: VINTAGE HOLLYWOOD MAKE UP 1938 Maybelline ad featuring "Good Housekeeping Stamp of Approval"

By 1938 Maybelline targeted a new market of women - or should I say girls - who had  grown up seeing the little red Maybelline box on their mothers dressing room table.

"If Mother uses Maybelline it must be pure and I can trust it." echoed the young voice of the day,  and with Good Housekeeping deeming it harmless, tear-proof and non-smearing, any sweet sixteen could carry it in her purse without looking improper or worse, "cheap."  

This might seem silly by today's standards, but in 1917 trying to convince a young girl to darken her eyelashes and eyebrows with Maybelline was nearly impossible.  Only prostitutes and actresses dare be seen in public with made up eyes, but by the late 1930's, a new generation of women changed all that.  

Maybelline was the first eye cosmetic company to have The Good Housekeeping Stamp of Approval and Tom Lyle Williams, marked the occasion by introducing Maybelline in a beautiful new red and gold metal case that was crush proof in a young girls purse. 

A true mastermind, Tom Lyle Williams constantly  inspired women to be more beautiful and thus more confident.  In this ad he coined the word, Maybelline Mascara for the first time.  Up until 1938, it had been known as Maybelline Eye Beautifier. 

Read more about the King of Advertising, Tom Lyle Williams and his family in...
The Maybelline Story and the Spirited Family Dynasty Behind It.

Comment....

Dear Sharrie Williams:   I want to thank you very much for all the years of Maybelline Cosmetics products make every women on the planet beautiful and confident! I will look forward in reading the Maybelline Story book!!!    99% of the makeup, I use is Maybelline cosmetics, including: eye shadows  eyeliners, mascaras, lipsticks, lip glosses, foundations, face powders and makeup and eye makeup removers.    Sincerely yours, Stephanie Lee

VINTAGE HOLLYWOOD MAKE UP...1938 Maybelline ad featuring The Good Housekeeping Stamp of Approval

The Good Housekeeping Stamp of Approval guaranteed  Maybelline was as pure as a mother's Love.

By 1938 Maybelline targeted a new market of women - or should I say girls - who had  grown up seeing the little red Maybelline box on their mothers dressing room table.

"If Mother uses Maybelline it must be pure and I can trust it." echoed the young voice of the day,  and with Good Housekeeping deeming it harmless, tear-proof and non-smearing, any sweet sixteen could carry it in her purse without looking improper or worse, "cheap."  

This might seem silly by today's standards, but in 1917 trying to convince a young girl to darken her eyelashes and eyebrows with Maybelline was nearly impossible.  Only prostitutes and actresses dare be seen in public with made up eyes, but by the late 1930's, a new generation of women changed all that.  

Maybelline was the first eye cosmetic company to have The Good Housekeeping Stamp of Approval and Tom Lyle Williams, marked the occasion by introducing Maybelline in a beautiful new red and gold metal case that was crush proof in a young girls purse. 

A true mastermind, Tom Lyle Williams constantly  inspired women to be more beautiful and thus more confident.  In this ad he coined the word, Maybelline Mascara for the first time.  Up until 1938, it had been known as Maybelline Eye Beautifier. 

Read more about the King of Advertising, Tom Lyle Williams and his family in...
The Maybelline Story and the Spirited Family Dynasty Behind It.

Comment....

Dear Sharrie Williams:   I want to thank you very much for all the years of Maybelline Cosmetics products make every women on the planet beautiful and confident! I will look forward in reading the Maybelline Story book!!!    99% of the makeup, I use is Maybelline cosmetics, including: eye shadows  eyeliners, mascaras, lipsticks, lip glosses, foundations, face powders and makeup and eye makeup removers.    Sincerely yours, Stephanie Lee

THE PERRY COMO SHOW, SPONSORED BY MAYBELLINE IN 1956.

1956, was a banner year for Maybelline.....

  It Sponsored the Grace Kelly,

Prince Prince Rainier lll, Wedding,

The Miss America Contest, The Perry Como Show and Chuck Berry came out with the hit single, Maybellene,

 This is from his Saturday night show in the late '50s. "THE PERRY COMO SHOW," which had several sponsors during the hour- including, Maybelline and Polaroid.

On September 15, 1956, the season premiere of The Perry Como Show was broadcast from NBC's new color television studios at the New York Ziegfeld Theatre, making it one of the first weekly color TV shows. In addition to this season premiere as a color television show, there was also a royal visit from Prince Rainier of Monaco and his bride of six months, Grace Kelly.

Perry Como with Eddie Fisher - 1956, Perry Como and Eddie Fisher team up to sing "Maybe" in this 1956 clip.. Forty years later, Maybelline New York, would coin the phrase, "Maybe She's Born With It, Maybe It's Maybelline.

The Perry Como Show, telecast, one of the first, special effect, Maybelline commercials, depicting a "before and after" technique..... transforming, plain eyes, into glamorous, sparkling Maybelline eyes.  This was magic in 1956.  Also Maybelline's, Good Housekeeping seal of approval. represented purity and made it acceptable for family TV.

Read all about Maybelline's television sponsorship, in the 1950's, in my book, The Maybelline Story.

Maybelline now has the Good Housekeeping Stamp of Approval.

Good Housekeepings Stamp of Approval guaranteed Maybelline meant trust, purity and perfection, much like
a mother's Love.

By 1938 Maybelline targeted a new market of women, or should I say girls - who had grown up seeing that little red and gold box on their mothers dressing table.  "If Mother uses Maybelline it must be pure and I can trust it," was the thought of the day and with Good Housekeeping's approving it harmless, tear-proof and non-smearing any sweet sixteen could now carry it in her purse with no worry of looking improper or worse, "cheap."  

This might seem silly by today's standards but if you remember in 1917 trying to convince a young girl to darken her eyelashes and brows with Maybelline was near impossible.  Only prostitutes and actresses dare be seen in public with made up eyes, but by the late 1930's with a generation of women now wearing Maybelline and with Good Housekeeping's Stamp of Approval it was a different story.  

Maybelline was the first eye cosmetic product to have the coveted Stamp of Approval from Good Housekeeping and it was a really big deal!  Tom Lyle celebrated the momentous occasion by introducing Maybelline in a beautiful new red and gold metal vanity that couldn't be crushed in a young girls purse. 

What a mastermind Tom Lyle was, always thinking up amazing reasons to inspire women to buy buy buy more Maybelline.  Also notice in this ad that Maybelline was called Maybelline Mascara for the first time, rather than an Eye Beautifier, another Maybelline First!

Read more incredible stories about the King of Advertising, Tom Lyle Williams and the family behind him in
The Maybelline Story and the Spirited Family Dynasty Behind It.