Wednesday, April 26, 2017

Maybelline no longer does animal testing unless regulatory authorities demand it

People ask me about animal testing a lot. They say Maybelline isn't on the anti animal testing list. Here is some evidence that L'Oreal has stopped animal testing when ever possible. Since Maybelline is a Global brand, some countries still demand it, however L'Oreal is working with these authorities to find alternative methods of testing. 
Maybelline in Cambodia

There is reasonable evidence that claims that Maybelline products were tested on animals are not wholly unfounded. During 1989 L'Oreal ceased to test finished products prior to their launch on the market and has committed to developing alternative methods.  Although according to a 2010 report, it is required by law in some countries to continue with animal testing. The company has made a commitment to "work with the authorities in these countries and sharing knowledge about alternative testing methods". According to their website, L’Oréal no longer officially tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

Wednesday, April 19, 2017

Rudolph Valentino's statue, "Aspiration" is still inspiring us to achieve our ambitions

The Villa Valentino, 1938. Chet Hewes, Ches Hains, Eva Williams Haines, Tom Lyle Williams, Mabel Williams Hewes.

An interesting article found in Tom Lyle Williams, sister, Eva's, archives has recently surfaced and was sent to me by her grandson, Jerry Westhouse. I've added pictures for my readers enjoyment. 

Tom Lyle Williams and Emery Shaver at the Villa Valentino in 1935, standing in front of Tom Lyle's, 1934 Packard

The statue, "Aspiration" was created in honor of Rudolph Valentino in 1930. Four years after his untimely death in 1926.  When Tom Lyle Williams purchased the Villa Valentino, in the Hollywood Hills, he had a copy of  "Aspiration" made and placed overlooking the pool. In the late 1940's, the Villa Valentino was destroyed by Eminent Domain, for the Hollywood Freeway. Today if you are on the Hollywood freeway at Vine, look up to your right and you will still see the foundation of the Villa Valentino. Tom Lyle Williams and his partner, Emery Shaver moved to Bel Air California and built a modern glass and steel home.

After Tom Lyle's death in 1976, his nephew's Bill and Noel Williams, had Aspiration recreated off the original mold and each of them placed it in their homes. After Bill and Noel passed away, their statues were given to Noel Williams son Chuck Williams, and my father Bill Williams statue was given to me. 

"Aspiration" reminds us to never stop aspiring towards our dreams.   A hope or ambition of achieving something: The Maybelline Story carries this theme throughout the book.

Wednesday, April 12, 2017

Maybelline vs. Max Factor. One devoted exclusively to EYES, the other known as Make up Artist to the Stars

When Maybelline was born in 1915 and until the late 1930's, women used the word Maybelline for mascara, saying,  "I need to order my Maybelline," not, "I need to buy mascara," and like Max Factors Face Make-up, Maybelline was considered "the Provence of whores" and not used by respectable ladies.  

Maybe that's why Tom Lyle used the term  "Eye Beauty Aids" and marketed Maybelline as pure and healthy for lashes and brows.  Eventually Maybelline was referred to as Mascara and had no negative connotation.

Max Factor started out selling hand made wigs and theatrical make-up to the growing film industry and soon coined the word "make-up" based on the verb phrase "to make up" (one's face) in 1920.  Up until then the term ‘"cosmetics’’ had been used as the term for ‘"make-up" and was considered to be used only by people in the theater or of dubious reputation and not something to be used in polite society.

By the 1940's the Factor Brand expanded into a variety of cosmetics while Maybelline remained strictly Eye Beauty.

In this 1937 Maybelline Ad Tom Lyle used brilliant color, a Maybelline First!  As Technicolor film replaced Maybelline's black and white ads.  Notice the products are now attached to cards that were placed on display racks - another Maybelline First, and the 75 cent box of Maybelline was  scaled down to a small 10 cent size so all women could afford a box of Maybelline during the Great Depression. 

From 1915 to 1967 when Tom Lyle sold The Maybelline Company to Plough Inc, Maybelline controlled over 75% of the eye beauty market and never experienced competition from any other cosmetic company.

