Wednesday, June 28, 2017

Maybelline is creating a Wonder Woman makeup collection (from

This is exciting, especially since Original Wonder Woman, Lynda Carter was Maybelline's spokesperson in the 1980's.

Look at this now fabulously fun collection of Maybelline products

wonder woman maybelline makeup

And you'll be able to buy it sooner than you think.

Wonder Woman is a film sensation that is truly taking the world by storm. It is, in many ways, the first story of its kind. A story that features an independent female hero who is respected and taken seriously while also being strong and beautiful. So it's no real surprise that audiences have responded to this movie in the way that they have.
If you're one of the many avid Wonder Woman fans out there, you'll be beyond excited to hear that there is a Wonder Woman-inspired makeup line coming soon.
The line has been created by Maybelline and, according to Makeup World News, will include matte liquid lipsticks, nail polishes and a special edition Colossal Big Shot mascara.

At this stage, not too much information is available, but we're expecting to see the line available in stores soon, before the movie hype dies down. We're also expecting Australian customers to be able to buy this line through the usual Maybelline stockists such as Priceline

Wednesday, June 21, 2017

Maybelline changes its iconic “Maybe she’s born with it” tagline.

When you hear the word “Maybelline”, what jingle immediately worms its way into your mind?
If you’re a woman who’s ever watched TV or perused a cosmetics aisle before, I’d bet my Great Lash Mascara it’d be:
“Maybe she’s born with it. Maybe it’s Maybelline.”
It’s iconic. It makes me think of those glossy advertisements on the busy streets of New York City where some glamorous woman stares straight down the lens as she confidently utters those famous words.
As far as taglines go, it’s as ubiquitous as Nike’s “Just Do It” or L’Oreal’s “Because you’re worth it.”
And it’s now gone. Done. See ya later, alligator.
As of January 2016, Maybelline are operating under a new, dare I say fresh,motto:
“Make It Happen.” Make. It. Happen.
So authoritative. So direct.
No more of this passive “maybe” stuff; Maybelline is getting shit done, people.

The Glow contacted the beauty brand to ask about its new direction. Sjaan Lawson, Maybelline New York’s Marketing Manager, said it’s all about inspiring modern women to express themselves.
“There are no more maybes, women today are not content to just take life as it comes. ‘Make it happen’ is about empowering women to define their own beauty, express their own it factor and make things happen,” she explained.

Wednesday, June 14, 2017

Mark Harmon's Mother "Elyse Knox," Maybelline model, most popular word search on my blog.

Maybelline Pin Up Girl, Elyse Knox, 1944.

Maybelline ushers in The Pin Up GirlThe Bomb Shell and The Girl Next Door during World War 11 - creating an American Ideal for beauty, style and fashion.  Elyse Knox was one of Maybelline's World War 11 models contracted for her sexy yet innocent face during the 1940's.  Knox was a B-movie starlet in the Hollywood System playing secondary roles until she landed a role with Lon Chaney Jr. in The Mummy's Tomb; one of the series of Mummy horror films made by Universal Studios. 

Knox became well known after Maybelline placed her full page glossy autographed picture on the back of magazines after appearing as herself in Universal Studios 1944 production of "Follow the Boys."  One of the World War 11 morale-booster films made for both the soldiers serving overseas as well as civilians at home.

Knox was also a Pin Up Girl during the War, appearing in such magazines as YANK, a weekly put out by the United States Military.  Ads like this combined with Maybelline ads on the back of movie magazines, created a desire in all Service Men to return to the arms of their sweet All American girls - with those Maybelline eyes

In Late 1944 Knox was signed by Monogram Pictures to portray Anne Howe, the love interest of fictional boxer Joe Palooka in Joe Palooka, Champ.  Based on the very popular comic strip.  The instant success of the May 1946 film led to  Knox appearing in another five Joe Palooka productions.  She retired from film making in 1946 after appearing in the musical There's a Girl in My Heart but continued doing Print ads like the one above for Maybelline while appearing on the Bing Crosby radio show where she met foot star Tom Harmon.  She married fashion photographer Paul Hesse one of Maybelline's official photographers, divorced and married Tom Harmon in 1944.

The couple had three children, Kristin, who married Ricky Nelson and had Tracy, twins Gunnar and Lars, and a son Sam who modeled and acted in film and TV (TJ Hooker.) And Kelly..... and Mark Harmon of NCIS.

Tuesday, June 6, 2017

Maybelline features professional women in advertisements after 1945. Founder, Tom Lyle Williams honored the independent woman

1945 Maybelline Ad featuring, Evelyn and Her Magic Violin, ''The Hour of Charm.'' Evelyn Kaye Klein, collaborated with her husband in writing several songs, including ''Save the Last Dance for Me''

The Drifters, "Save the Last Dance for me" one of the best!

After World War ll, ended in 1945 Maybelline shifted from Movie Star Maybelline Ads the young women making their mark on society. Including,  the Broadcaster, the Secretary the Entrepreneur and like Evelyn Kaye Klein, the highly talent musician.  Tom Lyle Williams was a Genius at targeting the next big market and kept a step ahead of his competition. No wonder he was known as the King of Advertising.

