Tuesday, July 18, 2017

You'll want to listen to my new segment on talk radio discussing The Maybelline Story

I now have the privilege of having a 6 minute segment, once a week on a new radio show called American Narratives. In this segment I discuss my book The Maybelline Story with Al. Here is a video of my segment with lovely graphics by Michael Mitchell "Talk Radio Phoenix."

Listen to entire show with Al Emid  host of American Narratives

Al Emid has always worked in news and ideas. He is a journalist-broadcaster and author of several books including What You Need to Know About ISIS. He first worked in newsradio in 1992 when he produced The Don Miller Newsmagazine, so named for a founding anchor of CNN. Later he was a desk editor at an all-news station and recently he produced Emerging and Frontier Markets Investing with Gavin Graham on VoiceAmerica. Emid sees the journalist’s job as helping an audience make sense of the news as well as reporting it. And that job has become more intricate and more important during recent political upheavals. Each week, in American Narratives he calls on journalists and analysts from across the United States and globally to do that without bias.
He can be reached at financialnews@alemid.com
In this, the sixth edition of American Narratives political analyst and professor Ralph Hamlett in North Carolina continues his look at the headlines from Washington and President Trump’s narratives.
From London England financial analyst Gavin Graham looks at the current status of BREXIT, where it is heading, the implications for the United States and what it means for our investment portfolios.
From Lagos Nigeria, journalist Samuel Okocha outlines the current status of Boko Haram, Nigeria’s affiliate with the Islamic State, and its outlook given the Islamic State’s loss of territory and the likelihood of continued losses.
From Jerusalem, Mr. Avi, a conflict analyst, looks at ISIS and the shrinking Islamic Caliphate.
From Hollywood, author and commentator Sharrie Williams looks at the story behind many of those cosmetics in the drugstore.
American Narratives is produced and anchored by Al Emid journalist, broadcaster and author of several books including What You need to Know About Isis
To book an interview, write to Suzen Fromstein: suzen@suzenfromstein.com
American Narratives is produced and anchored by Al Emid journalist, broadcaster and author of several books including What You need to Know About Isis
This program is produced by Al Emid – For editorial and press inquiries write to: financialnews@alemid.com

Wednesday, July 12, 2017

What can aspiring entrepreneur's take from The MAYBELLINE STORY

I was 15, my grandmother suggested I tell the Maybelline Story in my speech class.  I did and not only got an A, but also gained a lot of overnight popularity. I decided at that young age I wanted to write a book someday so the story wouldn’t be forgotten.

What’s the core of the story?

Overcoming obstacles and succeeding. Believing in yourself and making your dream a reality. Like the new Maybelline New York tag link says, “Make it happen.” 

19-year-old entrepreneur founded an Empire with a $500-dollar loan and its effect on him and his family is a blessing and a curse.

My great uncle, Tom Lyle Williams, founded the Maybelline Company in 1915 and though he reached great success, he and his partner lived in obscurity to protect the Maybelline brand from public. The family’s blessings and curse came after the sale of the company. Some of them weren’t ready for overnight wealth.

So basically the book evokes the time-honored story of the small town boy who aspires to make it big and then proceeds to do so – in spite of neighbors who figured he wouldn’t amount to anything ---is that it?

Yes, that’s an excellent point. Rags to Riches and becoming a great success when everyone said he was a dreamer. 

 Have the principles of being a successful entrepreneur changed in the meantime?

The desire to aspire, achieve and create something is part of our DNA. However, the will to keep going is the challenge. Today social media, I think more and more entrepreneurs are creating brands that have a chance to thrive much faster than say, advertising in the classifieds like my Great uncle had to use in the 1920s.

The driving Spirit that motivates a person to produce and market something they believe in never changes. It's an internal spark that is ignited by some inspiration

1.Tom Lyle’s secret’s to success included
2.  Accountability: Though people called him a DREAMER, he didn’t rely on wishful thinking.  He stepped up to the plate and worked to make it happen. He had the fortitude to persist in spite of significant obstacles. He was Inspired and responsible for making things happen. Action is what separates doing from dreaming.

