Maybelline founder Tom Lyle Williams

Showing posts with label 1960's.. Show all posts
Showing posts with label 1960's.. Show all posts

Maybelline 1960's Print Ads, The Mad Man Era






Like my new Sharrie Williams Fan Page on Facebook


I graduated from Culver City High School in 1965. Here are some great pictures from my Year Book.
https://www.facebook.com/maybellinebook
Can you imagine the time it took to dress up everyday.


Making up for the Senior Play, looking the same as always.




I was very proud to be a National Thespian and part of the Theatre community. I wanted to be an actress and a Maybelline model



Always had to stand out.

I always wanted my name on the Marquee!!!


Here is the cast from Home Sweet Homicide. Can you pick me out of the lineup.



My 1964 High School Diary is now a blog called Saffrons Rule come visit me when I was 17 at saffronsrule.com

Original Maybelline Company known as "The Wonder Company" in the Cosmetic Industry





 PEOPLE, CULTURE AND STYLE
by Harris A. Neil Jr. 
One of the of the original executives at Maybelline




Nothing in my work experience, before or since, came close to matching the work environment of the Maybelline Company. The people, from my mentors Tom Lyle Williams Jr. and John Cole on down, were outstanding. Rags Ragland, was the father figure for all of us, the glue that held the place together, no disrespect to Tom Jr.. The management style was professional, but very simple and workable.




COMMUNICATION:

Communication is probably the best indicator of how the company operated. I can’t remember writing or receiving more than a dozen or so internal memos in all my years with Maybelline. If there was an “Employee Handbook,” I can’t remember it. We all knew where we stood, and treated one another with respect and good will. Life was simpler then, with almost no Federal or State personnel oversight except for minimum wage and overtime provisions. There was no OSHA, no ADA, and very few other “alphabet soup” agencies. There was some presence at the City government level. For example, the company had to operate the “Chicago way,” such as the annual courtesy call at Christmas-time from the Chicago Fire Department. Several fire officials would call on Tom Jr., and leave with whatever tribute was prevailing for that year.




ACCOUNTABILITY:

While that streamlined system of communication kept things going internally, things were much more conventional in external affairs. In my case, I had heavy daily contact with our supplier group, and I did almost everything in writing, to put a form of importance and accountability into our relationship. It worked for the most part, and it beat trying to remember what it was that we discussed when so many contacts were buzzing around.



TRAFFIC MANAGEMENT:

As declared by  (Tom Lyle Williallms,) T. L. (as explained in The Maybelline Story), there was no pattern of nepotism within the company. Of course, there was the arms-length relationship, company to vendor, with Deluxe Mascara. Also, Ches Haines was the Maybelline Traffic Manager, responsible for all material and order movement, in and out of our loading dock. The company was 100% dependent on truck movement, so this was a vital function. It could get quite exciting if the Teamsters decided to walk out, or if Chicago had one of its trademarked blizzards.




SPACE MANAGEMENT:

Just as the management group was small in number, so were the personal office needs. In my early days, I worked in the general office area, and there were four private offices on “executive row.” In later years, Mary Ann Anderson came into the company as Vice President of Advertising, and the company converted some apartment space adjacent to the general office and created offices for that function. As mentioned earlier, this expansion also moved further to provide space for the new Computer Department, Credit Department, and for Rag’s now two assistants. Bob Medlin had joined Carle Rollins to assist Rags.




Teamwork:

In addition, Ches and his assistant, Herb Zimmerman, had an office near the Receiving/Shipping areas downstairs. Also, Julius Wagman was a “vagabond,” spending much of his time across town with the action at Munk Chemical Company, but visiting the Maybelline building frequently.
After the management group loosely outlined above, there were many more wonderful employees involved in clerical, production, warehousing, material handling, accounting, you name the function and there were people covering that square. Most of the employees were long-time veterans, although we had newer hires that came aboard with the growth that moved us all.




LEADERSHIP:

The employment profile was a reflection of the neighborhood surrounding the company. We sat in a North Side neighborhood called “Edgewater.” Chicago, like all large cities, was a city of neighborhoods, and Edgewater was a mixed area of single and multiple residences, retail and commercial, but no industrial. There was also a large public high school across Ridge Avenue from Maybelline..Overarching this idyllic pattern of operation was the mostly invisible hand of our founder and leader, Mr. Tom Lyle Williams. He and his California staff communicated mainly with Rags and Tom Jr., but also from time to time with Dorothy Molander, of course, and John Cole and Julius Wagman. I personally never talked with the gentleman, but one time John recorded a detailed guideline for us and I heard his pleasant, deliberate voice.




