Mary did have a somewhat successful career. Her most notable films were both in 1929, including Glorifying the American Girl and Cocoanuts with The Marx Brothers.
"Through these portals pass the most beautiful girls in the world."
The Ziegfeld Follies were famous for many beautiful chorus girls commonly known as Ziegfeld girls. Florenz Ziegfeld's theatrical spectaculars known as the Ziegfeld Follies, were based on the Folies Bergère of Paris....
Erte costumes and sets were featured in the
Ziegfeld Follies of 1923,
Erté's theatrical innovations were countless, including "living curtains" (showgirls with plumes and pearls, festooned by embroidered trains.
The Ziegfeld girls paraded up and down flights of stairs semi-nude, as anything from birds to battleships.
These beauties, of similar size, decked out in Erté designs, gained many young male admirers and they became objects of popular adoration.
Ziegfeld Girls, including Paulette Goddard, Barbara Stanwyck and Louise Brooks became Maybelline models and were featured in future ads throughout the 1930's and 1940's.
Though beautiful Phyllis Haver was rejected by Ziegfeld after auditioning in 1915, Tom Lyle immediately saw her appeal and featured her in several Maybelline ads during the 1920s.
Tom Lyle Williams, Entrepreneur, King of Advertising, President of the Maybelline Co.
Flo Ziegfield, The Ziegfeld Follies,
"Glorifying the American Girl."
Erté - elegant fashion designs - art deco - Erte, Flo Ziegfeld and TL Williams, were synonomous with fashion, style and glamour during the 1920's and were instrumental in spotlighting beauty, throughout the 1930's - But only Maybelline has remained a Global brand, into the 21st Century.
Happy New Year!!!! I'm starting 2012 off with Erte's fabulous, 1920's Art Deco illustrations, and pictures of the most beautiful girls in the world!!!
I found this incredible Fresco painted in 1927, on a wall at the Hassayampa Inn, in down town Prescott, Arizona. It captures the Erte, Art Deco era, just as women were coming out of their shell and making a statement, by wearing Maybelline for the first time.
Between 1915–1937, Erte designed over 200 covers for Harper's Bazaar, and his illustrations appear in
such publications, as Illustrated London News, Cosmopolitan, Ladies' Home Journal and Vogue. Interesting fact, Lash-Brow-Ine and Maybelline, first appeared in these magzines at the same time.
His delicate figures and sophisticated, glamorous designs are instantly recognisable, and his ideas and art still influence fashion into the 21st century. His costumes, programme designs, and sets were featured in the Ziegfeld Follies of 1923.
Tom Lyle Williams also captured the spirit of Art Deco, in his exquisite, Lash-Brow-Ine, and Maybelline Ads in the 1920s. This one features Gloria Swanson,
the Queen of Silent Films, Art Deco Era.
Erte Clip, click on Video
Stay tuned this week, for more interesting, vintage Hollywood news. Wishing all my followers, from the 99 countries, who have checked into the Maybelline Blog, a Happy, Healthy and Prosperous 2012!!!