Read more about Maybelline's supreme control of the eye beauty market and Tom Lyle Williams genius as the King of Advertising in "The Maybelline Story."

Tuesday, April 4, 2017

looking 35 at 18 didn't get me a Maybelline model contract. But the Maybelline Story was born.

Nana, my dad Bill, me with dyed black hair and my dad's uncle, Tom Lyle Williams, founder of the Maybelline Company.

I hoped to be a Maybelline model after I graduated high school. My grandmother convinced me to dress up for Christmas in a black cocktail dress, heals and of course my Chicken of the Sea hair-do to impress Unk Ile.  He took one look at me he said, "My god, Sharrie, you look like a 35 year old woman, not a teenage girl.

Was that a good or bad thing?  I wasn't sure, but it wasn't what he was looking for in a Maybelline model. He was targeting the teenage market in 1966.  In fact, Unk Ile, wanted just the opposite of my exotic look. Maybelline was going for a softer, more natural look.  So my hopes of becoming the next teen Maybelline model were smashed. 

Nana watched me mope around a while, then said, "Sharrie, Darling, why don't you go back to Chicago next summer and stay with your Great aunts and uncles, meet your cousins and and get to know the Chicago branch of the family.

My spirits lifted and I was on my way.  Here I am, Queen of the super rollers, with my sister, Donna and her pin straight surfer girl hair.  she was happy to see me go for the summer, envisioning driving my 57, blue and white Chevy, to the beach everyday and surf.  I was excited to take my first plane ride back to where the story all began. 
Exotic and over dressed for every occasion in Chicago.

Nana encouraged me to take notes to document my trip in a letter to Unk Ile, when I got back.  I did, and those notes became part of the book I'd  publish 45 years later. 

 When my house burned down in 1993 most of my pictures of my trip to Chicago were lost.  this picture of auntie Eva and uncle Ches at their home on Mercer Lake survived. It was here, as well as with Auntie Mabel and uncle Chet, Aunt Verona and Aunt Bunny, that the Maybelline Story, began to unfold.  They loved showing me pictures, letters, and sharing stories about the early days of Maybelline.  With their help I pieced together a memoir, The Maybelline Story and the Spirited Family Dynasty Behind It. 

Memories of Mabel and Chet on their Wedding Day,  Tom Lyle Williams, aka Unk Ile to us,  Maybelline eye shadow in the 1930's and an original Maybelline ad from 1925.
After two wonderful months of getting to know my aunts, uncles and cousins, I returned to California, (as you can see I don't look very happy about it.)  I wanted to stay in Chicago and start college, but my parents insisted I come home.  So here I am at the airport, with my mother, Pauline, My dad, Bill, Nana and little Preston and Billee.

 I did keep a diary of my trip to Chicago and wrote a 25 page letter to Unk Ile.  He was quite impressed with my writing and said, "Sharrie, you certainly have a way with words, I think you'd make a great copy writer. He didn't offer a modeling contract, but he did tell me that if I got a degree in advertising, he'd open every door for me. He also said, I really don't want my story told, but if you do someday write it, I don't want to be remembered as the man who invented mascara, I want to be remembered as the "King of Advertising." 

Read more of my book, The Maybelline Story.  I guarantee you, you won't be able to put it down.

Monday, March 27, 2017

Living the Dream in the 1950's when Maybelline commercials first appeared on television

Sharrie,  Donna and Billee Williams, Easter 1956.

As children, my sister's and I lived an average middle class life,
 while at the same time, our Great uncle, Tom Lyle Williams, advertised his beautiful Maybelline commercials on television for the first time  In 1956 Maybelline sponsored Princess Grace and Prince Rainier lll's, Wedding, as well as The Miss America Contest, The Perry Como Show and The Loretta Young Show.

