Living the Dream in the 1950's when Maybelline commercials first appeared on television

Sharrie,  Donna and Billee Williams, Easter 1956.

As children, my sister's and I lived an average middle class life,

 while at the same time, our Great uncle, Tom Lyle Williams, advertised his beautiful Maybelline commercials on television for the first time  In 1956 Maybelline sponsored Princess Grace and Prince Rainier lll's, Wedding, as well as The Miss America Contest, The Perry Como Show and The Loretta Young Show.

But for us kids and all our cousins, it was playing in the backyard as usual, while waiting for the Easter Bunny to bring us baskets filled with chocolate Easter Eggs  and maybe a live bunny or chick

Read more about the 1950's and how Tom Lyle Williams steered the Maybelline Company to the moon and back, when televisions appeared  household's around the globe. You'll love my memoir, The Maybelline Story and the Spirited Family Dynasty behind it. Now on Audible books. 

THE LORETTA YOUNG SHOW TRANSFORMED WOMEN'S ROLES.

The Loretta Young Show, put women front stage and center, and created a vehicle for Maybelline to reach a larger target market in the 1950's.

The Loretta Young Show ran from 1953 to 1961. Her trademark was to come through a door dramatically at the beginning in various high fashion evening gowns.

Maybelline capitalized on Loretta Young's fashionable image.... with a series of ads that illustrated her persona..... and affirmed postwar ideas, that true happiness, was possible, within the domestic/heterosexual

sphere of the middle-class home.

The Lorette Young, TV series, worked through the image of the glamorous Hollywood star, and would forever remain a phenomenon of 1950s television, the period in which the Hollywood studio system that had created larger-than-life stars came to a close.

Her program ran in prime time on NBC for eight years, the longest-running prime-time network program hosted by a woman up to that time.

In 1988, she was awarded the Women in Film Crystal Award. for outstanding women who, through their endurance and the excellence of their work, have helped to expand the role of women within the

entertainment industry.

Young was married to actor Grant Withers from 1930 to 1931. After that she was involved in affairs with Spencer Tracy and Clark Gable and in 1935 had Gable's child, a daughter.

View video of "The Loretta Young Show" US TV series (1953--61.)


Read all about Maybelline's influence on Women's culture in the 1950s, in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.