Saturday, August 19, 2017

What can readers take away from The Maybelline Story and the Spirited Family Dynasty Behind It.

Why did you write the Maybelline Story

It's been a long process.  My grandmother began telling me the Maybelline story when I was a young girl and the seed was planted.

Nana, Evelyn Williams
After her death I was determined to finish it.  I knew that if I didn’t tell the story it would be lost forever. The Maybelline Story is a thread in the fabric of American history and a big part of vintage Hollywood glamour.  I also wanted my great uncle, Tom Lyle Williams, the founder of the Maybelline Company to be remembered for his tremendous contribution to the Cosmetic industry as well.  

Growing up with a great uncle who made my life so magical.  It wasn't about the money;   It was about being so close with my cousins and the fun of sharing our excitement as the Maybelline grew into a global giant.  Now as an older woman I hope to give back some of the wisdom and strength I gained ridding this roller coaster experience.

My dad, Nana, Uncle Lyle and Emery Shaver sitting down

My grandmother, Evelyn Williams was married to Tom Lyle's brother Preston, my grandfather.  After Preston's death, at only 37 years of age, she and my 12-year-old father followed Tom Lyle from Chicago to California.  The three of them remained extremely close and loved to talk about the good old days when Maybelline was a little mail order business sold through the classifieds in Movie magazines.  I was so fascinated by their stories as a little girl that all I wanted to do was hear more, as often as possible.  Soon I became my grandmother’s little protege and eventually her little clone.  So yes I was indoctrinated at an early age with the rules of the game, the family dynamics and I did know and appreciate the tremendous contribution Tom Lyle bestowed on women and the world of beauty. 

What advice can you give others who want to follow in your uncle’s shoes? For the underdogs.

Tom Lyle Williams was the biggest underdog of all, of course.  That's what the Maybelline Story is all about.  He started out with nothing more than a good idea, lots of determination and a $500 loan from his brother and turned it into a worldwide brand.  It's all about building your brand and your reputation.  Brands come and go if it's not built on integrity.  Like doing a blog...It takes about three years before you really see results and during that time, you develop discipline and determination, or you give up and never see the results of your labor.  As my great uncle would say... It's easy to be excited and happy when it's new and easy... the true test of success, is keeping the momentum going during the down cycles.  If you believe in your project, you have to keep going even though it might take years.  It took me 20 years to get published and I wanted to give up and burn my manuscript all the time.  When I least expected it, the miracle happened and now the energy I put forth building that momentum is expanding the blog and my voice into the world - Because I never gave up.

What is this book about? Is there anything in this book that you did not publish? Care to share?

The Maybelline story is about a young 19-year-old entrepreneur who rides the ups and downs of life while building a little company called Maybelline. The book is a rags to riches story with an interesting twist in the end you won't forget.

Who are your greatest influences and why?

My father Bill Williams was Tom Lyle's nephew and godson. He grew up at the Villa Valentino in Hollywood where he learned the secrets to his uncle’s great success.  My father was an extremely talented interior designer and builder.  When my home burned down in the 1993 Laguna Beach, California Firestorm I lost everything because I wasn't home.  I wanted to give up and die, but it was my father who held me together and helped me get back on my feet.  I thrived because of his determination to see me overcome my doubts and succeed.  He designed and helped me rebuild my home.  He also helped me research and write my book.  I learned so much from him and now carry that spirit of “Yes I can!” with me to pass onto the next generation.  

What will readers take from this great read?

They will be inspired to believe anything is possible if they  keep going and never give up. 

What was the best advice your uncle or mother gave you about beauty?

My mother believed that beauty was an inside job.  That who you are inside is reflected on your face.  You see beautiful young girls turn into nasty middle-aged women and bitter old ladies.  All the Maybelline in the world can't cover up the truth of who you are inside.  If a woman doesn't grow, change and accept life she will remain a spoiled unattractive child in an aging body.  All women must work on their attitude and mature within to keep their youthful effervescent beauty into old age.   Like the saying goes, Maybe She's born with it... Maybe it's Maybelline.

Describe your best achievement with your family name and without?

