Thursday, April 17, 2014

Podcast...Dr. Nancy O'Reilly Psy.D. gets to the truth of what it was like growing up Maybelline

Click to Listen.  Dr. Nancy O'Reilly's Podcast with Maybelline Story author, Sharrie Williams


Sharrie Williams tells a fascinating and powerful story about growing up in the midst of a family where being beautiful was the ultimate achievement. The Maybelline Story is not just the best beach read, it is the best anywhere read. Congratulations Sharrie on stepping out and speaking from your heart. Your empowering messages will help women and girls for generations to come.

Listen to more about Sharrie’s empowering story and how our ideas of image affect all of our lives. Check out Sharrie’s blog and her book, The Maybelline Story, for the complete fascinating story, voted runner up for New York’s Best Beach Read and Honorable Mention in the Hollywood Book Fair.

Dr. Nancy O’Reilly, Psy.D.



Growing up in the center of the beauty-culture in Southern California had its pressures and pitfalls, says Sharrie Williams in this conversation with Dr. Nancy. The area is so beautiful, it makes you want to aspire to be the best and the most beautiful you can be. Sharrie has a unique perspective, because her great uncle Tom Lyle Williams, inspired the cosmetic giant and first company of its kind, Maybelline.

The company was founded in 1915 and The Maybelline Story is an America tale of rags to riches, determination and perseverance of the people behind it. But it is also Sharrie’s story of surviving a complicated childhood amidst strong-willed people who made selling beauty their way of life.

Beauty Culture and Perfection

She recounts a memory when she was 5 years old. Her grandmother (Nana) took her into the bathroom and showed her how to put on makeup. She enjoyed the attention and understood that her goal in life was to be beautiful. She developed an eating disorder in pursuit of to staying thin and tirelessly practiced with the sample boxes of makeup that arrived so she could apply everything perfectly. Under it all, pursuit of perfection was the real issue throughout her teen years.

Dr. Nancy and Sharrie discuss the effects of the beauty culture on today’s youth. Sharrie admits that she had to grow into an older woman before she could finish her book. Not only because it gives her more credibility in having lived it, but it took maturity for her to understand that there is so much more to life than beauty.

Virtue versus Vanity

The Maybelline Story by Sharrie WilliamsThe irony is that before silent films and Hollywood really started to impact our society, the sought-after quality that made a woman wife-material was virtue. Today it’s vanity, and Sharrie’s uncle was the first to sell women on the idea of vanity. We had to be taught to care about our image.
Dr. Nancy and Sharrie discuss how pervasive this has become and how even very young girls undergo cosmetic surgery and how actresses and models get thinner and thinner. Today, the images have become so impossible to achieve, these women represent skeletal icons instead of human possibilities.

Monday, April 14, 2014

Video Slideshow Celebrating 100 years of Maybelline with Perris Valley's Movers and Shakers


Author Sharrie with Katie Keys Past President of the Perris 
Valley Historical Museum and Perris Mayor Daryl Busch.

Author Sharrie Williams Presents 100 Years of Maybelline 


Leon and John Motte owners of the Motte Classic Car Museum pictured here with author, Sharrie Williams and her long time friend, Cheryl Manbeck seated in a classic Auburn.



Quinn Hawley, president of the board of directors of the Perris Valley Historical and Museum Association, addresses the crowd during the March 29 installation event.


Sharrie Williams with her friend, David (Hook) Van Houten, long time filmmaker and Producer of Borderline Hollywood. David Van Houten's roots in Perris date back to the 1800's, when Perris was home to the regions gold rush...the Hook family still own the Santa Rosa Gold Mine.  David is deeply revered by the people in Perris and produced the movie, “D Street: A 45 minute Documentary” that captures a century’s worth of Perris history, culture, diversity, development and recreational activities and opportunities. He has also donated much of his family's heirlooms and personal history to the Perris Historical Museum.























Seated at my table were many of my friends and family. Left to right, Floyd Welles, Preston Williams, Patty Welles, David Van Houten, Billee Williams, Donna Williams, Sharrie Williams and Cheryl Manbeck.



If you couldn't make it to this wonderful event, please enjoy the experience in this video.


I was delighted to meet Riverside County supervisor Maroin Ashley at the my 100 years of Maybelline event and was very excited to hear that in late 2015 a new railway stop will be stationed in Perris.  It will extend the existing 91 Line, which runs from Los Angeles Union Station to Fullerton, Corona and Riverside. 

supervisor Marion Ashley

According to Perris
Mayor Daryl Busch, who also sits on the commission, there will be a new train station in downtown Perris.  I will be the first to get my Passport to Perris and catch the train when it makes it's first stop at the Perris train station....  Finally after 100 years since Perris was part of Gold fever, it will be back on the map.  Watch out people, because property values are going to skyrocket in the next ten years if things go the way they are for the "Little Train That Could."




Old early 19th century Mining building off of Santa Rosa Mine Rd. in Perris, CA. It's private property



The creators of the Perris Centennial Exhibit at the Southern California Fair said they wanted to design a display that would link the City's past with present while connecting with people through a series of photographs, documents and mementos from Perris' first 100 years. 




