Friday, October 9, 2015

Lido Isle Women's Club in Newport Beach Welcomes Author Sharrie Williams and The Maybelline Story

It was old home week for me last night as I headed over the bridge onto Lido Isle to give my Maybelline Story Presentation to a group of ladies who live on the island. My family moved to Lido Isle in 1968, from Culver City, soon after the Maybelline Company sold. 

The beautiful club is on the bay, with a view of the boats and sunset. I remember many luncheons here with my Nana when she too moved onto the Island a few houses down the street from us..

The Lido Isle Women's Club was established in 1933. The Island itself was man made in the late 1920. Very few people lived in Newport Beach at that time. Today it is one of the most sought after real estate properties on the Gold Coast of California.

This is the view from the window of this elegant Women's club.  Our family's home was a few blocks down the street with the same view. So you can imagine how excited I was to return to my old world.

The Ladies of the club were delighted to see my 45 minute power point presentaion and take a walk themselves down memory lane. They had so many personal memories of being teenagers and buying their first tube of Ultra Lash in the 1960s.

The Maybelline Company was generous enough to donate a box of Maybelline mascaras to me for  the event, and every lady received one when they registered at the door.  They were delighted.

The Maybelline Story spans 100 years this year, and I pointed out how it was the Flapper's in the 1920's that brought Maybelline to the top of it's game. Many lady's remembered their grandmother's having the little red box of Maybelline with the black cake of mascara and brush inside.

The Maybeline Story is beloved by all women around the world, but for this group once it unfolded at the Villa Valentino, in the Hollywood Hills, the ladies really could relate to the glamour of the era.

Fashion and Maybelline have gone hand and hand since they met in 1915, but it wasn't until Coco Chenille made it fashionable to be glamorous, fashionable and independent in the 1930's that Maybelline became a household word.  

As you can see I was utterly dazzled to tell my story to a group of women who loved it as much as I do. Maybelline isn't just a corporate name or product it is part of the American culture and has been there inspiring women to be the best they can be. Maybe she's born with it, or maybe ii's Maybelline

Monday, October 5, 2015

Maybelline's Silent Film Models, Colleen Moore and Louise Brooks, both Beautiful and Brilliant in their own way

Because she was a respected actress before she was known as a flapper, she made the flapper respectable. By removing the fear many held towards this new movement, she made it possible for a new generation of independent young woman to appear on the screen and to explore new degrees of independence in the real world.

Colleen the sweet girl next door Flapper

Louise Brooks  represented the sexy American Flapper.

Louise Brooks was one of the most fascinating personalities of Hollywood, always being compared with her most important characterization as protagonist: Lulu in Georg Wilhelm Pabst's Pandora's Box (1929). Along with her beauty and talent she had an independent streak and refused to accept the restrictive role that women had in American society, and pretty much went her own way, which caused quite a bit of controversy. Not everyone found her rebellious nature off-putting,

Colleen Moore has a permanent dollhouse exhibition in Chicago . After leaving film she came back to Chicago. She was brilliant and became a partner at Merrill Lynch. The name her book is Cast of Killers. She was a multifaceted person... a movie producer as well. She and King Vidor were going  to collaborate on a movie about the murder of a director named Taylor.  It seems Louise Brooks was more successful Than Colleen Moore. 

Comment by Linda Hughes, Maybelline's namesake, Mabel Williams granddaughter.

Thank you Linda for the idea for this post. After watching both video's my take is, because of the 1920's, the audience was more attracted to a wild, rebellious sex siren, than a sweet talented actress. Sex appeal always wins. Maybelline ads were based on it, in the most modest way. 

Thursday, October 1, 2015

Four Generations of Beautiful Maybelline Brides

Maybelline featured a Bride and Groom, in this charming 1943 World War ll ad. Here is a gallery of four generations of Maybelline weddings in the Noel J. Williams line of the family

Mr. and Mrs. John B, Clark, (Kelly Brown) recently married in Colorado.  They  carry on the tradition of beautiful weddings set nearly 100 years ago.

John's mother, Nancy Williams Clark, at her wedding in California, 1976, carried the elegance set by her mother in the 1940's.

John's grandparents, Mr. and Mr. Noel Allen Williams at their wedding in Chicago, 1949. Noel and Jean were married for  over 45 years.

John's great grandparents, Noel James Williams and Frances Allen married in 1916, in Morganfield Kentucky.

Noel was one of the original founders of the Maybelline Company, along with his brother Tom Lyle Williams and their sister and namesake Mabel Williams in 1915.

Read more about the Williams family in "The Maybelline Story and the Spirited Family Dynasty Behind It"

Monday, September 28, 2015


Maybe It's Maybelline "Whoopie" is a one of a kind pony. She has a very sweet disposition. Whoopie can take your child from cross rails and fancy enough to do the medium pony hunter division. Whoppie is eligibly green.

