Here is an example of how the Hollywood Studio/Star System worked in the 1930's. Paramount Studio's promoted True Confession, a 1937 screwball comedy film starring Carole Lombard, Fred MacMurray, and John Barrymore, by running a "Miss Typical America" contest in a Maybelline advertisement. The winner, Eleanor Fisher is given a small part in the film and the big teen story is splashed in True Confession magazine.
Helen and Ken are a pretty strange couple. She is a pathological liar, and he is a scrupulously honest (and therefore unsuccessful) lawyer... See full summary »
Cover also painted by Zoe Mozart. Carole Lombard appeared in the February 1938 True Confessions Magazine, which came out at the same time as the film was being shown at neighborhood movie houses.
because it's still PUBLICITY.