Erté's theatrical innovations were countless, including "living curtains" (showgirls with plumes and pearls, festooned by embroidered trains.
Though beautiful Phyllis Haver was rejected by Ziegfeld after auditioning in 1915, Tom Lyle immediately saw her appeal and featured her in several Maybelline ads during the 1920s.
Tom Lyle Williams, Entrepreneur, King of Advertising, President of the Maybelline Co.
Erté - elegant fashion designs - art deco -
Erte, Flo Ziegfeld and TL Williams, were synonomous with fashion, style and glamour during the 1920's and were instrumental in spotlighting beauty, throughout the 1930's - But only Maybelline has remained a Global brand, into the 21st Century.
Ziegfeld Follies Girls, 1907 -1931.