 What can an aspiring entrepreneur take from your book?

My story is about overcoming the obstacles that constantly try and silent the entrepreneurs voice. To never stop believing in your dream and succeed in the end. No matter how long it takes.

Michael Levine, one of the most successful PR Agents in Hollywood, captures the place of Maybelline when he says that every girl he ever dated as a teenager had Maybelline cosmetics in her pursue – and that even in later life, his dates always had some Maybelline product in their purses.  Today, it’s impossible to walk through a drugstore without seeing Maybelline products. That seems to speak both to the power of Maybelline marketing and its place in our culture …  

Maybelline has always been known for it’s Advertising and marketing. Tom Lyle Williams was known in the business as The King of Advertising. Maybelline had a tremendous effect on changing the culture in the early years.  Today, Maybelline’s standard of beauty is still holding strong with the younger generation. Maybelline continues to change with the times and keep up with what women want.

Amongst the firsts started by Tom Lyle Williams and now taken for granted was his use of Hollywood starts to endorse his products. What other firsts did start?

Carded thn bubble wrapped merchandise and the twirling displays we take for granted today in stores.  They were the first to do “Before and After” effects in print and the first to use special effects on TV in the early 1960s. They also were the first to use page, colored advertising on the back of magazines. And the list goes on.

Reading the book, one gets the picture that Tom Lyle Williams had had some failures and then when the early Maybelline products began selling well, he was almost surprised by his own success. Is that what happened?

In the early days the whole family took suitcases to the train station and wheeled bags of mail home in a wheel barrel because the Post Master told them their mail was jamming up the system. This was the first revelation that the American girls were ready for this new eye enhancing product. It was a shock for the whole family as Maybelline continued to expand over the years.

Was there some good old-fashioned luck here? A part of Maybelline’s success was that the times were changing? It was no longer assumed that women who used makeup were – as they used to say – of loose morals?

It was the flappers who launched the Maybelline company and Silent Films.   Tom Lyle featured Stars Silent Film Stars endorsing Maybelline saying they wore Maybelline in public. Husbands threatened to divorce their wives if they dared to buy the product. But, in the end the women won the vote and the right to beautify their eyes.

Was there some regret when L-Oreal took over Maybelline.

The company sold to Plough Inc in 1967. Tom Lyle did regret selling it. He wished he had turned it over to the younger generation. But you’ll have to read my book to see why.

Wednesday, July 5, 2017

Korean Beauty Company, Shinsegae, features Maybelline history in their Ad Campaign.

Click on the link below, to view the beautiful website of this awesome Korean Company, SHINSEGAE.  View the full advertising campaign, including some Maybelline history, I was able to share with them...  Love the blurb they gave my book, The Maybelline Story and blog.


this is the picture they asked my permission to use in their ad. 

Tuesday, July 4, 2017

Happy 4th of July, Don't forget to watch James Cagney and Maybelline Model, Joan Leslie in Yankee Doodle Dandy

       Maybelline Joan Leslie, endorses Maybelline 

James Cagney and Joan Leslie, in 
Yankee Doodle Dandy.
Yankee Doodle Dandy (1942) is one of Hollywood's greatest, grandest and slickest musicals. The nostalgic, shamelessly-patriotic, entertaining film also supported the war effort as it paid tribute in its mostly fictional story to a popular Irish/American entertainer and the grand American gentleman of the theater in the early 20th century.

click video to see a trailer of Yankee Doodle Dandy.

James Cagney, spent several weeks touring the US, entertaining troops with vaudeville routines and scenes from Yankee Doodle Dandy

James Cagney with Joan Leslie, Lobby Card. In September 1942, Cagney, was elected president of the Screen Actors Guild.

Joan Leslie has a star on the Hollywood
 Walk of Fame at 1560 Vine Street.

James Cagney sings Yankee Doodle Dandy

Buy a signed copy of the Maybelline Story,
 or get it on your  Kindle and now on audible books

Wednesday, June 28, 2017

Maybelline is creating a Wonder Woman makeup collection (from finder.com)

This is exciting, especially since Original Wonder Woman, Lynda Carter was Maybelline's spokesperson in the 1980's.