What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.



Sharrie Williams Blog... The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.



Wednesday, April 9, 2014

You're Invited to see Sharrie Williams Present "100 Years of Maybelline" at The Orange Tree Resort in Scottsdale Arizona, April 25th. reserve your ticket






Tickets start at $55 before April 16 and $65 after; cost includes lunch and a copy of Williams’ book. Proceeds benefit the Brandeis Sustaining the Mind Campaign,  which supports neuroscience research at Brandeis and endowed scholarships for students in the sciences.

For reservations, call Nan Waldman, 602-996-5639 or nanlarry@cox.net.




View the Beautiful Orange Tree Golf Resort 




Brandeis National Committee is an organization committed to providing philanthropic support to Brandeis University, a distinguished liberal arts and research university founded by the American Jewish community. The membership is connected to the University through funds and through activities that reflect the values on which the University was founded: academic excellence, social justice, sectarianism, and service to the community.



What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.


Sharrie Williams Blog... The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.


Maybelline has included famous celebrities such as Miranda Kerr, Zhang Ziyi, Jessica White and Sheetal Mallar as their brand’s face. Maybelline has a gamut of products ranging from makeup products for eyes, nails, lips, face to beauty accessories like combs, removers, brushes and curlers.

Monday, April 7, 2014

Maybelline nearly collapsed when petroleum was rationed during World War ll.


The two most important items a Soldier waited for during WW11..... letters from home and a carton of cigarettes.



My dad carried this picture of my mother, the All American California Girl, in his wallet during the War.   


My dad's uncle, Tom Lyle Williams, helped the War effort by selling War Bonds using the Maybelline Logo.  "To the girl with a soldier overseas...How much do you really want him back."  


Here is a beautiful Maybelline ad during WW11, "Just as he dreamed her eyes would be."  When petroleum was rationed during the War, Maybelline was ordered to stop making their products.  Tom Lyle went to the Pentagon and told them that if women couldn't get their Maybelline, it would affect Moral.  With that, the petroleum vats remained full and Maybelline's products expanded around the world.




Bill and Pauline Williams on their Honeymoon,  in Big Bear California right  before he was shipped overseas in 1945.

My mother was a new bride when my dad shipped overseas. She moved in with her parents while he was gone and wrote to him every single day.  It was those kind of letters from their Sweethearts, that kept American Servicemen's moral up.  It was what they were fighting for. It was what they wanted to get home to.





When the war ended my dad returned home in 1946 and I  was born in 1947.  This was a typical story for most returning Soldiers and American middle class families and it was the beginning of the Baby Boom.

Maybelline set the stage for my family saga to play out on.  Read my book, The Maybelline Story and the Spirited Family Dynasty Behind It and meet the family who gave the world beautiful eyes.

Be sure to drop over to my Hilarious Saffron Rules Blog and see what life for me was like in 1964. http://saffronsrule.com/

Thursday, April 3, 2014

Author Sharrie Williams ABC 7, Chicago Interview...The humble start to the Maybelline empire is the beginning of a family saga worthy of a TV mini-series.

Did you know that the Maybelline cosmetic empire was founded in Chicago? In 1915, when my auntie Mabel Williams,
mixed petroleum jelly with coal dust and ash from a burnt cork and applied it to her lashes and brows. Mabel's simple beauty trick ignited Tom Lyle's imagination and the young entrepreneur started what would eventually become a billion-dollar business. Tom Lyle named his cosmetics company Maybelline in her honor.

The humble start to the Maybelline empire is the beginning of a family saga worthy of a TV mini-series. In her new book, "The Maybelline Story -- and the Spirited Family Dynasty Behind It," Sharrie Williams, Tom Lyle's grandniece, relates the history of the cosmetic company and the family that built it. Sharrie presents a fascinating journey through the history of the beauty business and cosmetics advertising, along with the story of a loyal yet dysfunctional family.

http://abclocal.go.com/wls/video?id=7847497&pid=7847364


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What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.


Sharrie Williams Blog... The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines.

Maybelline has included famous celebrities such as Miranda Kerr, Zhang Ziyi, Jessica White and Sheetal Mallar as their brand’s face. Maybelline has a gamut of products ranging from makeup products for eyes, nails, lips, face to beauty accessories like combs, removers, brushes and curlers.





Be sure to stop by my hilarious 1964 Saffrons Rule Blog at http://saffronsrule.com/


Monday, March 31, 2014

My guest blogger, YouTube Personality Kathryn A. Fisher, tells The Maybelline Story and gives a great Tutorial


I am a 56 year old makeup junkie with a ton of ideas to help baby boomers look fabulous! I will be producing videos about skincare and makeup aimed at my fellow over 45 crowd with an eye for bargains...I will also do DIY beauty and pretty cool giveaways. : ) I've lately been doing what is known as a "Docutorial", a combination of a documentary of the cosmetic brand and a makeup tutorial.
I've got loads of experience from using makeup throughout the years. I am a true victim of five decades of fads and makeup mistakes. Experience comes in handy!
I should get credit for the sheer guts to appear on YouTube without makeup on for my tutorials! lol
: D
I look forward to meeting new virtual sisters (and brothers)here. We can all learn from each other in this wonderful beauty blogging community!