But for us kids and all our cousins, it was playing in the backyard as usual, while waiting for the Easter Bunny to bring us baskets filled with chocolate Easter Eggs  and maybe a live bunny or chick

Read more about the 1950's and how Tom Lyle Williams steered the Maybelline Company to the moon and back, when televisions appeared  household's around the globe. You'll love my memoir, The Maybelline Story and the Spirited Family Dynasty behind it. Now on Audible books. 

Sunday, March 19, 2017

Chuck Berry may be gone but his "Maybellene" will live on in Rock n Roll Fame

Chuck Berry, Rock ’n’ Roll Pioneer, Dies at 90 click The New York Times



How Chuck Berry's "Maybellene" got it's name

In a fairly new book: The Third Coast When Chicago Built the American Dream, Thomas Dyja, describes how Chuck Berry's hit song "Maybellene" came about...However, as described in my book, "The Maybelline Story," Chuck Berry or his attorney, contacted Tom Lyle Williams, founder and owner of the Maybelline Company and asked for permission to use the spelling. Tom Lyle said no, so the spelling was changed to protect Berry from further disputes. Here is how the idea for "Maybelline" came about in 1955.

Chuck Berry’s "Maybellene" was taken from the country song "Ida Red", as recorded by Bob Wills and His Texas Playboys in 1938.  In 1955 Berry brought his version of Ida Red, to Chess Records which he had renamed "Ida May."  Leonard Chess  was enthusiastic about the commercial possibilities in a “hillbilly song sung by a black man, but he thought the title Ida May,  was “too rural”
Spotting a mascara box on the floor of the studio, Chess said, “Well, hell, let’s name the damn thing Maybellene” altering the spelling to avoid a suit by the cosmetic company. “The kids wanted the big beat, cars and young love,”  “It was the trend and taking old recordings and modifying them, by changing the instrumentals and the lyrics was a common practice in the 1950s.

The lyrics struck a chord with teenagers fascinated by cars, speed and sexuality. "Maybellene” became one of the first records to score big on rhythm and blues, country and western, and pop charts. Featuring some inimitable Chuck Berry riffs, some blues-style picking on a country guitar and Johnson’s piano, which added rhythm to the steady back beat, "Maybellene" was a pivotal song in the emergence of rock 'n' roll. This exciting fusion of a rhythm and blues beat with a rural country style was the catalyst for the type of rock 'n' roll that emerged in the mid-1950s.
Read more about it and so much more in The Maybelline Story, buy a signed copy from me. Now listen to the book, on audible books from Amazon.

Monday, March 13, 2017

Maybelline Celebrating Women's History Month. Empowerment comes with education!

In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.
Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leavesInterior of a "Piggly-Wiggly"  grocery store in Kentucky, 1920s?

The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over night.
No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.
The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

You can't be truly independent and free without being financially independent.....

Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It....

Monday, March 6, 2017

Maybelline stayed at the top of it's game during the Great Depression: How did they do it?

The Maybelline Company, 1934
Excerpt from The Maybelline Story and the Spirited Family Dynasty Behind It. 
       Although Tom Lyle knew that much of the company's success was due to his own daring eye for advertising combined with Emery and Arnold’s exceptional talents, he also knew that without Rags, Maybelline would simply not have been able to stay constantly at the top of the fast-growing cosmetics market. 
      For his efforts, Rags was paid solely on a commission of one and one-quarter percent of gross sales, which had risen from $359,000 at the time of his employment in 1933 to its 1955 level of over $7,000,000 a year. Knowing that this tremendous rise in sales was directly due to Rags relentless work and devotion to the company, Tom Lyle decided to not only raise Rags' commission to one and one-half percent, but give him three percent of Maybelline’s stock.  To seal the deal, Rags would also be made Executive Vice President in charge of Sales, positioning him as an equal with Tom Lyle and Tom Lyle, Jr. --in other words, as family.
       With Rags securely placed as a jewel in Maybelline’s crown, Tom Lyle could direct his next move on the cosmetics chessboard.  Although he continued to target both the sophisticated, intelligent woman in her 30s and the more mature woman in his world-wide advertisements, as 1955 continued a new brand of female was emerging. This girl differed from both the World War II pin-up girl and Rosie the Riveter
       Thanks to movies like East of Eden staring James Dean, and Blackboard Jungle, featuring the song “Rock Around the Clock” by Bill Haley and the Comets,The Rebel" had become the latest cultural icon. Maybelline sales soared as heavy make-up appeared in every teenage girl's purse. The era of teen marketing was born in Jacksonville, Florida, that year, when young girls jumped out of their seats to dance at an Elvis Presley concert--the first first musical riot on record.

