Monday, July 21, 2014

Read more about the founding of The Maybelline Company ...1915 to 1968 and beyond

For nearly a century, "Maybelline" has been synonymous with "eye cosmetics"-- yet little is known about how a tiny company offering a single product by mail order managed to grow into an international institution.

The Maybelline Story and the Spirited Family Dynasty Behind It,  aims to change that.  It could only be written by someone with insider knowledge. Sharrie Williams is the great-niece of Tom Lyle Williams, the charming and creative, yet remarkably secretive man who founded Maybelline along with his tight knit family, including his brothers and sisters -Noel, Preston, Mabel and Eva - catapulting a little mail order business in 1915 into the most successful and famous eye cosmetic company in the world.   

By digging through family documents, her own memories and the memories of the few remaining people intimately familiar with the founders of Maybelline, Sharrie slipped beneath the public facade of the company to reveal the amazing personalities at its heart. This is an exciting and thoughtful book, part memoir, part history, part family saga, that reveals the triumphs and tragedies behind the beautiful public face of Maybelline.

Chet and Mabel (Willliams) Hewes, and Ches and Eva (Williams) Haines, Hollywood, 1938.

Tom Lyle Williams with Mabel, Chet, Ches and Eva at The Villa Valentino - Hollywood, 1938.

Catalina California 1938 - left to right, My father Bill,
 great uncle Tom Lyle, my Grandmother Evelyn and my auntie Eva, auntie Mabel and uncle Chet.

Come Visit me at my Hilarious 1964 High School Blogcalled Saffrons Rule at,


Thursday, July 17, 2014

Maybelline's profits grow during the Great Depression because of Advertising a quality product

Top picture, Billy, Preston and Evelyn, with Tom Lyle. Bottom picture, Tom Lyle and his son Tom Jr. Right, Tom Lyle, founder of The Maybelline Company, with his 1934 Packard.

Tom Lyle, brilliantly used top actresses, to advertise Maybelline in film magazines, during the golden age of the 1930's.

One of Maybelline's most popular stars, Betty Grable, highlights the joys of beautifully made-up eyes.  Grable was part of the Hollywood Star System Tom Lyle helped create. 

Read more about Tom Lyle Williams, sensational advertising techniques, that helped make some of the biggest Hollywood stars, and Maybelline, a household word, in......  The Maybelline Story.

Come see me at my Hilarious 1964 High School Blog called Saffrons Rule at

Monday, July 14, 2014

Advertising and Fashion Capitalized on women's new found Sexuality, during the 1920's and 30's.

The horrors of the Great War lead young people to
 ''let loose'' in the 1920's and advertisers capitalized on it.

The 1920's were the beginning, of liberation for women, from being thought of as child-bearers and homemakers. to co-equals with men in society.

It was the first decade to emphasize youth culture over the older generations Civil War mentality.

Young people began testing their new boundaries with more and more outrageous forms of behavior, as fast cars, short skirts and free thinking changed the rules of the game. 

Bathing suits in 1929, were made for board-thin, young figured women, who wanted total liberation, for their body as well as their mind.

Here is a photo, of my great aunt Bunny at 25, at Lake Zurich, Chicago, showing off, the art of looking feminine yet liberated, in 1929.  All these wonderful, vintage photos are from her, 83 year old album. I was lucky enough to get copies, before she died at 90 years of age.  

The Jazz Age represented, restlessness, idolization of youth, and dissatisfaction with the status quo.

My great aunt Bunny, on the right, (Nana's younger sister,) was 25 in this photo, and was beginning to develop a more womanly figure.  Fashion in the 1920's, was especially designed for girls with no breasts, hips or body fat.  Girls began to look like boys and boys like girls. 

"[The flapper] symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future." (from Jacques Chastenet, "Europe in the Twenties" in Purnell's History of the Twentieth Century)

Young women in the 1920s, didn't want the drudgery of social conventions and routine of daily life.  Of Course, the Film industry and Maybelline helped shape this idea.

Fashion and Maybelline, in the late 1920's appealed to the modern woman who wanted liberation from a repressive Victorian  past.

Single and married women in the cities and the country came to enjoy the comfort and ease, of the new relaxed style in fashion and eye make-up, that were once considered, for Flappers only. 