Look at this now fabulously fun collection of Maybelline products

wonder woman maybelline makeup

And you'll be able to buy it sooner than you think.

Wonder Woman is a film sensation that is truly taking the world by storm. It is, in many ways, the first story of its kind. A story that features an independent female hero who is respected and taken seriously while also being strong and beautiful. So it's no real surprise that audiences have responded to this movie in the way that they have.
If you're one of the many avid Wonder Woman fans out there, you'll be beyond excited to hear that there is a Wonder Woman-inspired makeup line coming soon.
The line has been created by Maybelline and, according to Makeup World News, will include matte liquid lipsticks, nail polishes and a special edition Colossal Big Shot mascara.

At this stage, not too much information is available, but we're expecting to see the line available in stores soon, before the movie hype dies down. We're also expecting Australian customers to be able to buy this line through the usual Maybelline stockists such as Priceline


Wednesday, June 21, 2017

Maybelline changes its iconic “Maybe she’s born with it” tagline.

When you hear the word “Maybelline”, what jingle immediately worms its way into your mind?
If you’re a woman who’s ever watched TV or perused a cosmetics aisle before, I’d bet my Great Lash Mascara it’d be: http://www.mamamia.com.au/maybellines-new-tagline/
“Maybe she’s born with it. Maybe it’s Maybelline.”
It’s iconic. It makes me think of those glossy advertisements on the busy streets of New York City where some glamorous woman stares straight down the lens as she confidently utters those famous words.
As far as taglines go, it’s as ubiquitous as Nike’s “Just Do It” or L’Oreal’s “Because you’re worth it.”
And it’s now gone. Done. See ya later, alligator.
As of January 2016, Maybelline are operating under a new, dare I say fresh,motto:
“Make It Happen.” Make. It. Happen.
So authoritative. So direct.
No more of this passive “maybe” stuff; Maybelline is getting shit done, people.

The Glow contacted the beauty brand to ask about its new direction. Sjaan Lawson, Maybelline New York’s Marketing Manager, said it’s all about inspiring modern women to express themselves.
“There are no more maybes, women today are not content to just take life as it comes. ‘Make it happen’ is about empowering women to define their own beauty, express their own it factor and make things happen,” she explained.

Wednesday, June 14, 2017

Mark Harmon's Mother "Elyse Knox," Maybelline model, most popular word search on my blog.

Maybelline Pin Up Girl, Elyse Knox, 1944.

Maybelline ushers in The Pin Up GirlThe Bomb Shell and The Girl Next Door during World War 11 - creating an American Ideal for beauty, style and fashion.  Elyse Knox was one of Maybelline's World War 11 models contracted for her sexy yet innocent face during the 1940's.  Knox was a B-movie starlet in the Hollywood System playing secondary roles until she landed a role with Lon Chaney Jr. in The Mummy's Tomb; one of the series of Mummy horror films made by Universal Studios. 

Knox became well known after Maybelline placed her full page glossy autographed picture on the back of magazines after appearing as herself in Universal Studios 1944 production of "Follow the Boys."  One of the World War 11 morale-booster films made for both the soldiers serving overseas as well as civilians at home.

Knox was also a Pin Up Girl during the War, appearing in such magazines as YANK, a weekly put out by the United States Military.  Ads like this combined with Maybelline ads on the back of movie magazines, created a desire in all Service Men to return to the arms of their sweet All American girls - with those Maybelline eyes

In Late 1944 Knox was signed by Monogram Pictures to portray Anne Howe, the love interest of fictional boxer Joe Palooka in Joe Palooka, Champ.  Based on the very popular comic strip.  The instant success of the May 1946 film led to  Knox appearing in another five Joe Palooka productions.  She retired from film making in 1946 after appearing in the musical There's a Girl in My Heart but continued doing Print ads like the one above for Maybelline while appearing on the Bing Crosby radio show where she met foot star Tom Harmon.  She married fashion photographer Paul Hesse one of Maybelline's official photographers, divorced and married Tom Harmon in 1944.