Read all about it in The Maybelline Story, you'll be entertained from page one.  

Monday, February 27, 2017

False Eye Lashes were patented in 1911, three years before Maybelline was born in 1915

Three years before Tom Lyle Williams walked into his sister Mabel's room and witnessed her applying ash and Vaseline to her brows, a lady Anna Taylor got her U.S. patent for false eyelashes in 1911, it's doubtful she could see far enough into the future to know that trying to make lashes look longer and fuller would turn into a multimillion-dollar industry.

Bette Davis eyes
In the early 20th century, film director D.W. Griffith and Hollywood makeup artist Max Factor brought false lashes to the big screen. Movie stars, such as Bette Davis, Joan Crawford, Lauren Bacall and Carol Channing were regular lash wearers.
A 2007 Los Angeles Times obituary for Hollywood makeup artist Monty Westmore, who worked with the legendary Crawford, noted that she did her own face. But it was his job "to lay out her makeup supplies and curl six pairs of her false eyelashes each morning before filming began."
Maybelline false lashes in the 1960's.
In the '60s, model Twiggy made false lashes so popular as many as 20 million pairs were sold a year, according to Racked.

But getting them on your eye wasn't so easy.
Maybelline false eye lashes 1976

"They were mystifying!" says Jenny Bailly, the executive beauty director for Allure magazine. Even though false lashes were the standard for movie stars, showgirls and models, for the laywoman they could be a bit of work.
"There was the glue, the strips — how do you get these things on and then how do you get them off," Bailly says.

Unyi Agba, a senior manager of marketing at Maybelline, says there's a growing demand for mascara that gives the false lash look.
"It's always about trying to find that mascara that's going to really transform them," she says. "So there's going to be an increased appetite for that. Consumers are going to want mascaras that can really deliver a false lash look. So even more lengthening, even more volume, and even more depth to the lashes — expect to see some of that."

Sunday, February 19, 2017

Celebrating Maybelline's 102 Birthday with an excerpt from The Maybelline Story

Tom Lyle Williams, was spending $200,000 a year in advertising, with Maybelline ads appearing in forty popular magazines as well as Sunday newspaper supplements and specialized journals such as Theater and Photoplay. Between 1915 and 1929, he’d spent over a million dollars to advertise Maybelline. His little eye beautifier now had wide distribution in the United States and Canada.  Everywhere you went, close-up photos of eyes darkened with Maybelline projected a provocative--but no longer sinful--eroticism.

Tom Lyle Williams in 1929, from an article in a trade magazine.
In fact Tom Lyle had just launched his 1929 “Springtime is Maybelline Time!” campaign, featuring an idealized lovely young miss looking up adoringly at her man through starry eyes. The offers to vendors pitched display cartons, each holding a half-dozen eye makeup containers, and urged druggists to try product placement by the soda fountain, “forcing extra sales.” Tom Lyle felt that the ad would assure continued prosperity for the company, meaning he could afford to leave Maybelline in the hands of his brother Noel while he and Emery headed out to California for a few days.

On October 29, 1929, a news flash announced that the Dow industrial average had fallen almost twenty-three percent, and the stock market had lost a total of sixteen billion dollars in value in a month. Sixteen billion dollars.

Tom Lyle knew the stock market crash would be devastating for the country in general, and would certainly ruin many companies. Although Maybelline, as a family-owned business, was not directly affected by the Wall Street disaster, there was no question that the aftermath would be devastating. Who would choose to buy eye cosmetics over food for the family?