Advertising helped shape a new identity for the Jazz Age, generation - making it sexy, for both men and women to smoke, drink out of a flask and have the power to spend on anything they wanted, even if they didn't need it

Tom Lyle Williams shaped the new image, for a liberated woman in the 1920s, when he contracted Clara Bow and Louise Brooks, to infuse glamour into
Maybelline advertisements. 

Sharrie Williams on Good Morning Arizona

Stop by my Hilarious 1964 High School Diary Blog called Saffrons Rule at

Thursday, July 10, 2014

Video of Sharrie Williams Book Signing for Balboa Book Club on the Balboa Peninsula, in Newport Beach

As guest of honor for a Balboa Book Club, at the Newport Landing Restaurant, on the Balboa Peninsula, in Newport Beach... I had the opportunity to answer questions for Ladies who have read my book.  What I found so interesting, was the fact that they wanted more of the inside scoop on my relationships, within my family.  It appeared that my Life Story was as fascinating to them as The Maybelline Story.  Perhaps after my 100 Year Maybelline Anniversary coffee table book, my next book will be my Life Story. 


Janna Wright, Sharrie Williams and Mary Ann Welles kick off this video about my fun day with the Balboa Book Club. 

Be sure to visit my 1964 High School Blog at

Monday, July 7, 2014

Just signed with Italia Gandolfo, of Gandolfo Helin Literary Management for three more books

2015 marks Maybelline New York's 100 year Anniversary, with roots going back to my family and Great uncle, Tom Lyle Williams in 1915.  To commemorate this momentous occasion, I plan to write a second book in celebration of Maybelline's monumental success, as Advertising and Marketing Moguls.

On July 4th, after watching a magnificent fireworks display, I signed a contract with Italia Gandolfo, of   

Gandolfo Helin Literary Management

Italia Gandolfo is the founder of GH Literary, Héladé Productions, and Gryphon Gate International. She has over 20 years’ experience in media between a “big four” Hollywood Talent & Literary Agency, Publishing, PR/Advertising and Film in Los Angeles and New York. She began her career in the entertainment industry at Creative Artists Agency (CAA) during the tenure of Founder/CEO, Michael Ovitz. She researched classified projects while coordinating and assembling development information (domestic and foreign) for talent agents, writers, directors, producers, actors etc., and was in charge of the agency’s library of confidential screenplays and manuscripts.

How this came about:

  After 3 1/2 years of daily blogging, Twittering and Facebooking, I received a Tweet from Producer and Actress, Sandra Milliner, suggesting I hook up with Women in Film, for a possible Maybelline Presentation. 

 Sandra, connected me with Michele the Trainer, a Celebrity Personal Trainer, who knows anybody who's anybody, (so to speak.) in LA, and she introduced me to Italia Gandolfo.

  Italia suggested I speak to one of her author's, Jonathan Ryan, about the possibility of collaborating on a book about my life story.  I talked to Jonathan and felt at this time, taking on a book about my life, would be overwhelming and not in line with my first goal.

Italia Gandolfo, understood me and we agreed on a Coffee Table Book, showing all the beautiful vintage Maybelline ads and family photos for the 100 year event.  I asked her to contact Maybelline New York to see if they'd endorse the project and she agreed it was a great idea.  So after a month of talking, emailing and texting, I finally felt comfortable and in sync, knowing I have the best representation possible.  We also plan on producing two additional books, which include my Saffrons Rule 1964 High School Diary and my Life Story.

Social Media is an incredible marketing tool.  There is no possible way I would have made these valuable contacts without it.  You can start a business with just an idea and with Social Media Marketing make it a worldwide success.

Be sure to visit my 1964 High School Diary Blog Saffrons Rule at

Thursday, July 3, 2014

Happy 4th of July... Try two of my favorite deserts, Home Made Peach Cobbler and Patriotic Trifle.

Fourth of July, 2001. My sister Donna and I, with our dear family friend, Mark Idzerda.

 Watch me make this super easy Peach Cobbler (move past the first recipe to 410 on the time line.)

Auntie Eva's Old Fashioned Peach Cobbler

Sift one tsp. baking powder and 3/4 cup flour. Mix 1 cup of sugar with flour. Add3/4 of milk. Melt one stick of butter. Pour mixture over 3 to 4 cups of Peaches. Pour melted butter over the top and bake 350 for 55 minutes to one hour. Serve warm with whipped cream or vanilla ice cream. 

