White Eyeliner a fashion trend by Maybelline New York was introduced in the 1960s

Maybelline New York: Trends To Try

ONLY 1 IN PACK Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil, 606 Cashmere White

from Maybeline New York

Ancient Egyptian women and men

 wearing kohl eyeliner, from the tomb of

 Nakht in Thebes (15th century BC)  .https://en.wikipedia.org/wiki/Eye_liner

My cousin Linda Hughes, Maybelline's namesake, Mabel Williams, granddaughter, and I were discussing the origins of Maybelline Eyeliner.  She did a little research and it turns out our great uncle, Tom Lyle Williams, founder of the Maybelline Company was on top of the trends even in the 1920s, when the discovery of, Tutankhamun's tomb introduced the use of eyeliner to the Western world.   Maybelline was the first to package it and the love for colored eyeliner continued to  grow since Maybelline's birth in 1915.

 By the 1960s,  an era associated with many changes     

 in women's fashion, young girls felt freer to apply           

 makeup more liberally. Twiggy once said the secret to    

her exaggerated eyelashes was the Maybelline mascara

 that had bits of hair in it, thickening and lengthening         

her famous lashes.                                                     

I'm going to try the white pencil on my eyes 

and see what I think

Maybelline has represented the positive spirit, with a stylish edge for 100 years

What makes a model or celebrity an effective face of the brand

By Alexandra Ilyashov | September 8, 2014

Our diverse group of spokesmodels come from all over the world—representing the positive spirit, cosmopolitan energy, and stylish edge of the Maybelline brand. They are all gorgeous, yet relatable. “Born With It,” as some might say

 Maybelline President, David Greenberg

Maybelline has always represented a stylish cutting edge image throughout the decades. 

Original Maybelline family descendant,
Sharrie Williams 

Maybelline's new Great Lash Real Impact mascara came out December, 2014...this is cutting edge.

In the beginning it was called Lash Brow Ine...Tom Lyle Williams, changed the name in 1916 to Maybelline in honor of his sister Mabel who gave him the idea for the product.

Maybelline in the 1920's took off when Flappers were seen in public flaunting their beautiful eyes with Maybelline mascara in the little red box.

In the 1930's Maybelline introduced eye shadow and pencil for  sophisticated ladies to carry in their handbags.

Maybeline in the 1940's, continued marketing their "Before and After" advertisements with a modern look and new line of products for the girl waiting for her Soldier to return during WW11.

Maybelline in the 1950s represented fashion as well as beautiful eyes after TV commercials give the

 products new dimension. 

Maybelline in 1964, introduced it's first wand-mascara,

 Ultra-Lash.  The teen market takes the Maybelline

 Brand Global.  

Maybelline in the 1970's now owned by Schering Plough Inc, introduces "Blooming Colors" to the market and creates more choices for fashionable ladies. 

Linda Carter, Wonder Woman
becomes spokeswoman during the 1980s, giving the face of Maybelline a more full body presentation.

The face of Maybelline, Kirstin Davis in the 1990s, introduces the Slogan, Maybe She's Born with it, Maybe it's Maybelline.

L'Oreal buys Maybelline in 1996 and changes it's name to Maybelline New York.

Maybelline today, is the biggest cosmetic brand in the world, starting 100 years ago by Tom Lyle Williams, a 19 year old entrepreneur from Chicago, with the help of his his sister Mabel and his brother Noel J.

Happy Birthday Maybelline New York.

HAPPY 100 YEAR BIRTHDAY MAYBELLINE NEW YORK

Congratulations to the family who brought Maybelline into the World.

Just signed with Italia Gandolfo, of Gandolfo Helin Literary Management for three more books

2015 marks Maybelline New York's 100 year Anniversary, with roots going back to my family and Great uncle, Tom Lyle Williams in 1915.  To commemorate this momentous occasion, I plan to write a second book in celebration of Maybelline's monumental success, as Advertising and Marketing Moguls.

On July 4th, after watching a magnificent fireworks display, I signed a contract with Italia Gandolfo, of   

Gandolfo Helin Literary Management

Italia Gandolfo is the founder of GH Literary, Héladé Productions, and Gryphon Gate International. She has over 20 years’ experience in media between a “big four” Hollywood Talent & Literary Agency, Publishing, PR/Advertising and Film in Los Angeles and New York. She began her career in the entertainment industry at Creative Artists Agency (CAA) during the tenure of Founder/CEO, Michael Ovitz. She researched classified projects while coordinating and assembling development information (domestic and foreign) for talent agents, writers, directors, producers, actors etc., and was in charge of the agency’s library of confidential screenplays and manuscripts.

How this came about:

  After 3 1/2 years of daily blogging, Twittering and Facebooking, I received a Tweet from Producer and Actress, Sandra Milliner, suggesting I hook up with Women in Film, for a possible Maybelline Presentation. 

 Sandra, connected me with Michele the Trainer, a Celebrity Personal Trainer, who knows anybody who's anybody, (so to speak.) in LA, and she introduced me to Italia Gandolfo.

Italia Gandolfo, understood me and we agreed on a Coffee Table Book, showing all the beautiful vintage Maybelline ads and family photos for the 100 year event.  I asked her to contact Maybelline New York to see if they'd endorse the project and she agreed it was a great idea.  So after a month of talking, emailing and texting, I finally felt comfortable and in sync, knowing I have the best representation possible.  We also plan on producing two additional books, which include my Saffrons Rule 1964 High School Diary and my Life Story.

Social Media is an incredible marketing tool.  There is no possible way I would have made these valuable contacts without it.  You can start a business with just an idea and with Social Media Marketing make it a worldwide success.

Be sure to visit my 1964 High School Diary Blog Saffrons Rule at saffronsrule.com