 She has show miles in the hunter and jumper ring. No spook. Has done up to 1st level dressage, Pony Club, and Cross Country. She is Super brave and will jump anything that is put in front of her, banks,water,bright jumps,natural jumps anything.

 She loves to jump and will always take care of her rider. Take her to the lake and she will swim your child around. She is great on the trails and has done a lot of hunterpaces and fox hunts. 

She is barefoot and sound. Up to date on all shots. 

Sadly selling as the child has out grown. Whoopie has been with current child for the past five years. A perfect home is a must!

Speaking of horses Frederic the Great is the most spectacular horse I've ever seen. Watch him and see if you don't agree 

Thursday, September 24, 2015

Vintage Maybelline print ads considered works of art.

1933 black and white Maybelline ad.

1938 full page color Maybelline ad.

                 Maybelline black and white ad from 1952

Maybelline two page color ad in 1960

Monday, September 21, 2015

GREAT REVIEWS: this book will be turned into a movie in the future if it is not already in the works.

A tale of real people finding themselves, dreaming big and never giving up.
    One reason I read is to learn from the experience of others. This is why I loved the Maybelline Story (that and the exciting American history backdrop in Chicago and Hollywood). The characters in this story are vibrant and inspiring. I was swept up into their journey and struggles so much that I read the book in 3 days! I love a book that stirs my emotions enough that I actually care about how the lives of the characters unfold. Some face their demons and move into the light, all find their way. This is a tale of real people finding themselves, dreaming big and never giving up. It screams HBO mini-series all over it.

  I saw a woman reading this book on a recent flight so I took a quick look at it. I spent several hours reading it yesterday and did not want to put it down. It is a real page turner for anyone interested in history, Hollywood glamour, self made men and family drama. It has very little to do with makeup and everything to do with building a business, while the family's dynamics and secrets unfold. I'm sure this will be turned into a movie in the future if it is not already in the works. 

  This was the fastest read I've ever done! The legacy, the story, and the drama behind it kept me intrigued! its a great story about the uprising of the company and the family of Maybelline. Tom Lyle Williams and the story behind him is truly one of a kind!  I would recommend this read to anyone. Can't wait for the movie! Great Read! 


Thursday, September 17, 2015

Maybelline 1960's Print Ads, The Mad Man Era

Like my new Sharrie Williams Fan Page on Facebook

I graduated from Culver City High School in 1965. Here are some great pictures from my Year Book.
Can you imagine the time it took to dress up everyday.

Making up for the Senior Play, looking the same as always.

I was very proud to be a National Thespian and part of the Theatre community. I wanted to be an actress and a Maybelline model

Always had to stand out.

I always wanted my name on the Marquee!!!

Here is the cast from Home Sweet Homicide. Can you pick me out of the lineup.

My 1964 High School Diary is now a blog called Saffrons Rule come visit me when I was 17 at

Monday, September 14, 2015

NCIS Star Brian Dietzen: my pick to play the part of his Great uncle, Tom Lyle Williams, in The Maybelline Story Miniseries

WATCH Magazine CBS

Brian Dietzen's Dramatic Differences

Brian Dietzen

Thursday, September 10, 2015

EYEBROWS THROUGH THE AGES - check out my Maybelline images in the latest issue of Vitality magazine.


Enlarge to read the article

Thank you for allowing me to use some of your images in our latest issue of Vitality magazine

Kind regards,



Vitality magazine

Vitality magazine is our bi-monthly magazine exclusive to our Members. As the beauty industry’s leading association for over 30 years, we feel it's important to keep our member's up to date with the latest news and events from the industry. The magazine is aimed at trade professionals working in beauty, holistic, hair and nails.

Check out the Vitality magazine and media pack.

Monday, September 7, 2015

: VINTAGE HOLLYWOOD MAKE UP 1938 Maybelline ad featuring "Good Housekeeping Stamp of Approval"

By 1938 Maybelline targeted a new market of women - or should I say girls - who had  grown up seeing the little red Maybelline box on their mothers dressing room table.

"If Mother uses Maybelline it must be pure and I can trust it." echoed the young voice of the day,  and with Good Housekeeping deeming it harmless, tear-proof and non-smearing, any sweet sixteen could carry it in her purse without looking improper or worse, "cheap."  

This might seem silly by today's standards, but in 1917 trying to convince a young girl to darken her eyelashes and eyebrows with Maybelline was nearly impossible.  Only prostitutes and actresses dare be seen in public with made up eyes, but by the late 1930's, a new generation of women changed all that.  

Maybelline was the first eye cosmetic company to have The Good Housekeeping Stamp of Approval and Tom Lyle Williams, marked the occasion by introducing Maybelline in a beautiful new red and gold metal case that was crush proof in a young girls purse. 

A true mastermind, Tom Lyle Williams constantly  inspired women to be more beautiful and thus more confident.  In this ad he coined the word, Maybelline Mascara for the first time.  Up until 1938, it had been known as Maybelline Eye Beautifier. 

