Great Granddaughters of Maybelline's first African American Model, Je'Taun M. Taylor, review The Maybelline Story

Je'Taun M. Taylor, Maybelline's first African American model, 1959, read more about this amazing woman, click link.

http://www.maybellinebook.com/2016/02/jetuan-m-taylor-maybellnes-first.html



Review by Chane' Haynes,
Je'Taun M. Taylor's Great Granddaughter

Hi Sharrie️ how are you? Prayerfully better than ever! I have just closed your beautifully written book on its last chapter....and might I say that is one hell of a story!!!!!!! I loved and enjoyed every minute of it....up until that last part....with Nana....I can't stop crying.....who would be that sick and heartless....I despise Danie....my heart aches and goes out to you and your family....on the contrary this story inspired me....you and I have dealt with tremendously the same pain it's crazy....the weight thing I'm still trying to conquer, kudos to you....and my grandmother Cherie was just like your Nana....personality wise always seemingly judgmental yet only wanting the best for us......your story ignited a fire in me that I thought died long ago....it inspires me to to go full head on unapologetically with my dreams and to keep fighting the good fight no matter what life throws at me....your whole family were fighters not only verbally but physically and emotionally....it made me feel as though I was reading about my family without the money lol....I felt indulged in the story as if it were happening in front of my eyes....this book definitely deserves airtime for a movie and 5 amazing stars....I'm not saying that just to be saying that, you definitely can change the route in someone's life just by inspiration and this book was just that! It gave me life, hope, and sadness took me through so many emotions but I loved every bit of it....I would love to write a book just don't know where to start....you know your blessed if you can inspire and change someone through text who has never met you, and that you are! Thank you for this special gift....it will remain with me forever and all the lessons it has taught me.....I will continue to read this book lol I could never get tired of it. Thank you for your story.

Review by Mami-Melay Tati Taylor

Je'Taun M. Taylor's Great Granddaughter

One of the ‪#‎Best‬ books I've read in my 23 years of living hands down!! ‪#‎TheMaybellineStory‬ by Sharrie Williams ....a memorabilia that seeps drama, laughter, pain, pleasure, wealth, wisdom, inspiration and hope all in one....also gives very knowledgeable tactics on advertising, marketing and entrepreneurship for the business mind as well as inquires inside scoop on how the beauty industry operates....Definitely is going to make a great movie and I can't wait to watch! 5⭐️⭐️⭐️⭐️⭐️ A ‪#‎MustRead‬ go get your copy!! click the ‪#‎link‬ to show this amazing story support...and if not this show will still move forward. Y'all be blessed✌🏽️👌🏽

Martin Luther King Day and Maybelline in the 1960s

Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je'Taun Taylor.

 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.

Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.

Maybelline Designer Lash Collection 1968

Read more about Maybelline and Tom Lyle Williams decision to feature Black Models in the 1960s. The Maybelline Story. 4.99 Kindle and 15.95 on Amazon. Or buy a signed copy from me directly from this site.

BEVERLY JOHNSON FIRST BLACK COVER GIRL 1970

 By the 1970's, African-American models became mainstream, when the phrase, Black is Beautiful was coined.

 Beverly Johnson, made history when she rose to fame as the first black model to appear on the cover of American Vogue in 1974 (August issue).  A year later, she became the first black woman to appear on the cover of the French edition of Elle magazine.

 32 years later, Beyonce, one of the most beautiful women in the world, is sought after to grace the covers of magazines everywhere.

And it all started with Tom Lyle Williams and Maybelline. I believe that Tom Lyle, deserves The Medal of Honor, for his tremendous contribution to the American Spirit!

Maybelline targets the African American market, in the 1960's.

Maybelline, launches African American Beauty, in 1960's advertisements.

Ultra Lash was launched in 1964, and appeared in both African American and White, Advertisements,

Maybelline was one of the first to target their brand to the African-American population in the 1960's, changing the stereotype image of the past, to one of glamour, style and confidence.

Diana Sands and Alan Alda on the February 1965 cover of Ebony magazine. They starred in the original Broadway production of “The Owl and the Pussycat” in 1964. The two-character play was originally written for white actors.

LBJ signed the Civil Rights Act into law only a few months before the publication of this particular ad, and the inclusive tone of "Come Alive! You're in the Pepsi Generation" links drinking Pepsi with integration.

In response to the fight from the civil rights movement,  Maybelline began to target black consumers.  Tom Lyle, truly believed that all women were beautiful, and that Maybelline only enhanced that beauty.

Throughout the 1960's, African American models captured the corporate market, but it wasn't until 1969 that there was an African American Cover girl.