Maybelline's marketing strategy in the early 20th Century was the key to their early success

In the 1920's Maybelline marketed  to the trade, who purchased the product

 and sold it to the consumer, in  drugstores. 

At the same time, consumer advertising, brought customers, in the drug stores, where they purchased their (mascara) Maybelline.  Marketing to the trade, Advertising to the consumer, that was the kick started Maybellines Brand into the global market over 100 years ago.   

Lash-Brow-Ine, Maybelline and Liquid Maybelline, were sold in boxes of one

 dozen and placed next to the cash register where impulse buyers were

 willing to give it a try.

Today, Maybelline, is owned by L'Oreal of Paris and called Maybelline New York.  The Maybelline Brand is still, the biggest make-up Brand in the World.

  It's roots, began with a $500. loan from Tom Lyle's brother, Noel James

 Williams, in 1915. Today, is a multi- billion dollar business.  

Read all about it in, The Maybelline Story and the Spirited Family Dynasty

 Behind It and learn all about the man and the family behind the original

 Maybelline Brand.

The Power of Social Media has skyrocketed my Career in a way I never expected! Meet my new friend, @michelethetrainer

Finally after many phone conversations, emails and texts, ,  Michele The Trainer, a Calabasas California, Celebrity Personal Trainer, invited me to meet 15 of her Professional friends for breakfast, at Nicola's Kitchen, in the very romantic French Quarter of the San Fernando Valley. I told the group of lovely Ladies how I met Michele and how serendipitous it was for me to actually be sitting there with them.  

I told them how Social Media had brought Michele into my life, through her friend, Producer and Actress, Sandy Milliner, (who follows me on Twitter.)  It was through these two wonderful women, that fate ushered in Literary Agent, Italia Gandolfo, of Gandolfo and Helin Management, who now represents me, for a second book. Everyone was impressed with the power of Marketing through, Blogging, Facebooking and Tweeting everyday and actually consider it magical... the way things have unfolded

If you live in the West Valley, be sure to meet friends for Breakfast, Lunch or Dinner at this adorable movie set of a restaurant called, Nicola's Kitchen

Nicola's offers group specialties made to order with the freshest of ingredients.  We all enjoyed, Quiche with crispy Bacon,  Yogurt and fresh cut fruit, Oatmeal with a variety of toppings, fresh squeezed orange juice and coffee and tea.

After the Breakfast, Michele and I sat outside in the gorgeous Mediterranean Garden and discussed both of our books and our on going projects.  I'm sure we'll be brainstorming and meeting many more people in the coming months, because she is a powerhouse who knows everyone!

Nicola's Kitchen

John and Kate, Proprietors.

Established in 1990, Nicola's Kitchen has been serving the San Fernando Valley for many years. In that time we have developed a style of Italian food with influences
ranging from the California Coast to the shores of Thailand

Be sure to drop by my Hilarious 1964 High School Diary Blog, called Saffrons Rule at  http://saffronsrule.com/