Read more about the King of Advertising, Tom Lyle Williams and his family in...
The Maybelline Story and the Spirited Family Dynasty Behind It.


Dear Sharrie Williams:   I want to thank you very much for all the years of Maybelline Cosmetics products make every women on the planet beautiful and confident! I will look forward in reading the Maybelline Story book!!!    99% of the makeup, I use is Maybelline cosmetics, including: eye shadows  eyeliners, mascaras, lipsticks, lip glosses, foundations, face powders and makeup and eye makeup removers.    Sincerely yours, Stephanie Lee

Thursday, September 3, 2015

Maybelline known as "The Wonder Company" in the Cosmetic Industry

by Harris A. Neil Jr. 
One of the of the original executives at Maybelline

Nothing in my work experience, before or since, came close to matching the work environment of the Maybelline Company. The people, from my mentors Tom Lyle Williams Jr. and John Cole on down, were outstanding. Rags Ragland, was the father figure for all of us, the glue that held the place together, no disrespect to Tom Jr.. The management style was professional, but very simple and workable.


Communication is probably the best indicator of how the company operated. I can’t remember writing or receiving more than a dozen or so internal memos in all my years with Maybelline. If there was an “Employee Handbook,” I can’t remember it. We all knew where we stood, and treated one another with respect and good will. Life was simpler then, with almost no Federal or State personnel oversight except for minimum wage and overtime provisions. There was no OSHA, no ADA, and very few other “alphabet soup” agencies. There was some presence at the City government level. For example, the company had to operate the “Chicago way,” such as the annual courtesy call at Christmas-time from the Chicago Fire Department. Several fire officials would call on Tom Jr., and leave with whatever tribute was prevailing for that year.


While that streamlined system of communication kept things going internally, things were much more conventional in external affairs. In my case, I had heavy daily contact with our supplier group, and I did almost everything in writing, to put a form of importance and accountability into our relationship. It worked for the most part, and it beat trying to remember what it was that we discussed when so many contacts were buzzing around.


As declared by  (Tom Lyle Williallms,) T. L. (as explained in The Maybelline Story), there was no pattern of nepotism within the company. Of course, there was the arms-length relationship, company to vendor, with Deluxe Mascara. Also, Ches Haines was the Maybelline Traffic Manager, responsible for all material and order movement, in and out of our loading dock. The company was 100% dependent on truck movement, so this was a vital function. It could get quite exciting if the Teamsters decided to walk out, or if Chicago had one of its trademarked blizzards.


Just as the management group was small in number, so were the personal office needs. In my early days, I worked in the general office area, and there were four private offices on “executive row.” In later years, Mary Ann Anderson came into the company as Vice President of Advertising, and the company converted some apartment space adjacent to the general office and created offices for that function. As mentioned earlier, this expansion also moved further to provide space for the new Computer Department, Credit Department, and for Rag’s now two assistants. Bob Medlin had joined Carle Rollins to assist Rags.


In addition, Ches and his assistant, Herb Zimmerman, had an office near the Receiving/Shipping areas downstairs. Also, Julius Wagman was a “vagabond,” spending much of his time across town with the action at Munk Chemical Company, but visiting the Maybelline building frequently.
After the management group loosely outlined above, there were many more wonderful employees involved in clerical, production, warehousing, material handling, accounting, you name the function and there were people covering that square. Most of the employees were long-time veterans, although we had newer hires that came aboard with the growth that moved us all.


The employment profile was a reflection of the neighborhood surrounding the company. We sat in a North Side neighborhood called “Edgewater.” Chicago, like all large cities, was a city of neighborhoods, and Edgewater was a mixed area of single and multiple residences, retail and commercial, but no industrial. There was also a large public high school across Ridge Avenue from Maybelline..Overarching this idyllic pattern of operation was the mostly invisible hand of our founder and leader, Mr. Tom Lyle Williams. He and his California staff communicated mainly with Rags and Tom Jr., but also from time to time with Dorothy Molander, of course, and John Cole and Julius Wagman. I personally never talked with the gentleman, but one time John recorded a detailed guideline for us and I heard his pleasant, deliberate voice.


The telephone was the conduit for all of T. L.’s daily contact, and it was constant. Rags, of course, traveled in his national contacts, and told me one time, humorously, that T. L. would find him at his hotel and go on and on, whether or not Rags could talk right then. When that happened, Rags would just set the handset on the bed and go about what he needed to do. When he got back, T. L. would still be talking and Rags would rejoin the conversation. Rags said he never got caught!


This was the pleasant and very active work environment that we enjoyed with one another over the years. It was pleasant and functional without being stuffy. The only cloud on the horizon was that nagging question of how we’d dodge the bullet on the space crunch we were facing by 1967. The answer came one morning in October.