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| Vintage Drug Store Advertising Banner announcing Maybelline sold in it's original 75 cent box. |
The original Maybelline box was sold only through classifieds in newspapers and magazines and wrapped in brown paper to protect a woman's reputation between 1915 and 1933.
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Today this original Maybellne box is almost
100 years old. |
Maybelline brought a new flux of young customers into Drug Store's hoping to be discovered in Hollywood.
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| Maybelline was positioned at the front door of the drug store to encourage impulse buying. |
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| Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store. |
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| A vintage Maybelline sign found in early drug stores. |
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| The original Maybelline brush fit perfectly in the little red box. |
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| During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version. Now every woman could afford a box of maybelline and have beautiful eyes. |
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| The Maybelline Girl now on carded merchandise, was introduced in the early 1930's at the drug store. |
Color was added in the late 1930's.
A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.
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| It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932. |
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| Maybellilne's Before and After Ad's were first seen in vertical advertising found in news papers and magazines in the early 1930s. |
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| The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934. |