EXECUTIVE CONFIDENCE:

The telephone was the conduit for all of T. L.’s daily contact, and it was constant. Rags, of course, traveled in his national contacts, and told me one time, humorously, that T. L. would find him at his hotel and go on and on, whether or not Rags could talk right then. When that happened, Rags would just set the handset on the bed and go about what he needed to do. When he got back, T. L. would still be talking and Rags would rejoin the conversation. Rags said he never got caught!




PERSEVERANCE:

This was the pleasant and very active work environment that we enjoyed with one another over the years. It was pleasant and functional without being stuffy. The only cloud on the horizon was that nagging question of how we’d dodge the bullet on the space crunch we were facing by 1967. The answer came one morning in October.    


"What made Maybelline a Giant in it's Field" Interview with Maybelline Executive Harris A Neil Jr. Explaining growth and production strategies


 My name is Harris A. Neil Jr.  I worked at Maybelline  in Chicago from January, 1959 to August, 1968, a period of great growth and excitement in the history of the company. Among the wonderful people I had the privilege of working with were your cousin, Tom Lyle Williams Junior,  and Harold “Rags” Ragland. I was very much their junior, 28 years old when I started in 1959. The math tells you that I’m now 82. 

 As Production Manager, in a highly marketing-oriented company, I would like to explain the packaging program, as it came down during those years of growth and new product rollouts. The changes and improvements you mentioned in your book, finally resulted in a whole new look and methodology, and kept our production floor plenty busy.

 I would also like to explain the outside vendor program, which people nowadays call “supply chain management” or simply “logistics.” That involved both packaging and product components, which became more of a tightrope act as volume and product increases pushed us forward. It was even more exciting because we only had a finite amount of floor space for warehousing and production.

     I want to comment on the Maybelline management style and interactions as I saw them from my “worm’s-eye” view. I still remember it well, and learned as I moved on in life that it was unique, but it was I think bewildering to the Plough group who did things very differently.


     And yes, I want to give my thoughts on the Plough merger, as it was announced and as I lived through it for the ten months I remained with Maybelline afterward. It became a different company immediately without Tom Jr., Rags and Dorothy Molander. That topic alone is one that maybe will make this story worthwhile all by itself. Also, and only in this subject area, we’ll have to discuss some negative events, but they happened and we’ll face them head on.

     Then there’s T. L.’s gift to his long-time employees. I couldn't find the letter outlining the details of the gift, but I clearly remember the basics, and can give you a pretty fair idea of the scope and impact of this wonderful gesture on his part. 






1. A SHAKY START

It all began in one day in January, 1959, when I received a phone call from an employment agency on the north side of Chicago, where I lived in a bachelor pad with three other friends. I had registered with that agency earlier, part of a job search that I’d been on for weeks, going back to late 1958.

The nameless voice on the phone asked if I was available to talk to a local company about an opening they had in “inventory control.”

I said yes, and he set me up for an interview at the Maybelline Company, a mile up the street from our apartment. I got there at the scheduled time, to meet a Mr. John Cole. The street address was 5900 North Ridge Avenue, and as I entered the building I saw a large sign proclaiming

MAYBELLINE
World’s Largest-Selling Eye Beauty Aids

It wasn’t too late to chicken out, but I swallowed hard and opened the swinging door and walked in. After all, I was so broke I couldn’t even afford gas for my ’53 Ford, among other things.

John Cole couldn’t have been more gracious. He was older than me by ten years or so, a trim and friendly man. He gave me a brief rundown on the company and the job in question, and politely asked me about my background and experience. After that exchange I guess he thought we could go to the next step, and made a call to a Mr. Tom Williams.
That cleared us to walk down the hall to another, larger office. I met Mr. Williams and we continued the interview, the upshot of which was a job offer. John offered a starting salary of $5,500 per year, with annual raises to be discussed on each anniversary. The company would also reimburse my employment agency fee, about $300, after 90 days on the job. I accepted, and we agreed that I would start on January 19. (Tom Lyle Williams Sr. Birthday.)

As I learned very quickly, John would be my boss and trainer. He functioned across all operating areas of the company, with heavy involvement in purchasing and supplier relations. Also, I learned that Mr. Williams was the son of the company founder, T. L. Williams. At that time and for years afterward, I heard the elder Mr. Williams referred to only as “T. L.”

John needed me to help him with the heavy detail in keeping the inventory balanced. In turn, this function required heavy contact with the wide range of packaging and product suppliers, located literally across the country at that time. This would relieve John to concentrate on his many other responsibilities, both external and internal.

That was the thinking and high hopes as we began. No luck. Things began to unravel almost immediately because I had no direct experience in that kind of work and couldn’t avoid making an almost immediate mess of things. Of all things, Tom Williams saw the disaster shaping up, and stepped in personally. The main tool in daily inventory actions was a hand-posted weekly inventory report listing all Maybelline items, starting with the finished-goods quantity, followed by the quantities of all component parts that related to that item. Well, those numbers were supposed to shout for action if they were out of position, particularly if they were dangerously low. Shout? Those numbers just sat there on the report, and they all looked the same to me.