Kathy A's: MAYBELLINE History and Full Face MakeOver !


Thank you Kathy for making this wonderful video of The Maybelline Story along with showing everyone how to apply Maybelline New York's products today.  I learned a couple new tricks myself and though I still love Maybelline's Great Lash, I will try Maybelline Rocket Mascara  asap.  Your YouTube Channel is great and I love your voice and camera persona.  Your voice is so calm and pleasant and your demonstration easy to follow.  Great  job!  I'm a subscriber now!!!
















Thursday, March 27, 2014

Press Release ...Award Winning Toastmaster Sharrie Williams shares her Maybelline Story



Press Release
Award Winning Toastmaster Sharrie Williams shares her Maybelline Story

Menifee, California, 27th March 2014: What started as small and family-owned business went on to become one of the largest and well-known cosmetic giant in United States. The Maybelline story set's trends from the sidewalk to the catwalk, bestowing their love for fashion and dynamic colors in the lives of women all over the globe, They have empowered women to create new looks, make a glorifying statement, flaunt their individuality and showcase their creativity. The Maybelline family has always inspired women to feel beautiful and worthy of admiration. Motivated and inspired by established women, Maybelline provides a revolutionary and trendsetting palette of shades that are viable for every woman irrespective of color, creed and ethnicity.

Come one come all to the Perris Valley Historical Dinner that will feature our special guest of honor, Sherrie Williams from the Maybelline Cosmetics family. She will enlighten us with her family history and their beautiful journey of transforming and inspiring women all over the world. Sherrie Williams will be talking about the rich cultural and business tradition of her cosmetics family on the topic ‘100 Years of Maybelline’. She has already inspired many women around her and across the globe with her encouraging words and shared her beautiful memories that push a woman to dream big for herself.

Her blog The Maybelline Book at www.maybellinebook.com has registered more than 3 million people from Germany, United States, United Kingdom, Russia, Ukraine and other nations. She has spoken to various online and print fashion magazines and is now waiting to talk to the people of Manifee, California. Prepare yourselves for an eventful evening as Sharrie Williams unfolds The Maybelline Story along with epoch and vintage pictures, cut outs, Maybelline ads and her family photos from the nineteenth and twentieth century on the huge screen at the Motte Classic Car Museum.
The Motte Classic Car Museum will welcome you with decades of historical information...from the vibrant and vivacious 20s to the nifty 50s. The museum’s interior covers king-size nostalgic pictures, an art deco cinema along with a 1950s malt shop diner.

Maybelline Overview: Created and founded by 19 year old Tom Lyle William in 1915, Maybelline Company is one of the largest cosmetic giants in United States. Tom Lyle was inspired by his Sister Mabel who used Vaseline with charcoal to highlight her eyelashes for a fuller look. He renamed the eye makeup he invented as Maybelline to show respect and honor his older sister Mabel. The company roped in famous celebrities such as Miranda Kerr, Zhang Ziyi, Jessica White and Sheetal Mallar as their brand’s face. Maybelline has a gamut of products ranging from makeup products for eyes, nails, lips, face to beauty accessories like combs, removers, brushes and curlers.
Guests will be served a delectable buffet dinner.

RSVP by 25th March for convenience or pay at the door.
Contact Person for tickets and more information: Katie Keyes
Contact details: 951-956-9081







Wednesday, March 26, 2014

Known as "The Entertainer's Entertainer,"Country Western Star, Karen Wheeler remember's the day Miss Maybelline Perished


I received this comment from Country Western singer, Karen Wheeler recently and it actually brought me to tears.  She was booked to perform at my grandmother's Palace Dinner Theatre the day "Miss Maybelline" was mysteriously killed.  I would love to talk to Karen and hope she will see this and contact me.  The details of this tragedy are spelled out in The Maybelline Story and it would be my pleasure to send a signed copy of my book to her.






I was booked into the "Palace Dinner Theatre" March 2, 1978. I was supposed to follow Conway Twitty. There was a 3:00 rehearsal and during rehearsal they rushed in to tell us about the Maybelline Manor burning and Mrs. Williams was killed. I was suppose to stay at the Maybelline Manor but when they picked me up at the airport they diverted me to the Rosemont Hotel.


 Karen Wheeler.
















































































On the other side of Conway Twitty's article was an ad announcing Karen Wheeler playing at the Palace.  The paper came out March 2, 1978, hours before Miss Maybelline parished.

Read the whole story in "The Maybelline Story."  Buy a signed copy from the author, Miss Maybelline's granddaughter, Sharrie Williams

Be sure to stop by my Hilarious Saffrons Rule Blog at http://saffronsrule.com/