’s mission for beauty states that, there are no universal standards of beauty and every woman has got her own it, which makes her beautiful, unique and special. Maybelline celebrates woman spirit of individuality, and encourage her to pursue her dreams with confidence and style. advertising booMed sales There is no wrong in saying for every product in market; if one needs to promote a product it need to be introduced to audience via mass medium. The strategy of advertising was a new concept by then, and generally promotion was done via posters or magazine advertisements. Maybelline used the same strategy to promote their range of products to the customers during latter 1920’s as well. The packaging and image construction was done in such a way that one can receive the idea behind the product and she accepts that product not just as an essential for parties but for daily purpose as well. And Maybelline was not surviving in a monopoly market, as there was wide variety of other cosmetics like Avon, Pancakes etc. but still due to its specific product range in 1930’s it was a must for every women. Later Maybelline received a boost when the company hired Wonder Woman star Lynda Carter as the company’s beauty fashion coordinator. She was also featured in various television and print advertisements. The current faces of Maybelline are Erin Wasson Kemp Muhl, Lisa Montenegro,Julia Stengner, Christy Turlington, Jessica White and Shu Pei. For Indian market they came up with Alia Bhatt as their brand ambassador. They have a larger audience for their products. Maybelline not only specializes in eye cosmetics but it has excelled in various other unconventional products like liquid mousse for facial skin, gel liner and baby lips balm range. For their eye cosmetics range named ‘Colossal’ they are very popular. Maybelline was considered as first company to introduce the phenomenon of 8 hours smudge free kajal which is waterproof. Later this concept was used by Lakme as Iconic kajal with 10 hour of application and smudge free. Colossal also includes extra curly and volume based mascara too. The emphasis
5. over words like ‘extra dark’ and ‘smudge free’ was the keyword for the advertisement. They lay upon best advertising strategy and taglines. “Maybe she's born with it, maybe its Maybelline.” The social media outreach by Maybelline is also phenomenal where they use hashtag which are catchy and appropriate which attracted more attention of the readers and user generated conversation content led to high engagement rate. Digital and outdoor campaigns were also synchronized with uniformity. Use of Blogger outreach to review the products was a good idea since word of mouth gained maximum publicity for Maybelline. ‘Persone’ California based advertising agency who head the online strategy for marketing and advertising Maybelline. ‘The kiss song’ featuring Alia Bhatt and crowd sourced kisses for Maybelline Baby Lip Balm range was also swanking as they came with the idea to indulge the customers all together, which came out as a brilliant advertising campaign. And their ‘Lip polish’ which is the new lip color balm created is hype among people to use it as a balm or as a gloss as it works for both purposes. ConClusion We understood Maybelline as a brand gone through various ups and downs. History behind every brand always has some inspiration, so does Maybelline. As a brand Maybelline is for the trendy, innovative and infused with New York energy. It is world’s no. 1 cosmetic brand. Maybelline New York was created in 1991, and from then the brand was made accessible to every woman and empowers women worldwide to make the most of their unique beauty potential. It has a mod qualities and racy packaging and advertising as a whole which is a reason behind the great success of the brand in various countries. It caters now wide variety of cosmetics like eye, facial, nail color and lipsticks etc.
Mabel Williams, wasn't trying to win over her boyfriend by having beautiful eyes. Maybelline was first Lash-Brow-Ine in 1915 not 1913 and Tom Lyle was a young entrepreneur, not a chemist.
Mabel Williams, Maybellines namesake.
In the video, the narrator infers that this picture is of Mabel's boyfriend (in the middle) and Mabel Williams. The boyfriend is actually her father, Thomas Jefferson Williams and her brother Tom Lyle Williams on the left. They are standing in front of Tom Lyle's new convertible Paige Detroit, parked in front of the first Maybelline building in 1916. Read the real story of the birth of Maybelline and the Williams family, in The Maybelline Story and the Spirited Family Dynasty Behind It.
The original Maybelline Company was founded in 1915, by a nineteen year old boy from Morganfield Kentucky, named Tom Lyle Williams, who turned a 500 dollar loan from his brother Noel J. Williams into a 133 million dollar company. 1967 Williams sold Maybelline to Plough, Inc. which then merged with Schering, becoming Schering-Plough. 1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella. 1996 Maybelline company sold to L'Oreal after a tough bidding war Germany's Joh. A. Benckiser GmbH. Here is the breakdown on the bidding war and sale of the Maybelline Company from Wasserstein Perella to L'Oreal.
Government clears Maybelline takeover: L'Oreal SA's $758 million buyout of cosmetics rival Maybelline Inc. received approval from Justice Department antitrust officials without objections. L'Oreal, after a bidding war for Maybelline with Germany's Joh. A. Benckiser GmbH, said its $44 tender offer for all Maybelline shares is scheduled to expire Friday. Paris-based L'Oreal last month agreed to pay $44 a share for Maybelline and assume $150 million in debt, paying $100...
