And don't forget to visit me at my 1964 High School Diary Blog, called Saffrons Rule http://saffronsrule.com/
Maybelline founder Tom Lyle Williams
Showing posts with label fashion. Show all posts
Showing posts with label fashion. Show all posts
NICHE Magazine's, "COASTAL CHIC" with my Maybelline Memories Column is available now
And don't forget to visit me at my 1964 High School Diary Blog, called Saffrons Rule http://saffronsrule.com/
NICHE Fashion and Beauty Magazine features Helen Mirren, Coco Chanel, Versace and an excerpt from The Maybelline Story
Film Legend Helen Mirren, Still Hot in her 60's
Fashion Legen, Coco Chanel, celebrates her 100 year Anniversary in 2014.
Versace, a Major Fashion Statement.....Read, Hell on Heels in NICHE's Fall Issue.
My Maybelline Memories Column features founder, Tom Lyle Williams and excerpts from The Maybelline Story and the Spirited Family Dynasty Behind It.
Be sure to visit my new blog called Saffrons Rule, taken directly from my 1964 High School Diary. It's hilarious. http://saffronsrule.com/2013/09/20/802/
Be sure to visit my new blog called Saffrons Rule, taken directly from my 1964 High School Diary. It's hilarious. http://saffronsrule.com/2013/09/20/802/
@MINCMagazine Australia's Ultra Chic and Very Cool MINC Magazine, features an over the top fabulous interview with Maybellne Story author, Sharrie Williams
MINC magazine is an online bi-
monthly fashion magazine that exhibits new designers, stylists and photographers from Australia and around the world.
Australia · mincmagazine.com
Be sure to visit Sharrie Williams new SAFFRONS RULE BLOG at http://saffronsrule.com/2013/08/31/surfers-drummers-and-guys-with-convertibles-got-the-girl/ Taken directly from her 1964 High School Diary.
Sharrie Williams Summer Fashion Picks - Understated Glamour, my Favorite Look. What's yours, tell me about it.
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| LOVE LOVE LOVE THIS SUMMER LOOK.
A Chambray Shirt over white tank and skinny jeans is understated chic in any language. I'd add an over-sized bag, movie star big-sunglasses and 1970's platform sandals to finish my perfect look. Also a messy haircut and Maybelline blue nails adds to my quirky glamour.
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1 A brush for wet hair is priceless - The Wet Brush.
2 Blotting Papers keeps me looking mat perfect click here.
3 On the go, quick fix Benefit beauty kit.(Rich is Back.)
4 Maybelline Great Lash is the love of my life. click here.
5 Sally Hanson's Salon Insta-Gel Strips gotta have it. click
6 Maybelline blue polish French Manicure just do it. click
So that's my Summer Hot Picks. What's yours ? If you'd like to be a quest blogger and rave about your favorite products just email me at www.maybellinebook.com. I love hearing from you and would love to post your story.
Belgrade Rocks with Beautiful Girls, Fashion and of course Maybelline
Click hereTwice a year the Select fashion agency organises Fashion Selections in some of Belgrade's most attractive and original locations, presenting the newest trends in the world of fashion.
The main program for the winter, 2012 event, was sponsored by Maybelline.
REVIEW.....Anyone interested in the fashion world and the power of artifice will absolutely relish each and every chapter, to the very tumultuous end of the story.
Buy a signed copy from author Sharrie Williams - Order your from
PAYPAL NOW
A great story about the beautiful mortals.....A Compelling True Story of Success and Intrigue.....
