Maybelline founder Tom Lyle Williams

Showing posts with label Saffrons Rule Blog. Show all posts
Showing posts with label Saffrons Rule Blog. Show all posts

Like my new Sharrie Williams Fan Page on Facebook and share the post.

 


just click on the link and hit like....Thanks so much everyone


I'm the girl on the right, in this picture in the newspaper, January 14, 1965.  One of the lead players in my High School Play, "Home Sweet Homicide."  I was in the drama department at Culver City High School and my dream was to be discovered have a Film career.  But, that didn't happen.  Here's why... follow my new blog, Postcards to my Fairy Godmother for another hilarious adventure http://docu-blog.blogspot.com/2015/01/postcards-to-my-fairy-godmotheris-nana.html


https://www.facebook.com/maybellinebook
Can you imagine the time it took to dress up everyday.

I lost my High School Year Book in the 1993 Firestorm that destroyed my home in Laguna Beach and haven't seen it since.  For Valentines Day a friend sent me these pictures from my Culver City High School Olympian and I'm so happy to finally have a missing piece of my past back.  

I hope you have something special happen for you as well...


Making up for the Senior Play, looking the same as always.


I was very proud to be a National Thespian and part of the Theatre community. I wanted to be an actress and a Maybelline model and was very involved in my aspirations.


Always had to stand out. I'm the blond in the double breasted coat,
 in the picture on the left.


I always wanted my name on the Marquee!!!



Here is the cast from Home Sweet Homicide. Can you pick me out of the lineup.


My 1964 High School Diary is now a blog called Saffrons Rule come visit me when I was 17 at saffronsrule.com


Excerpts from Maybelline Family Diaries during 1940's and 60's







My great uncle, Tom Lyle Williams, (founder and owner of the Maybelline Company, from 1915 - 1967,) moved from Chicago to California in the early 1930's...




bought Rudolph Valentino's, Villa Valentino,





with his partner, Emery Shaver and coined it Maybelline West.



The Maybelline Company, continued to run with his brother Noel J. Williams at the helm in Chicago,




but, all of Maybelline's Advertising was done in at the Villa Valentino, in the Hollywood Hills, where Tom Lyle contracted the biggest Stars to endorse his Maybelline products.




My grandparents, Preston and Evelyn Williams,




with my 11 year old father, Bill, followed Tom Lyle and Emery to California in 1935... and the rest is history.  Read all about it in my book...The Maybelline Story.




Here is an another excerpt from Jane Allen's diary, while she and her cousin Annette Williams, visited their uncle Tom Lyle, Emery Shaver and Arnold Anderson, at the Villa Valentino in 1940.  (Annette was Noel J. and Frances Williams daughter and Jane was a close cousin on from her mother's side.)



Monday June 10, 1940

We slept until noon, had a big breakfast and went down to the pool to sun.



 Heard President Roosevelt at 3:15 and then went shopping. Not much luck shopping. Got a late start today, 4:00 PM, but will try tomorrow. Had our usual cocktail before dinner and a delicious dinner.


Saw Joan Crawford in “Susan and God” at the Grauman’s Chinese Theatre.




Good picture and also saw hand prints of many stars in the concrete foyer.


As we were walking up the street to the theatre, we saw James Cagney,




and Frank McHugh standing talking.




Tuesday June 11, 1940
Slept until noon again which is wonderful. 



After breakfast we spent an hour or so at the pool. Had a shopping tour on for the afternoon, so couldn't sun very long.


Bought a formal and bathing suit at Bullocks. Rushed home in time for dinner at 6:30.




Saw a good show at Hollywood Troupers Theatre, “The Sixth Floor.” Judith Allen was one of the leading characters.




After the show stopped in at the “Jade,” a Night Club all Chinese and very unusual.


Read another excerpt from Jane Allen's diary click here.




Side note:  Hollywood Troupers Theatre, was renamed, the Las Palmas Theatre in the 1940's.



Las Palmas Theatre


1642 Las Palmas 


Avenue,
 
Hollywood,
 Los Angeles, CA 90028

This building was erected in 1927, according to assessor’s information.
An item in Daily Variety for June 18, 1941, indicates that at that time this was a playhouse operating under the name Hollywood Troupers Theatre.The Las Palmas Theatre is located around the corner from the Egyptian Theatre, Vogue Theatre and Newview Theatre..   Joe Vogel


I was born and raised in Culver City California and kept a diary of my 1964 High School diary, as well.


