When Women gained the power of Financial Freedom they chose the right to be noticed with MAYBELLINE..

In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.

Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leaves?

The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over night.

No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.

The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

You can't be truly independent and free without being financially independent.....

Financial empowerment.....is about knowledge..... which comes with education! 

Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It..... 

A forgotten member of the Maybelline Family can at last Rest in Peace.

If you've read my book The Maybelline Story, you may remember the story about my father's half brother Tony who was killed in a motorcycle accident on his 21st Birthday.  Well for 63 years his grave has remained unmarked and his memory almost forgotten until now.

Marilyn (Diddy) Williams/Haines and Tony Williams/Shaver

Like a miracle we have found Tony's unmarked grave and I'm happy to say that several members of the Maybelline family, including the Noel James Williams family, the Mabel Williams/Hewes family, the Eva Williams/Haines Family and of course my family, the Preston Williams family, have come together to honor our lost angel by ordering a marker and finally acknowledging him as a beloved member of our family. 

After an hour of searching for Tony Williams-Shaver's grave my sister Donna, my cousin Ann Louise and I found it tucked under a beautiful Pine Tree in the old section of Holy Cross Catholic Cemetery in Culver City.  It was without a doubt the coldest, windiest day I can remember in California and I believe Tony's Spirit was dancing with Joy in the wind, as his long lost relatives not only visited him, but now honor his memory and hold him dear in their hearts. 

If you'd like to see Tony's spot just click on the video.  The marker will be placed hopefully by Christmas Eve and at that point we will visit Tony again and document his beautiful memory plaque. 

If you want to know more about my uncle Tony and why his grave remained unmarked for 63 years, you'll have to read my book!!!

Thank you for following The Maybelline Book Blog....

Tony's marker was placed November 15, shortly after our first visit and yes he was buried under the big Pine tree.

My sister Donna corrects my faux Pas!!!  Sorry about that.

View from Tony's grave at twilight in Culver City California.

                                          

Unfailing Prayer to Saint Anthony

Here is a typical petition, as found on the back of a Saint Anthony holy card:

Unfailing Prayer to Saint Anthony Blessed be God in His Angels and in His Saints.  O Holy St. Anthony, gentlest of Saints, your love for God and Charity for His creatures made you worthy, when on earth, to possess miraculous powers. Miracles waited on your word, which you were ever ready to speak for those in trouble or anxiety.

Encouraged by this thought, I implore of you to obtain for me (request). The answer to my prayer may require a miracle. Even so, you are the saint of Miracles.

O gentle and loving St. Anthony, whose heart was ever full of human sympathy, whisper my petition into the ears of the Sweet Infant Jesus, who loved to be folded in your arms, and the gratitude of my heart will ever be yours.

Amen. (Say 13 Paters, Aves, and Glorias)

VINTAGE MAYBELLINE HISTORY DETECTIVES on the hunt for "What ever happened to TL's 1940 Packard Victoria.

Just like real life History Detectives, we set out to discover the truth about, what happened to the Packard Victoria, after it left our great uncle's hands in 1952.

Meeting the present day owner's, Bill and Jo Ellen Snyder and their son, Steve Snyder of VAULTCARS.....Chuck Williams aka BB1, Sharrie and Donna Williams, set out on a REEEEEL, Treasure Hunt..... that made all the pieces of the puzzle, at last, come together for us.

Bill Snyder, now in his 90's has been an avid Duisenberg and Packard collector for over 60 years and still owns his mother's, perfectly preserved, 1946 Packard.

Jo Ellen Snyder, is quite a collector of original moving art, herself, and has been a jewelry designer, for as long as her husband has been collecting 

Duisburg's and Packard's. 

The Snyder's home is a virtual museum of American memorabilia.....I asked Bill if he still collects....."no," he said, in a serious tone,  "we ran out of room"....  I looked around and there really wasn't a vacant spot to display one more item.....We all sat the the table and Steve brought out a giant file of records, for the the 1940 Packard Victoria...I remarked at how thick it was...and he looked straight at me and said..."This is only the tip of the iceberg."  That's a real historian. 

After studying all the records and pictures of the car, Steve Snyder and my cousin Chuck Williams aka BB1, owner of  REEEEEL CONVERTIBLES, proceeded to capture gorgeous photo's of the car.  Chuck was especially drawn to the Horse Head, hood ornament, claiming he had bookends that belonged to his grandfather, Noel J. Williams that were similar. 

Chuck believes the Horse Head, held special meaning for Tom Lyle and his brother Noel J....perhaps pertaining to Horsepower, and Maybelline outrunning the competition.

Here are the Horse Head bookends that Chuck inherited from his grandfather Noel James Williams, Vice President of the Maybelline Company from 1915 to 1951.

Chuck's reflection in the Packard's door, as he shoots a picture of my sister Donna and I pretending to cruise down Hollywood Blvd.  We wanted to recreate the feeling, of what it was like to drive in Old Hollywood, luxury, from the 1940's.

Steve Snyder captures Donna in the drivers seat, while I ride shotgun.  We have special feelings for this car, because our dad, Bill Williams, was just a kid when he and his uncle Tom Lyle, drove it to the homes of Hollywood's biggest stars, to collect their signatures on Maybelline Contracts.

So here I am ready to interview the Snyder's for my mini- documentary, about their 1940 Packard Victoria..... that once belonged to our great uncle, Tom Lyle Williams, founder and owner of the Maybelline Company.

Photography by Chuck Williams aka BB1, owner of REEEEEL CONVERTIBLES.

Stay tuned this weekend, as I wrap up, Packard Victoria, week, on the Vintage Maybelline Docu-Blog..... featuring..... The Snyder's and The Williams and their history with this amazing American Classic.

Scroll down to view my interview, with Packard Historian, Steve Snyder.