I was only casually acquainted with the glamorous woman at the center of this saga. I was 22 years old in Hot Springs, Arkansas, and she was a brilliant but oddly vulnerable creature on the outer boundaries of my life then. This book answers so many questions I have had about her for many years. I am so glad it exists, and even more glad that it was written in a dynamic and thrilling style. The man who may be partially responsible for her death has been aptly described by the author. This book captures the legend that surrounded the woman and her family, and it is a great page-turner. More importantly, the shining character of the remarkable Tom Lyle Williams guides this book. By HollyViva Glam Magazine Featuring Author Sharrie Williams
VIVA GLAM Article By
Sharrie Williams
Walking into Sharrie Williams lavish Laguna Beach home and seeing the blonde beauty for the first time, I couldn’t help but think the scene I walked into was exactly what one would expect from an heiress of a beauty empire. The dramatic ocean views, expensive décor, and immaculate furnishings showed vast wealth and class. And Sharrie, who is now a grandmother, sparkled with youthful glamour and an energetic passion for life – which was most evident when she began talking about her remarkable family and their creation of one of the world’s most prominent cosmetics brands: Maybelline.
It all started out in 1915 when Sharrie’s great uncle Tom Lyle Williams witnessed his sister Mabel experiment with a trick called “the Harem’s Secret,” something she had read about in a women’s magazine. She mixed a little bit of burnt cork with some petroleum jelly and coal dust and used the concoction to fill in her eyebrows and eyelashes. Tom Lyle watched in amazement as Mabel made herself look as beautiful as the Hollywood film actresses he idolized as a kid working in a local Nickelodeon. The next day Tom Lyle set out to do research on eye beauty products and realized the market was wide open and that eyes were the last feature neglected by the beauty industry. After hiring a chemist to create a solution, the family business named after his sister Mabel, was started.
Tom Lyle Williams, 1915
Tom Lyle Williams, 1940
The rest is history. A fascinating and dramatic tale with so many twists and turns and ups and downs over the span of a century that it would make an excellent book. And that is exactly what Sharrie did – she made it her life’s work to preserve her family legacy in a book she wrote titled, The Maybelline Story and the Spirited Family Dynasty Behind It.
Mabel
“It was very important for me to write this book,” Sharrie said. “My personal story may be inspiring and encourage other people to write their family's story, if only for future generations. It is a gift to leave a legacy, a road map for your children and grandchildren. The Maybelline Story is a thread in the fabric of America's Story and would have been lost forever if I didn't tell it.”
And listening to Sharrie’s story was like a history lesson itself. Each decade had its own customs and beliefs when it came to women, fashion, beauty, and what was considered acceptable at the time. Maybelline played a huge part in setting new trends and standards for women at a time when Victorian ideals were considered what was proper.
“Women back in 1917 didn’t wear makeup on the street. Prostitutes did and actresses did. But really it was difficult to try and convince regular women to make up their eyes in public. And it happened because of the movie stars just like it happens today,” Sharrie said.
Maybelline ad with Hedy Lamarr, 1943
Maybelline ad with Joan Crawford, 1945
And indeed it was Tom Lyle’s brilliant marketing strategies that capitalized on the love triangle between products, movies, and celebrities that is still in tact today. Some of Maybelline’s first models were actresses Gloria Swanson, Clara Bow, and Viola Dana. The ads featured photos of them heavily made up in Maybeline, with print that said things like, “You too can have eyes that charm.”
Maybelline ad WWII
Maybelline Ad with Betty Grable, 1940
“Young girls were starting to want to be beautiful like their favorite movie stars, and were learning how to do it from the magazines since their mothers didn’t wear a stitch of makeup,” Sharrie explained. “The 1920’s girls were the first to drive in cars with boys, have sex out of marriage, smoke cigarettes, wear skirts above their knees, go out dancing and wear makeup. It was a cultural transition that started with my Great Uncle Tom Lyle and has turned into what we have today.”
Maybelline mascara, 1916
Tom Lyle’s business and marketing skills were way ahead of his time – especially for a young man who grew up on a farm in rural Kentucky. But it was those early days that helped prepare him for his remarkable future.