My best achievement with the Maybelline name so far, is writing my book and becoming a positive role model for women who want to achieve their goals.  It's not about make-up for me anymore; it's way beyond make-up.   Without the Maybelline name, my biggest achievement is being Mom and Nana and a positive role model for my family I grow into old age.  

Evelyn Williams (Nana), Bill Williams (my dad), Sharrie Williams (me)Tom Lyle Williams (my great uncle) 1965

 favorite childhood memory

Going up to my great uncle's home in Bel Air California with my family and playing with him in the pool.  I remember he was such an unassuming man that he'd actually wear swim trunks pinned at the waist because the elastic had stretched out.  Here was a man who could afford the best and yet was so comfortable with himself around his family; he didn't need to show off.  On the other hand he was so generous that he gave millions to them after the sale of the Maybelline Company in December of 1967.

Wednesday, August 16, 2017

Glen Campbell discussion with Author/Commentator Sharrie Williams on American Narratives this week

The original Beach Boys included the three brothers, Brian, Dennis and Carl Wilson, plus their cousin, Mike Love and their friend Al Jardine. However, Glen C became a touring member of the band from late 1964 into early 1965. In 1966 he played guitar on the Album “Pet Sounds” which is still one of the Beach Boys most beloved albums of all time.

Washington, Economic Sanctions, Retirement Crisis, the Middle East, Africa and Why We Miss Glen Campbell

From Canton North Carolina political analyst and professor Ralph Hamlett continues his analysis of the headlines from Washington, including the war of words and threats between Washington and North Korea.
From London England financial analyst Gavin Graham checks in with a report on the impact of the North Korean drama on Europe and on the stock market and also has examines the sanctions against Russia.
From New York, Paul DeSisto, Director and Senior Portfolio Manager at M&R Capital Management Inc. focusses on whether we are in a retirement crisis.
From Lagos Nigeria, journalist Samuel Okocha provides an update on Boko Haram, the Nigeria terrorist group and the Nigerian army’s ultimatum to capture its leader and on the mixed news about the insurgency.
From Dubai, Global Risks analyst Allison Wood looks at American foreign policy in the Middle East.
From Hollywood, author and commentator Sharrie Williams looks into the reasons why we miss Glen Campbell so much.
American Narratives is produced and anchored by Al Emid journalist, broadcaster and author of several books including What You need to Know About Isis
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Today’s Guests

Ralph Hamlett
Ralph Hamletton American Narratives
Gavin Graham
Gavin Grahamon American Narratives
Paul DeSisto
Paul DeSistoon American Narratives
Samuel Okocha
Samuel Okochaon American Narratives
Allison Wood
Allison Woodon American Narratives
Sharrie Williams
Sharrie Williamson American Narratives
August 12th, 2017|American Narratives

Thursday, August 10, 2017

1996 L'Oreal won bidding war with German based company to purchase Maybelline and become Maybelline New York

The original Maybelline Company was founded in 1915, by a nineteen year old boy from Morganfield Kentucky, named Tom Lyle Williams, who turned a 500 dollar loan from his brother Noel J. Williams into a 133 million dollar company.

1967 Williams sold Maybelline to Plough, Inc. which then merged with Schering, becoming Schering-Plough.

1990, Schering-Plough sold Maybelline to a New York investment firm, Wasserstein Perella.

1996 Maybelline company sold to L'Oreal after a tough bidding war Germany's Joh. A. Benckiser GmbH.

Here is the breakdown on the bidding war and sale of the Maybelline Company from Wasserstein Perella to L'Oreal.


Government clears Maybelline takeover: L'Oreal SA's $758...

February 8, 1996
Government clears Maybelline takeover: L'Oreal SA's $758 million buyout of cosmetics rival Maybelline Inc. received approval from Justice Department antitrust officials without objections. L'Oreal, after a bidding war for Maybelline with Germany's Joh. A. Benckiser GmbH, said its $44 tender offer for all Maybelline shares is scheduled to expire Friday. Paris-based L'Oreal last month agreed to pay $44 a share for Maybelline and assume $150 million in debt, paying $100...