Maybelline Inc.'s directors recommended selling the Memphis-based cosmetics company to L'Oreal SA after the Paris-based cosmetics firm outbid Germany's Benckiser GmbH with an offer of $758 million. Benckiser said it will not make a counteroffer, ending the nine-day bidding war for the third-largest U.S. cosmetics maker. B302
U.S. cosmetics giant Maybelline Inc. said that German cosmetics maker Joh A. Benckiser GmbH is willing to offer more money to buy out Maybelline than France's L'Oreal. L'Oreal on Thursday offered $720 million for Memphis-based Maybelline. The firm said Benckiser indicated in a letter that it would be willing to top that bid.
Maybelline bidding war: The German company that it is in a bidding war for Maybelline Inc. declined to comment on the increased offer for the cosmetics-maker by France's L'Oreal SA. L'Oreal on Thursday raised its bid to $570 million, or $41 a share, after Joh. A. Benckiser GmbH made its unsolicited $514 million offer, equal to $37 a share, on Wednesday. L'Oreal had agreed in December to buy Maybelline, one of the leading American cosmetics companies, for about $510...
Nearly in the blink of an eyelash, Schering-Plough Corp. has found a new buyer for its Maybelline operation. The new parent of Maybelline is Wasserstein Perella, one of the more prominent Manhattan wheeler-dealer firms, which plunked down $300 million for the Memphis-based cosmetics maker. That price is essentially the same as MBP Acquisition Corp., another investment group, agreed to in early April in cutting a deal for Maybelline, a firm with annual sales of about $300 million.
Schering-Plough Corp.'s deal to unload its Maybelline operation has run into a snag. MBP Acquisition Corp., an Eastern investment group that in early April agreed to acquire the Memphis-based cosmetics maker for $300 million, has backed away from the deal, sources say. MBP, whose other interests include Playtex lines of products, reportedly couldn`t come up with sufficient financing. Closing had been scheduled by the end of this month. Other sources suggested that MBP balked at the...
- Schering-Plough Corp., seeking to disentangle itself from the financially unpredictable beauty-products business, agreed to sell its Maybelline unit for $300 million to a group including the unit's management and Playtex Family Products Corp. The price was below what analysts thought the unit would fetch.
Long-rumored buyout target Maybelline was officially put on the block Tuesday, its owner, Schering-Plough, set to field what likely will be a horde of prospective buyers. While acquisition-hungry Unilever has been identified as a prime potential buyer, a source close to Schering-Plough said, "With Maybelline on the loose, I think you`ll find buyers coming out of the woodwork." One possibility may even be a leveraged buyout by Maybelline's management, which soon will be headed by... http://articles.latimes.com/keyword/maybelline
Please
be aware of some discrepancies..... Mabel Williams, wasn't
trying to win over her boyfriend by having beautiful eyes, that's her father in the picture Maybelline
was named Lash-Brow-Ine in 1915 not 1913 Tom Lyle was a 19 year old
entrepreneur, not a chemist.
Maybelline was bought by L'Oreal Paris in 1996, so for almost 20 years
now Maybelline's parent company has been in Paris. What would Tom Lyle,
Noel James and Mabel Williams have thought in 1915, if they could have
looked in a crystal ball and seen 100 years into the future. With the
attacks on Paris last Friday night, this has been quite a compelling thought. God Bless Paris!
Settlers Pond, an animal rescue in Illinois, rescued several monkeys injured in animal testing. It's heartening to hear L'oreal/Maybelline are working to prevent animal cruelty.
Two of the rescued monkeys, one named Maybelline, in honor of Joyce, were taken to a primate specialist in Florida. It took months to raise funds. All they did was take various samples which resulted in massive bruising, then sedated the most injured one to take unauthorized photos.
The injured monkey, Max, was a hermaphrodite. In the lab his penis was partially torn off and his tail broken. The Vet, informed Pinky, at the Shelter, that Max needed extensive surgery but she, (the vet,) couldn't do it. Sadly Max died.
So much of Joyce Dennehy's, money was wasted. Settlers Pond, was her favorite charity. She contributed generously. She would be furious if she knew.
L’OREAL MAKES COSMETICS AND hair color. It also makes skin. Human skin, created in a lab, so it can test its products without using people or animals. Now it’s talking aboutprintingthe stuff, using 3-D bioprinters that will spit out dollops of skin into nickel-sized petri dishes.
The idea is to produce skin more quickly and easily using what is essentially an assembly line developed with Organovo, a San Diego bioprinting company. Such a technique would allow the French cosmetics company to do more accurate testing, but it also has medical applications—particularly in burn care.
