Erik Iversen and Sharrie Williams
|Erik Iversen, Steve Kouracus, Donna Williams and|
I met Producer, Erik Iversen, soon after he finished filming
a 15 second Maybelline New York commercial, for their new, Great Lash Real Impact Mascara. He is a good friend of our friend, Steve Kouracos, (the original fabricator of my father's 1977 Clenet, Series 1, number 13 out of 250,) and It was fun learning all, about the new blockbuster mascara that trumps the original 43 year old, Great Lash.
While Erik and Steve were at my home, we had the opportunity to view my vintage Maybelline family archives and Erik suggested that the original Maybelline Story.....100 years old in 2015.....would make a terrific Documentary.
Stay tuned for more exciting news on this, and be sure to catch Erik Iversen's, new 15 second, Great Lash Real Impact, Maybelline commercial.
Video of Steve Kouracos, Donna and Sharrie Williams and Bill the Clenet.
Maybelline Improves Their Best-Selling Great Lash Mascara
Maybelline Great Lash Mascara is the best-selling mascara in America, but there’s always room for improvement. The original formula launched 43 years ago, and over 20 million of the iconic pink and green tubes are sold every year (one tube every 1.7 seconds). To this day it wins countless awards and accolades, but instead of resting on their laurels, Maybelline is improving their formula. They’ve just launched Great Lash Real Impact—a pink and black packaged spinoff that creates more voluminous lashes than the classic mascara.
Currently trickling into drugstores everywhere, Great Lash Real Impact is already available on Ulta for $5.99 (the same price as the classic formula). It comes in Blackest Black, Very Black, and Brownish Black pigments. Unlike Great Lash’s wet, inky formula, Real Impact is creamy, and not-at-all messy to apply. Instead of the original’s skinny brush, this one has tons of smaller bristles, to better coat your lashes and make them look significantly fuller. The formula, which contains no artificial waxes, is accurately described by the brand as “cream-whipped.” Once dried, lashes feel conditioned instead of stiff. But perhaps best of all: it doesn't flake off throughout the day and is easy to remove with a gentle cleanser.
ANADROMOUS | ERIK IVERSEN