Okay, Tom and John could have fired me right then, but I guess they figured I was the bird in hand, and they’d be farther ahead if they could salvage me rather than starting over again. So Tom would get that weekly inventory report ahead of me, and leave me with an “action list,” hand written, with detailed instructions to call such-and-so and order this much material. While this burdened Tom with what I should be doing, it was something he had done in his earlier years with the company, and he was good at it.

Slowly, slowly, two things began to happen. The inventory began to resemble the profile that Tom wanted to see, and I began to understand what needed to be done without Tom’s time and attention. In my case I was like a newborn bear cub, coming into the world unable to see for the first part of his life, then slowly gaining vision and focus.

If Tom hadn't spent the time he did in this early phase of my Maybelline experience, this would be the end of the story. Both he and John had salvaged my job, and now I was out there in solo mode, thanks to them. In sum, that was a close one!


Stay tuned tomorrow.  I will be posting more of Harris A. Neil Jr.'s story everyday for the next four weeks.  If you are interested in business, marketing and production, you won't want to miss the inside workings of a Mega-Company from the man who was there and saw it all unfold everyday.

Vintage 1960s Maybelline print ad slideshow

If my makeup bag ever dumped out of my school locker, slipped down bleachers during Football games, or slid under car seat at the drive-in….I quickly scrambled for my  mascara, because Ultra-Lash was clearly the key to my enchanting doe-eyed sex appeal.


A woman’s expressive eyes can say “Come look at me.”  “Coax me out of my bashfulness.”  “Yes, I’m flirting.”  “I’m interested in you.” 
 My great uncle, Tom Lyle Williams, appreciated beauty in all women and their beauty spoke to him straight through their eyes.  Here is a tribute to Maybelline during the 1960s.






Dick Clark's AMERICAN BANDSTAND in the 1950 AND 60's.

In the 1920's, 30's and 40's, Big name Band Leaders, played their music from Ballrooms, broadcasting live, over the radio..... but by the 1950's and 60's, Teenagers were dancing to their favorite music on American Bandstand.....




American Bandstand was a major success, running daily Monday through Friday until 1963, then weekly on Saturdays until 1987.


In 1964, the show moved from Philadelphia to Hollywood, California. Dick Clark interviews,



Dick Clark became the full-time host on July 9, 1956.
Clark would often interview the teenagers about their opinions of the songs being played, most memorably through the "Rate-a-Record" segment.


Dick Clark interviews Bobby Rydell.  Featured artists typically performed their current hits by lip-synching to the released version of the song.  Click here to hear Bobby Ryell sing, Forget Him.


The program was broadcast live.



The shows popularity helped Dick Clark become an American media mogul and inspired similar long-running music programs, such as Soul Train and Top of the Pops. Clark eventually assumed ownership of the program through his Dick Clark Productions company.





The Beach Boys, played live on American Bandstand.



a review of the 1960's..... with American Bandstand.





American Bandstand 30 year special.




While Black artists were permitted to perform, only white dancers were allowed. They feared the backlash that might happen if Black boys danced close to white girls. Black teenagers were banned. There was a protest in the early 60's, Eventually Black teens were allowed.




In 1959, Maybelline featured an African American model in their ad's. The Maybelline Company sold to Plough Inc. in December of 1967.



Read more about the 1950 and 60's and how Maybelline influenced American culture, in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.

Mad Men Returns Which Means Don Draper Is On The Prowl ...

The Emmy and Golden Globe Award-winning drama Mad Men, Season 5, Premiere's this Sun., Mar. 25 at 9pm, ET/PT.   

I love the fact Man Men is vintage 1960's, in the Advertising Industry.  I hate the fact, that the era was so so sexist.... and back then, I had no idea what was going on.


Do you remember, Maybelline's Magic Mascara, with it's totally new Spiral Brush in 1960.




and the bubble hairdo.  That was my life as a teenager. Big rollers, mascara, pale lipstick and looking for the perfect guy to make all my dreams come true!!!

1960 Maybelline ad in Glamour Magazine
Be sure to watch Mad Men, season 5, on Sunday, and if you haven't been following it,  catch up on all the seasons with Netflix.  It's one of the best shows on TV,  especially if you love vintage.  (And, especially because there are so few quality shows on TV today.)

Maybelline ad, 1960.

 According to Maybelline marketing man, Rags Ragland, "A woman's greatest asset is a     
          man's imagination."....."
That sum's up, early 1960s advertising and a woman's role in a man's world.

Read all about my life in the 1960s and how I was so influenced by Rags Ragland's phrase... Maybelline... and advertising...  Pick up your copy of The Maybelline Story today.  You won't be able to put it down.