FIRST THERE WAS THIS
THAN THERE WAS THIS,
AND THAN THIS
(Excerpt from The Maybelline Story.)
Chapter 44
RIO!
Tom Lyle was excited about the South American expansion. Maybelline was already in Canada and Europe - since the 1930’s - but since the war the demand for affordable eye makeup was expanding. Once the war ended the demand for Maybelline continued and Tom Jr. particularly wanted to open home offices around the world.
AND NOW THIS!
 |
| Maybell Laboratories Chicago presents the art of making up beautiful eyes, with Maybelline in 1915. |
THAN THERE WAS THIS,
 |
| Spanish Lady in a Maybelline Ad, 1933 |
(Excerpt from The Maybelline Story.)
Chapter 44
RIO!
Tom Lyle was excited about the South American expansion. Maybelline was already in Canada and Europe - since the 1930’s - but since the war the demand for affordable eye makeup was expanding. Once the war ended the demand for Maybelline continued and Tom Jr. particularly wanted to open home offices around the world.
AND NOW THIS!
 |
| The Maybelline Story in Harper's BAZAAR EN ESPANOL, AUGUST 2011 |
 |
| It is with humongous pleasure and enthusiasm that I can announce that my publisher Bettie Youngs of Bettie Youngs Books has secured Spain as the first country to pick up Foreign Rights and translate THE MAYBELLINE STORY into Spanish. I'm sure Tom Lyle, Noel, Mabel, Preston and Eva, back in 1915 would never have believed that someday a book would be written about their lives and translated into Spanish. Bettie Youngs is in negotiation with 9 other countries for Foreign Rights. - I will keep you posted. Thank You Bettie Youngs Books The Maybelline Story has begun it's trek around the world. I am very excited that out of the 43 countries following The Maybelline Blog, Spain is the first to order books printed in their language. Thank you for following the Maybelline Blog and for buying and reading The Maybelline Story. |