Treating severe burns typically involves grafting a healthy patch of skin taken from elsewhere on the body. But large burns present a problem. That hasresearchers at Wake Forest experimenting with a treatment method that involves applying a small number of healthy skin cells onto the injury and letting them grow organically over the wound. 3-D-bioprinted skin potentially could be produced faster, provided Organovo can successfully replicate the cell structure of human epidermis.
L’Oreal already has a massive lab in Lyon, France, to produce its patented skin, called Episkin, from incubated skin cells donated by surgery patients. The cells grow in a collagen culture before being exposed to air and UV light to mimic the effects of aging. Organovo pioneered the process of bioprinting human tissues, most notably creating a 3-D-printed liver system. Both parties benefit from the partnership: L’Oreal gets Organovo’s speed and expertise, and Organovo gets funding and access to L’Oreal’s comprehensive knowledge of skin, acquired through many years and over $1 billion in research and development.
At the moment, L’Oreal uses its epidermis samples to predict as closely as possible how human skin will react to the ingredients in its products. If L’Oreal can more quickly iterate on the molecular composition of its skin samples, it can produce more accurate results, conceivably across different skin phenotypes. That means products like sunscreen and age-defying serums—which inevitably will yield varying results across varying skin types—can be tweaked for greater efficacy.
L’Oreal also has a history of selling Episkin to other cosmetic and pharmacology companies. The company won’t disclose the going rate, but in 2011 toldBloomberg it sold half-centimeter-wide samples for €55 each (about $78 each at the time). That said, Guive Balooch, who runs L’Oreal’s in-house tech incubator, says the bioprinting will be done primarily for research purposes.
Click to Open Overlay GalleryOrganovo’s Novogen MMX Bioprinter can print 3D samples of human tissue. COURTESY OF ORGANOVO
Balooch approached Organovo after seeing its human liver model. While the two companies still need to settle on an exact plan for the skin samples, the bioprinting process for epidermis will be roughly similar to that of the liver. It happens in three steps, says Michael Renard, a VP at Organovo. Once scientists have collected the human cells from the various companies that harvest and sell them, they use a proprietary in-house technology to turn the cells into a “bio-ink” that feeds into the bioprinters. The actual manufacturing isn’t all that different from what you might see with a standard 3D printer.
“In concept, it’s the same idea of programming the 3-D printer to print architecture on an X-Y-Z axis,” he says, referring to the CAD designs that typically inform 3-D printers. “We just happened to use living human cells. There’s delicacy involved.” During the last step, the structure of cells is nourished (Renard won’t say how) and kept in a temperature-controlled environment so they can fuse into a cohesive mass of tissue.
There are still a bevy of unknowns, such as when Organovo will start production and just how much faster it will be compared to L’Oreal’s current derma-farming methods. Still, Renard says Organovo produces at “a commercial scale,” so it stands to reason the same will go for skin. That’s a vague start, but these things—you know, the rapid manufacturing of human flesh—don’t happen overnight.
I am so sorry I bought this book before knowing you would sign a copy. I LOVED the book! Excellent writing and fantastic descriptions of your family's personalities. I sure wish I had met your grandma before her tragic death... Thanks so much for writing this! Anastasia Rose
The Maybelline Story starts almost a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their lives and families lives for almost 80 years.
The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today. The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago. However, the obsession at that time did not reach the rest of society as it has today. Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes. That’s where Maybelline got its start. Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.
The story captivates all audiences by its incredible survival through economic, social, and personal turmoil. The Maybelline Story takes you on a journey through 20th century America, and into the 21st century where Maybelline thrives as a billion-dollar Icon, the world’s largest cosmetic brand.
The Maybelline Story starts almost a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their lives and families lives for almost 80 years.
The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today. The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago. However, the obsession at that time did not reach the rest of society as it has today. Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes. That’s where Maybelline got its start. Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.
The Maybelline story captivates all audiences by its incredible survival through economic, social, and personal turmoil. The Maybelline Story takes you on a journey through 20th century America, and into the21st century where Maybelline New York, now owned my L'Oreal, thrives as a billion-dollar Icon and still the world’s largest cosmetic brand.
Maybelline has left a lasting impression upon America, yet not many people realize just how vital a role the cosmetic brand has played in shaping the global culture.
The obsession with perfection started with Hollywood Stars nearly 100 years ago. However, that obsession did not reach the average woman until Tom Lyle Williams introduced Maybelline in 1915.
It was Tom Lyle's advertising genius that sparked the idea: "Every woman has the potential to obtain glamour with the simple swish of a mascara brush."
Maybelline New York (formally Maybelline,) is owned by L'Oreal of Paris and is still the number 1 cosmetic brand of all time.
Maybe She's Born with it, Maybe it's Maybelline
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