The prosperity and opulence of the Roaring Twenties were gone, disappearing along with the vamps who had loaded up with Maybelline’s seventy-five-cent product. In order to keep his company alive in the years to come, Tom Lyle knew he would have to find ways to keep his product in the public eye, yet at a price women could afford. The flashy, flapper look was quickly devolving to a more demure look fit for austere times.

Despite the national situation, he felt good about the future. In fact, when Noel showed him a story in The Wall Street Journal about a brand-new skyscraper being constructed over the old Waldorf-Astoria Hotel in New York--the Empire State Building, the tallest structure in the world--Tom Lyle took it as a sign that the bad economy would be only a temporary dip in the road.

He was rarely so wrong. When Emery suggested an ad tie-in to the Empire State Building--Things Are Looking Up, featuring young women with gorgeous eyes gazing up at a new skyscraper--Tom Lyle backed it enthusiastically...until it became clear that for most of the country, things were looking very much down. They abandoned the new ad campaign as the market continued to decline, wages plummeted, and credit dried up. When industrial production also collapsed, many businesses went with it.

But not Maybelline. Although innovative and widespread advertising was responsible for a lot of the company's success over the years, it was not the whole story. So was constant innovation in the lab, and that spring, thanks to the introduction of an improved waterproof eye makeup, total sales rose to $750,000--at a time when most businesses were struggling simply to keep their wallowing businesses afloat.

Read more about Maybelline's success during the worst economic downturn in American history and it's secret to becoming the most successful cosmetic company in the world in

The Maybelline Story and the Spirited Family Dynasty Behind It.

 Celebrating Maybelline Mascara 102 Anniversary and "National Lashes Day." Here is a short excerpt from The Maybelline Story. Maybelline New York, your history from "Ashes to Lashes" is one of the most spectacular rags to riches stories ever told. Have a wonderful "Presidents Day"

Monday, February 6, 2017

Celebrating Black History Month: Je'Taun M. Taylor Maybellne's first African American model. ,

Je'Taun M. Taylor ; Maiden name Je T'Aime Mason (origin of French word Je T'Aime, meaning "I Love You".) 
She was born and raised in Chicago, IL at Cook County Hospital on August 8, 1923. Je'Taun was a very gorgeous, respectable, talented lady with a beautiful soul that shined through her heart of Gold. Her ample wittiness, and extremely broad sense of humor is what made her one of a kind. Je'Taun was all about succeeding and conquering your dreams.

 Her vivacious spirit, and distinguished determination is what led to her success, but her strong faith, willingness to give, and readiness to learn is what grounded her foundation and legacy. In the late 1930's Je'Taun attended cosmetology school as well as receiving a certificate in Real Estate, while also venturing off into her own endeavors intending to capitalize off of her business ventures.

 Some of those ventures included modeling. She also enjoyed altering and modeling clothes. During that time period it was very hard, especially as a woman, to be recognized, considered, or even taken serious due to not only the societies cliche' about how they portrayed women at the time, but as well as characteristic's as simple as the color of her skin. She had to fight for what she wanted. She often stated that she had to be unique in an indifferent world, she had to make a difference, do something that made a statement, and make her mark in this world. She always talked about the promise land...I'm guessing it refers to all the sacred and anointed blessings God has promised each and every one of us.

 We all have our own unique gifts and talents that He only gave to us. While doing so she also made all her loved ones a believer of Christ, with a hopeful future. She grew up in a Christian home. Her grandmother, Ruth Brown, was a Christian Science Minister. Je'Taun carried her grandmothers strong christian faith on through many generations. She gave everyone she came into contact with hope, chance, encouragement, wisdom, and unconditional love just as God does.

