Erte' - Ziegfield Follies, Maybelline in the 1920's.

 "Through these portals pass the most beautiful girls in the world."

 The Ziegfeld Follies were famous for many beautiful chorus girls commonly known as Ziegfeld girls.  Florenz Ziegfeld's theatrical spectaculars known as the Ziegfeld Follies, were based on the Folies Bergère of Paris....

Erte costumes and sets were featured in the

Ziegfeld Follies of 1923,

 Erté's theatrical innovations were countless, including "living curtains" (showgirls with plumes and pearls, festooned by embroidered trains.

The Ziegfeld girls paraded up and down flights of stairs semi-nude, as anything from birds to battleships. 

These beauties, of similar size, decked out in Erté designs, gained many young male admirers and they became objects of popular adoration.

 Ziegfeld Girls,  including Paulette Goddard,  Barbara Stanwyck and Louise Brooks became Maybelline models and were featured in future ads throughout the 1930's and 1940's. 

Though beautiful Phyllis Haver was rejected by Ziegfeld after auditioning in 1915, Tom Lyle immediately saw her appeal and featured her in several Maybelline ads during the 1920s.

 Tom Lyle Williams, Entrepreneur, King of Advertising, President of the Maybelline Co.



Flo Ziegfield, The Ziegfeld Follies,

 "Glorifying the American Girl."

             Erté - elegant fashion designs - art deco -


Erte, Flo Ziegfeld and TL Williams, were synonomous with fashion, style and glamour during the 1920's and  were instrumental in spotlighting  beauty, throughout the 1930's - But only Maybelline has remained a Global brand, into the  21st Century.

                                    Ziegfeld Follies Girls, 1907 -1931.