Maybelline founder Tom Lyle Williams

Showing posts with label 1919. Show all posts
Showing posts with label 1919. Show all posts

“Once you become a star, you are always a star!” Maybelline Girl, Mae Murray, rose to fame during the silent film era and was known as "The Girl with the Bee-Stung Lips" and "The Gardenia of the Screen"




"One of the many Beautiful Stage and Screen Stars who wear and highly recommend Maybelline Beauty Aids''.



May Murray appeared in this Maybelline ad while starring with Rudolph Valentino in The Delicious Little Devil in 1919. 



Purchase this Comedy/The Delicious Little Devil (1919) DVD



The Delicious Little Devil is a silent film drama/comedy produced by Universal Film Manufacturing Company in 1919 stars Mae Murray and features a "pre-star" Rudolph ValentinoPurchase the card at Silent Cinema Inc. lobby card


Mae Murray: The Girl with the Bee-Stung Lips (Screen Classics) (Hardcover) The real-life silent screen queen of the 20s was defined, not only by her screen allure, but also by her fabrications, her fictions, her pretenses, her litigiousness and her decidedly odd behavior.



she was once "The Merry Widow," or a hardworking professional silent screen actress who got lost in her own publicity.


Mae Murray could not let go of the fantasy that Hollywood had and it destroyed any hope of her leading a normal life out of the spotlight.



 Murray's life could be the model for Norma Desmond in Sunset Boulevard.  She was a Ziegfeld Girl, a successful dancer and a successful Silent Film movie queen. 



Click on the video and enjoy Maybelline's beautiful

Movie Legend, Mae Murray.


Why is it that so many of these Silent Film Stars lives in so tragically? Mae Murray's sad ending.

When the Talkies took over many turned to Alcohol and died young like Mary Eaton.



Thank you for following the Maybelline Book Blog.

Silent Film Star Mildred Davis was Maybelline Model in 1922.

            Who's captivating Eyes grace the cover of
                           The Maybelline Story?http://www.maybellinebook.com/2014/03/mildred-davis-lovely-leading-lady-in.html


Mildred Davis.

After Maybelline's initial advertisement ran in the classifieds of popular magazines in the late 1910's with Mabel Williams illustrated image, Tom Lyle began looking for a film star to represent Maybelline.  In the early 1920's he contracted beautiful Photoplay stars because of the wide audience they brought into theatres all over the country.   One of the most popular actresses of the day was beautiful silent film star Mildred Davis or Mid as Tom Lyle liked to call her.  She was a tiny 5 foot, perky-ingenue with monster-big flashing eyes that captivated the audience and drew them in.


Mildred Davis married Harold Lloyd in 1922.  Harold Lloyd was a comedian in the ranks of Charlie Chaplin and he'd been looking for a leading lady to replace Bebe Daniels. He cast Davis in his comedy short  From Hand to Mouth in 1919.  It would be the first of fifteen films they would star in together.



Harold Lloyd and Mildred Davis.

Soon after "From Hand To Mouth," was released Tom Lyle contacted Mildred to discuss her being the next face of Maybelline. Mildred Davis appealed to sweet young ladies who were just beginning to look in the mirror and compare themselves with the beautiful faces on screen.  Mildred Davis with her huge made-up larger than life eyes on screen an off silently encouraged young ladies to pick up a Photoplay movie magazine and order their first little red box of Maybelline.  Once they tried Maybelline with it's tiny black brush and cake of mascara they were hooked and word of mouth spread from one sweet young lady to the next.




Mildred Davis in early 1920 ad.
Click here to see Harold Lloyd and Mildred Davis' most famous silent film  video.

http://www.videosurf.com/video/swinging-safety-last-1744008   Swinging Safety Last.


If you watched the video of Mildred Davis you saw what Tom Lyle saw when he sat in that theatre in 1922 and gazed up into those eyes on the silver screen.  He knew what he wanted and he wanted Mildred Davis "the girl next door" to  represent Maybelline.

Read more about Mildred Davis and Tom Lyle in The Maybelline Story and the Spirited Family Dynasty Behind It.