 While yet building her modeling career, She had her first child Janice Jackson in 1941. Soon after starting her career, she gained a promising future in modeling with the well known makeup company Maybelline. She was ecstatic to form such a promising future doing exactly what she had wanted to do. She took great joy in modeling for Maybelline. Her career continued to advance with Maybelline, as well as the few business ventures she did with Christian Dior.
 After becoming a bit more successful She then met and married Henry C. Taylor the Vice President of REO movers and van lines, Inc in Chicago, IL. Henry C. Taylor was the brother of Robert Rochon Taylor, 

 Taylor, Robert Rochon (1899–1957) | The Black Past: Remembered and Reclaimed  The first African American Chairmen of Chicago Public Housing who is the great-grandfather of 

Valerie Jarrett (Senior Advisor of President Obama), and son of 

Robert Robinson Taylor Robert Robinson Taylor - Wikipedia, the free encyclopedia   the First African American Architect to Graduate MIT.

 After they married she then had her last two children Cherie J. Taylor in 1953 and Joseph Taylor in 1960 her oldest being 12 at the time. All while raising her three children, helping to keep up a household she still managed to pursue her modeling career. She continued modeling until shortly after the death of her 6 month old son in 1961 due to pneumonia. Proceeding her mourning she discontinued her modeling career and decided to dedicate her career path to Realty, so she could spend more time with her family and children. Her husbands business had became very successful during that time, so after working for Travis Realty Group in Chicago, IL for a little under a decade, her first grandchild La'Shaun M. Taylor was born in 1971, where Je'Taun then decided to retire her busy career life at the age of 48 and became a successful stay at home mom. Her and Henry traveled a lot and continued to raise their grandchildren, and her great grandchildren, while continuing to teach and apply the same methods she learned during her successful career path.

 After a few years of success with the REO business Henry then sold his proportion in the business, retired and bought a lounge named The Hide Away in Vandalia, Michigan where he and Je'Taun bought a retirement home in Three Rivers, Michigan. In 1984 Je'Taun suffered another loss of her oldest daughter Janice Jackson due to a tragic house fire. Despite her continuous trials and tribulations, Je'Taun still managed to find beauty in the ashes.

 She lived by the famous Bible scripture "Weeping may endure for the night, but Joy cometh in the morning" -Psalm 30:5... 

Proceeding Janice's tragic death 3 short years after Je'Taun and the Taylor family received another heart wrenching loss. Henry C. Taylor passed away on February 16th 1987 two days before his 75th birthday due to a heart attack. Leaving only Je'Taun, her daughter Cherie, her grandchild La'Shaun and great-granddaughter Joyce J. Taylor here with us. The Taylor family decided to stick together.

 They stayed in Michigan for another decade where her great grandchild La'Shaun married and had 5 children. In 2003 Je'Taun and the Taylor Family proceeded to move back to Her home state in Chicago IL. where they moved into a southern suburb and continued to make ends meet. While raising her grandchildren,

 Je'Taun passed down her many talented gifts such as sewing, modeling, making clothes, designing, and her many cosmetology tatics. She always said don't show the world what you been through by how you look, show them with actions...always look your best, forgive never forget, and love conquers all sin.

 She left behind unforgettable lessons and a golden legacy to live by. In 2008 at the age of 85, Je'Taun suffered from a stroke that left her paralyzed on the whole right side of her body.

 Thus, causing her grandchildren to step up and extend the same love that was once given. Although some of her independence was altered, her grandchildren still often caught her applying her makeup and perming her hair. 
 After 5 years of enduring the effects that the stroke caused, on September 12, 2013 Je'Taun proceeded in passing onto a better place.

 She leaves behind her daughter Cherie Taylor, her grand daughters La'Shaun Taylor, Michia Casebier and Kimberly Hicks, as well as her great-grandchildren Joyce Taylor, Antonio Taylor, Charde' Haynes-Taylor, Chane' Haynes-Taylor, Thomeshia Muse, Jadai Echols, and Juanita Echols who all reside in Chicago IL as of 2016.  

 Lessons she passed on--- Stand up and make a name for yourself! Capitalize off your talents. She lived by love, and always kept the faith and respect of Jesus Christ no matter how burdened the suffering. One thing she often said that we all should live by is: You can have it all, then lose it all, and then you'll have nothing...but as long as you keep God you'll always have everything.