Tuesday, May 30, 2017

Beautiful On His Own Terms: Maybelline Started In Chicago By LGBT Pioneer

By Linze Rice | May 30, 2017 5:14am
 Maybelline cosmetics was invented right here in Chicago by a man who, only after his death, would come to be known as the LGBT business pioneer that he was.
Maybelline Origins
EDGEWATER — New information offers to answer the age-old question: Was she born with it, or was it Maybelline?
As it turns out, the namesake of Maybelline makeup was indeed born with eyelashes and eyebrows — until she bleached them to the point of oblivion. 
The woman for whom the famous makeup brand is named, Edgewater resident Mabel Williams, accidentally over-bleached her lashes and brows one day, forcing her to make due with what she had: Vaseline and coal powder.
Her brother, Tom Lyle Williams, discovered his sister applying the concoction to her face in a way he'd only known Hollywood's most dazzling starlets to do.
Two years later, a cosmetics empire was born.
That's according to Sharrie Williams, the great-niece of Maybelline's founder Tom Lyle Williams and author of "The Maybelline Story And The Family Dynasty Behind It."
The author said there have been several versions of the brand's story circulated over the years, but Mabel's own daughter recently confirmed it was a serendipitous over-bleaching that led to the brand's invention.
The three-story building at 5900 N. Ridge Ave. that housed the company's headquarters for more than 50 years is still emblazoned with a cursive "M" above a street-facing entry. 
But Maybelline's Chicago roots, and Tom Williams' legacy as a pioneering — and fearfully closeted — gay entrepreneur have mostly been forgotten. 
With the help of Williams' book and a new exhibit featuring Maybelline's early days at the Edgewater Historical Society, the true story of her great-uncle and the family's history now is emerging.
Interest has piqued so much that Williams is also in talks with Sony Entertainment over a potential television series on Tom Williams' life, she said.
"It's just beginning to get a little bit of an understanding of who he was," she said. "He really wanted to stay hidden because of the shame that was put on him, and he didn't want it to reflect on the family."
"Only after he died, really, could his story be told."
Tom Lyle Williams and his sister Mabel, for whom the business was eventually named and who served as Tom's original inspiration. [Provided/Sharrie Williams]
'The most handsome man' and his makeup
After seeing his sister coloring in her brows and lashes after the accident, Tom Williams asked if there were any beauty products on the market that could perform the same function. 
Though skin creams, rouge and lipstick were all big sellers, eye makeup had to that point largely been ignored, he learned. 
With a friend and a chemistry set, in 1915 Williams created his first product: Lash-Brow-Ine.
Williams was sued for the Lash-Brow-Ine name and its likeness to similar products. In 1917, he changed the name to Maybelline, after his sister.
For a time his budding business was headquartered at 4750 N. Sheridan Road in Uptown, but it moved to 5900 N. Ridge Ave., where Williams developed the distinct black makeup "cakes" that would put him on the map.
Chicago in the 1910s and roaring 1920s was the perfect place and time to launch a business that made Hollywood's exuberance and glamour seem accessible to everyday women.
It also made it easier for Tom Williams, an eccentric man and sharp dresser who flaunted his money with custom cars, fabulous clothing and his own makeup, to be himself to some extent, his great-niece said. 
In a larger world that did not yet understand LGBT people, jazzy Chicago was a safe place to fit in. 
"In the '20s, it was flamboyant in general, with the speakeasies and all the crime going on and the front pages, it was just a lot of drama," Williams said. Tom Williams "was kind of known for wearing his own makeup, hats and llama skin coats.
"My grandmother, when she first met him, said he was the most handsome man she'd ever seen."
An original Maybelline cake tin. [Provided/Sharrie Williams]
"Everyone had to be in the closet"
Tom Williams' family grappled with his relationship with beau Emery Shaver. 
While some were accepting, others staunchly denied any allegations the cosmetics founder was in a loving union with another man.
Williams said her family always knew her great-uncle was "different" but lacked the context and societal acceptance to fully understand or come to terms with his sexuality. 
When the Great Depression hit and the era of glitz and grandeur began to fade, the Williams family had a more difficult time blending in. 
In 1934, Tom Williams had a custom car like one he'd seen at the The Chicago World's Fair delivered to Maybelline's Edgewater offices, infuriating the people starving and scrounging around them. 
Tom's flamboyancy in attire and attitude also put a target on his back during a time when the government was conducting nationwide "witch hunts" to keep gay men from influencing the public, in particular women, his great-niece said.
Tom Williams suddenly found himself in a dangerous place.
"There were not designers like there are today that were gay and out in the '20s and '30s — it just wasn't done," Williams said.
Eventually, he and Shaver picked up and headed West to California, where Tom Williams bought Rudolph Valentino's former home in Hollywood Hills.
There, among the Hollywood types he aspired to rub elbows with, Tom Williams could be with his love and had beautiful women to hide behind.
Iconic actresses like Betty Grable and Viola Dana became the faces of Maybelline. In a signed photo, Joan Crawford said it was the eye makeup she "would never be without."
Like countless other LGBT pioneers throughout history, Tom Williams is virtually unknown despite founding one of the world's most famous makeup brands.
"It's a story you don't hear about because everyone had to be in the closet," said Andrew Clayman, creator of the Made in Chicago Museum that contains original Maybelline products. "So the LGBT community doesn't really have these pioneers of industry, when really they were there, probably in the same percentage as anybody else."
Tom Lyle Williams and Emery Shaver in front of their Hollywood home. [Provided/Sharrie Williams]
"When everything exploded"
In 1964 Shaver died and Tom Williams soon after sold the company to Plough Inc., a pharmaceutical company.
"That's when everything exploded," Williams said.
Despite a promise to keep the company in Chicago and to retain its workers, Plough moved Maybelline to Little Rock, Ark., where for the remainder of Tom Williams' life he watched his company swell into a beauty conglomerate. 
Old, alone and unwell, he also looked on in dismay as his family lavishly spent money from the makeup empire as he watched it transform from the company he built, Williams said. 
In retrospect, he regretted selling it and wished he had groomed another family member to be his successor.
"He was very sad seeing the way Plough was changing everything," his great-niece said. 
Tom Williams died in 1976 at age 80.
Today the company is owned by L'Oreal and known as "Maybelline New York" — "almost as if to spite Chicago," Clayman said.
Maybelline now tells a very different origin story. According to Maybelline today, Tom Williams' sister, spelled "Maybel," had been "in love with a man who was in love with someone else" and trying different beauty regiments to lure him.
"The rest is history," the company writes. 
And under Williams' tenure, history was indeed made: Maybelline was the first cosmetics brand to plug advertisements over radio, offer before and after photos in ads, utilize the faces of movie stars to drum up publicity and use someone other than the founder's name.
Thanks to the younger Williams' book and supplemental research from Clayman, that story is now being told.
"It's a part of American history, and it's just been brushed under the rug," Williams said.
The Maybelline building in 1932 [Sharrie Williams]The Maybelline building today [Sharrie Williams]An "M" is still engraved above the Ridge Avenue door frame. [DNAinfo/Linze Rice]The former Maybelline building at 5900 N. Ridge Ave. in Edgewater [DNAinfo/Linze Rice]

