Frances Williams - Grande Dame, in the Maybelline family.

When Tom Lyle asked Noel and Frances, if they'd postpone their Wedding for one year and give him the $500 saved for their big occasion, It was Frances who made the final call. 

Second from the left, Frances and her girlfriends were excited about the upcoming Wedding plans, when she got a letter from her fiance with the big question.  Tom Lyle needs the money I've saved for our wedding, what should we do?  When Frances tried her future brother-in- law's product, she agreed to wait another year.

The Bride a Groom not only received the $500 back, exactly one year later, Tom Lyle gave them a new car for a wedding gift and made Noel, Vice President of the Maybelline Company in 1917.

A year and a half later, Baby Helen, was born with a secure childhood waiting for her, because her mother  waited a little bit longer to start her married life.

Neppy, Helen, Noel J., Dick, Frances, Noel A., 1936.

Four children later, Frances became the matriarch of her family and the Grande Dame, in Maybelline hierarchy. Standing as a pillar in the foundation of an Empire she helped launch. 

Try Frances' - Chocolate Icebox Dessert, aka, Bavarian Chocolate, Gourmet Chocolate Lover's Dream and taste her stamp of excellence. Check favorite recepies tab.

Check in this weekend as Bill's Clenet begins his trek up the Southern California Coastline, to Santa Barbara, for his big appearance at the Santa Barbara Concours D' Elegance.

Frances - the Bride who helped launch an Empire!

Frances... the Bride, who postponed her Wedding for a year, so her fiance's brother, might have a chance at starting a little company, called Maybelline.

Eva, Frances, (the Bride,) Tom Lyle,  Noel James, (the Groom, in the shadows,) Bennie and my grandfather, Preston - Chicago, 1917, soon after Maybelline was launched.

Try Frances', homemade, rich, decedent, dark-chocolate extravaganza!  So modestly called...

                  Chocolate Icebox Dessert!



3 – 8 oz packages of Bakers German sweet chocolate


3 eggs


1 pint whipping cream


1 ¼ Tbsp. Vanilla


3 Tbsp. Powdered sugar


2 boxes of Social Tea Biscuits


Melt chocolate in double boiler.


Separate eggs, beat yolks with sugar,


Beat egg whites and add-


Add vanilla.


Add ½ pint whipped cream, (save ½ pint for topping.)


Line loaf pan with cookies.


Add layer of chocolate mixture.


Continue layering cookies and chocolate mixture, ending with chocolate.


Store in refrigerator and slice and serve with whipped cream.


Today I made an, out of this world, deep dark chocolate, delightful dessert and my audience couldn't get enough.  I hope you make this recipe, as it will surely become a special-occasion, family favorite.


OH!  By the way, if you want to know about the Bride, who waited a year, for the sake of Maybelline, read The Maybelline Story soon.

Check in next week, and watch Sharrie make her auntie Frances', Chocolate Icebox Dessert on The Morning Scramble - AZTV. 

California here we come!!

The Gold Coast, from Newport Beach, to Laguna Beach, and San Clemente, is where The Maybelline Story lands, in the Summer of 1935.

My father, Bill Williams, in San Clemente, with his father, Preston and his cousins Bill and Arivis Stroh,

Bill Stroh, Bill Williams, Evelyn Williams and Arvis Stroh.  The Stroh's, were Evelyn's sister Verona's family.

Bill Williams and Bill Stroh.  Both became Car Guys, one collected them and one was a race car driver for Porsche.  I will be posting that story in the future.

To learn the whole scoop, you have to read The Maybelline Story!!

My cooking segment today was a great success and I will be posting the show, as will as the recipe's, this week, so stay tuned and learn how to make Mabel's Dainty Date Bars and Eva's Old Fashioned Peach Cobbler.