Gloria Swanson, Erte', Lash-Brow-Ine and Maybelline kick of the 1920's

Happy New Year and hoping for a Big Year for all in 2014

Between 1915–1937, Erte designed over 200 covers for Harper's Bazaar, and his illustrations appear in such publications, as Illustrated London News, Cosmopolitan, Ladies' Home Journal and Vogue.  Lash-Brow-Ine and Maybelline, first appeared in these magazines at the same time.       

Erte's delicate figures and sophisticated, glamorous designs are instantly recognizable, and his ideas and art still influence fashion into the 21st century. His costumes, program designs and theatrical production sets were featured in the Ziegfeld Follies of 1923.

Tom Lyle Williams also captured the spirit of Art Deco, in his exquisite, Lash-Brow-Ine, and Maybelline Ads in the 1920's. This one features Gloria Swanson, the Queen of Silent Films.

Lash-Brow-Ine

Renamed Maybelline in 1917

Erte' - Ziegfield Follies, Maybelline in the 1920's.

 "Through these portals pass the most beautiful girls in the world."

Ziegfield, 1920s nudes, considered fine art today..

While some deem Maybelline, "The Provence of Whores,"  Erte' and Ziegfeld make it mainstream.

Be sure to visit my Hilarious Saffrons Rule Blog taken directly from my 1964 High School Diary at

http://saffronsrule.com/

Ziegfield, 1920s nudes, considered fine art today..

While some deem Maybelline, "The Provence of Whores,"  Erte' and Ziegfeld make it mainstream.

Erte' Queen of the night.

Ziegfeld Follies, Chorus girls.

Maybelline, during the early 1920's, received bad press,  primarily because it was worn by ladies of the night. However, when the Gibson Girl, transformed into the Ziegfeld Girl, Maybelline took off. 

Ziegfeld Girl,  Silent Film Star and Maybelline model, Louise Brooks - a front runner for the emerging flapper in the early 1920's.

Louise Brooks, 1920s, Ziegfeld Girl.

Alfred Cheney Johnston was the official photographer of the Zeigfeld Follies. His portraits of the

Zeigfeld Girls are considered fine art today. 

Jazz Age Beauty, Louise Brooks.

Maybelline targeted the emerging flapper market, with  illustrations of Louise Brooks.

Erte'  nude, Ziegfeld Girl.

Ziegfeld Girl, Paulette Goddard.

Alfred Cheney Johnston's, photograph of Ziegfeld Girl, and future wife of Charlie Chaplin, Paulette Goddard.

Paulette Goddard, Ziegfeld Girl, and major star of the Paramount Studio in the 1940s.

Paulette Goddard,

Paulette Goddard's, stage debut was in the Ziegfeld revue, No Foolin in 1926. She was the first actress given a Technicolor screen test.  She also did several color, full page, Maybelline ads in the 1930s and 1940s.

During the 1920s, Tom Lyle began using Hollywood actresses to endorse Maybelline.  It was a brilliant marketing decision, and skyrocketed Maybelline mascara, out of back alleys and into every girls purse. 

                       Jazz Age, 1920s click on video.