Excerpt from my diary



My great uncle, Tom Lyle Williams, founder of the Maybelline Company, invites us up to swim, (pictures of his estate in 1964)


August 9, 1964, Sunday. We went up to Unk Ile’s today. I went in his pool.
Woke up this morning with no feeling at all for Howard. He lied to me again.  He said he’d call me as soon as he get’s back from Santa Cruz next week. I can’t go out with him, I don’t want people to talk about me. Today Pearl and I drove to Toes and got a coke, but when I saw his car we left. The whole family went to Unk Ile’s  tonight, to try out the new Whirl Jet Jacuzzi, in his pool. We all got in the pool and it was so much fun being all together as a family for once. When we left Unk Ile insisted he pay for us to go out to dinner and gave Dad a bunch of money, They all went to the Golden Bull, but my sister Donna and I just kept our money and went home to wash the chlorine out of our hair.
Bel Air Estate 6
My great uncle, Tom Lyle Williams, founder of the Maybelline Co. lived in Bel Air, not that far from our house in Blair Hills, on the outskirts of Culver City.  Here are some pictures of the exterior of his home.
Bel Air Estate 2
It was always a thrill to drive through the electric gates and pull into our regular spot by the entrance to his steel and glass ultra Modern home.
Bel Air Estate 11
The open garage allowed his cars to be on display, adding to the romance of a Tropical Paradise.
Bel Air Estate1
The statue “Aspiration,” created in memory of Rudolph Valentino, once overlooked the pool at Unk Ile’s Villa Valentino, in the Hollywood Hills, now welcomed us at the entry.
Bel Air Estate 4
Here is the pool, which was actually very large and deep.  We had a lot of fun memories swimming here since 1950, when he built the home, after losing the Villa Valentino to the Hollywood Freeway.
Bel Air Estate 9
The lush landscaping created a virtual Garden of Eden and created privacy, which was his main objective, not wanting to be scrutinized by the public for his lifestyle.
Bel Air Estate 7
The property overlooked Los Angeles, from Beverly Hills to the ocean at Santa Monica and at night the twinkling city lights created a spectacular romantic ambiance .  I remember my dad asking Unk Ile, how much he thought the property was worth… and he humbly admitted $500,000.  Today the property is worth over 15 million. 
  

Maybelline Advertising Genius Ties Civil Rights and Women's Rights together in 1964.




Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je' Taun Taylor



 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke in code, to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.  1964 was the year that changed America, both Culturally and Politically.   Be sure to see the new PBS Documentary called 1964.




At the age of thirty-five, Martin Luther King, Jr., was the youngest man to have received the Nobel Peace Prize. When notified of his selection, he announced that he would turn over the prize money of $54,123 to the furtherance of the civil rights movement.




Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.








Martha & The Vandellas "Dancing in the Streets"  1964



Be sure to visit my hilarious 1964 Saffrons Rule Blog at http://saffronsrule.com/

Super Model Jean Shrimpton was the Face of 1964...Excerpt from my 1964 Saffrons Rule Blog

SAFFRONS RULE BLOG CLICK TO VISIT
March 2, 1964, Monday, Told everyone I'm going with Howard. Ugly windy day.
Drove to school. It rained last night. It was so windy my hair blew apart as soon as I got out of the car. Latest news is Cindy W. is pregnant. She goes down with every boy she goes out with. She's only known the boy for three weeks. After school took Marilyn to get a job at Newberry's. She didn't get it. Then went to Fosters. Went home and fell asleep until 6:30. Than Daddy was on the phone with Nana until 7:00. I was so mad. I wrote the letter to Unk Ile, about what my friends think about Maybelline liquid Eyeliner . Sending it tomorrow. Howard called at 8:30. I talked about using Lou's band for the Saffron Dance. I sure hope we use them. Also he wants me to fix Phil up with someone. Howard get his license in 3 weeks.



Fun, youth and sex appeal are key features in 1964 and Jean Shrimpton, with Black Eyeliner and Pale Pink Lipstick, had the look we all wanted in 1964.



Maybelline Products we all carried in our purses.  Notice the purple Liquid Eyeliner.  This  Ad is from the 1960's MAD MEN era.

Mad Men Greatest Quotes from the 1960's


 Maybelline TV Commercial.