Maybellines "It Girl" Clara Bow unleashes the excitement of the Roaring 20's.

Between 1922 and 1929, Clara Bow's vitality and sexiness defined the liberated woman of the 1920s. Clara Bow (1906-1965) became one of Hollywood's brightest lights during this time. Click highlighted words to see and read more about Clara Bow. 

'The "It" Girl'.  "It" symbolized the tremendous progress women were making in society. 

 

Maybelline in 1922 came out with their own "It Girl" with an illustration of Clara Bow and coining the slogan "Eyes that Charm!  This ad influenced liberated young girls to take up the challenge of the 1920's and recreate the image of Women by wearing eye-makeup on the street. 
 
No three sisters were more influenced by the "It Factor" then my grandmother Evelyn and her sisters Verona and Bunny.
 

My great aunt Bunny at 18 in 1921 made a statement with this picture as she blatantly flaunted her acceptance of wearing makeup in broad daylight after bobbing her hair, raising the hem of her dress and rolling up her stockings.
 

Bunny in black silk

Bunny with rolled up stockings.

 Clara Bow brought an excitement to the screen and girls went bonkers taking on the spirit of the Roaring 20's.  Evelyn and her sisters were no exception and jumped on the Band Wagon right from the start.

The three sisters, Evelyn, Verona and Bunny in short black silk dresses and fully made up eyes were the torch bearers of their generation.  City girls, born in Chicago, educated as well as talented musicians and dancers they turned heads as they walked down the street or cruised in their daddy's flashy convertible.  The Boecher Girls were definitely influenced by Clara Bow and considered themselves having "It" as well!

Tribute to Clara Bow: The Pointer Sisters sing I Get So Excited  http://www.youtube.com/watch?v=7rKPshnd_J8

Read more about the It Girl Clara Bow and the Boecher sisters in The Maybelline Story.

Check out this post I did on Clara Bow.

http://www.maybellinebook.com/2012/09/it-girl-clara-bow-passed-away-47-years.html

When Women gained the power of Financial Freedom they chose the right to be noticed with MAYBELLINE..

In the 1920's the American frontier had been explored, and cities were now the epicenters of discovery. New technology demanded an expanded workforce. Women defied their stay-at-home roles. With the freedom of their own money, they behaved differently. They even started smoking.

Massive advertising campaigns by Lucky Strike Tobacco Company lured women as well as men into smoking with the slogan “It’s toasted!” After all, what could be more pure and aromatic than toasted, golden leaves?

The public fell for it. With product placement in the first self-serve grocery stores—the Piggly Wiggly chain—it was easy to develop a smoking and Maybelline habit over night.

No one could stop their little purchases, which included beauty-products. The era when only performers and prostitutes wore make-up had passed.

The age of cosmetics had begun with Lash-Brow-Ine in 1915, which became Maybelline in 1916.....

You can't be truly independent and free without being financially independent.....

Financial empowerment.....is about knowledge..... which comes with education! 

Read all about it in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.....