Monday, May 29, 2017

Celebrating and honoring the men in my family who served in the Armed Forces

This Memorial Day marked the 10th anniversary of my father's death. I honor him and the Heroes in the Maybelline Family.  

This is what Chicago looked like when my grandfather William Preston Williams joined the Navy in 1917.  He was just 18 years old with visions of being a War Hero.  Like so many boy's from the Lost Generation he imagined the war would quickly end and he'd return unscathed by the ravages of battle - only to be greatly disillusioned with a broken spirit.

This is what was going on in the Maybelline Family at the same time.  Tom Lyle introduced Maybelline to the public as Silent Film became popular and Silent Film Stars were seen on screen with heavily made up eyes.

Theda Bara "THE VAMP" - 1917.  This is what was going on in Hollywood when WW1 broke out.  Women began to be conscious of the their eyes and buy Maybelline.  An interesting fact -  Maybelline was sent in an unmarked package insuring the buyer her privacy since Maybelline was so frowned upon at the time.

1917 Maybelline became available through mail order. 

Scene from the Silent Film WINGS.  This is what Preston was heading into.  He was a rear gunner on one of those Flying Sticks in the sky.

My grandfather, Preston Williams, with his parents Susan and TJ.  His mother was grief stricken after already losing her first son, Pearl to TB and the thought of losing another son to War was too much for her.  TJ on the other hand was proud his son was fighting for his Country like so many Patriots that went before him in the Williams Family.  He also thought the Navy might straighten his wild card son up a bit. 

Preston would return from WWl, with Post Traumatic Stress Syndrome.  Here he is with his little sister Eva on the left, Frances Allen, Tom Lyle Williams Noel James Williams and Bennie Gibbs.

Mabel Williams on the left with her brother Preston, Helen, one of the first Maybelline models, Frances Allen Williams, Bennie Gibbs and Tom Lyle Williams in front of his new "PAGE "Convertible in Chicago. 

Tom Lyle enlisted as well but was denyed service because he was the sole supporter of his entire family according to his draft card in 1917.  Noel was married to Frances and also supported the family managing the Maybelline Company. He might have been too old for service at the time. 

Maybelline Ad during WW11, promoting War Bonds

My father, Bill Williams, in the Philippines 

                        Maybelline Ad during WWll.

My Father's first cousin, Noel A. Williams,  joined the Navy right out of High School.

            Noel A. in his Navy uniform during WWll.

My father's first cousin - (on his mother Evelyn Boecher Williams side) - Bill Stroh, on the right.,during WWll.

I have done several posts about Bill Stroh and his 1965 Shelby, gt350 Mustang racing car.