A tribute video to their Grandmother, Je'Tuan Taylor


        Mrs. Je’Taun M. Taylor was born on the 8th day of August 1923 in Chicago Illinois to Kurtis Mason and Gladys Ayers Mason. She was the only child and was raised with her three cousins Audrey President, William Willis and Marvin Willis by her Grandmother Ruth Ayers as her mother pursued a dancing career with a traveling dance group called the Whitman Sisters. After College she attended cosmetology school at Madam C.J Walkers Beauty Bar in Indianapolis. After her graduation she continued that skill as a bread and butter part time job as she went to work as an Entry Clerk at the Provident Hospital in Chicago. This job led her to the Office of Mayor Richard Daley Sr. where she worked as the first and only African American secretary/receptionist to work in his office at that time.

 Shortly after that her career in beauty began to take off. She was one of the first African American women to model for Maybelline New York Cosmetics, Parkway Ball Room, and the Regal Theatres back in the 1950’s. Ending this journey with Vulture Magazine in 1965. During this magnificent time in her life she had also been going through some down falls yet still seeking God, and moving forward. She had given her hand in marriage to Mr. Ally Guy Jackson in which they gave birth to her eldest child Janice Je’Taun Jackson who later proceeded her in death in 1985. She later divorced and married Charles Wilson who made her the proud mother of a son Joseph Wilson, who preceded her in death 2weeks after birth from pneumonia in 1961.

 She had struggles but she continued on with her faith, kept pushing, and kept it moving. Her final union was with Henry C. Taylor the brother of Robert L. Taylor of Robert Taylor Homes and Apartments in Chicago, Illinois who founded The Reo Movers and Greyhound Van Line moving companies. This union brought life to each other, and to her only surviving child who she leaves here with us today. Her late husband Henry C. Taylor sadly preceded her in death in 1987. She then took in her daughter, Kimberly Cherie Joyce Taylor, her granddaughter La’Shaun Taylor, and her great grand daughter Joyce C.J. Taylor who she leaves here with us today.

Kimberly Hicks. Her other six great grand children as follows Antonio M.M. Taylor, Charde’ D.C. Haynes-Taylor, Chane’ D.C. Haynes-Taylor, Thomeshia R.T. Muse, Jadai I. Echols, Juanita “Jay” Echols, and one great great grand daughter Cyriah A. Adams all of Chicago, Illinois. She also leaves behind an army of first, second, and third cousins, and many family friends who lives she has touched, and left a Godly impression on. Her last assignment and profession here on Earth was her Confession “Jesus Christ Is Lord”. Je’Taun was something different. She has touched all of our lives in so many special ways that we now know how to keep hope and faith alive. Anyone who came in contact with her got genuine love, acceptance, and Godly wisdom. She could brighten the darkest days, make a smile out of the saddest frowns, and warm and melt the coldest of hearts. All of her days she strived to show everyone the way, and take as many as she could to the King with her. She was so caring, and giving. 

She set Godly morals and principles for us to believe and live by. She was a life that kept on giving. Although she is gone, she will never be forgotten. She has made her mark, and she has made it with the Lord. Job well done Our Angel. Our Beloved Jesus Christ We Ask You & We Pray That You Keep Us And Shield Us As We Make It Through This Difficult Journey. We ask that You Help Us To Live Life More Abundantly And Continue To Love And Serve You Just As Jay Jay Did. Continue To Fight For Holiness With All Your Might, Spread the Gospel, Preach The Work, And Keep Following The King!
I received an email from Je'Taun's Great Granddaughter, Chane' Haynes and I owe her and her family an apology for the misinformation about who was actually Maybelline's first African American model. I had been told by my grandmother, Evelyn Williams, that it was Dorothea Church Towels.  She was wrong. I greatly appreciate the correction and I'm happy to finally know the true story.
Here is the email...

