Maybelline's Rosie the Riveter during World War ll was the Wonder Woman of her time

Long before the Women's Movement, Rosie the Riveters of
WW11,  built all the planes, ships, tanks and all necessary equipment that our country needed to win the war.  They were
the ones who knocked down the doors for women's rights. 

It was a mans world up until 1941 when Pearl Harbor was

bombed. It was Rosie the riveters who built the B-17s and the

B-29. They found that the women were every bit as good at

these jobs as men were, some of us were better.  worked hard to promote Rosie.

Krier has had Congressman, Mike Fitzpatrick propose to make

May 23rd National Rosie the Riveter Day. She is working on

trying to get a statue of Rosie in the WW11 Memorial in

Washington D.C. There were between 16 and 20 million

women who went to work during the war. It is time for these

amazing women to get due recognition.

Krie goes to different groups to tell the Rosie Stories. Some

are really outstanding. Krier often said that "if it hadn't of been

for Rosies role in WW11, we may be speaking German or

Japanese today."

"ROSIE THE RIVETER WAS THE MOST SUCCESSFUL RECRUITMENT TOOL IN AMERICAN HISTORY."

" I think they were right,"  Mae Krier

It's officially Fall and the Holidays are around the corner. I'm happy and sad at the same time to see Summer go this year. I was thinking about Maybelline's new Wonder Woman line of make up and realized that during WW11, Rosie the Riveter was the Wonder Woman of her time. Our strong mothers, grandmothers and great grandmothers were the Wonder Women who inspired the Super Women of today. Here is Maybelline's Rosie the Riveter from the 1940s.

Maybelline stayed at the top of it's game during the Great Depression: How did they do it?

The Maybelline Company, 1934

Excerpt from The Maybelline Story and the Spirited Family Dynasty Behind It. 

 

       Although Tom Lyle knew that much of the company's success was due to his own daring eye for advertising combined with Emery and Arnold’s exceptional talents, he also knew that without Rags, Maybelline would simply not have been able to stay constantly at the top of the fast-growing cosmetics market. 

      For his efforts, Rags was paid solely on a commission of one and one-quarter percent of gross sales, which had risen from $359,000 at the time of his employment in 1933 to its 1955 level of over $7,000,000 a year. Knowing that this tremendous rise in sales was directly due to Rags relentless work and devotion to the company, Tom Lyle decided to not only raise Rags' commission to one and one-half percent, but give him three percent of Maybelline’s stock.  To seal the deal, Rags would also be made Executive Vice President in charge of Sales, positioning him as an equal with Tom Lyle and Tom Lyle, Jr. --in other words, as family.

 

       With Rags securely placed as a jewel in Maybelline’s crown, Tom Lyle could direct his next move on the cosmetics chessboard.  Although he continued to target both the sophisticated, intelligent woman in her 30s and the more mature woman in his world-wide advertisements, as 1955 continued a new brand of female was emerging. This girl differed from both the World War II pin-up girl and Rosie the Riveter. 

       Thanks to movies like East of Eden staring James Dean, and Blackboard Jungle, featuring the song “Rock Around the Clock” by Bill Haley and the Comets, “The Rebel" had become the latest cultural icon. Maybelline sales soared as heavy make-up appeared in every teenage girl's purse. The era of teen marketing was born in Jacksonville, Florida, that year, when young girls jumped out of their seats to dance at an Elvis Presley concert--the first first musical riot on record.

Read all about it in The Maybelline Story, you'll be entertained from page one.  

 

Maybelline's Rosie the Riveter during World War ll

Long before the Women's Movement, Rosie the Riveters of WW11,  built all the planes, ships, tanks and all necessary equipment that our country needed to win the war.  They were the ones who knocked down the doors for women's rights. 

It was a mans world up until 1941 when Pearl Harbor was bombed. It was Rosie the riveters who built the B-17s and the B-29. They found that the women were every bit as good at these jobs as men were, some of us were better.  worked hard to promote Rosie.

Krier has had Congressman, Mike Fitzpatrick propose to make May 23rd National Rosie the Riveter Day. She is working on trying to get a statue of Rosie in the WW11 Memorial in Washington D.C. There were between 16 and 20 million women who went to work during the war. It is time for these amazing women to get due recognition.

Krie goes to different groups to tell the Rosie Stories. Some are really outstanding.  Krier often said that "if it hadn't of been for Rosies role in WW11, we may be speaking German or Japanese today."

Someone wrote, "ROSIE THE RIVETER WAS THE MOST SUCCESSFUL RECRUITMENT TOOL IN AMERICAN HISTORY."

" I think they were right"  Mae Krier

Maybelline's era of teen marketing was born in 1955 when Elvis Presley caused the first musical riot on record

Excerpt from The Maybelline Story and the Spirited Family Dynasty Behind It. 

       Although Tom Lyle knew that much of the company's success was due to his own daring eye for advertising combined with Emery and Arnold’s exceptional talents, he also knew that without Rags, Maybelline would simply not have been able to stay constantly at the top of the fast-growing cosmetics market.

      For his efforts, Rags was paid solely on a commission of one and one-quarter percent of gross sales, which had risen from $359,000 at the time of his employment in 1933 to its 1955 level of over $7,000,000 a year. Knowing that this tremendous rise in sales was directly due to Rags relentless work and devotion to the company, Tom Lyle decided to not only raise Rags' commission to one and one-half percent, but give him three percent of Maybelline’s stock.  To seal the deal, Rags would also be made Executive Vice President in charge of Sales, positioning him as an equal with Tom Lyle and Tom Lyle, Jr. --in other words, as family.