The couple had three children, Kristin, who married Ricky Nelson and had Tracy, twins Gunnar and Lars, and a son Sam who modeled and acted in film and TV (TJ Hooker.) And Kelly..... and Mark Harmon of NCIS.

Tuesday, June 6, 2017

Maybelline features professional women in advertisements after 1945. Founder, Tom Lyle Williams honored the independent woman

1945 Maybelline Ad featuring, Evelyn and Her Magic Violin, ''The Hour of Charm.'' Evelyn Kaye Klein, collaborated with her husband in writing several songs, including ''Save the Last Dance for Me''

The Drifters, "Save the Last Dance for me" one of the best!

After World War ll, ended in 1945 Maybelline shifted from Movie Star Maybelline Ads the young women making their mark on society. Including,  the Broadcaster, the Secretary the Entrepreneur and like Evelyn Kaye Klein, the highly talent musician.  Tom Lyle Williams was a Genius at targeting the next big market and kept a step ahead of his competition. No wonder he was known as the King of Advertising.

Tuesday, May 30, 2017

Beautiful On His Own Terms: Maybelline Started In Chicago By LGBT Pioneer

By Linze Rice | May 30, 2017 5:14am

 Maybelline cosmetics was invented right here in Chicago by a man who, only after his death, would come to be known as the LGBT business pioneer that he was.
Maybelline Origins

