Art Deco, avant-garde, slightly naughty, glamour..

Erte', the father of Art Deco, inspired these glamorous 1930s, Maybelline ads,

Art Deco was also, The Great Gatsby and High Society.

Art Deco, from 1920 -1940, represented modernism, the jazz age, streamlined design and elegance.

Art Deco was about turning life into art, It was glamour, Avant-Garde, and breaking away from old world thinking, after WW 1.

Hollywood is Art Deco.  Glamour's Golden Age.

A salute to Art Deco.

Art Deco summed up Tom Lyle Williams and Maybelline. 

A new image of the the American woman in 1924..... brought to you by Maybelline.

    1924 Vogue cover, with a beautifully made-up face.

Illustration of "IT GIRL"  Clara Bow.

MGM, formed in 1924, becoming the dominant studio during Hollywood's Golden Age and influencing images of girls around the world. 

Maybelline's Illustration of Vamp, Louise Brooks.

Tom Lyle Williams, contributed to the Hollywood Star System by featuring Stars in Maybelline ads, in movie and fashion magazines, newspapers and radio shows.

Mabel with her brother-in-law, Chester Arthur Haines, at his wedding to her sister Eva, in 1924.  

Mabel may have put  the "M" in Maybelline, but, she had no interest in being just another "It Girl," or "Vamp."  She was a traditional, 32 year old, Southern Lady, waiting for her man to come along.  

Unbeknownst to her, Chester Randolph Hewes, was living in Chicago and working at Montgomery Wards, in the automotive, advertising department.

At the time Chester, was involved with an English girl he'd met in England, while in the Navy, during
WW l.  He had said goodbye to her and her family after his stint was over and headed back to the US, got a job and was busy working.  When all of a sudden, Connie, her mother and several grown brothers showed up on his doorstep.

He told her he did not want to marry her, but being a gentleman, arranged for an apartment for the family and  jobs for her brothers.  After awhile she realized Chester, just wasn't that into her, so, packed up her family and sadly, headed back to England.

Mabel met Chester, through his sister Bonnie when he came to pick up Bonnie at a bridal shower given at the home of Chester's then girlfriend.  Mabel was also a guest and after Chester met her, he told a friend, Mabel was the girl he was going to marry.

Story by Chet and Mabel's daughter, Shirley Hughes, who passed away recently at 95 years if age.

Maybelline's Supermen save the Planet!!!

And so..... Once upon a time, in America, Maybelline - Super Heroes, lived to make the world a better place.

Reading from the Maybelline Story, to an audience of Super Heroes - Author Sharrie Williams, tells them how it all began.  

Superman, Captain America, Spider-Man, Bat Man, the Hulk and many other Super Heroes, were fascinated by the feats of Maybelline Heroes, who used their super-imagination's to create a more beautiful face for the Universe.

Stay tuned tomorrow to meet, Maybelline's original Super Hero,  Wonder Woman, the warrior Princess of the Amazons!!!

Read about the Maybelline Super Heroes, in The Maybelline Story and the Spirited Family Dynasty Behind Them.  Signed copies for gift giving, available at www.maybellinestory.com

Hedy Lamarr, vintage makeup bags, on their way!!!