       With Rags securely placed as a jewel in Maybelline’s crown, Tom Lyle could direct his next move on the cosmetics chessboard.  Although he continued to target both the sophisticated, intelligent woman in her 30s and the more mature woman in his world-wide advertisements, as 1955 continued a new brand of female was emerging. This girl differed from both the World War II pin-up girl and Rosie the Riveter.

       Thanks to movies like East of Eden staring James Dean, and Blackboard Jungle, featuring the song “Rock Around the Clock” by Bill Haley and the Comets, “The Rebel" had become the latest cultural icon. Maybelline sales soared as heavy make-up appeared in every teenage girl's purse. The era of teen marketing was born in Jacksonville, Florida, that year, when young girls jumped out of their seats to dance at an Elvis Presley concert--the first first musical riot on record.

Be sure to visit my teenage Blog called SAFFRONS RULE at http://saffronsrule.com/

                                 Rock Around the Clock

Miss Maybellines secret for beautiful hair.

         Maybelline's very own Rosie the Riveter: 

Rosie the Riveter was one of the most widely known persona's of the 1940s. With her sleeves rolled up, hair in a kerchief, and a determined set to her jaw and eyes. Rosie had it all: beauty, sex appeal, and attitude. 
The Ad Council, at the government’s request, created Rosie the Riveter to persuade women to go to work and Rosie the Riveter with her can-do attitude become a feminist icon for all American girl's fighting to bring their man home from the War.  Every wife, mother, sister, aunt, cousin, girlfriend and fiance' took on the ambiance of strength and Independence - and no one more than my grandmother Evelyn, or Nana as I called her.  The only difference between Rosie and Nana was Rosie really went to work and Nana went to work on her famous beauty secrets that kept her looking forever young. 

Here she is, Maybelline's very own "Evelyn the Riveter!" Posing for posterity, never wanting to miss a trick, always the first to "keep up."  However I imagine she had just conditioned her hair and wanted to keep it under wraps for a while.  I remember Nana's famous homemade hair conditioners.  One was used to nourish and strengthen the hair with protein and one was used for deep moisturizing. 

Depending on what was needed after a good dye-job, a day in the sun which was rare because of Nana's flawless ivory skin, or just for the fun of it - she'd whip up a concoction that only thebrave of heart might try or someone obsessed with perfection and pleanty of time to experiment. 

Imagine warm Coconut Oil mixed with an egg yoke, whipped up like mayonnaise, poured on top of the head, massaged well into the scalp and bagged up for an hour.  Or even more bazaar, real mayonnaise with an extra hit of vitamin E to really seep deep into the shaft of the hair - again bagged up for an hour.  

And what did she do for an hour?  Well remember the egg white left over - she'd whip it up and paint it on her face of course!  Why waste a good egg white when you can tighten your skin at the same time!

I have tried Nana's conditioners and can say if you have the time, patience and can endure the mess they work big time.  So if any of you try Nana's beauty secret for deep conditioning the hair let me know what you think.  Oh also, use a moisture free shampoo twice after conditioning and maybe a "leave in" conditioner to comb through the hair. 

Humm, I think I have some Coconut oil and and an egg yoke come to think of it.  See you tomorrow for another great post - and don't forget to read my book and learn more about Nana - her obsession with beauty and those "Maybelline Times" of course!

Excerpt fom The Maybelline Story

Excerpt from The Maybelline Story and the Spirited Family Dynasty Behind It. Published by Bettie Youngs Books, copyright 2010.

 

       Although Tom Lyle knew that much of the company's success was due to his own daring eye for advertising combined with Emery and Arnold’s exceptional talents, he also knew that without Rags, Maybelline would simply not have been able to stay constantly at the top of the fast-growing cosmetics market.

      For his efforts, Rags was paid solely on a commission of one and one-quarter percent of gross sales, which had risen from $359,000 at the time of his employment in 1933 to its 1955 level of over $7,000,000 a year. Knowing that this tremendous rise in sales was directly due to Rags relentleess work and devotion to the company, Tom Lyle decided to not only raise Rags' commission to one and one-half percent, but give him three percent of Maybelline’s stock.  To seal the deal, Rags would also be made Executive Vice President in charge of Sales, positioning him as an equal with Tom Lyle and Tom Lyle, Jr. --in other words, as family.

       With Rags securely placed as a jewel in Maybelline’s crown, Tom Lyle could direct his next move on the cosmetics chessboard.  Although he continued to target both the sophisticated, intelligent woman in her 30s and the more mature woman in his world-wide advertisements, as 1955 continued a new brand of female was emerging. This girl differed from both the World War II pin-up girl and Rosie the Riveter. 

       Thanks to movies like East of Eden staring James Dean, and Blackboard Jungle, featuring the song “Rock Around the Clock” by Bill Haley and the Comets, “The Rebel" had become the latest cultural icon. Maybelline sales soared as heavy make-up appeared in every teenage girl's purse. The era of teen marketing was born in Jacksonville, Florida, that year, when young girls jumped out of their seats to dance at an Elvis Presley concert--the first first musical riot on record.