PAUL HESSE STARS ON PARADE.

Here some of the Hollywood Stars photographed by Paul Hesse. Many of them also appeared in Maybelline Advertisements in the 1940's.

Carole Lombard cover by Paul Hesse 

Anne Sheridan by Paul Hesse.

Joan Leslie by Paul Hesse.

Marlene Dietrich by Paul Hesse.

Gene Tierney by Paul Hesse. "Carbro from John Lloyd Lovell collection."

  Maria Montez by Paul Hesse. "Carbro from John Lloyd Lovell collection." 

                                           Lucille Ball by Paul Hesse.

Ava Gardner by Paul Hesse.

Loretta Young by Paul Hesse. 

One of the biggest discoveries by Paul Hesse was little Margaret O'Brien. seen here in 1946.  She however never appeared in a Maybelline advertisement.

So ends my series on Hollywood's Ziegfeld of Photography, Paul Hesse.  Check out this video from the show, Love That Bob.  Bob Cummings plays a bachelor Hollywood photographer in the 1950s.  It has been said that Bob's character was molded after Paul Hesse.

Hollywood photographer, Carlyle Blackwell Jr. gives new expression to the Stars in the late 40's and 50's.  Check in tomorrow to see what I mean......

Maybelline's tale of two sisters.

A long time ago, in another time and place, there were two lovely sisters named June and Marilyn Haines - who wrote to lonely servicemen during WW ll.

Never, was there a more romantic time in history, than World War ll.  Young girl's just couldn't help but
be caught up in it and the magic of advertising only fanned the flames of desire, for true love.   





Marlene Dietrich dancing with a Service man at the Hollywood Canteen.


The Hollywood Canteen was a place where young people hooked up, and exchanged address.  Even Movie Stars showed up to dance with out of town Soldiers, Navy men and Marines. 


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Movies made writing Love Letters, the most romantic thing a girl could do, and being a pen pal hinted at the promise of having a guy home to your arms.

June and Marilyn Haines.

So that's how this Love Story began, with two young ladies, doing their patriotic duty.

When June graduated from high school in 1943, she realized there were no eligible young men to be found.  Which sadly meant, no Saturday night dates, no Summer picnics, and definitely no New Years Eve, kisses under the mistletoe.  Being a self reliant girl, she decided the best way to meet a nice man, was to write a lonely soldier overseas and build a friendship.  

Marilyn Haines with her cousin Tony.

Her younger sister, Marilyn knew plenty of boys from high school, but none of them seemed as exciting, or worthy, as her new pen pal, Dick Westhouse.  After all, he'd grown up in an orphanage and obviously needed her!! 

Before long, Marilyn's pen pal letters, turned into love letters, and people began to say, " Marilyn, seem more interested in the mailbox, than anything else in the world."

After the War, Dick Westhouse and Marilyn began dating and talking marriage!

As fate would have it, June never had any luck with her Soldier Boy letters, so Marilyn and Dick, decided to bring their two closest people together, on a blind - double date.  You see, Dick had grown up with John Gary at the Orphanage - and they were best friends....   

when June met

 Sergeant John Gary,

secretary to a General at Fort Sheridan,

 a flame ignited, true love. 

Though Eva and Ches Haines, weren't too thrilled about their 17 year old daughter, marrying Dick Westhouse, right out of High School, they gave them their blessing and a beautiful Wedding as well. 

As for June and John Gary - they dated for a while, before he was sent to Germany and when the long distance romance got old, John returned to the US and they married.

 

By 1955 all the Haines kids were married,  in this picture we see, Jackie and Bob Haines - Dick and Marilyn Westhouse and their two boys - David and Jerry - John and June Gary, with their daughter Cathy, and their mother Eva Williams Haines.

And so the two sisters made their dreams come true!!! They got their Soldier Boys, and lived Happily Ever After..... at least for a while!!!

Tomorrow will continue Maybelline Story, Romance week - as we head towards Valentines Day, Feb 14TH.

Miss Maybelline Capitalize's on the word chic!

Targeting the fashion-conscious young woman brought in a whole new breed of buyer—in droves.

In the mid-Thirties, fashion began to pull away from early Depression frumpiness, offering a fresh appeal to the younger generation, who gravitated towards a style of their own. Victorian plainness had grown tiresome despite the heavy influence of class-conscious women’s magazines, and young women eagerly thrust themselves into the full flow of Twentieth Century style. The sophistication of femme fatale movie stars such as Jean Harlow, Joan Crawford and Marlene Dietrich was changing fashion, and Maybelline offered an important key to the look. 

Lilly Daché herself appeared in a Maybelline ad--tasteful, yet glamorous, showcasing her combination of celebrity and fashion with a new line of Maybelline products including Cream Form Mascara. Magazines across the country carried a full-page ad of a younger woman in a fashionable Lilly Daché hat, eyes made up with Maybelline, along with an autographed photo picture of the famous milliner and copy designed to capitalize on the word chic.

Evelyn Williams with a friend in 1945.

Tom Lyle had not merely been flattering Evelyn when he pointed out she was right about hats highlighting a real change in trends. There was nothing sexier than flirty eyes slightly hidden behind the veil of a chic little hat worn at lunch with friends, or at a cocktail party in some penthouse.  

More about Evelyn and her influence over fashion, beauty and sophistication in The Maybelline Story.