Some of the photos you are using for Dorothea Towels is in fact falsified and actually mixed up between her and my great-grandmother Je'Taun Taylor sister in-law of Robert R. Taylor, and she in fact was the first African American face model for Maybelline New York. I have more pictures of her that she left with us due to her passing this past 2013 at 90 years of age. Some of those photos she left us (Original Print) are posted on your website as Dorothea Towels.
I asked Chane' If I could do a post about Je' Taun for Black History Month and she was so very kind and generous with her family's story..

Hello Sharrie,
How are you feeling today? Great I Pray.. :-)
I'm honored I found this history. My Great-Grandmother Je'Taun raised me and 10+ other children including my sisters and brother, her children and my mother. She spent her years teaching us wisdom, humbleness, and the Love of God. She was so gentle, meek, caring, understanding, forgiving, and loving. She stood very strong on her faith, and was a woman of her word. This past 2013 in the morning of September 12 I watched my granny pass on to a better place. Every since that day I promised myself that her legacy would live on through me and my siblings. Its all about conquering your demons and maximizing your strength through faith and walking in your spirit instead of your flesh. After she passed I needed answers. I needed to see who she was...even though I spent 21 years with her she was very seldom in the memories she selected to share.. she was all about the now and moving into a better future... but one in particular I remember her telling us, because she took so much honor in it, was her being the first African American model for Maybelline and she would always show me these beautiful pictures of herself and her husband and children. So i decided to go on an internet search... I've been searching and searching for anything to see if it was any information out there on her modeling career. So I looked up "first African American model" and Dorothea Towles popped up and I was in denial because I just knew all these stories I would hear growing up were true. So I added "for Maybelline" and her pictures popped up with the name of Dorothea Towles attached. At that time I was confused and frustrated which is when I contacted you and other sources that also misinterpreted the same information and using the same images. In fact Dorothea Towles was the first African American model in PARIS, Je'Taun was the first African American model for Maybelline, as the picture and the 1940's ad speaks for itself. She also mentioned she would bring her daughter, my grandmother, along at times and they would model together. I have a couple of pictures attached and if you have any more you can just add them with your blog. 
Chane' the love you have for your Great Grandmother shows so deeply in the video you made of her life. I wept watching it and couldn't help but think of my mother and grandmothers. Thank you so much for sharing your story with me.  I think you should write a book and it should be a movie. Send to Oprah while it's Black History month.  

We thought of you with Love Today, But this is nothing new to you…
yesterday, and the day before that too…
We think of you in silence, and so often speak your name…
Now all we have are memories a frame…
It broke our hearts to lose you, but you didn’t go on alone…
Apart of each of us went with you, Thursday when God took you home…
A Bouquet of beautiful memories, sprayed with a million tears….
Wishing God would have once again spared you, if just only for a few more years….
Tell your loved ones you love them, don’t let another second go by…
We love you Jay-Jay, we miss you and getting through this we’ll have to try…
But we are so proud to keep your dreams and vision alive…
Trying to rid this pain, remembering that death is one of God’s precious designs…
But this healing process will take one day at a time…
You lived your full life, And you checked out right on time…
Sharing wise words, staying humble, and always being so kind…
You loved and cherished us all with your whole heart Its just sad to see you go, thinking about the time we have to spend apart
Yet this is only for a little while, for everyone has a time and a date when their eternity will start… 
But for now we hold you closely my dear so your spirit can live forever in our heart…
I can hear your voice repeating “as you release this butterfly you honor me…
Just know that I am with you now, and will forever be…
Hold each others hand and please say a prayer…
Close your eyes, feel the warmth and envision me right there…
Now you must continue to fly like little butterflies, As high as you can go…
Seek ye first the Kingdom, and stand firm on the word that you know…
And I am right there beside you, watching closely as you grow…
Yess, this too shall pass…
For you must have known some things just don’t last…
We are so grateful to God for blessing us with such a wonderful gift of “You”…
We will always miss you our sweet Angel, and we know you miss us too…
We love you our Amazing Beloved Precious Jay-Jay…
and we will continue on just like you to make Jesus our way….
each and evey single day…