Also try this Patriotic Trifle.  I'm making it for a 4th of July Bar-b-que at the beach.  It's light, fluffy and delicious.  You can also make it with fat and sugar free pudding and cool whip.  

Patriotic Trifle

Patriotic Trifle recipe
16 servings, about 2/3 cup each
what you need
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pkg.  (1 oz.) JELL-O Vanilla Flavor Instant Pudding

cups  cold milk

tub  (8 oz.) COOL WHIP Whipped Topping, thawed, divided

pkg.  (13 oz.) angel food cake, cut into 1/2-inch cubes (about 6-1/2 cups)

cups  fresh strawberries, sliced

cup  blueberries

Monday, June 30, 2014

View Sharrie Williams, One Woman Show, "100 Years of Maybelline"

As author of "The Maybelline Story and the Spirited Family Dynasty Behind It," and growing up in the Maybelline family, I have gathered many personal stories, beautiful vintage Maybelline ads and amazing family photos. Over the last three years, organizations have contacted me to tell my story and be entertained by my Presentation. Here is one half of my "100 years of Maybelline" done for the Perris Valley Historical Museum.  Hope you enjoy it!!

Be sure to visit my Hilarious 1964 High School Diary Blog at

Wednesday, June 25, 2014

My Daredevil Maybelline Cousin, Jerry Westhouse...a real "ROCKET MAN" Drag Car Racer

I like to brag about my Maybelline family, when ever I get the chance... as you can see from the Blog Posts I've done featuring my cousin Jerry Westhouse, below.  Jerry is an accomplished race car driver, who is still connected to the racing world 43 year later.  

Jerry Westhouse TBT 1973.

  Rockford Drag Strip, just after finishing his

 Top fuel dragsters are the fastest sanctioned category of drag racers, with the fastest competitors reaching speeds of 330 miles per hour (530 km/h) and finishing the 1,000 foot (300 m) runs in 3.7 seconds, or the full quarter mile (402 m) in 4.4 seconds.

Read more about Rocket Man
 Jerry Westhouse

Maybelline Heir, Jerry Westhouse, Reunites With Top Fuel Dragster he Raced 40 Years Ago.

Eva and Ches Haines, with their first grandchild, Jerry Westhouse, in the 1970's. Ches continued his love for beautiful automobiles until the end of his life and passed on his legacy to his grandson, Jerry. After the Maybelline ...

A glamor girl, Grandmother at 50, Eva holds her first grandchild, Jerry Westhouse, as a very dapper Ches, looks on. Try Eva's Old Fashioned Peach Cobbler, a quick. and easy recipe, that can be made to feed a small family, ...

Eva and Ches in 1952, with their first grandchild, Jerry Westhouse, Marilyn's son. Jerry grew up, influenced by his grandfather's enthusiasm for beautiful automobiles, and would eventually race them in the 1970's, and is still ...

Surviving are Marilyn's six children, Jerry Westhouse, David Westhouse, Kathy Obermaier, Robert Westhouse, Cindy Callaway and Lori Caveness; 17 grandchildren and 11 great-grandchildren. A mass of Christian burial will ...

Jackie and Bob Haines, of the left, followed by Dick and Marilyn Haines-Westhouse, John and June Haines-Gary, Eva Williams-Haines. Below is David and Jerry Westhouse and June and Johns little girl.

I feel a special bond with Carlyle Blackwell Jr, because my father Bill Williams, my cousin Chuck Williams aka BB1, my cousin Jerry Westhouse and my great uncle Tom Lyle Williams all owned, collected or raced some of the ...

By 1955 all the Haines kids were married, in this picture we see, Jackie and Bob Haines - Dick and Marilyn Westhouse and their two boys - David and Jerry - John and June Gary, with their daughter Cathy, and their mother ...

Next row, Richard Gerald, John Gary, Bob Haines, Chris Haines, Jay Haines, Bob Westhouse, Steve Haines, Dave Westhouse & Kathy Gary, Mitch Haines & Lori Gary on the staircase. More Maybelline Vintage ads and family ...

The Groom was Dick Westhouse. Their first born son Richard Gerald was born the next year. Ches and Eva with ... Jerry July 23, 2011 at 8:16 AM. You forgot the Haines side. I was born in 1949. ReplyDelete. Add comment.

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