“Ever since he was a little child on the farm, he was so curious and inquisitive. He lived by the Sears Catalog. Even as an eight-year-old child he would take himself out of the farm and into the world by studying that catalog. With that, he taught himself advertising and marketing because there was nothing else to do,” Sharrie said.
His self-taught marketing skills combined with several other factors to become the driving force Tom Lyle needed to fulfill his destiny. After getting his girlfriend pregnant when he was just 16-years-old, it seemed as if he had something to prove.
“He wanted to do the right thing so they had run off and gotten married, and her parents forced her to annul the marriage because he was a dreamer and was never going to make anything of himself. They thought he was a loser,” Sharrie said. “He became hell bent on making a success of himself for his child.”
Tom Lyle then moved around a bit and dabbled in several business before starting Maybelline with the help of his older brother Noel James Williams who postponed his wedding for one year and loaned Tom Lyle $500 to start his business in Chicago. Together Tom Lyle, Mabel, and Noel J founded what would someday become an empire and make the entire Williams family multi-millionaires when the company sold in December 1967. But the journey was not an easy one for the Williams Clan or the Maybelline Company.
Noel James Williams
The business challenges documented in the book ranged from surviving the great depression, almost going out of business, and dealing with lawsuits while some of the more personal problems within the family included alcoholism, extramarital affairs, and homosexuality when it was far less acceptable in society. But it was these trials and triumphs that made the book remarkable and one that many people can gain inspiration from. And Sharrie’s descriptions of each family member’s character really draws you into their world. And like the other Williams, Sharrie herself ran into challenges while making her own mark.
Tom Lyle Williams, 1965
“The biggest challenge was dealing with my fear. Fear of what my family would say, how they would feel about what I wrote about them,” Sharrie said. “Also since it took over 20 years to write the book and find a publisher, I had to constantly overcome feelings of wanting to give up and destroy my work. It isn't easy facing all the insecurities that come up for artist's of any kind. Some drink, do drugs or kill themselves. The process isn't for light weights that's for sure.”
In the end Sharrie’s hard work paid off. Even her house burning down in the midst of writing her book, during an infamous Laguna Beach fire, didn’t stop her. Her book and her blog became immensely popular, and she gained an incredible sense of accomplishment from telling her family’s story. “I now realize I was chosen to be a channel for those who have passed on - to live again through my words,” said Sharrie.
Sharrie Williams, 2013
And Sharrie’s words really do bring them back to life, from the first page up until the shocking and mysterious ending. To really understand the legacy of this glamorous family and their part in the history of American beauty, you can purchase the book The Maybeline Story at www.maybellinebook.com. or bettieyoungsbooks.com. Follow Sharrie on Twitter @sharriewilliams and Facebook, Sharrie Williams.
ANDERSON COOPER - GLORIA VANDERBILT
Seriously, one of my all time favorite books was Little Gloria Happy at Last. I read it in 1983 and identified so deeply with Gloria Vanderbilt's childhood, that it spurred me on to write The Maybelline Story. It took me over 20 years to finish my book and have it published and what amazed me was that it came out Sept 27th, 2010, followed by The World of Gloria Vanderbilt, published Nov 1st, 2010. Here are the three books sold on amazon.
This photograph features a baby Gloria with her mother, Gloria Mercedes Morgan Vanderbilt and her father, Reginald Claypoole Vanderbilt. Her father was in his early forties when he married the teenage Gloria Mercedes Morgan. Mr. Vanderbilt died the year after baby Gloria was born.
Franchaot Tone and Gloria Vanderbilt.
Anderson Cooper.
Gloria Vanderbilt with her son, Anderson Cooper.
Read more about the World of Gloria Vanderbilt click here.
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| Gloria Vanderbilt Jeans. |
Little Gloria... Happy at Last by Barbara Goldsmith (Sep 15, 1982)
The World of Gloria Vanderbilt by Wendy Goodman and Anderson Cooper (Nov 1, 2010)
Read more about the World of Gloria Vanderbilt click here.
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