Martin Luther King Day and Maybelline in the 1960s

Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je'Taun Taylor.

 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.

Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.

Maybelline Designer Lash Collection 1968

Read more about Maybelline and Tom Lyle Williams decision to feature Black Models in the 1960s. The Maybelline Story. 4.99 Kindle and 15.95 on Amazon. Or buy a signed copy from me directly from this site.

Maybelline Advertising Genius Ties Civil Rights and Women's Rights together in 1964.

Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je' Taun Taylor

 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke in code, to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.  1964 was the year that changed America, both Culturally and Politically.   Be sure to see the new PBS Documentary called 1964.

At the age of thirty-five, Martin Luther King, Jr., was the youngest man to have received the Nobel Peace Prize. When notified of his selection, he announced that he would turn over the prize money of $54,123 to the furtherance of the civil rights movement.




Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.

Martha & The Vandellas "Dancing in the Streets"  1964

Be sure to visit my hilarious 1964 Saffrons Rule Blog at http://saffronsrule.com/

Maybelline targets the African American market, in the 1960's.

Maybelline, launches African American Beauty, in 1960's advertisements.

Ultra Lash was launched in 1964, and appeared in both African American and White, Advertisements,

Maybelline was one of the first to target their brand to the African-American population in the 1960's, changing the stereotype image of the past, to one of glamour, style and confidence.

Diana Sands and Alan Alda on the February 1965 cover of Ebony magazine. They starred in the original Broadway production of “The Owl and the Pussycat” in 1964. The two-character play was originally written for white actors.

LBJ signed the Civil Rights Act into law only a few months before the publication of this particular ad, and the inclusive tone of "Come Alive! You're in the Pepsi Generation" links drinking Pepsi with integration.

In response to the fight from the civil rights movement,  Maybelline began to target black consumers.  Tom Lyle, truly believed that all women were beautiful, and that Maybelline only enhanced that beauty.

Throughout the 1960's, African American models captured the corporate market, but it wasn't until 1969 that there was an African American Cover girl.