L'oreal Is Maybelline's Preference

By Stanley Ziemba | January 23, 1996
Maybelline Inc.'s directors recommended selling the Memphis-based cosmetics company to L'Oreal SA after the Paris-based cosmetics firm outbid Germany's Benckiser GmbH with an offer of $758 million. Benckiser said it will not make a counteroffer, ending the nine-day bidding war for the third-largest U.S. cosmetics maker. B302
By Stanley Ziemba | January 20, 1996
U.S. cosmetics giant Maybelline Inc. said that German cosmetics maker Joh A. Benckiser GmbH is willing to offer more money to buy out Maybelline than France's L'Oreal. L'Oreal on Thursday offered $720 million for Memphis-based Maybelline. The firm said Benckiser indicated in a letter that it would be willing to top that bid.
January 19, 1996
Maybelline bidding war: The German company that it is in a bidding war for Maybelline Inc. declined to comment on the increased offer for the cosmetics-maker by France's L'Oreal SA. L'Oreal on Thursday raised its bid to $570 million, or $41 a share, after Joh. A. Benckiser GmbH made its unsolicited $514 million offer, equal to $37 a share, on Wednesday. L'Oreal had agreed in December to buy Maybelline, one of the leading American cosmetics companies, for about $510...

By George Lazarus | June 8, 1990
Nearly in the blink of an eyelash, Schering-Plough Corp. has found a new buyer for its Maybelline operation. The new parent of Maybelline is Wasserstein Perella, one of the more prominent Manhattan wheeler-dealer firms, which plunked down $300 million for the Memphis-based cosmetics maker. That price is essentially the same as MBP Acquisition Corp., another investment group, agreed to in early April in cutting a deal for Maybelline, a firm with annual sales of about $300 million.

By George Lazarus | June 7, 1990
Schering-Plough Corp.'s deal to unload its Maybelline operation has run into a snag. MBP Acquisition Corp., an Eastern investment group that in early April agreed to acquire the Memphis-based cosmetics maker for $300 million, has backed away from the deal, sources say. MBP, whose other interests include Playtex lines of products, reportedly couldn`t come up with sufficient financing. Closing had been scheduled by the end of this month. Other sources suggested that MBP balked at the...

April 4, 1990
- Schering-Plough Corp., seeking to disentangle itself from the financially unpredictable beauty-products business, agreed to sell its Maybelline unit for $300 million to a group including the unit's management and Playtex Family Products Corp. The price was below what analysts thought the unit would fetch.

By George Lazarus | December 13, 1989
Long-rumored buyout target Maybelline was officially put on the block Tuesday, its owner, Schering-Plough, set to field what likely will be a horde of prospective buyers. While acquisition-hungry Unilever has been identified as a prime potential buyer, a source close to Schering-Plough said, "With Maybelline on the loose, I think you`ll find buyers coming out of the woodwork." One possibility may even be a leveraged buyout by Maybelline's management, which soon will be headed by...

Wednesday, August 9, 2017

Is the rise of youtube one more example of the declining power of Hollywood? Ask Author and Commentator, Sharrie Williams

Not necessarily, People still want so see big blockbuster films like Wonder Woman and Alien Covenant, on the big screen, but the younger generation wants quick entertainment from their favorite YouTubbers posted every day. 

Author/Commentator, Sharrie Williams, from Hollywood and Host Al Amid, discuss this interesting topic on American Narritives this week. It will surely leave you with something to think about. 

In this, the fourth edition of American Narratives we start with political science professor and analyst Ralph Hamlett in North Carolina for his analysis of the tumult in Washington.

From Lagos, Nigeria, African journalist Samuel Okocha looks at America’s lack of coherent foreign policy in Africa and the resulting competition from China.
From Jerusalem, Mr. Avi, a conflict analyst, that the world of terrorism goes far beyond ISIS and looks at Hamas, a militant Middle East group.
From Hollywood, author and commentator Sharrie Williams looks at the place of YouTube as entertainment.
Izzy Gesell, the resident humorologist continues his look at the humorous side of some of what goes on in Washington.
This program is produced by Al Emid – For editorial and press inquiries write to:

Today’s Guests

Ralph Hamlett
Ralph Hamletton American Narratives
Samuel Okocha
Samuel Okochaon American Narratives
Mr. Avi
Mr. Avion American Narratives
Sharrie Williams
Sharrie Williamson American Narratives
Izzy Gesell
Izzy Gesellon American Narratives

Thursday, August 3, 2017

Chicago's Broadway, 'Motor Row" Showroom Where Maybelline Founder, Tom Lyle Williams, Shopped Demolished

By Linze Rice | July 25, 2017 5:56am

 The former Broadway Motor Sales building at 6335 N. Broadway was demolished Monday.
The former Broadway Motor Sales building at 6335 N. Broadway was demolished Monday.

