Saturday, May 19, 2018

The Maybelline Story gives the reader heroes to cheer for and bad guys to worry about.

  Sharrie Williams, author of the Maybelline Story has written a really wonderful book!  Its an amazing story of once upon a time in America, where great desire, ambition and dreams overcome great adversity and obstacles. There is spirit, triumph mixed with tragedy as a company grows from nothing to world prominence in its industry. Written in an engaging, personal way so that as you read it, you are drawn in, and feel like you are right there with the family. 

       Maybelline (both the products and the story) interacted and evolved through the major cultural and  dynamic historic events in American history and deeply it impacted everything from legendary Hollywood movie stars to every day working people's lives throughout so many generations. And there is an eternal verity that comes through as a constant theme: when you make a woman feel beautiful, there is a profound effect on everyone around her. 

 Sharrie tells the story in a compelling way that makes it come alive, and also creates new stories that grow naturally from the main one."  
Larry Crandell, Santa Barbara California.

on January 15, 2018
Absolutely fascinating story of the 
creation and growth of a new product
 category by the family behind
 It has everything from family politics, 
old Hollywood glamour and the
 beginnings of brand development.
 I can see a very successful mini series
 or major motion picture based on this
 absorbing book filled with fabulous

on January 1, 2018
Found this a fascinating story of love,
 greed, infidelity, and perseverance in 
building a brand at times against all
 odds. The family dynamics were
 fraught with jealousy, but the family
 eventually came through for each other. 
Couldn't put the book down.
Roche Maisel

on December 16,
Americana, story behind the products,
 image, image, image. be careful what
 you wish form you might get it,
fascinating story

on April 2, 2018
Our most recent book club selection. 
Interesting and entertaining.


on March 15, 2018
Very interesting history of Maybelline 
products. Had no idea how the product
 was developed

Friday, May 11, 2018

YouTube Personality Kathryn A. Fisher, tells The Maybelline Story and gives a great Tutorial


Kathryn makes videos about skincare and makeup aimed at the 
over 45 crowd. 
She specializes in  "Docutorial's", a
combination of a documentary of the cosmetic brand and
a makeup tutorial.

Kathy A's: MAYBELLINE History and Full Face Make Over !

Monday, April 30, 2018

Vintage Hat Designers Lilly Dache' and Marion Valle' agree - EYE MAKE-UP IS AS NECESSARY TO CHIC AS THE SMARTEST HAT.

1936 Cocktail hats would not have been quite as exciting... without Maybelline
 Eyes lighting up a woman's face.

According to Marion Valle'..... Modern Eye Make-up is as Necessary to CHARM 

In 1936 Maybelline changed their look and product line to be more fashionable
 and appeal to a younger market. 

A new 10 cent size of Maybelline replaced the 75 cent larger size in the 1930's, so
 every woman could afford to be fashionable during the Great Depression.

                                             Lilly Dache' Hollywood's Mad Hatter, 

                                         Vintage American Girl by Marion Valle'

Monday, April 16, 2018

For over a century, "Maybelline" has been synonymous with Beautiful Eyes- But little is known about how a tiny company offering a single product by mail order managed to grow into an international institution.

The Maybelline Story and the Spirited Family Dynasty Behind It,  aims to change that.  It could only be written by someone with insider knowledge. 

Sharrie Williams is the great-niece of Tom Lyle Williams, the charming and creative, yet remarkably secretive man who founded Maybelline along with his tight knit family, including his brothers and sisters - Noel, Preston, Mabel and Eva - catapulting a little mail order business in 1915 into the most successful and famous eye cosmetic company in the world. 

By digging through family documents, her own memories and the memories of the few remaining people intimately familiar with the founders of Maybelline, Sharrie slipped beneath the public facade of the company to reveal the amazing personalities at its heart. This is an exciting and thoughtful book, part memoir, part history, part family saga, that reveals the triumphs and tragedies behind the beautiful public face of Maybelline.

Chet and Mabel (Willliams) Hewes, and Ches and Eva (Williams) Haines, Hollywood, 1938.

Tom Lyle Williams with Mabel, Chet, Ches and Eva at The Villa Valentino - Hollywood, 1938.

Catalina California 1938 - left to right, My father Bill, great uncleTom Lyle, my Grandmother Evelyn and my auntie Eva, auntie Mabel and uncle Chet.

Read more about the founding of The Maybelline Company from 1915 to 1968 and beyond in The Maybelline Story and the Spirited Family Dynasty Behind It.  

Thursday, April 5, 2018

MGM, Louie B. Mayer, and the Star Factory is very much part of The Maybelline Story

My Grandfather, Andrew Mac Donald, known as Mac at MGM started his career in 1915 at Metro Pictures and when Metro joined Goldwyn and Mayer he continued working in the construction department and went on to oversee 7 departments altogether.  Upon his retirement in 1968, MGM gave him this beautiful pin and a gold watch for his lifetime service. He was a Motion Picture and Special Effects Pioneer for over 55 years.

Mac, shown in his white overalls, ran the construction department at MGM. His crew was responsible for building every set and sound stage at the Studio. He was closely connected with Louie B. Mayer and was known for always coming in under budget, after Cedric Gibbons, MGM's Art Directer, gave him the set designs to be used for a picture. I'm very proud of My MGM roots and love this amazing piece of Film Industry History. 
My Great uncle Tom Lyle Williams, founder of the Maybelline Company in 1915 also had a history with MGM and Louie B. Mayer.

Louis B. Mayer, the Godfather of The Hollywood Star System, created Super Stars out of starlets. But not without the help of Tom Lyle Williams and Maybelline.

The star system was the method of creating, promoting and exploiting movie stars in Classical Hollywood cinema.

MGM was one of the most powerful and most prestigious of all the major motion picture studios.

Studios would select promising young actresses and glamorise and create personas for them, often inventing new names and even new backgrounds.

Louis B. Mayer, the most powerful , highest paid man in Hollywood, created the Hollywood myth, "that anything is possible, regardless of class or money."  He didn't want real life scandals to tarnish that dream, and diminish his audiences. 

The star system put an emphasis on the image rather than the acting. Women were expected to behave like ladies, and were never to leave the house without makeup and stylish clothes.

Part of creating the ideal image of emerging stars, was to promote them in Maybelline ads,

Jean Harlow on the cover of Picture Play, would also appear in a Maybelline ad inside the magazine.

Tom Lyle Williams kept his private life hidden from public scrutiny, to protect Maybelline's image.  However, he was as big, if not bigger, than any Hollywood Studio head and like Louis B. Mayer,  created Super Stars, by  grooming and promoting them in Maybelline advertisements.  

Jean Harlow, illustrated in a Maybelline ad, appeared in all the popular gossip, Hollywood movie magazines, in the early 1930s.