HEDY LAMARR in H.M. Pulham ESQ flaunts makeup in public after WW l..

After World War 1, nice girls didn't paint and powder themselves.  However a new breed of women emerged in 1920 and that's the target market Maybelline captured.  

After the end of World War I, Harry (Robert Young,) gets a job in a New York City advertising company, where he falls in love with a vivacious,independent coworker, Marvin Miles (Hedy Lamarr)... However, she cannot bring herself to fit into his traditional idea of a wife's role. 

Lash-Brow-Ine, became Maybelline in 1917 and Hollywood Stars like Ethel Clayton endorsed the new eye beauty product...helping launch the idea that nice girls did make up their eyes!!  

Nice girls before World War 1, aspired to make a good marriage and not have a career.

When Tom Lyle Williams founded Maybell-Laboratories and produced Lash-Brow-Ine and Maybelline he published a book called The Woman Beautiful, suggesting the virtues of beautifying your eyebrows and eyelashes .

By the 1920's Dime stores couldn't keep Maybelline stocked fast enough...Women were stepping out of the kitchen...into the workplace... painting and powdering their face's in public

and feeling quite comfortable pulling out their make up bag.

TCM was showing Hedy Lamarr and Robert Young in a classic 1941 film called, H.M.Pulham ESQ.  Check out this one minute scene and you'll see the point I've been trying to make.  Hedy Lamarr's character was a modern Maybelline girl in about 1918. 

My Vintage Maybelline Mini Make Up Bags have arrived and are ready for purchase.  Check them out at 
http://www.maybellinebook.com/p/make-up-bags.html
SOLD OUT

The decline of an era, gone with the wind.

How do I love thee, let me count the ways.



Tom Lyle Williams at 70 years of age.

 As handsome and glamorous, as always, Tom Lyle, carried on another 10 years alone, before his death in 1976. 

Life without Emery, left a void in TL's heart, that could never be filled.  The luster, spark and joy, they shared for over 45 years, was now extinguished, but the memories  of those magical Maybelline days, remained a kind compensation. 

Read about the magic between Tom Lyle and Emery, in The Maybelline Story.

Signed copies available for Holiday gifts at www.maybelinestory.com  

Maybelline's Teenage Diva in the 1960's.

Maybelline ad's in the 1960's, were seen more in fashion magazines, than movie magazines, and a new target market emerged as teenage Boomer's discovered  glamour and their own style.

Maybelline's new eye shadow stick was a big hit in 1960 and came in 5 iridescent, jewel-tone shades for $1.  When I turned 13 in 1960 my mother and Nana gave me a makeup bag for my Birthday,  filled with all the Maybelline products seen in this ad.  Of course I didn't wear it to school, but I felt very grown up knowing I had my own makeup and a pair of low heal, high heals, ready to go, if the time ever came when I might need them. 

Sharrie Williams at 13, with a  little Maybelline on my lashes.

When I was a teenager, being a Fashion Diva was the key to finding the perfect guy and having a perfect life.  So did it happen?  Yes and no.   But you'll have to read The Maybelline Story to find out. 

Stay tuned for more 60's lore all this week.  Tell your Fashion Diva friends to check out The Maybelline Blog if they love VINTAGE! 

Maybelline has always represented style, glamour, confidence as well as beauty.

                                 What ever happened to to style?

                           Bill Williams, Evelyn Williams and Maybelline founder, Tom Lyle Williams



                                Where's the Glamour?

Maybelline founder Tom Lyle Williams at his Villa Valentino, standing next to his 1940 Packard Victoria.


It wasn't too long ago America had it.  Looking like a million bucks was practically our birthright      

Emery Shaver seated, Bill Williams, Evelyn Williams and Maybelline founder Tom Lyle Williams next to Tom Lyle's 1934 Packard.

                 We didn't race from A to B we cruised. 
                 Going for a drive was a big deal.

Author Sharrie Williams cousin, Chuck Williams with his 1974 Alfa Romeo on the left, Cobra and 1975 Rolls Royce out of view.

It's time to get it back, regain the style, glamour, confidence

                          Author Sharrie Williams with her father Bill Williams 1977 Clenet Series One


                         It's time once again to arrive In Style.

                               Picture taken at Bill Williams estate in Palm Springs, 1975.


Read more about the style, glamour and confidence Tom Lyle Williams emanated throughout his life and how it reflected in Maybelline's image from 1915 to 1968 as well as his family through the decades,  in The Maybelline Story and the Spirited Family Dynasty Behind It.