Maybelline's Master of Perfection.

Armed with market savvy, an eye for beauty and a penchant for perfection, Tom Lyle continued to experiment boldly, introducing what would become one of the most familiar and effective ploys in advertising: “before and after” imagery. This captured the imagination of women everywhere, creating a need that he filled by placing striking cosmetic displays in dime and drug stores across America. Soon the name Maybelline came to represent more than just mascara—it meant beauty, sex appeal and self-confidence, indispensible tools for every woman’s success—however she defined it.

HARPER'S BAZAAR, BEST MASCARAS OF ALL TIME?

                Best mascaras of all time

                       By Kari Molvar,
                       Harper's Bazaar

Some women go to serious lengths to avoid leaving the house with bare lashes (and then only with dark sunglasses on). That all-important flick of mascara frames your face, pulling together your entire look in a few strokes.

So which trusty wands have inspired the most devotion among the lash pack? Here,

      BAZAAR reveals the definitive list.


        Maybelline Great Lash Mascara

          
                       Why we love it:
This classic drugstore mascara has been thickening lashes since the ‘70s with its signature, easy-to-handle narrow wand and clump-free formula that resists smudging but washes off in a cinch.

   Iconic status: completely deserved.


Check in tomorrow and view - part one - of my interview with Steve Snyder of Vault Cars.  We will be discussing, Maybelline Icon, founder, Tom Lyle Williams, classic, 1940 Packard Victoria.

Tom Lyle Williams master of perfection.

Armed with market savvy, an eye for beauty and a penchant for perfection, Tom Lyle continued to experiment boldly, introducing what would become one of the most familiar and effective ploys in advertising: “before and after” imagery. This captured the imagination of women everywhere, creating a need that he filled by placing striking cosmetic displays in dime and drug stores across America. Soon the name Maybelline came to represent more than just mascara—it meant beauty, sex appeal and self-confidence, indispensible tools for every woman’s success—however she defined it.