EDGEWATER — New information offers to answer the age-old question: Was she born with it, or was it Maybelline?
As it turns out, the namesake of Maybelline makeup was indeed born with eyelashes and eyebrows — until she bleached them to the point of oblivion. 
The woman for whom the famous makeup brand is named, Edgewater resident Mabel Williams, accidentally over-bleached her lashes and brows one day, forcing her to make due with what she had: Vaseline and coal powder.
Her brother, Tom Lyle Williams, discovered his sister applying the concoction to her face in a way he'd only known Hollywood's most dazzling starlets to do.
Two years later, a cosmetics empire was born.
That's according to Sharrie Williams, the great-niece of Maybelline's founder Tom Lyle Williams and author of "The Maybelline Story And The Family Dynasty Behind It."
The author said there have been several versions of the brand's story circulated over the years, but Mabel's own daughter recently confirmed it was a serendipitous over-bleaching that led to the brand's invention.
The three-story building at 5900 N. Ridge Ave. that housed the company's headquarters for more than 50 years is still emblazoned with a cursive "M" above a street-facing entry. 
But Maybelline's Chicago roots, and Tom Williams' legacy as a pioneering — and fearfully closeted — gay entrepreneur have mostly been forgotten. 
With the help of Williams' book and a new exhibit featuring Maybelline's early days at the Edgewater Historical Society, the true story of her great-uncle and the family's history now is emerging.
Interest has piqued so much that Williams is also in talks with Sony Entertainment over a potential television series on Tom Williams' life, she said.
"It's just beginning to get a little bit of an understanding of who he was," she said. "He really wanted to stay hidden because of the shame that was put on him, and he didn't want it to reflect on the family."
"Only after he died, really, could his story be told."
Tom Lyle Williams and his sister Mabel, for whom the business was eventually named and who served as Tom's original inspiration. [Provided/Sharrie Williams]
'The most handsome man' and his makeup
After seeing his sister coloring in her brows and lashes after the accident, Tom Williams asked if there were any beauty products on the market that could perform the same function. 
Though skin creams, rouge and lipstick were all big sellers, eye makeup had to that point largely been ignored, he learned. 
With a friend and a chemistry set, in 1915 Williams created his first product: Lash-Brow-Ine.
Williams was sued for the Lash-Brow-Ine name and its likeness to similar products. In 1917, he changed the name to Maybelline, after his sister.
For a time his budding business was headquartered at 4750 N. Sheridan Road in Uptown, but it moved to 5900 N. Ridge Ave., where Williams developed the distinct black makeup "cakes" that would put him on the map.
Chicago in the 1910s and roaring 1920s was the perfect place and time to launch a business that made Hollywood's exuberance and glamour seem accessible to everyday women.
It also made it easier for Tom Williams, an eccentric man and sharp dresser who flaunted his money with custom cars, fabulous clothing and his own makeup, to be himself to some extent, his great-niece said. 
In a larger world that did not yet understand LGBT people, jazzy Chicago was a safe place to fit in. 
"In the '20s, it was flamboyant in general, with the speakeasies and all the crime going on and the front pages, it was just a lot of drama," Williams said. Tom Williams "was kind of known for wearing his own makeup, hats and llama skin coats.
"My grandmother, when she first met him, said he was the most handsome man she'd ever seen."
An original Maybelline cake tin. [Provided/Sharrie Williams]
"Everyone had to be in the closet"
Tom Williams' family grappled with his relationship with beau Emery Shaver. 
While some were accepting, others staunchly denied any allegations the cosmetics founder was in a loving union with another man.
Williams said her family always knew her great-uncle was "different" but lacked the context and societal acceptance to fully understand or come to terms with his sexuality. 
When the Great Depression hit and the era of glitz and grandeur began to fade, the Williams family had a more difficult time blending in. 
In 1934, Tom Williams had a custom car like one he'd seen at the The Chicago World's Fair delivered to Maybelline's Edgewater offices, infuriating the people starving and scrounging around them. 
Tom's flamboyancy in attire and attitude also put a target on his back during a time when the government was conducting nationwide "witch hunts" to keep gay men from influencing the public, in particular women, his great-niece said.
Tom Williams suddenly found himself in a dangerous place.
"There were not designers like there are today that were gay and out in the '20s and '30s — it just wasn't done," Williams said.
Eventually, he and Shaver picked up and headed West to California, where Tom Williams bought Rudolph Valentino's former home in Hollywood Hills.
There, among the Hollywood types he aspired to rub elbows with, Tom Williams could be with his love and had beautiful women to hide behind.
Iconic actresses like Betty Grable and Viola Dana became the faces of Maybelline. In a signed photo, Joan Crawford said it was the eye makeup she "would never be without."
Like countless other LGBT pioneers throughout history, Tom Williams is virtually unknown despite founding one of the world's most famous makeup brands.
"It's a story you don't hear about because everyone had to be in the closet," said Andrew Clayman, creator of the Made in Chicago Museum that contains original Maybelline products. "So the LGBT community doesn't really have these pioneers of industry, when really they were there, probably in the same percentage as anybody else."
Tom Lyle Williams and Emery Shaver in front of their Hollywood home. [Provided/Sharrie Williams]
"When everything exploded"
In 1964 Shaver died and Tom Williams soon after sold the company to Plough Inc., a pharmaceutical company.
"That's when everything exploded," Williams said.
Despite a promise to keep the company in Chicago and to retain its workers, Plough moved Maybelline to Little Rock, Ark., where for the remainder of Tom Williams' life he watched his company swell into a beauty conglomerate. 
Old, alone and unwell, he also looked on in dismay as his family lavishly spent money from the makeup empire as he watched it transform from the company he built, Williams said. 
In retrospect, he regretted selling it and wished he had groomed another family member to be his successor.
"He was very sad seeing the way Plough was changing everything," his great-niece said. 
Tom Williams died in 1976 at age 80.
Today the company is owned by L'Oreal and known as "Maybelline New York" — "almost as if to spite Chicago," Clayman said.
Maybelline now tells a very different origin story. According to Maybelline today, Tom Williams' sister, spelled "Maybel," had been "in love with a man who was in love with someone else" and trying different beauty regiments to lure him.
"The rest is history," the company writes. 
And under Williams' tenure, history was indeed made: Maybelline was the first cosmetics brand to plug advertisements over radio, offer before and after photos in ads, utilize the faces of movie stars to drum up publicity and use someone other than the founder's name.
Thanks to the younger Williams' book and supplemental research from Clayman, that story is now being told.
"It's a part of American history, and it's just been brushed under the rug," Williams said.
The Maybelline building in 1932 [Sharrie Williams]The Maybelline building today [Sharrie Williams]An "M" is still engraved above the Ridge Avenue door frame. [DNAinfo/Linze Rice]The former Maybelline building at 5900 N. Ridge Ave. in Edgewater [DNAinfo/Linze Rice]