DNAinfo/Linze Rice; Google Maps
EDGEWATER — A former auto showroom where Maybelline cosmetics founder and Edgewater resident Tom Lyle Williams custom-ordered expensive cars was demolished this week. 
The single-story building at 6335-39 N. Broadway was designed by Percival Johnstone and built in 1922 by Isadore Burnstine as part of the North Broadway "Motor Row" boom of the early 1920s. 
Motor World magazine described the dealership's Aug. 25, 1922, debut in Edgewateras an "elaborate function" which transformed the showroom into a ballroom with music, entertainment, food and only the finest Paige, Jewett and Overland models on display.
The edifice showcased a "cream white tile" and "exceedingly high ceilings" with a "handsome indirect lighting" scheme to highlight the cars' glisten. Its exterior ornate terra cotta embellishments were designed by the Northwestern Terra Cotta Co.
"It is quite a remarkable salesroom to be located as far out of metropolitan activities as 6335 Broadway," the article said.
By Monday afternoon, that opulent image was replaced by a pile of rubble at the site.
Wrecking crews dismantled the brick building, leaving little intact, save for a small corner of turquoise tiles that soon, too, would topple over.
The future of the property is unknown.
In 2012, Robert and Nancy Kopf were relieved of the deed, and the parcel was acquired by Loyola University.
Nancy Kopf was a longtime corporate treasurer and secretary for Excel who died in 2014.
Loyola did not respond to a request for comment. 
A small portion of the building's remaining turquoise facade. [DNAinfo/Linze Rice]
Though Monday was its last day, on the showroom's very first day, the 10,000-square-foot building was an impressive feat not only in design, but in that it was a solidifying step in the trend toward chain stores.
The location was one of several belonging to Burstine's Broadway Motor Sales Co,, which also included showrooms formerly in the Broadway Bank building at 5960 N. Broadway, L.A. Fitness building at 6001 N. Broadway and the Ismaili Center at 6259 N. Broadway. 
Each location was under the Burnstine family umbrella, but sold different lines of cars: Chrysler, Studebaker, Chevrolet and more. 
In 1934, while most of Chicago and the rest of the country were reeling from the Great Depression, the recently razed Hon, Smithson & Raymond Packard dealership at 6335 N. Broadway was slinging custom Packards to high rollers like Tom Lyle Williams, whose booming company, Maybelline cosmetics, was just a short jaunt away.
That year, Williams had a custom car like one he'd seen at the the Chicago World's Fair a Packard Dietrich Sport Sedan — delivered to Maybelline's Edgewater offices in a dramatic showing, infuriating many around him. He shelled out $7,000 for the car, or about $128,000 today.
"Mr. Williams’ vision resulted in one of the most spectacular Packards ever built — an extraordinarily elegant V-windshield sedan, possessing graceful proportions and a myriad of bespoke features," wrote of Williams and his 1934 car. 
In the 1940s and '50s, Motor Row saw a decline, and the showrooms converted into new businesses. 
Last used as a car dealership to showcase Studebakers, the building was taken over by the Excel Specialty Corp., which became the company most associated with the building for its elegant silver, cursive name emblazoned on the building's turquoise tile facade — a feature that remained until it was removed after Loyola acquired the property in 2012.
In the top row, a photo of the building as its first iteration as an auto showroom in 1922, compared with its state as the former Excel Specialty Co. in 2011. Beneath, Tom Lyle Williams with his prized Packard at his home and also in front of the Maybelline offices in Edgewater. [Architectural Record; Google Maps; Provided/Sherrie Williams]